25 May

3 Ways To Truly Relax When You’re Not In The Office

Posted in Synergy Suggestions on 25.05.16 by John Meloche

Family Lying Upside Down On Sofa With DaughterHow has your week been going? For most Canadians, it’s a short work week considering that Victoria Day – a statutory holiday – was this past Monday. But for many others, there was no shortage of work this week. For the most part, we’re talking about business owners. You know, the type of people who never seem to take a day off of work? For such individuals – and we know a lot of them! – it’s important to remember that it’s okay to take time off sometimes.

As we’ve outlined in our blogs over the past couple of days, taking time to relax and unwind can actually be a good business move. Being away from the office allows you to recharge and properly refocus your energies on the tasks you have at hand. Often, entrepreneurs inundate themselves with work, take no breaks, and therefore, burn themselves out. This doesn’t help for many smart business moves to be made.

So how can you get yourself to truly relax when you’re not in the office? Here are three ideas:

1. Stay off of social media. Many people feel that if they’re not tweeting or updating statuses on a regular basis, the world will forget about them. At Synergy Marketing, we regularly advocate the act of using social media to spread the word about your business. However, on your days off, feel free to ignore the rest of the world. It doesn’t make you irrelevant in the eyes of the public if they don’t hear from you for a day.

Avoiding what he calls “status anxiety” is a practice advocated by Manuel Gil del Real of MGR Consulting Group. “It seems like nowadays, we all need to post every single thing we do on Social Media as if our life would not relevant unless we tell other people about our ‘status’ every single time,” he writes, “If you’re hungry for constant ‘likes’ and social recognition you need to reconsider your life priorities. Take a ‘Social Media Vacation’…it’s part of unplugging.”

2. Plan your time away from work. We know that this sounds like the opposite of what we’re trying to get you to do. Relaxing and taking it easy usually doesn’t usually come as a result of a specifically drawn out plan. But for many hard-working business owners, it may be necessary. On his website, entrepreneur, Sean Hopwood recommends that you have a plan when you decide to spend time away from your business.

“This plan should be prepared early, at least a week before the planned break,” he advises, “However, don’t plan too early since you can’t really be sure how circumstances would change as time passes. If you planned your trip months before, you may just get yourself in the dilemma of postponing your break or foregoing a business opportunity because of unexpected turn of events.”

3. Spend time with your loved ones. What’s the point of working so hard if it isn’t to benefit the people you love? Don’t forget that when you get time off of work, it means that you have more time to spend with your family members and friends. Remember that they are the reasons you work so hard to begin with. Gil del Real reminds us that it’s important to give them quality time when you’re not in the office.

“Focus on family or loved ones,” he insists, “Give them your full attention because for the most part of the year, you fail to give them quality time. Also when you focus on your family, this will change the pace of your life and you need that to become a more flexible individual. If you fail to invest in family life today, you’re sure to pay the price tomorrow. Don’t make that mistake.”

tags: , , , , , ,

Comments Off on 3 Ways To Truly Relax When You’re Not In The Office

24 May

3 Ways To Make The Most Of Your Days Away From Work

Posted in Synergy Suggestions on 24.05.16 by John Meloche

Depositphotos_25983447_s-2015Welcome back to work Canada! On behalf of the entire team, here at Synergy Marketing, we hope you enjoyed your Victoria Day long weekend. Yesterday, we took the time to blog about the fact that it’s important that you actually enjoy your time off work. Too many business owners feel that when they take time away from the job, they’re letting their businesses down. Not so. In today’s blog, we’ll look at some ways you can make the most of your days away from work.

Here are three:

1. Read. Many people find reading relaxing. It also helps them to escape the pressures that come with everyday life as their books allow them to venture off into fictional worlds that can be quite entertaining. You don’t necessarily have to read fiction. If you’re not much of a reader of stories, consider picking up some books about areas of study you’re not normally attached to. A break from your regular every day is the point.

Manuel Gil del Real of MGR Consulting Group highly recommends this idea. “You don’t want your mind to still be occupied by work concerns so read stories that are unrelated to what you normally do,” he suggests, “I personally love reading biographical or self-improvement books during my time off. Often times, when you read the biography of other successful entrepreneurs, they can be both, a great read and a fantastic source of inspiration for your own self-improvement.”

2. Try to unplug from technology. Considering that most technology used today doesn’t require a plug to use, perhaps the best way to provide this piece of advice is to say “leave your devices alone!” When vacationing, see what it’s like to not be attached to your smartphone, tablet or laptop computer. You may feel as if you’ll be inundated with messages when you return, but it’s important to give yourself a break from non-stop calls and emails from time to time.

“Perhaps just bring your smart phone with you so you can communicate with your family if you’re not bringing them along,” suggests Gil del Real, “But if you will be traveling with your loved ones, unplug completely and don’t let your work concerns worm their way into your vacation. If there are problems at work, let your employees take care of them; trust your team, feel comfortable delegating and empower them to make their own decisions while you’re away.”

