25 May

3 Ways To Truly Relax When You’re Not In The Office

Posted in Synergy Suggestions on 25.05.16 by John Meloche

Family Lying Upside Down On Sofa With DaughterHow has your week been going? For most Canadians, it’s a short work week considering that Victoria Day – a statutory holiday – was this past Monday. But for many others, there was no shortage of work this week. For the most part, we’re talking about business owners. You know, the type of people who never seem to take a day off of work? For such individuals – and we know a lot of them! – it’s important to remember that it’s okay to take time off sometimes.

As we’ve outlined in our blogs over the past couple of days, taking time to relax and unwind can actually be a good business move. Being away from the office allows you to recharge and properly refocus your energies on the tasks you have at hand. Often, entrepreneurs inundate themselves with work, take no breaks, and therefore, burn themselves out. This doesn’t help for many smart business moves to be made.

So how can you get yourself to truly relax when you’re not in the office? Here are three ideas:

1. Stay off of social media. Many people feel that if they’re not tweeting or updating statuses on a regular basis, the world will forget about them. At Synergy Marketing, we regularly advocate the act of using social media to spread the word about your business. However, on your days off, feel free to ignore the rest of the world. It doesn’t make you irrelevant in the eyes of the public if they don’t hear from you for a day.

Avoiding what he calls “status anxiety” is a practice advocated by Manuel Gil del Real of MGR Consulting Group. “It seems like nowadays, we all need to post every single thing we do on Social Media as if our life would not relevant unless we tell other people about our ‘status’ every single time,” he writes, “If you’re hungry for constant ‘likes’ and social recognition you need to reconsider your life priorities. Take a ‘Social Media Vacation’…it’s part of unplugging.”

2. Plan your time away from work. We know that this sounds like the opposite of what we’re trying to get you to do. Relaxing and taking it easy usually doesn’t usually come as a result of a specifically drawn out plan. But for many hard-working business owners, it may be necessary. On his website, entrepreneur, Sean Hopwood recommends that you have a plan when you decide to spend time away from your business.

“This plan should be prepared early, at least a week before the planned break,” he advises, “However, don’t plan too early since you can’t really be sure how circumstances would change as time passes. If you planned your trip months before, you may just get yourself in the dilemma of postponing your break or foregoing a business opportunity because of unexpected turn of events.”

3. Spend time with your loved ones. What’s the point of working so hard if it isn’t to benefit the people you love? Don’t forget that when you get time off of work, it means that you have more time to spend with your family members and friends. Remember that they are the reasons you work so hard to begin with. Gil del Real reminds us that it’s important to give them quality time when you’re not in the office.

“Focus on family or loved ones,” he insists, “Give them your full attention because for the most part of the year, you fail to give them quality time. Also when you focus on your family, this will change the pace of your life and you need that to become a more flexible individual. If you fail to invest in family life today, you’re sure to pay the price tomorrow. Don’t make that mistake.”

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24 May

3 Ways To Make The Most Of Your Days Away From Work

Posted in Synergy Suggestions on 24.05.16 by John Meloche

Depositphotos_25983447_s-2015Welcome back to work Canada! On behalf of the entire team, here at Synergy Marketing, we hope you enjoyed your Victoria Day long weekend. Yesterday, we took the time to blog about the fact that it’s important that you actually enjoy your time off work. Too many business owners feel that when they take time away from the job, they’re letting their businesses down. Not so. In today’s blog, we’ll look at some ways you can make the most of your days away from work.

Here are three:

1. Read. Many people find reading relaxing. It also helps them to escape the pressures that come with everyday life as their books allow them to venture off into fictional worlds that can be quite entertaining. You don’t necessarily have to read fiction. If you’re not much of a reader of stories, consider picking up some books about areas of study you’re not normally attached to. A break from your regular every day is the point.

Manuel Gil del Real of MGR Consulting Group highly recommends this idea. “You don’t want your mind to still be occupied by work concerns so read stories that are unrelated to what you normally do,” he suggests, “I personally love reading biographical or self-improvement books during my time off. Often times, when you read the biography of other successful entrepreneurs, they can be both, a great read and a fantastic source of inspiration for your own self-improvement.”

