16 Mar

3 Smart Ways Small Business Owners Can Save Money

Posted in Small Business Advertising, Synergy Suggestions on 16.03.16 by John Meloche

Geeky piggybank with glasses - isolated over a white backgroundAs all small business owners across Canada know, one of the most important ways to ensure that profits are made is to find ways to save money. This is why most advertising budgets for small business owners are in keeping with the sizes of their companies…small. Synergy Marketing’s amazing promotional products work wonderfully in this regard because of how inexpensive they are compared to other traditional modes of advertising.

However, entrepreneurs are required to be frugal in other ways. Here are three smart ways that small business owners can save money:

1. Joining forces with fellow business owners for your advertising campaigns. You know the old saying that “two heads are better than one”? Well, when you consider the fact that there are opportunities out there for you to split your advertising costs in two, the saying is certainly true. Partner up with another business owner who isn’t a member of your competition and come up with marketing strategies that will only cost you half of what you’d pay if you launched them alone.

On Bplans.com, Angelique O’Rourke suggests that you launch an event with your newfound partner in advertising. “There’s a wide range of reasons why a business may need to throw an event, but you likely will need to at some point, and they can certainly be costly,” she informs, “Joining together with another business as a sponsor to throw an event can mean a higher quality event and more press for all involved.”

Entrepreneur.com advocates the idea of split advertising as well. “Split advertising and promotion costs with neighbouring businesses,” recommends the website, “Jointly promote a sidewalk sale, or take your marketing alliance further by sharing mailing lists, distribution channels and suppliers with businesses that sell complementary goods or services.”

2. Showcasing your expertise at a seminar. There’s likely no better way to sell your business than to highlight just how knowledgeable its owner is. By offering a seminar at a local community centre, you’ll be launching what is arguably your most effective marketing campaign yet. And it won’t cost you a thing! “Teaching a class, speaking at a community meeting, or writing an article for a local paper not only makes you look like an expert but garners low-cost attention for your business,” says Entrepreneur.com.

3. Going green. Thinking about the environment is a great way to save money. How so? Consider the fact that if you’re mindful about not wasting your resources, you’ll be spending a lot less money on them. We’re talking about paper, water and even electricity. Re-use sheets of paper by writing on both sides before recycling them. Conserve your water by not leaving your taps running unnecessarily. And turn off the lights when no one is in the room. It’s easy!

“Whether it’s a home business, office, storefront—whatever kind of space your business is using, the more energy efficient your space is, the lower utility costs you’re going to have,” writes O’Rourke, “So go out and buy those compact fluorescent bulbs already—they can save you three quarters of your lighting bill per year!”

Be sure to check back for tomorrow’s blog as we celebrate St. Patrick’s Day by listing some great ways that you can go green! And remember, to place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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21 Jan

Enjoying The Benefits That Promo Gifts Can Provide

Posted in Promotional Products on 21.01.16 by John Meloche

Triple_pens-1024x1269At Synergy Marketing, we offer Canadian business owners the best promo products in the business. We wouldn’t be surprised if we’ve started a blog or two the exact same way in the past. And that’s because it’s pretty much a mantra of ours to state that our top-of-the-line promo gifts are second-to-none. That’s sort of saying the same thing twice, isn’t it? Well, we can’t help it! We stand behind each and every promo gift that we sell.

There are many reasons that we are so proud of our catalogue. But, at the top of the list is the fact that they actually work. You see, we could brag all day long about the quality and usefulness of our products. However, if they didn’t do their job – and that’s growing the businesses of the company owners who give out our promo gifts – they wouldn’t be worth very much. Ironically, they don’t cost that much to begin with!

That’s another fantastic reason to hand out promo gifts to your customers. When compared to the costs of traditional modes of advertising – television commercials, prints ads, billboards etc. – promo gifts are among the most cost-effective modes of advertising available anywhere! If you’re not yet sold on the power of the promo gift, consider the fact that they are used each and every day.

