17 Feb

4 Ways To Make Shoppers Cherish Their Buying Experiences

Posted in Customer Service, Synergy Suggestions on 17.02.16 by John Meloche

Woman hold with shopping bagIn yesterday’s blog, we discussed the concept of getting customers to celebrate your business. As you already know, most customers place customer service in a higher regard than the actual products and services they purchase. Of course, they wish for what they buy to be well worth their prices. However, the majority of shoppers want to cherish their buying experiences. What are you doing to ensure that your customers enjoy theirs?

Here are four ways to make shoppers cherish their buying experiences:

1. Make sure you have a well-trained staff. Remember that customers always judge a business by the representatives they come into contact with. The old adage that “one bad apple spoils the bunch” is true when it comes to your company. Having a well-trained staff ensures that each of your employees is on board with practicing the same excellent customer service practices. This will help to keep all of your customers happy.

“It’s important to make sure all of your employees, not just your customer service representatives, understand the way they should talk to, interact with, and problem solve for customers,” insists Alyssa Gregory on About.com, “Provide employee training that gives your staff the tools they need to carry good customer service through the entire customer experience.”

2. Be easily accessible. You’d be hard pressed to find a customer who actually enjoys waiting a long time for customer service. Make yourself easy to find. This gives customers great confidence that you can be depended on when they need you. It’s understandable, of course, that you can’t be available 24/7. So it’s important to provide a source of help during the times when you can’t physically do so yourself.

On ElegantThemes.com, Tom Ewer suggests that you create a help desk to keep customers happy. “Your customers will from time to time have unique situations that your FAQs don’t address,” he points out, “A help desk may be the right solution for you in this case. You can enable your customers to ask for help by getting the details of their problem and then having your team work with them to get the problem fixed.”

3. Implement the feedback given to you by your customers. It’s important to get feedback from your customers. But if you’re not taking what they say, considering it, then putting their pieces of advice into practice, it’s all a waste of time for everyone involved. Shoppers like to see that their opinions matter. And they will be greatly impressed if you make changes to your business based on the suggestions they’ve provided you.

“You need to do something with the feedback you receive from customers in order to make it useful in your customer service process,” says Gregory, “Take time to regularly review feedback, identify areas for improvement, and make specific changes in your business. Good customer service often comes down to consistently checking in with your customers and making sure they are happy with not only the products and services you’re selling, but also the process of purchasing, ordering, working with you, etc.”

4. Give them free gifts! Synergy Marketing provides Canadian business owners with the best promotional products in the business. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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06 Jan

3 Small Business Strategies That Outdo Competitors

Posted in Small Business Advertising, Synergy Suggestions on 06.01.16 by John Meloche

vision, strategy, plan - text in 3d red, blue and green arrowsWith 2016 now here, your small business will be required to step it up in order to compete with its competition. Why? Well, because your competition is most certainly coming up with new ways to advertise themselves! It doesn’t take a New Year’s Resolution to begin new marketing strategies. But you can bet that small business owners from all over Canada are thinking of how to outdo their competitors this month.

Here are three ways to do so yourself:

1. Avoid downsizing. Some small business owners get it in their minds that to make more money, they need to save more money. And while this may be true in some cases, the ways in which they go about holding on to their cash only hurts their businesses. Downsizing is one of those ways. There’s no major benefit to letting go of competent, talented and loyal employees. On Chron.com, Jennn Fusion explains why.

“Downsizing is the kiss of death for both small and large businesses,” she insists, “You cannot put a price on employee loyalty and morale…One strategy to avoid layoffs is to reduce workweeks to four days for hourly employees. Offer salaried employees one week unpaid vacations or ask them to take a temporary 1 percent pay cut. Consider cutting overtime, annual pay increases, bonuses or company parties before laying off dedicated employees you can never have back again.”

2. Sell experiences, not products. We’ve often mentioned that the customer experience tends to overrule actual products and services when it comes to reasons that Canadian shoppers choose to do business with certain brands. It’s important that you step up your game in the field of great customer experiences. When people enjoy visiting your place of business, they will be a lot more likely to choose you over your competitors.

