09 Dec

5 Ways To Promote Your Brand In 2014’s Final Weeks

Posted in Synergy Suggestions on 09.12.14 by John Meloche

Shopping cart with boxes and bags, happy holidaysWell, there’s still a couple of weeks left for us all to complete our holiday shopping. But, as a business owner, that doesn’t mean that there’s a whole lot of time left for you to promote your company’s holiday deals. Promoting your business for the holidays is something that generally begins in November. We should know. We’ve been blogging about it since before Halloween! The question is, how much attention have you given your holiday marketing strategies?

Perhaps, the question is better asked by Wendy McCance on SearchingForTheHappiness.com when she asks “What are you doing to make sure you get your message out during the holiday season?” Getting your message out is what is bound to get more of your customers in – to your store, that is. “This is the most critical time of year to promote your business using social media,” McCance insists.

But it isn’t just your social media profiles that are bound to boost your…well, profile! There’s a lot that you can offer your customers so that they are encouraged to finish their holiday shopping with you over your competitors. There are only a few weeks left in 2014, McCance reminds us. And with that, she offers up some tips on how to promote your business during the year’s final weeks. Here are five great ideas.

1. Offer gift certificates, and special events on your social media platforms. In case you couldn’t already tell, McCance is a big supporter of social media. And, as readers of the Synergy Marketing Blog are well aware, so are we! “Use Twitter or Facebook to pass out special holiday codes that can be used in store during certain days and times,” she insists. Social networking is arguably the easiest and cheapest way to get the word out.

2. Put together a contest with a holiday theme. Contests are always exciting. They are great ways to drum up interest in your brand. “Mention it on Twitter, your Facebook page and your website,” advises McCance. Not only will this work to grow your friends and followers, but it is likely to increase the traffic in your physical store location as well. People love getting things for free – as we often say. Contests are great ways to attract attention thanks to that fact.

3. Offer a buy one get one free promotion. Speaking of getting things for free, people enjoy getting good value for their money through the popular buy-one-get-one-free deal. Remember that shoppers are looking for discounts wherever they can find them, especially since they are doing more shopping this month than at any other time of year. Naturally, McCance recommends that you promote your special two-for-one offer on Twitter.

4. Have your staff put together a fun holiday video to show customers what a fun, personable business you have. YouTube cannot be forgotten when you’re talking about the popularity of social media. People love viewing and commenting on photos. But they love viewing, sharing and commenting on videos even more. Filming a video that will shine a favourable light on your brand is simply a smart business choice.

5. Host a holiday Tweet chat with your customers. Hashtags are all the rage these days. Go ahead and create a #chattime or #timetotalk hashtag (or one of your own choosing) to encourage people to speak with you via Twitter at a set out time. Offer those who converse with you, during your Tweet chat, special deals and discounts during the holiday shopping season. It’s bound to get you some new customers.

Be sure to check back for tomorrow’s blog as we continue to look at McCance’s ideas for boosting your sales this holiday shopping season. And since people love getting things for free so much, it would be a good idea to get your hands on some great promotional gifts from Synergy Marketing. To place your order, give us a call at 1-877-748-9884!

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03 Dec

6 Ways To Boost Your Holiday Email Marketing Success

Posted in Synergy Suggestions on 03.12.14 by John Meloche

Depositphotos_11312934_xsDuring the holiday shopping season, business owners all across Canada are promoting their companies in ways that seek to secure new business for the long haul. And it only makes sense. As we all know, you’re bound to get more customers during this time of year than at any other point on the calendar. It’s important to know, however, that there are ways of attracting new customers online as well as offline.

In fact, according to Paul Ford of Entrepreneur.com, “email marketing is the most important vehicle for reaching new and existing customers during the holiday season. Businesses can utilize holiday-email-marketing campaigns as a way to showcase new products, introduce new promotions and re-engage customers that haven’t shopped in a while.” He goes on to offer six ways to increase your holiday email marketing success.

1. Segment your holiday-email marketing lists. Ford insists that this is “vital” to your email marketing campaign’s success. He writes that your email newsletters should be delivered to the appropriate addresses at the appropriate times. For example, it’s important to remember that in Canada, Thanksgiving is in early October, while in the U.S., it’s celebrated near the end of November. “You should also segment your list by age,” states Ford.

2. Maximize seasonal subscribers. It’s a good idea to pay close attention to those who support your business over the course of the holiday season. “If they make a purchase, become active in a certain group, buy holiday cards or listen to more music (whatever your business model is), make sure you’re interacting with them in response to their activity to keep them engaged in your deals and offers,” Ford recommends.