Pens, key chains, flashlights and water bottles (just to name a few) are part of people’s everyday lives. On Wattpad.com, Ellie Greg points out that these gifts have staying power. She notes that the longer customers keep your promo gifts, the stronger your advertising capabilities are. “Presenting your clients with a key chain or a refrigerator magnet is something which will help keep you in mind when they need items like yours again,” she writes.

Key chains, just happen to be among the many gifts that Greg highlights as a favourite among business owners looking to grow their companies. “Key chains are something which don’t cost much and can be taken everywhere,” she explains, “Not only are key chains something which folks may use every day, they may additionally find them helpful for storing spare keys.” But, promo gifts tend to do a lot more than just advertise.

Their everyday usefulness provides additional value to the interactions your customers have with you. You’re not just presenting gifts. You’re doing favours! “You are able to help make your customers feel that you value them, any time you send them a promotional gift,” offers Greg, “And for customers who have been with you for some time, this will help to keep them with you for years to come.”

With this point, Greg illustrates one of the most important benefits that come along with using promo gifts to advertise your business. They garner loyalty and long-time patronage. As we’ve pointed out in past blogs, a focus on current customers, so that they remain customers for the long haul, is one of the best ways to ensure the success of your company well into the future. Are you ready to enjoy the benefits that promo gifts can provide?

Call Synergy Marketing at 1-877-748-9884 today to order the promotional product that will best advertise your company!

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19 Jan

3 Smart Ways To Increase Customer Retention

Posted in Small Business Advertising, Synergy Suggestions on 19.01.16 by John Meloche

customer retention memo post illustration design over a white backgroundIn yesterday’s blog, we touched upon the subject of growing customer bases. This is something that all business owners are interested in doing. But what are the best ways of going about it? Yesterday, we highlighted the fact that impressing your current customers is part of the all-important first step. Making your current customers happy is the best way to get the good word about your company spread to others.

“To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal,” writes Steven MacDonald on SuperOffice.com, “A 5% increase in customer retention can result in a 75% increase in customer value. The challenge is how to improve your retention by 5%.” So what can you do to increase customer retention?

Here are three smart ways:

1. Make use of content marketing. Content marketing is all the rage these days. Why do you think that Synergy Marketing posts a new blog to its website each business day of the week? Our website now boasts a wealth of amazingly useful content that has helped for it to be picked up in search engines a lot more than it used to. Another way to use content marketing to your advantage is to send out free newsletters to your current customers.

Keeping in touch with them will help to keep them your customers. “Free is something that everyone can afford, from small businesses to global corporations,” reminds MacDonald, “When you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start. If you provide good content, customers will know more about your business.”

2. Make suggestions to customers based on their proven interests. Smart business owners get to know their customers. They understand their likes and dislikes and cater to their buying habits, as a result. It’s best to try to predict what your customers are looking for, based on what they have purchased in the past. They will appreciate your attention to detail. Simply make suggestions considering what you know about them and see if it doesn’t boost sales.

In their book, The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, Steve Black and Bob Dorf suggest that you utilize your website to make such suggestions. In an excerpt on Entrepreneur.com, the pair recommend that “on every ‘thank you’ or confirmation page, (you) suggest multiple items the customer may also find interesting, and ideally provide an incentive for purchasing.”

3. Maintain an excellent customer service regimen. It’s hard to go wrong when your customer service is excellent. It not only helps you to retain customers, but it encourages more customers to give your brand a try. People often want to enjoy their experiences with companies more than they do the actual products they purchase. When customers are made happy, as we pointed out yesterday, they tend to tell others about their experiences.

It’s important to make every experience count. “A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order,” MacDonald reminds us, “Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.”

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06 Jan

3 Small Business Strategies That Outdo Competitors

Posted in Small Business Advertising, Synergy Suggestions on 06.01.16 by John Meloche

vision, strategy, plan - text in 3d red, blue and green arrowsWith 2016 now here, your small business will be required to step it up in order to compete with its competition. Why? Well, because your competition is most certainly coming up with new ways to advertise themselves! It doesn’t take a New Year’s Resolution to begin new marketing strategies. But you can bet that small business owners from all over Canada are thinking of how to outdo their competitors this month.