On ProfitGuide.com, Vikram Vij champions this idea. “Smart retailers and manufacturers are finding ways to offer…one-of-a-kind immersive experiences that build relationships with brands and offer businesses a chance to interact with consumers in a way digital retailing doesn’t allow,” he writes. He cites Bauer, a known manufacturer of hockey equipment, as a company that plans on opening stores that includes indoor hockey rinks. How’s that for a great shopping experience?

3. Get your community involved. There are few ideas better than ones that suggest that you engage the members of the community where your business is located. When your business is considered a staple in the area it operates in, it will be hard to find greater success anywhere else. Get involved in community events this year and see if it doesn’t significantly increase the great impressions made of your company.

“One of the best strategies for boosting profits is to rouse community support and create a buzz about your product,” says Fusion, “You want people talking to friend and family about their positive experiences with your product. You want YouTube videos, Facebook posts, free advertising and repeat customers.” In tomorrow’s blog, we explore some ways that you can utilize social media to boost your brand’s recognition.

And, as always, don’t forget to hand out your company’s promotional products to its customers. To order yours, call Synergy Marketing at 1-877-748-9884 today!

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22 Dec

3 More Valuable Last Minute Holiday Shopping Tips

Posted in Synergy Suggestions on 22.12.15 by John Meloche

Christmas: red and white presents with clock and  pink teddy bear on white background - last minute shoppingHaving a busy month? Most Canadian retailers are. And, as a result, we know that you may not even have had the opportunity to do your own holiday shopping yet. In yesterday’s blog, we revealed a few last minute holiday shopping tips that we felt would help you prepare for the big day this Friday. In today’s blog, we’ll continue our list of tips in hopes that you and your loved ones will enjoy your merriest Christmas yet!

Here are three more valuable last minute holiday shopping tips:

1. Donate your time. Not all of your gifts have to be store-bought. The giving of your time can be an even more valuable and appreciated gift. Create your own “coupons” and uniquely gift wrap them, so that when your loved ones open their gifts, they’ll be surprised to see that you’d be willing to offer them experiences that they aren’t used to. On CanadianLiving.com, Renee Sylvestre-Williams clarifies the type of generous gift we’re speaking of.

She writes that your time or your skills can be given as gifts instead of spending money on things your loved ones may need a lot less. “Offer babysitting time to new parents or a movie date to your best friend, or bake cookies or other goodies as gifts,” Sylvestre-Williams offers as suggestions, “If you’re crafty, consider making your gifts instead of buying them.”

2. Set a shopping time limit. If you do plan on venturing into the busy malls, be sure to set a shopping time limit for yourself. That way, you’ll be sure to stick to the things on your list (as per yesterday’s tip) and not get too caught up in spending unnecessarily. On FamilyEducation.com, Lindsay Hutton warns of the ways in which store owners attempt to keep customers in their stores longer.

As a business owner, you’re likely well aware of these attempts. You may have even adopted them for your own store! “Retailers have a few tricks up their sleeves to get you to linger in their stores, such as playing catchy holiday music and scenting the air with pleasant holiday smells, making it more likely you’ll buy something on impulse,” she reveals, “To avoid this trap, make plans immediately following your shopping trip to limit the amount of time you spend in the mall.”

3. Donate to others. Arguably (but maybe not so much), there is no better gift than a donation to those who are less fortunate than you are. By giving to charity in the names of your family members and friends, you will be providing incomparable gifts to both your loved ones and the people who will benefit from your donations. The holiday season is often a tough one for those who can’t afford to celebrate it themselves.

“Consider donating to a charitable organization in your friend’s or family member’s name,” suggests Sylvestre-Williams, “Some charities will send a card (real or virtual) to recipients letting them know about the gift. As an example, charitable organization Plan Canada lets you buy gifts for friends and family like these handmade bracelets and the money goes to helping children around the world.”

To effectively market your business in the new year, don’t forget to call Synergy Marketing at 1-877-748-9884 to order the best promo products in the industry! Our office will remain open until midday tomorrow!