3. Stop worrying! Easier said than done, right? If you have the entrepreneurial spirit, it will be hard to convince you that there’s nothing to worry about when you take time away from your business. However, changing your mindset will help you to enjoy your days off and vacations a lot more. On his website, business owner, Sean Hopwood recommends that you practice little by little to not be a “worrywart”.

“Start small and scale up,” he recommends, “You can, for instance, delegate some tasks for the day and take the time off in the afternoon and observe how things proceed. Eventually, you will learn to trust your personnel while training them to be responsible at the same time. Gradually veer away from micromanagement and learn to trust people. If you are an entrepreneur who dreams of making it big, you will have to come to a point where micromanaging no longer works and may even become a burden.”

Remember that Synergy Marketing is open today! Don’t hesitate to call us to order the perfect promo gift to advertise your business at 1-877-748-9884 between 9am and 5pm EST. You can also email us at info@gosynergygo.com and sign up for our Insider E-Flyer Program HERE!

tags: , , , , , ,

Comments Off on 3 Ways To Make The Most Of Your Days Away From Work

23 May

The Importance Of Enjoying Your Time Off From Work

Posted in Synergy Suggestions on 23.05.16 by John Meloche

African American businesswoman relaxing at work reclining back in her chair stretching her arms in the air and closing her eyes in contentmentHappy Victoria Day Canada! On behalf of the entire team, here at Synergy Marketing, we just wanted to take this opportunity to wish every single one of you an amazing “May 2-4” long weekend! Today is a day usually filled with fun in the sun, barbeques and picnics, as this long weekend holiday is often synonymous with the first “summer” holiday of the year. With that, we’d like to remind you that Synergy Marketing is closed today to observe the holiday.

We will, however, we open bright and early tomorrow morning, beginning at 9am EST, so please don’t hesitate to call us in the morning for any questions you may have about our fantastic promotional products. If you’re anything like us – and we know that many Canadian entrepreneurs are! – you enjoy the extra days off work, but you sometimes feel guilty about them. Those who have the entrepreneurial spirit are always working somehow.

We know that even at those barbeques and picnics taking place today, business owners are taking their opportunities to meet new people, pass along business cards, or better yet their branded promotional gifts. It’s hard not to think of work when you own a business. And, at Synergy Marketing, we not only understand that, but we sympathize with it, as well. We’re here to tell you that it’s okay – you’re allowed to enjoy your day off!

Don’t assume that if you’ve taken the day off that you’ve somehow let your business down. In fact, taking time away from the office can often be good for your business. It means you’re allowing yourself to relax and recharge so that you can take on the next day of work fully energized. Manuel Gil del Real of MGR Consulting Group writes that this is one of the most important ways to help your business to grow.

“If you’re…an entrepreneur but you believe that business shouldn’t stop no matter what time of the year it is, take a cue from the most successful business people around and use the holidays to regroup and recharge because taking vacations is among the smartest entrepreneurs’ habits that will allow you to be furthermore effective at what you do,” he writes. He goes on to list a few important ways that you can fully enjoy your time off from work.

“Build a reliable team that you can leave your work concerns to,” Gil del Real advises, “This will not only make you feel less anxious about being away but this will benefit your business as well. A business with people who will stretch their abilities to ensure that everything’s smooth running while the boss is away has the best potential to grow and succeed.” It’s important, however, to be good at delegating responsibilities to the right people.

On his website, business owner, Sean Hopwood writes that being a good delegator is a sign of being a good leader. Furthermore, it will help you to enjoy your time off from work with more ease. “Learn how to delegate responsibilities so you don’t have to micro-manage everything,” he advises, “Also, only delegate responsibilities if you are sure that those to whom the responsibilities will be delegated are responsible enough.”

We certainly hope you’re enjoying your time off from work today, no matter how you’ve chosen to spend the day. Don’t forget that to place your order for the promo gift of your choice, you can call Synergy Marketing tomorrow and throughout the rest of the week at 1-877-748-9884 between 9am and 5pm EST. You can also email us at info@gosynergygo.com and sign up for our Insider E-Flyer Program HERE!

tags: , , , , , ,

Comments Off on The Importance Of Enjoying Your Time Off From Work

16 Jul

6 Ways To Promote Your Business At Summer Events

Posted in Synergy Suggestions on 16.07.14 by John Meloche

Depositphotos_29571017_xsFor most people, it’s pretty hard not to enjoy the warmth and sunshine that comes along with the summertime. Summer is the perfect season for spending time outdoors at the many events that take place throughout the season. In past blogs, we’ve discussed the importance of having your business well represented at summer events. We’ve even suggested that you throw a few of your own! They make for great opportunities for you to hand out your promo gifts.