Here are three ways to do so yourself:

1. Avoid downsizing. Some small business owners get it in their minds that to make more money, they need to save more money. And while this may be true in some cases, the ways in which they go about holding on to their cash only hurts their businesses. Downsizing is one of those ways. There’s no major benefit to letting go of competent, talented and loyal employees. On Chron.com, Jennn Fusion explains why.

“Downsizing is the kiss of death for both small and large businesses,” she insists, “You cannot put a price on employee loyalty and morale…One strategy to avoid layoffs is to reduce workweeks to four days for hourly employees. Offer salaried employees one week unpaid vacations or ask them to take a temporary 1 percent pay cut. Consider cutting overtime, annual pay increases, bonuses or company parties before laying off dedicated employees you can never have back again.”

2. Sell experiences, not products. We’ve often mentioned that the customer experience tends to overrule actual products and services when it comes to reasons that Canadian shoppers choose to do business with certain brands. It’s important that you step up your game in the field of great customer experiences. When people enjoy visiting your place of business, they will be a lot more likely to choose you over your competitors.

On ProfitGuide.com, Vikram Vij champions this idea. “Smart retailers and manufacturers are finding ways to offer…one-of-a-kind immersive experiences that build relationships with brands and offer businesses a chance to interact with consumers in a way digital retailing doesn’t allow,” he writes. He cites Bauer, a known manufacturer of hockey equipment, as a company that plans on opening stores that includes indoor hockey rinks. How’s that for a great shopping experience?

3. Get your community involved. There are few ideas better than ones that suggest that you engage the members of the community where your business is located. When your business is considered a staple in the area it operates in, it will be hard to find greater success anywhere else. Get involved in community events this year and see if it doesn’t significantly increase the great impressions made of your company.

“One of the best strategies for boosting profits is to rouse community support and create a buzz about your product,” says Fusion, “You want people talking to friend and family about their positive experiences with your product. You want YouTube videos, Facebook posts, free advertising and repeat customers.” In tomorrow’s blog, we explore some ways that you can utilize social media to boost your brand’s recognition.

And, as always, don’t forget to hand out your company’s promotional products to its customers. To order yours, call Synergy Marketing at 1-877-748-9884 today!

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30 Apr

4 Things To Consider When Advertising With Promo Gifts

Posted in Promotional Products on 30.04.15 by John Meloche

golfball-logo-black-1024x1269When advertising your company, it’s important to consider a number of factors. The first should be a clear understanding of what you’re looking to accomplish. Are you looking to boost your sales? Do you want to increase traffic to your store? Do want to expand your territorial reach? Many business owners would answer “yes” to all of these questions, but it’s important to have a particular focus when planning your advertising strategies.

Using promo gifts to boost business is nothing new, by the way. In fact, promo gifts have been in use for centuries! According to the Promotional Product Professionals of Canada, “the earliest imprinted promotional product was first introduced in 1789, when George Washington used commemorative buttons in his Presidential campaign. Different from the buttons used today, these commemorative buttons were sew-on; they featured the initials GW and the words ‘Long Live the President’.”

If promo gifts were good enough for the first President of the United States, how could they not be good enough to advertise your brand? “Advertising calendars and wooden specialties all date back to the mid 1800’s; however it wasn’t until the latter part of the 19th century that a large amount of promotional products were developed and marketed,” says PPPC.

But what are the best ways to use your promo products today? Here are 4 things to consider when advertising with promo gifts:

1. Consider who you are advertising to. It’s important to remember that different businesses often have different customer bases. That means that, in some cases, certain promotional gifts are just bound to work better than others. For example, if you own an automotive repair shop, you may be best served to hand out a gift that will suit the specific needs of the customers that come to you for your expertise and help.

Key chains come to mind. And, at Synergy Marketing, we also offer fire extinguishers and escape knives. For more information, check out our Automotive section! “Before selecting a promotional item, it is essential to consider the nature of the user, his profile, and lastly the occasion of the giveaway,” says WikiHow.com, “for example if your clients are not golf lovers it would be meaningless to gift them promotional golf accessories as company gifts.”