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21 Dec

3 Helpful Last Minute Holiday Shopping Tips

Posted in Synergy Suggestions on 21.12.15 by John Meloche

Depositphotos_36474121_s-2015The big week is here! Christmas Day is this Friday and people all over Canada (and most of the rest of the world, we would imagine) are preparing for the big day. And by “preparing”, we mean that there is a lot of last minute shopping left to do. If you happen to be one of those procrastinators, you can certainly be excused. As a business owner, you have likely been so busy managing your own company and preparing it for the holidays that you haven’t gotten to do much shopping of your own just yet!

Don’t fear. With four shopping days left until Christmas, there is still time for you to locate and secure great gifts for your loved ones. You’ll need a plan, however. In today’s blog, we’ll provide you with the tips you need to knock your holiday shopping out in a much easier way than you may have expected. It will start, of course, with giving yourself some time to shop.

But how can you make the most of that time? Here are three helpful last minute holiday shopping tips:

1. Make a list. Just because you’re about to embark on some last minute shopping doesn’t mean you have to go about it hastily. It’s probably safe to say that you don’t want to go over your budget and you certainly don’t want to pick up gifts that aren’t worthwhile for their recipients. Creating a shopping list keeps you focused on what you need to buy and for whom. It will also help you to waste a lot less time looking around for the right purchases.

On FamilyEducation.com, Lindsay Hutton advocates for making a list and checking it twice. “One of the biggest traps of last-minute shopping is going over budget,” she asserts, “Before you brave any store, make a list of how much you’d like to spend on each person you are buying for, and stick to it. Resist the urge to keep shopping for the perfect gift, and leave the store as soon as you’ve crossed everyone off your list.”

2. Stick to your budget. It will defeat the purpose of writing a list if you don’t pay attention to what’s on it. Not only should you focus on buying the gifts that you know your loved ones will enjoy, but you should also be focused on spending within your budget. Holiday shopping isn’t all that much unlike marketing your business. It’s important to spend your money wisely in order to feel that you’ve received maximum benefit.

On CanadianLiving.com, Renee Sylvestre-Williams champions this view. “Try your best to stick to your budget despite any pressure or stress,” she writes, “You’ll feel pleased and proud when you don’t get a massive credit card bill in the New Year. The best way to stick to your budget is to bring the right amount of money with you when shopping and not carry your credit or debit cards. There’s no reason to keep temptation in your wallet.”

3. Look for expedited shipping. What if you don’t have time to hit the mall? Does that mean none of your loved ones will be getting anything for Christmas this year? Not necessarily. Online shopping is still a viable option. However, it will be very important to look for expedited shipping options. Many websites offer one-day deliveries, knowing that Christmas Day is drawing near. Look to shop with those that offer this option.

Sylvestre-Williams reveals that, due to the often-large costs of expedited shipping, you may also want to go the route of buying online coupons that offer significant discounts on highly sought-after items. “Consider making use of group buying sites like WagJag (WagJag.com), TeamBuy (TeamBuy.ca) and Groupon (Groupon.com),” she suggests, “All have holiday sections where you can buy gifts at a discounted rate and just print off the coupons to give on the day itself.”

Be sure to check back for tomorrow’s blog, as we continue to offer some helpful last minute holiday shopping tips! And don’t forget to call Synergy Marketing at 1-877-748-9884 to order the best promo products to advertise your business. Our office will remain open until midday, Wednesday, December 23rd to take your orders!

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18 Dec

3 More Ways To Keep Customers Coming Back

Posted in Small Business Advertising, Synergy Suggestions on 18.12.15 by John Meloche

Handsome man holding shopping bags and credit card. Christmas and holidays conceptAdvertising your business doesn’t have to be strenuous work. And it certainly doesn’t have to be expensive either. For many years, Synergy Marketing has proven that by offering Canadian business owners the opportunity to hand out high-quality promotional gifts to advertise their businesses. And they work! In yesterday’s blog, we not only reiterated that, but we also pointed out a few other ways that business owners could boost sales this month.