2. Try to unplug from technology. Considering that most technology used today doesn’t require a plug to use, perhaps the best way to provide this piece of advice is to say “leave your devices alone!” When vacationing, see what it’s like to not be attached to your smartphone, tablet or laptop computer. You may feel as if you’ll be inundated with messages when you return, but it’s important to give yourself a break from non-stop calls and emails from time to time.

“Perhaps just bring your smart phone with you so you can communicate with your family if you’re not bringing them along,” suggests Gil del Real, “But if you will be traveling with your loved ones, unplug completely and don’t let your work concerns worm their way into your vacation. If there are problems at work, let your employees take care of them; trust your team, feel comfortable delegating and empower them to make their own decisions while you’re away.”

3. Stop worrying! Easier said than done, right? If you have the entrepreneurial spirit, it will be hard to convince you that there’s nothing to worry about when you take time away from your business. However, changing your mindset will help you to enjoy your days off and vacations a lot more. On his website, business owner, Sean Hopwood recommends that you practice little by little to not be a “worrywart”.

“Start small and scale up,” he recommends, “You can, for instance, delegate some tasks for the day and take the time off in the afternoon and observe how things proceed. Eventually, you will learn to trust your personnel while training them to be responsible at the same time. Gradually veer away from micromanagement and learn to trust people. If you are an entrepreneur who dreams of making it big, you will have to come to a point where micromanaging no longer works and may even become a burden.”

Remember that Synergy Marketing is open today! Don’t hesitate to call us to order the perfect promo gift to advertise your business at 1-877-748-9884 between 9am and 5pm EST. You can also email us at info@gosynergygo.com and sign up for our Insider E-Flyer Program HERE!

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23 May

The Importance Of Enjoying Your Time Off From Work

Posted in Synergy Suggestions on 23.05.16 by John Meloche

African American businesswoman relaxing at work reclining back in her chair stretching her arms in the air and closing her eyes in contentmentHappy Victoria Day Canada! On behalf of the entire team, here at Synergy Marketing, we just wanted to take this opportunity to wish every single one of you an amazing “May 2-4” long weekend! Today is a day usually filled with fun in the sun, barbeques and picnics, as this long weekend holiday is often synonymous with the first “summer” holiday of the year. With that, we’d like to remind you that Synergy Marketing is closed today to observe the holiday.

We will, however, we open bright and early tomorrow morning, beginning at 9am EST, so please don’t hesitate to call us in the morning for any questions you may have about our fantastic promotional products. If you’re anything like us – and we know that many Canadian entrepreneurs are! – you enjoy the extra days off work, but you sometimes feel guilty about them. Those who have the entrepreneurial spirit are always working somehow.

We know that even at those barbeques and picnics taking place today, business owners are taking their opportunities to meet new people, pass along business cards, or better yet their branded promotional gifts. It’s hard not to think of work when you own a business. And, at Synergy Marketing, we not only understand that, but we sympathize with it, as well. We’re here to tell you that it’s okay – you’re allowed to enjoy your day off!

Don’t assume that if you’ve taken the day off that you’ve somehow let your business down. In fact, taking time away from the office can often be good for your business. It means you’re allowing yourself to relax and recharge so that you can take on the next day of work fully energized. Manuel Gil del Real of MGR Consulting Group writes that this is one of the most important ways to help your business to grow.

“If you’re…an entrepreneur but you believe that business shouldn’t stop no matter what time of the year it is, take a cue from the most successful business people around and use the holidays to regroup and recharge because taking vacations is among the smartest entrepreneurs’ habits that will allow you to be furthermore effective at what you do,” he writes. He goes on to list a few important ways that you can fully enjoy your time off from work.

“Build a reliable team that you can leave your work concerns to,” Gil del Real advises, “This will not only make you feel less anxious about being away but this will benefit your business as well. A business with people who will stretch their abilities to ensure that everything’s smooth running while the boss is away has the best potential to grow and succeed.” It’s important, however, to be good at delegating responsibilities to the right people.