2. Consider the occasion. Then again, golf-related promo gifts are perfect for the golf lover in your customer base. WikiHow.com also reminds us that it’s important to consider certain occasions when handing out your gifts. “Suppose your company is going to sponsor a golf tournament then the best promotional items would be anything related to golf such as golf shirts, golf accessories, golf bags and so on,” reads the site. Check out our Golf section for more information!

3. Consider the competition. What are your competitors giving to their customers? Are they using promo gifts, at all? If so, which ones? It’s no different that learning about the products and services that they offer as well as the prices that you are competing with. Providing incentives for your client base to support you includes meeting their needs in ways that other companies are not. The same can be said for your promo gifts.

4. Consider what you want your promo gifts to say. “Decide in advance what you want to be imprinted on the selected promotional item. It can be the logo, slogan, tag line or simply the name of your company,” advises WikiHow.com. This is an extremely important step as the information printed on the promo gift should serve as an excellent reminder to its recipient of how to contact you in the future.

To get your hands on the best promo products in the business, call Synergy Marketing at 1-877-748-9884!

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23 Apr

Statistics Show That Canadians Love Promo Gifts

Posted in Promotional Products on 23.04.15 by John Meloche

ear-muffs-logo-1024x1269For many years, Synergy Marketing has prided itself on offering Canadian business owners the chance to get their hands on the best promo products in the business. Our blog has extensively detailed the many benefits that our clients receive when they utilize promo gifts as major parts of their advertising strategies. Among the benefits are increased sales, larger customer bases, referrals and enhanced customer loyalty.

But you don’t just have to take our word for it. According to Heidi Thorne, who writes for the Corporate Meetings Network, promotional products are “hot” in Canada. She notes that a 2012 Global Advertising Specialties Impressions Study found some very interesting facts about Canadian business owners and their use of promo gifts to grow their brands. The survey was conducted in Toronto, Vancouver and Montreal.

48 per cent of Canadians own promotional pens. We’ve often said that pens are considered our “go-to” promo gifts. Even in our current world of smartphones, laptops and tablets, there is still much use for these age-old writing utensils. And evidently, Canadian business owners are well aware that it’s a good idea to stick their business names and logos on pens, since they are so handy and regularly used.

Check out our awesome line of pens HERE!

Thorne writes that with nearly half of our nation owning promo pens, we are just about even with other countries “such as the United States at 50 per cent and France at 46 per cent. Only Great Britain had more (56 per cent).” As far as Thorne is concerned, “with worldwide promo pen use still being quite high, I think it will take at least another generation or two to see this figure drop more dramatically. But with pens and writing instruments requiring no power or batteries, they still will be a functional choice going forward for conferences and meetings.”

Canadians have the second highest use of promotional products worldwide. According to Thorne, we are “bested only by the United States by a less than one per cent difference.” In fact, Vancouver and Toronto place second and third place respectively, behind Los Angeles as the top cities in the world to use promotional products. Yes, this is a worldwide statistic! Canadian business owners have clearly found that promo products are well worth it.

21 per cent of all Canadians own a promotional hat. Throne estimates that, maybe due to the cold, promo hats are more popular in Canada than they are in the United States where 16 per cent of the population own them. She admits that “while hats are an iffy choice these days, especially for corporate meetings, they are more likely to be appreciated at Canadian events.” At Synergy Marketing, we feel we can actually do better than traditional hats.

Our brand new Wrap Around Earmuffs are made of soft fleece fabric and are water resistant, and seam sealed to keep out moisture and wind. The muffs come with adjustable clicks for proper fitting and can be collapsed for easy storage. The price includes printing on both the left and right sides of earmuffs. And while winter is now over, these muffs would make for excellent investments for the winter to come at the end of the year.