Needless to say, we’re right in the middle of the busiest shopping season of the year. So, it’s certainly important to implement ways to take advantage of all of the extra people that you’ll be meeting. When new customers walk into your store looking for gifts, it’s important to offer them incentives to keep coming back. Yesterday, we noted that advertising your business via social media and creating holiday packages would be helpful. Today, we’ll offer a few more tips.

Here are three:

1. Go viral. In yesterday’s blog, we reasserted our position that social media play a huge role in the way that small businesses can effectively advertise their products. Arguably, there is no better way to use social media than to post videos. People just seem to love them! They very often get shared via Facebook and Twitter and elicit numerous “likes” and comments. Is there a video that you can create to help bring such attention to your business?

On Shopify.ca, Shilpi Tomar recommends that you make a clever holiday video. “An eye-catching video can make your brand stand out from the crowd,” she writes, “A small budget and a creative mind can go a long way when promoting your store, so if your video is distinctly humorous or clever enough and aligns with your brand you can have a recipe for a heavily-shared video.”

2. Start a rewards program. There are few ways to encourage repeat business better than to offer rewards to those who keeping coming back. When customers know that freebies are in their futures, it makes them want to keep buying from you in order to get those freebies. Is there a better time than now to start a rewards program? Let your customers know that the more they shop with you, the more they save!

“Rewards programs like ‘Buy 10 sandwiches and get the 11th free’ can really boost your sales because it requires your customers to buy more of your product than they might normally for the opportunity to get a free one,” says Madie Hodges on Kabbage.com, “This can also give you a step up above your competition that might not offer programs like this for their loyal customers. Rewards programs are just another inexpensive way to market your business and gain new customers by offering a valuable freebie.”

3. Start a referral program. Customers shouldn’t only be rewarded for spending money in your store. They should also be acknowledged for the other business that they bring you. It’s not uncommon for people to spread the good word about the great experiences they have with companies. Offer your customers a referral program that will provide them with benefits for recommending others to you.

“Referral programs are a great way for you to gain new customers and reward your loyal customers who recommended your business,” asserts Hodges, “There are many options when creating a referral program. You can reward your customers directly with cash or you could offer them discounts or free products as reward for their referrals. You should also reward the referee as well, which is another huge incentive for them to actually shop at your store.”

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16 Dec

The Power Of The Promo Gift During The Holidays

Posted in Promotional Products on 16.12.15 by John Meloche

SLR-001-500x500-1024x1269Okay, Canada. You have a solid week and a half of holiday shopping still left to do. And that means that business owners everywhere still have plenty of time to turn their new customers into loyal ones. As we’ve been discussing on the Synergy Marketing Blog for weeks, the holiday shopping season always gives business owners plenty of opportunities to grow their customer bases. It all comes down to how impressed people are when they visit your store.

For many years, promotional gifts have impressed the socks off of Canadian customers. Especially during the holiday season, when people are in the spirit of giving, the act of giving a promotional gift to a shopper is most often met with great appreciation. As we’ve often asked, who doesn’t like getting something for free? Over the course of the next couple of weeks, you’ll definitely want to take advantage of a promo gift campaign.

On Shopify.ca, Shilpi Tomar asserts that the busy holiday shopping season is the perfect time of year for small businesses to use personal approaches to business advertising. She notes that larger retailers put a lot of money into their advertising campaigns, making it seemingly hard to compete. This is where promo gifts give smaller businesses a competitive edge. They help to develop personal bonds with their customers.

“The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year,” she writes in an article from 2014, “With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses…To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.”

The personal approach, it should be reiterated, is one of the best ways to compete with bigger businesses. Usually, larger corporations are simply too big to take the time to get to know each of their customers personally. When you hand promo gifts to your customers, it allows you the opportunity to learn names, likes and dislikes as well as other information that will help you to cater to their needs in the future.

With this, you can establish a relationship that turns into loyal patronage. Keep in mind that promo gifts are a lot more than simple advertisements for your company. They are handy and useful items that can come into play in the lives of your customers on a daily basis. Consider the power that a key chain, pen, flashlight or water bottle that bears your company name and logo can have.