On his website, business owner, Sean Hopwood writes that being a good delegator is a sign of being a good leader. Furthermore, it will help you to enjoy your time off from work with more ease. “Learn how to delegate responsibilities so you don’t have to micro-manage everything,” he advises, “Also, only delegate responsibilities if you are sure that those to whom the responsibilities will be delegated are responsible enough.”

We certainly hope you’re enjoying your time off from work today, no matter how you’ve chosen to spend the day. Don’t forget that to place your order for the promo gift of your choice, you can call Synergy Marketing tomorrow and throughout the rest of the week at 1-877-748-9884 between 9am and 5pm EST. You can also email us at info@gosynergygo.com and sign up for our Insider E-Flyer Program HERE!

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27 Apr

3 Ways To Rebuild Your Brand After A Fall

Posted in Synergy Suggestions on 27.04.15 by John Meloche

Toolbox with tools. Skrewdriver, hammer, handsaw and wrenchReaders of the Synergy Marketing Blog know that our staff is comprised of many a sports fan. And since we’re headquartered in Toronto, Ontario, you can take a wild guess as to the sports teams that we most adamantly support. That being said, it should probably go without saying that there was on overwhelming sense of disappointment this morning as our sports-crazed staff members came in to work reeling from the four game sweep of their beloved Raptors in the NBA Playoffs.

It was bad enough that the Toronto Maple Leafs had such a horrible season that saw them miss the NHL Playoffs completely. But there were high hopes for our Atlantic Division-winning Toronto Raptors. Last night’s showdown with the Washington Wizards wasn’t even much of a contest. Our hometown Raps didn’t look like they were in it to win it from the beginning. And now, there is much talk of rebuilding the team for next season.

Such an unfortunate circumstance is not exclusive to sports teams. Canadian business owners often find themselves in situations where they feel that rebuilding is necessary. Obviously, it takes a lot of work. But it should be noted that hope should never be lost for a brighter future. There are just a number of important steps that should be taken to steer your company in a better direction.

Here are three ways to rebuild your brand after a fall:

1. Solidify your strongest relationships. It isn’t likely that the Raptors are going to have an entirely new line-up at the beginning of the next NBA season. Obviously, the team has some key players that will be important pieces of the puzzle to build around. If your business has experienced a fall of some kind, it’s important to remember the pieces of your puzzle that are still worth keeping.

“Get a clear picture of resources and strengths,” advises Claudette Rowley on Boston.com, “note everything that comes to mind, not matter how small it may seem.” Do you have strong relationships with your vendors? Is your brand well-recognized? Are your investors committed to you? These are a few questions that Rowley intimates that you should answer to know what strengths you can work with going forward in your rebuilding process.

2. Determine your opportunities. Clearly, the Raptors are going to need some new players with new attitudes when they get back on the court for a new season. Naturally, when your company experiences a downturn, there are also changes that need to be made. What are they exactly? It’s important to pinpoint the specific areas of concern before you go rearranging everything. Rebuilding will likely require a lot more than just new members of your team.

A “shift in your mindset” is necessary to change things for the better, says Rowley. Many business owners have turned missteps into learning opportunities to succeed in the past. “Sit your team down for a brainstorming session and ask the question: Now that we’ve lost that contract, what is available to us?” she recommends, “Make a list of every opportunity that comes to mind, whether it seems realistic or crazy. Sometimes what seems initially off-the-wall might be exactly what you need to rebuild.”

3. Commit to a new plan. Once you’ve done the appropriate amount of research to determine what your problem areas are so that you can correct them, it’s time to take a step in a new direction. Rowley insists that you specify who will spearhead the plan, who else needs to be involved and in what capacity, what action steps are required, what the deadlines are and who will be accountable to meet them.

At Synergy Marketing, we’d be happy to be a part of your rebuilding process. To effectively advertise your company at a low cost, call us to learn more about our amazing promotional products. We can be reached toll-free at 1-877-748-9884!

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