“Canadians are very receptive to receiving promotional products and have a high likelihood of retaining them, giving your organization and your events greater exposure over the long haul,” writes Thorne, “So definitely add them to your meetings and events marketing mix.” With that, you should definitely call Synergy Marketing to order the promotional product of your choice. Dial 1-877-748-9884 today!

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03 Apr

Taking The Time To Better Manage Your Time

Posted in Synergy Suggestions on 03.04.15 by John Meloche

Time ManagementToday is a statutory holiday in Canada. But that doesn’t mean that all business owners are taking the day off. In fact, it’s a common personality trait of business owners to be round-the-clock workers. And while they tend to put so much time and effort into running their businesses, they often complain that they “don’t have enough time”. “There’s never enough time in the day” is a common quote from many an entrepreneur.

So while most people take today off of work to catch up on family time, handle personal matters or observe traditions associated with the holiday, a large number of entrepreneurs will be thinking about their next business moves. At Synergy Marketing, we recommend creating a new sense of time management as a task to pull off today. After all, since you should have more time today than usual, perhaps you can come up with ways to make more time for yourself in general.

Basically, it’s all about time management. As least, this is what is believed by Joe Mathews, Don Debolt and Deb Percival on Entrepreneur.com. Very interestingly, they distinguish the difference between “clock time” and “real time”. Understanding the difference is the first step in being able to better manage your time. We all know what “clock time” is. Each minute is 60 seconds, each hour is 60 minutes and so on. It’s the same for everyone in the world.

However, “real time” refers to the fact that “all time is relative. Time flies or drags depending on what you’re doing. Two hours at the department of motor vehicles can feel like 12 years. And yet our 12-year-old children seem to have grown up in only two hours,” according to the team of writers. It’s so true, isn’t it? How can there never be “enough time in the day” when every day has the exact same amount of time as the day before it?

This rhetorical question is one of the main reasons that the Entrepreneur.com team insist that having good time management skills means ignoring “clock time”. Because “real time” is “mental”, they say, you can create and manage it. Mathews, Debolt and Percival insist that there are only three ways to spend time: thoughts, conversations and actions. They believe that no matter what type of business you own, your work will be made up of those three items.

“As an entrepreneur, you may be frequently interrupted or pulled in different directions,” the trio writes, “While you cannot eliminate interruptions, you do get a say on how much time you will spend on them and how much time you will spend on the thoughts, conversations and actions that will lead you to success.” So what are the best ways to address the time we spend on handling interruptions? It all starts with documenting your current habits.

The team recommends that you carry a schedule around with you to “record all your thoughts, conversations and activities for a week.” Doing so will help you to understand how much you are accomplishing each day and how much time is being wasted on unproductive items. Are you producing results? Or is your time being used ineffectively? It’s important to assign greater amounts of time to actions that actually promote your success.

“Plan to spend at least 50 percent of your time engaged in the thoughts, activities and conversations that produce most of your results,” the team insists. They also recommend actually scheduling time for interruptions so that being pulled away from what you’re doing doesn’t completely throw a monkey wrench into your plans. Also, it’s important to begin each day with planning your day out. Here’s hoping you’ll be able to make the most out of your time today!

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02 Apr

5 Keys To Business Planning Success

Posted in Synergy Suggestions on 02.04.15 by John Meloche

18 YnVuY2ggb2Yga2V5cy5qcGc=All good business owners are good planners. Or, at least, they should be. By the time most entrepreneurs have gotten their companies to statures that they can deem successful, they have likely gone through a number of phases. It is likely that they have had ups and downs. And it’s likely that their business plans have changed and developed over time. This is the life of a small business owner in Canada. It may not be easy. But it can be very rewarding.

At Synergy Marketing, we know this all too well. Our client base is made up of some of the most hard-working small business owners that Canada has to offer. We know, from speaking to them on a daily basis, that they have business plans that continue to change with the passing of time and the advent of new technologies. And while our great promotional products are always parts of their business plans, great planning is always a necessity.

So what makes a business plan a good one? According to Susan Ward on About.com, there are some specific planning principles that should be followed by each small business owner. She offers guidelines to making business plans that she believes makes the entire planning process a whole lot easier. Are you a good business planner? If so, perhaps you follow Ward’s principles. Here are five keys to business planning success.