At Synergy Marketing, our many years of experience tell us that it’s well worth it to invest in promotional products to advertise your business. It’s important to remember, as well, that when compared to traditional modes of advertising (television commercials, radio spots, prints ads, billboards), promo gifts are so much cheaper! It’s hard to beat an advertising strategy that has proven to be very effective and cost-efficient at the same time.

If you are not yet handing out promo products to advertise your company, there is no better time than now to get started. Contact Synergy Marketing today to discuss the promo gift that would best advertise your brand. We have so many to choose from! Simply call us at 1-877-748-9884!

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15 Dec

4 More Ways To Boost Retail Sales During The Holidays

Posted in Small Business Advertising, Synergy Suggestions on 15.12.15 by John Meloche

Beautiful happy christmas girl with shoping bags.In yesterday’s blog, we revisited the concept of holiday shopping and just how busy retail stores in Canada are right now. As the owner of a retail store, however, you can’t take for granted that sales will increase just because it’s the busy holiday shopping season. As we mentioned yesterday, there are some ways to encourage holiday shopping at your store. In today’s blog, we’ll explore a few more.

Here are four more ways to boost retail sales during the holidays:

1. Make sure your important orders are delivered on time. During the busy holiday season, customers aren’t just looking for popular items. They’re looking to have those popular items delivered on time. In the many cases when such items have to be ordered, it’s your job to ensure that they will arrive in your store by the time you promise. Late deliveries are easy ways to frustrate customers to the point where you lose them for good.

On Retailers.com, Bob Negen insists that you always know the status of your important orders. “If that huge order of your most popular thing-a-ma-bob isn’t coming in on time and you don’t make adjustments, it’s going to cost you, and maybe cost you big,” he warns, “Don’t take any chances that your best sellers didn’t make it to the warehouse in time for this years’ holiday season. Be proactive!”

2. Showcase the usefulness of your products. Just because your products look good doesn’t mean that they’re good for your customers. That is, of course, unless you demonstrate just how good they are! Set up an area of your store where you or your employees can demonstrate the awesomeness of the products you sell. Offer discounts to customers who purchase the item directly after the demonstration.

On SpecialtyRetail.com, Nancy Tanker highly advocates for the demonstration. “Most products can be demonstrated and demonstrations do increase sales-if they’re done right,” she writes, “Train your employees on how to run a proper demonstration. Don’t leave it up to them to develop a strong demo pitch. If you want the most sales possible, you need to give your employees a selling road map to follow.”

3. Create an enjoyable atmosphere. Getting customers through the doors of your store is the first step to boosting sales. You can encourage more visitors if you make your store a fun place to visit. Not only should it be decorated in a festive way, but it should also be an interactive place where people have fun. That way, you’ll keep customers in your store longer, giving you more opportunities to sell to them.

Negen advises that retail store owners make shopping fun for their customers, and shares an idea of how to do so. “Fun sells, especially during the holidays,” he asserts, “It doesn’t have to be hard, or fancy. Have a ‘guess the number of candy canes in the big glass bowl contest’ or something of the sort. Let your imagination run wild; get into the spirit of the season!”

4. Keep hiring talented staff members. “Experienced retailers hire throughout the entire holiday season,” says Tanker, “They know that to keep your employee pipeline humming, you must be continually hiring. Use an employee-referral system that rewards your current employees for referring anyone subsequently hired.”

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08 Sep

3 More Ways To Advertise To Young People

Posted in Small Business Advertising, Synergy Suggestions on 08.09.15 by John Meloche

Friendly group of students talking  - isolated over a white backgroundWelcome to the end of summer! Okay, we know that, for most Canadians, there is nothing “welcome” about the end of summer. And, in no way should an exclamation mark have been put at the end of our opening statement. Many people – young people especially – dread today because it represents the first day of school for the majority of Canadian students. And while the summer isn’t officially over, summer vacation is certainly done for all intents and purposes.