3. Avoid the spam list. Email marketing is an important facet to your company’s advertising regimen, but the last thing you want to do is annoy your customer base. Ford encourages you not to be “shy” about having an “unsubscribe” feature on your emailing list. It’s much better to have that than a spam complaint. You can significantly lessen the number of people who unsubscribe from your list by keeping your newsletters full of sales, special deals and ways to save.

4. Test holiday-email campaigns. No matter what type of advertising technique you employ, it’s important to be on top of how it is working – or not working. Are your emails generating more engagement or is your unsubscribe rate increasing? To know how well you’re being received, Ford suggests that you “create two or three different email campaigns and send them out to segmented groups… pick the campaign with the best reaction as the winner for your big holiday-email blast.”

5. Stay consistent. Your emails should be engaging. But although it is advised that you keep the content of your newsletters creative during the holidays, you don’t want to stray too far from their main purpose, says Ford. “Your recipients need to be able to recognize you during this busy time of year. Don’t lose your brand’s identity for the sake of cheerful holiday designs and ideas,” he says.

6. Don’t build from external sources or across business channels. “Build holiday email lists organically and verify you have permission to email customers on your list,” writes Ford, “Just because it’s the holidays, don’t scrape the bottom of your list for more email addresses because it can cause more damage than it’s worth. Along this same vein, don’t share lists across business channels.”

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27 Nov

4 Reasons Consumers Prefer Shopping Online

Posted in Synergy Suggestions on 27.11.14 by John Meloche

Depositphotos_4396887_xsTomorrow is known as “Black Friday” in the retail world. And, for many holiday shoppers, it means getting up early and waiting in long lineups just to be among the first to get the chance to take advantage of some incredible deals. Is your business preparing for Black Friday? If not, there’s no cause for concern. And that’s because Cyber Monday is right around the corner! Wait. Is your business preparing for Cyber Monday?

Just to be clear, Cyber Monday is essentially the online equivalent of Black Friday. And, it should come as no surprise that online shopping is an increasingly popular trend in Canada. The truth is, online shopping is popular all throughout the world. But, in Canada, shoppers seem to be taking to the internet more than ever. There are, as you can imagine, numerous benefits to shopping online.

First of all, you get to avoid all of those long lineups in the stores and shopping malls. Many people dread the idea of Black Friday as they have no interest in wrestling with other shoppers to get their hands on sought-after items. Instead, they much prefer to do their shopping in the comfort of their own homes. After all, what sounds more convenient? Sitting in front of a computer in pyjamas, or spending upwards of fifteen minutes looking for a parking spot?

“Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days,” writes Gilon Miller on UpstreamCommerce.com, “It’s important to understand the psyche of the online shopper. Cater to this and you’ll have them flocking to your… er, online store.” Here are four reasons that consumers prefer shopping online.

1. Convenience. This is the obvious one, isn’t it? As Miller reiterates, “You don’t have to wait in a line or wait till the shop assistant helps you with your purchases. You can do your shopping in minutes even if you are busy, apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24/7 and also reward us with ‘no pollution’ shopping.” This reason alone should encourage you to offer this option to your customers, don’t you think?

2. Better Prices. Miller writes that many consumers point out that they’re able to secure better deals when they shop online. This is one way that you can create an incentive for more people to visit your company website. If you offer free shipping or discounted prices from your site, you’re a lot more likely to increase your sales. Miller points out that this is an effective marketing strategy that many businesses employ. “Many online shops offer discount coupons and rebates,” he writes.

3. Variety. “One can get several brands and products from different sellers at one place,” writes Miller, “You can get in on the latest international trends without spending money on travel; you can shop from retailers in other parts of the country or even the world without being limited by geographic area.” This too is an important point to make about online shopping. Offering this option allows people from all over the world to buy from you!

4. Fewer Expenses. Miller also writes that staying home and shopping online will save you the money that you would be spending if you were to make an excursion. Consider the fact that you have to eat, use gas and likely buy more items than you anticipated when you go out to shop. By offering your customers the ability to make purchases via your website, you enable them to save a lot of money.

Be sure to check back for tomorrow’s blog as we continue to examine the benefits of online shopping. And don’t forget to contact Synergy Marketing to get your hands on our great promotional gifts. Feel free to check out our website to learn about all of the great gifts that we have to offer. Better yet, call us at 1-877-748-9884!

