04 Jul

Spice Up Your Marketing Strategies This Summer

Posted in Promotional Products, Synergy Suggestions on 04.07.13 by John Meloche

summerSummer is here! And, for most people, it’s quite an exciting time. If you’re a business owner, there’s no doubt that you should be excited. Many of you will be experiencing a spike in sales over the coming months as students are out of school and there’s a lot more time for them to be making purchases. Depending on the industry you are in, the summer may just be your best season.

But let’s suppose that the summer presents more of a cool down for your business than it does a warm up. That means that extra efforts will need to be made in order for your company to succeed between now and the fall. On Intuit.com, Rachel Hartman provides a list of summer marketing ideas to help business owners boost their sales throughout the warmest time of the year. Let’s check them out, shall we?

Lower prices as the temperature rises. It’s hard to argue that customers are attracted to sales and discounts. Hartman suggests that you use the weather to your advantage. One idea is to offer $10 off of every purchase if the temperature reaches above a certain level. It’s up to you to decide what temperature that would be. If you adequately promote this concept, you’ll be doing your business a great service.

Think about it. Each day of the summer, your customers will be taking a look at the weather and thinking about your business at the same time. You may want to consider a few different scenarios so that you don’t give your customers reasons to stay away. In other words, you may also want to offer a special or a discount on any day that it rains, as well.

Reach for the chalk. If you own a storefront, use chalk to advertise special deals on the sidewalk, suggests Hartman. There are a number of other things you can do with chalk including drawing colourful summer scenes or even your business logo. “Chalk art can do more than catch the eyes of passersby,” writes Hartman, noting that it will help increase your reach on social media.

With apps such as Instagram all the rage these days, it will be important to give people reasons to take pictures of your business that include its products and its exterior. The cooler and more interesting your chalk art is, the more likely it is you will be getting people to snap shots of it. With that being said, it’s important to establish and promote your own social media profiles so that you can be tagged, liked and followed!

Give away seasonal items. As always, the lists of tips we locate on the internet include advice on giving away promotional gifts. At Synergy Marketing, we provide the best promo products in the business. Considering that it is the summertime, you may want to consider giving away items that suit the season, just as Hartman suggests. Sunglasses, for example, make great gifts for your most important clients.

Water bottles are also very popular gifts in the summer. Flying saucers are also excellent as they are both a lot of fun and quite inexpensive to invest in as promo gifts. There are various ways to present your clients with these great gifts. Hartman recommends, as one example, that when your clients come in for their appointments that you consider giving them your summer-related items as a “thank you”.

We’ll continue to explore this list in tomorrow’s blog!

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