Now, that doesn’t mean that all young people are upset. On the contrary, many Canadian students are actually quite excited for the beginning of school today. A new school year opens youngsters up to so many new possibilities for their futures. As a business owner, a new school year also opens your business up to a wide variety of opportunities as well. Are you marketing your brand in such a way that it attracts these excited members of the student population?

Here are three more ways to advertise to young people:

1. Advertise in schools. Is there a better place to connect with the student population than the schools themselves? You’d be hard pressed to walk into a restroom on a university campus without seeing an advertisement of some kind. There are many different ways to get your brand better known on school grounds. Contact schools in your area to find out if there are advertising opportunities available.

On HuffingtonPost.com Shawn Prez advocates this practice. “Product placement has proven to be effective with young audiences, which spend a significant amount of time consuming media,” he informs, “Take advantage of this method, as it allows marketers to spend the money and effort displaying their products in time slots or locations that are shown to reach very important and influential demographics.”

2. Be part of “real world” activities. In yesterday’s blog, we championed the use of social media and the creation of your own apps to engage Canada’s school-attending younger population. And while this will always be a wise move, it’s important to remember that not everything is done online. Believe it or not, there is still no substitute for connecting with people in person. And this is certainly true for young people.

On TheFinancialBrand.com, Tim McAlpine insists that you invest in marketing opportunities that will connect you to young people in the real world. “As you develop your young adult marketing strategies, make sure that there is a healthy dose of real-world activities in your integrated marketing mix,” he advises, “Consider event sponsorships, street teams, brand ambassadors on campus, guerrilla activities and stunts, student orientation events and sports.”

3. Try a guerrilla marketing approach. If you’re planning on connecting with youngsters in person, you may want to try guerrilla marketing. Implementing an unconventional method to market your brand is great way to engage young people who may be disengaged from the “same old same old” approach. Prez believes that guerrilla marketing is one of the most effective ways to communicate with a young, urban crowd.

“ It has a strong impact on driving sales and brand awareness while utilizing minimal resources,” he believes, “Guerrilla marketing focuses on non-traditional tactics, using various brand ambassadors to interact one on one in a very intimate way (being on the ground and actually touching consumers where they eat, sleep, and play such as campuses, concerts, sporting events, nightclubs, etc.)”

One thing is for sure. When meeting your young would-be customers, be sure to give them something to remember you by. To order some fantastic promotional products, call Synergy Marketing at 1-877-748-9884!

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07 Sep

3 Ways To Market To The Student Population

Posted in Small Business Advertising, Social Media on 07.09.15 by John Meloche

Group of  young  joyful students standing with book and bagsHere’s hoping you’re enjoying your Labour Day long weekend! For many people, this weekend marks the official end of summer. With school starting tomorrow and with the temperatures about to cool off, Canadians know that the warmest and sunniest time of the year is coming to a close. As a business owner, you also know that changes in your marketing strategies are necessary. And this isn’t just because of the upcoming changes in the weather.

Our younger generation should always be paid attention to. However, now that school is about to begin again, the needs of the student population will be changing. From clothes to supplies to finding ways to entertain themselves on the weekends, our youngsters will be spending money differently over the course of the next several months. The question is, how can you company take advantage of that?

Here are three ways to market to the student population:

1. Celebrate important life events. There are many milestones in the life of a young student. Of course, graduation is one of them. For many others, turning 16 is a super big deal. What ways can your company celebrate these milestones in a young person’s life? Coming up with marketing strategies that will cater to acknowledging these important life events will endear a younger audience to your brand.

On TheFinancialBrand.com, Tim McAlpine writes that even financial institutions should take this approach, considering that young people are all planning towards building their futures. He intimates that your business should assist young people in preparing for that future. “Generations will come and go, but life events will continue to impact all young people as they move through their late teens and early 20s,” writes McAlpine.

2. Take advantage of social media. Readers of our blog will have noticed that we paid quite a lot of attention to the concept of social media marketing last week. And this is nothing new to our blog because we are well aware of how impactful the Facebooks and Twitters of the world are in the lives of young people. The use of photos and videos has never been so important in the marketing of a company.