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25 Nov

5 Ideas For Increasing Sales This Holiday Season

Posted in Synergy Suggestions on 25.11.14 by John Meloche

Depositphotos_5694525_xsOn Shopify.com, Humayun Khan writes that “The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.” So how do you compete with all of the other businesses out there?

Khan notes that larger retailers often win over shoppers with their low prices and free shipping. Not to mention, they have huge advertising budgets that help them become known to the masses. For the most part, people have already decided upon where they plan on doing their holiday shopping. So where does that leave you as a small business owner? Firstly, it’s important not to think that way. You have every bit a right to cash in on the holiday shopping season as they do.

Secondly, it’s important to note that, as a small business owner, you actually have some advantages over the bigger-named brands! You have the ability to make personal connections with your customers. This is where our promotional gifts come in so handy. They are great ways to encourage loyalty that lasts well after the holidays have past. Khan, however, provides five other ideas for how you can boost sales this holiday season.

1. Creatively Package Your Holiday Gift Boxes. “Shoppers during this weekend are in a rush to find ready-made unique items to gift to their loved ones,” writes Khan, “Why not do the gift-wrapping work for them?” People have always loved convenience. And with the hustle and bustle that comes along with holiday shopping, the more convenient you make the experience, the more your customers will thank you. Create one-of-a-kind gift sets that are all ready to go!

2. Make a Clever Holiday Video. The power of the internet cannot be understated. A great way to attract more visitors to your business is to post a video that will help you to stand out from your competition. “A small budget and a creative mind can go a long way when promoting your store, so if your video is distinctly humorous or clever enough and aligns with your brand you can have a recipe for a heavily-shared video,” says Khan. YouTube awaits you!

3. Focus On Pinterest. According to Khan, “When used right, social media tool Pinterest is one of the most powerful tools to sell online and in-store.” He goes on to note that major brands use Pinterest to host contests. They provide incentives to shoppers by asking users to include particular hashtags when “pinning” certain items they want. “Not only did these ideas retain loyal shoppers, but also drove hefty amounts of traffic to their social sites,” Khan informs.

4. Partner Up With a Global Brand. Joining forces with other businesses is always a good idea if it’s able to open your company up to a whole new audience. This, of course, is generally the point of taking this marketing avenue. “Creating a strategic partnership with a global brand will boost exposure for both brands,” writes Khan, “When you cross-promote each other through blogs, social networks, and emails, you both reap the benefit of the partnership.”

5. Build Valuable Content Around Your Products. This is where blogging comes in! At Synergy Marketing, we often blog about the various promotional products that we have to offer, knowing that sharing this information through social media can be very beneficial. Khan agrees. “You can encourage you customers to share blog posts, articles, social media posts and emails organically by providing them content they can actually use,” he reveals.

Don’t forget to get your hands on those perfect holiday promo gifts. Call Synergy Marketing at 1-877-748-9884 today!

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19 Nov

5 Steps To Securing Super Holiday Sales

Posted in Synergy Suggestions on 19.11.14 by John Meloche

Christmas ShoppingThe malls are already filled with shoppers looking for holiday gifts. And they’re only bound to get even more crowded. Remember, we’re still in November. In the coming weeks, things are going to get busier than ever! And that goes for your business too. Don’t think that, because you’re a small business owner, you can’t cash in big during the holiday shopping season. Holiday sales are on the rise.

At least, this is what Julie Gordon writes on Inc.com. “This year, holiday sales are predicted to rise 4.1 percent compared with 2013,” reveals Gordon, “But with only 26 days between Black Friday and Christmas, valuable shopping time will be at a premium. The National Retail Federation is also forecasting that 2014 e-commerce holiday sales will see a 9 to 12 percent uptick, so any delay in preparing for this year’s–or next year’s–holiday shopping season could quickly cause lost sales.”

So don’t delay. There is still over a month to go until Christmas, but that doesn’t mean that you have any time to waste in the “holiday business marketing” department. “Small-business owners wishing to grow both their sales and customer base during the most critical part of the retail calendar must plan ahead and avoid scattered marketing tactics,” says Gordon. And with that, she offers five steps to boost your company’s sales this holiday season.

1. Develop your holiday strategy early. And, by early, we mean that if you haven’t gotten started yet, make today the day you get things going! Beginning your marketing strategy off the top of next week is the latest you should begin. Gordon advises that you engage your customers as much as possible. You can do this through making special offers as a well as other incentives to draw in first-time customers.