On the Minority Business Development Agency website, guest blogger Rieva writes that community events such as outdoor fairs and festivals provide excellent venues for small business owners to market their products and services to local residents and other event-goers. But perhaps, that’s easier said than done, right? Not to worry. She goes on to offer six simple steps in order to get you started.

1. Research what events exist in your community and nearby communities. Well, that’s just got to be the first step, doesn’t it? How else will you know what’s taking place in your area unless you do your research? You just might be surprised to know how much is going on right around your block. It would be silly not to take part in nearby events as your community members are the first people who should know all about your business.

2. Find the right match. Not all events are going to bring out people who are perfectly suited to support your brand. Rieva advises that you “figure out which events are likely to bring the kinds of customers you want to target. Consider the city where the event is held, the target audience and the activity. It’s best to start with an event that has a track record in the community since the organizers will be better able to give you an estimate of attendance and audience breakdown.”

3. Get the details. It’s important to be informed. But it’s also important to know that event organizers need to see the benefit that you can bring to their events. In other words, if you’d like to set up a booth, you may have to fork out some dough to become an official sponsor of the event. Be sure to get as much information as you can about costs and requirements, recommends Rieva. Contributing money should help to get your business name on advertising materials for the event.

4. Talk to others. Do you know anyone who has been to these events before? “Events don’t always live up to their hype,” Rieva reminds us, “so find other business owners who have participated in the events you’re considering and ask them what they liked and didn’t like.” You should try to find out about fees and registration costs, previous attendance numbers and numbers of qualified leads that other business owners have attained.

5. Assess results. Once it’s all said and done, it’s important to track the results of the event to see if it was worthwhile, says Rieva. You should set goals for yourself before the event starts including how much product you intend on selling, how many leads you plan on capturing and how many prospects you want to meet. “Track them and assess your results afterward,” she writes, “Fine-tune your approach depending on what you learned.” It’s all about being prepared.

6. Be prepared. Speaking of which, don’t assume that you can simply show up to an event and make it a success without preparing. You’ll need to do some advance planning, says Rieva. “If your goal is collecting leads, make sure you have enough samples and literature to give out.” At Synergy Marketing, we ALWAYS recommend having the people you meet leave with something to remember you by. And there’s nothing more memorable than a useful promotional gift!

Call us up at 1-877-748-9884 today to order the perfect promotional gift to advertise your business at events this summer!

tags: , , , , ,

Comments Off on 6 Ways To Promote Your Business At Summer Events

04 Apr

6 Cool And Creative Ways To Promote Your Brand

Posted in Synergy Suggestions on 04.04.14 by John Meloche

AdvertisingYou’re a small business owner. You don’t have the kind of money required to put out a television commercial. As Joyce Smith writes on TweakYourBiz.com, “while the price of a 30-second spot on primetime television soars to as high as $110K a pop, the cost versus ROI is simply not worth it anymore.” So what affordable ways are there to promote your business? Smith suggests that you simply get creative!

Sponsored events. Look into the events that will be taking place in your community over the duration of spring and summer. Contact those who are putting them on and offer to be a sponsor. Getting in good with the members of your community is a great way to shine a favourable light on your business. Smith points out that this can also help to grow the demographic of your target market.

Little league sports. Speaking of sponsorship, how would you like to see your company name and logo emblazoned across a local team’s jersey? It’s a great way to stay involved in your community while having your brand promoted on a regular basis throughout the season. Smith points out that “ideally, the players’ parents will also appreciate your donation and in turn, become supportive of your company.”

Prize donations. Keeping with the theme of community involvement, you may also want to associate yourself with charity galas and other events that raise money for those in need. Donate one of your high-quality products or services to help strengthen your relationship with other organizations that can benefit you, suggests Smith. As well, offering your goods as prizes is a great way to generate more word-of-mouth promotion.

YouTube ads. Is there anyone you know who hasn’t watched a video on YouTube? As Smith informs us, “with an average of 1 billion unique visitors every month, YouTube is one of the most effective methods of advertising online.” She goes on to note that “YouTube allows you to target your video ad to a search query that matches your service or product.”

Untapped online markets. By now, we all know to update our websites and social media pages on a regular basis, right? But Smith suggests that you look into other digital demographics that are rarely explored. One example she provides is senior websites. The growing number of seniors in the world, she writes, is an important reason to begin advertising to them more heavily online.

Promotional “swag”. We’re not sure if we’ve called it “swag” before, but promotional products – as you’re likely aware – are excellent ways to grow the reach of your company without spending a bundle. Instead of investing in costly advertising, “it’s more prudent to manufacture small branded items that you can easily hand out at events or client meetings,” says Smith.

At Synergy Marketing, we know a thing or two about promotional “swag”. Contact one of our friendly and experienced sales reps today to discuss which promotional product would work best in advertising your company. You’ll be glad you did! Promo gifts have worked wonders for many a Canadian business owner for decades. Give us a call at 1-877-748-9884.

tags: , , , ,

Comments Off on 6 Cool And Creative Ways To Promote Your Brand