Shawn Prez insists upon this on HuffingtonPost.com. “Take advantage of these cost-effective platforms and post a cool visual of your product on Instagram and Twitter — inviting your audience to share their thoughts and engage with your brand,” he advises, “You can even film short videos showing a celebrity or a sports figure, popular within this demographic, interacting with your product.”

3. Create an app and keep it simple. In keeping with the fact that our youngsters are prone to go online on a regular basis, it would be wise to create an app that can keep them informed about your brand. Keeping it simple will keep them engaged, insists McAlpine. The easier you make it for young people to find you and stay connected to your company, the better it will be for business.

“Gen-Y doesn’t know how to fix things when they aren’t working,” he explains, “An iPad doesn’t even have any screws, so young people can’t poke around inside to see how it actually works. Young people don’t know where they saved their files, because the very concept of a “file system” is disappearing…An iOS or Android app that isn’t polished and engaging gets tossed aside seconds after the first use.”

Be sure to check back for tomorrow’s blog as we continue to explore this topic!

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10 Jul

3 More Ways To Supersize Sales This Summer

Posted in Small Business Advertising, Synergy Suggestions on 10.07.15 by John Meloche

Girl jumping beside summer sale cloud on white sandYou’d like to increase your sales, wouldn’t you? Have you been stuck without an ideal idea for how to boost your sales? Well, in case you haven’t yet checked it out, you may want to give yesterday’s blog a good read. It contains some sweet summertime marketing ideas that may just be what you need to increase your sales over the next few months. In today’s blog, we’ll go ahead and add to that list of ideas. So be sure to read all of this one too!

Here are three more ways to supersize sales this summer:

1. Go to summertime events. Yesterday, we encouraged our readers to host their own events and sponsor as many others as they could this summer. Being where people are bound to be, this summer, is sure to help you get noticed a lot more. However, even when you’re not sponsoring or hosting an event, you should still find time to attend others. Be sure to show up with your promotional gifts and you’re bound to make some new friends who you can turn into customers.

“The summer season yields a number of events that occur in communities across the country such as festivals, concerts, and holiday celebrations,” reminds Victoria Vessella on Business2Community.com, “Locals and tourists alike are in attendance at these events, thus presenting an array of current and potential customers to connect with. Furthermore, in some cases the media is present at events that are worthy of receiving coverage.”

2. Increase your social media use. This past Tuesday, we blogged about some great ways that you can increase your popularity using such social networking platforms as Facebook and Twitter. You may want to go ahead and give that blog a once over as well. Being interactive with others is a great way to spark interest in your brand without ever having to leave the comfort of your home or office.

On PsPrint.com, Brian Morris suggests that you take things one step further by starting up a social media ticket sweepstakes. “Host a social media ticket giveaway sweepstakes in which people can enter by following your liking you and by encouraging others to do so as well,” he suggests, “It’s a great way to get more followers for future promotions. Theme parks, water parks, baseball games, concerts and other events are perfect ticket giveaways.”

3. Hang a banner outside. As we’ve mentioned a few times, when the weather is nice, people come outdoors. So it can’t hurt to do something that is bound to attract all of those extra eyes to your business. Morris recommends setting up an outdoor banner somewhere that people will see it. Be sure to find a fairly busy location that isn’t too far from your place of business. That way, people will be more likely to seek you out.

“Strategically placed outdoor banners – near busy intersections, festivals and shopping districts, for example – can put your sales promotions and brand name in front of thousands of people for cheap,” he writes. With your banner attracting more people to your store, you will be given some great opportunities to hand out your promotional gifts. As we’ve detailed earlier this week, they work wonders in making great impressions.

“Give away a cool summer gift to customers who spend a certain dollar amount,” advises Morris, “The extra incentive can drive customers to you instead of your competitors.” He goes on to write that summer-themed promotional items would work really well this time of year. Of course, Synergy Marketing can provide you with all of the summer-themed promo gifts that you need. Simply call us at 1-877-748-9884!

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