1. Your plan needs to be based on real and timely information. You can’t complete a puzzle if you don’t have all the pieces that need to be put together. Ward asserts that it’s important to know the intimate details about your industry in order to concoct a sound business plan. “Before you can engage in useful business planning, you need to gather the information that will allow you to identify priorities and make decisions,” she writes, “This information may include demographic data, market research, labour market information, competitive intelligence etc.”

2. Your plan needs to be action-based. Too often, business owners come up with plans that sound excellent, but they don’t come up with legitimate ways to execute them. How do you plan on accomplishing the goals that you have set for yourself? “Goals are good things. You need them for direction,” says Ward, “But without planning actions to undertake to achieve your goals, nothing will be accomplished.”

3. Your plan needs to identify risks and challenges. It would be great if all of our plans could go off without a hitch. But that isn’t very likely – no matter how strong your plan may seem. Putting extra time into your business planning sessions will help to address the various risks and challenges that you may be presented with. “Successful business planning involves not only assessing potential risks but coming up with ways to mitigate them,” Ward insists.

4. Your plan needs to be ethical. You may be wondering why this is an important principle of business planning. According to Ward, it will say a lot about your company’s credibility and reputation. She believes that your plan should attempt to support or enhance both your own values and the values that you hope are shared by society. “Remember that morals should not be bound by borders,” writes Ward, “If your conscience says it would be wrong here, it’s wrong in another country, too.”

5. Your plan needs to be measured and evaluated. The only real way to determine whether or not your planning has been successful is to adequately measure its results. Have you earned more money by carrying out your business plan? Or do you need to go back to the drawing board? “Carrying out business planning efforts and not bothering to measure and evaluate them won’t necessarily lead to disaster, but it will certainly waste your time and money,” Ward warns.

Join the growing list of Canadian business owners who make the handing out of promotional products parts of their business plans. Order yours by calling Synergy Marketing at 1-877-748-9884 today!

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09 Feb

6 Steps To Ensure Your Home-Based Business Success

Posted in Synergy Suggestions on 09.02.15 by John Meloche

Safe real estate“Small is beautiful,” says Rosalind Resnick on Entrepreneur.com. And we, at Synergy Marketing, couldn’t agree more! With small business owners all over Canada making up the majority of our client base, we know just how hard they work and how dedicated they are to their customers. Small business is the backbone of our nation, as far as we’re concerned. And we’re very happy to know that our promotional products help for so many small businesses to grow.

Some small business owners have businesses so small that they don’t even have a business location to speak of. There’s nothing at all wrong with that, by the way. Some of the most successful entrepreneurs in Canada operate from home. And home-based business owners, arguably, have to work harder than their industry counterparts. That’s because they often have it harder. As a result, there are a few steps that home-based business owners should take to ensure success. Here are six.

1. Focus on a single product or service. According to Resnick, it’s important to develop a speciality that your brand can be known for. “Market it, sell it, promote it – do everything you can to increase sales of that one product or service,” she insists. She recognizes that it may be tempting to expose all of the great products and services that you may be able to provide, but it’s a lot less risky to pick a product or two that you know you can execute really well.

2. Find ways to increase sales to your existing customers. It’s very often said that marketing to your existing customers is a lot easier and more profitable than attempting to secure new ones. And this goes double for the home-based business owner. Focus on selling more to the customers that you already have. “One easy way to do this is through volume discounts,” Resnick advises, “Another common practice is to reward loyal customers by giving them a punch card that entitles them to a free product or service for every 10 items they buy.”

3. Hire someone to help you out. Just because you run a home-based business doesn’t mean you have to run it alone. In fact, you could certainly make use of all the help you can get. Resnick suggests you secure the assistance of “an employee, a freelancer, an intern, an independent contractor (or) even your kids. Not only does this free up cash flow by adjusting your expenses to the level of work you bring in, but it also enables you to cultivate a large network of talented people you probably couldn’t afford to hire full time.”

4. Create a website to advertise your company or sell products online. To be honest, this particular tip should probably have topped the list. Not only should all companies have websites, but a home-based business owner practically depends on it. After all, with no official storefront, how else do you plan on getting your products and services to your clients? “Thanks to the Internet, it’s no longer necessary to open a store to reach retail customers,” Resnick reminds us.

5. Join forces with another business to promote your company. Partnering up with someone in a related industry is an excellent idea for an entrepreneur in your position. It’s also “one of the cheapest and easiest forms of marketing that you can employ,” Resnick insists. It also serves as a great form of word-of-mouth promotion as other business owners who have secured relationships with their clients will be deemed as reputable when they are recommending you. This goes a long way.

6. Show off your expertise. To get ahead in your marketplace, you’ll have to show how special you are. Resnick suggests that you send out e-mail newsletters, do guest-speaking gigs or teach a class. “Grassroots marketing techniques cost far less and are often much more effective,” she writes, “Most chambers of commerce and community groups are more than happy to provide a forum to a local business owner who’s willing to share his expertise at no charge.”

And, by the way, don’t forget to order up some great promotional gifts with your business logo on them by calling Synergy Marketing at 1-877-748-9884!

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18 Dec

5 More Bright Ideas For Social Media Marketing

Posted in Social Media on 18.12.14 by John Meloche

Bright Ideas ConceptIn yesterday’s blog, we revisited the topic of marketing your business on social media. And, as we pointed out, doing so means interacting with your friends and followers, not just promoting your company to them. At Synergy Marketing, we know a thing or two about marketing. This is why we champion the use of promo gifts in your advertising campaigns. For years, they have helped small business owners develop stronger relationships with their customers.

However, social media have the ability to perform a similar function. And that is to build relationships with those that have an interest in your brand. The key word here is “social”. Are you engaging your customers through your profiles or are you just posting ads? It’s important to remember what makes people tick when they jump on Facebook, Twitter and all of the other platforms on a daily basis.

Yesterday, we took a look at a Rebecca Borison article on Inc.com. In it, she outlines a number of social media marketing best practices, with the help of Moment.me CEO, Dovev Goldstein. In today’s blog, we’ll conclude our look at that article. In 2015, it will be important for small business owners all across Canada to better utilize their social media profiles to grow their businesses. So here are five more bright ideas.

1. Be interactive. As we mentioned yesterday, using social media the right way means interacting with your friends and followers. So instead of simply talking at them through blatant advertisements, Borison recommends that you “post things like quizzes or polls to engage followers. Or maybe run a live Q&A or a competition.” It’s important that you get creative so that you encourage others to interact with you online.

2. Turn the relationships into sales. As we pointed out yesterday, a smart social media user knows that it’s all about building relationships. You see, once you have established those relationships, you can then provide offers that can convert into sales. There are many ways to do this. One of them, according to Borison, is to “personalize offers to specific social media in a hyper-targeted manner.”

3. React quickly. “Hopefully you’ll be receiving positive feedback on social media, but chances are you’ll also get a lot of complaints,” she warns, “It is crucial that you act quickly and respond to these complaints.” Here’s the thing. We live in a quick-to-react world. Social media have given us all the ability to voice our concerns to the general public the second we feel them. Be sure to use your profiles to quickly respond to questions, concerns and complaints.

4. Personalize. Again, remembering that social media is all about being social, don’t be afraid to speak to friends and followers directly. “It’s important to not only personalize offers and tweets to individual customers but also to also personalize your business and give it character,” says Borison, “Being authentic is key in successful social media.” Goldstein agrees that personalizing your brand is a great way to develop more customer relationships.

5. Like and comment. This particular point was left off of Borison’s list. But we point it out because we know that it’s something that we need to do more of in 2015 ourselves. Remember that every time you like someone’s post or leave a comment on it, you’re essentially creating a link to your own profile. This is all part of being interactive. Don’t wait for people to come to you. Socialize on their pages as well.

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