2. Prepare your business and staff. Naturally, the whole team has to be on board. It’s important for the entire energy of your business to be holiday-focused. This will come in very handy in the customer service department. Gordon notes that you can “help ease your customers’ anxiety by emphasizing exceptional customer service. This may mean specific training sessions for your current staff or adding temporary help to meet a holiday rush.”

3. Thank and retain existing customers. If it’s one thing we know, here at Synergy Marketing, it’s that customers really appreciate it when they are shown appreciation. Gordon agrees. She writes that there are some simple, yet effective ways to thank your customers that will encourage them to support you during the holidays. They include personalized email messages, invites to customer-appreciation activities and mentions on social media.

4. Attract new customers. What small business owner doesn’t want to secure new customers? During the holiday season, you will be given more opportunities than normal to meet and retain new customers. “It is always important to reach new customers using multiple avenues,” affirms Gordon, “This includes announcing special discounts and promotions via local newspaper ads, holiday circulars, and even postcards.”

5. Monitor results. It’s integral to your company’s success that you get a good handle on what you’ve accomplished so that you can learn from your missteps. This will help to develop your new strategies for the future. “Compare the weekly sales results for the current and previous years, both in-store and online,” advises Gordon, “If there are differences, determine what accounted for them. Jot down a few new ideas for the coming year (but don’t wait six months to do so).”

And never forget to hand out your promotional gifts throughout the holidays! Order yours today by calling Synergy Marketing at 1-877-748-9884.

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10 Nov

5 Benefits To Handing Out Holiday Cards To Customers

Posted in Synergy Suggestions on 10.11.14 by John Meloche

Xmas-CD-2011-160x160‘Tis the season to be merry! And if you’re a business owner, having this philosophy will do your company a great service in the coming weeks. You see, we’re officially now at the time of year when spreading holiday cheer is the norm. But more importantly, it can be quite a lucrative practice for you. Naturally, the increase in the number of shoppers coming your way will give your more opportunities to build stronger relationships.

And making sure to pass along warm holiday wishes is the ideal way to grow those connections. One way to achieve that is to hand out holiday greeting cards. It’s an age-old practice that hasn’t lost its lustre over the years. People appreciate kind gestures, especially during this time of year. So there’s no time like the present to hand out these “presents”. StudioMirageGreetings.com agrees and lists five benefits to handing out holiday cards to your customers.

1. It communicates your appreciation. The website states that giving customers Christmas cards is the perfect way to show how much you appreciate them. It lets them know that they are special. According to the site, “the holiday card will allow you to convey a personal message. Your clients will know that they are important to you and this will also help in maintaining customer loyalty.”

2. It strengthens relationships. As we mentioned before, your kind gesture of a holiday card will help to build the relationships you’ve been developing with your customers. No matter the business type, clients appreciate their interactions with companies over and above the actual products and services they pay for. As StudioMirageGreetings.com points out, the holiday season provides “a good opportunity to acknowledge your working relationship and extend a friendly gesture.”

3. It markets your business to new clients. As great as holiday cards work to grow the relationships you’ve already made, they work just as well in growing your client base. “They enable you to put your business name out there,” reads the website, “Sending cards to prospective clients shows them that you are willing to go the extra mile by taking the time to send them a personal greeting during the busy Christmas season.”

4. It provides a personal touch. There are many informal ways to express thanks. A holiday card is not one of them. This is especially true when you are thanking your employees. “Show your appreciation to employees and co-workers by giving them a greeting card with a personal message,” advises StudioMirageGreetings.com, “Acknowledgement of employee effort is good for morale and in maintaining good communication and work productivity.”

5. It helps you to stay organized. Admittedly, sending out holiday cards may take up a bit of your time. But considering how important a gesture it is and how much it can benefit your business, it’s certainly worth doing. Organizing your time this holiday season will be of paramount importance. “Stepping it up” to organize your time will hopefully become a practice that you carry on right into the new year.

At Synergy Marketing, we can do you one better than a traditional holiday card. We offer cards that come with wonderful holiday CDs! They make the perfect promotional giveaways during the holiday season. The CDs include 12 memorable holiday classics and the two different card designs are not dated so that can be used year after year! To place your order, give us a call at 1-877-748-9884!

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07 Nov

5 Holiday Marketing Tips For New Business Owners

Posted in Synergy Suggestions on 07.11.14 by John Meloche

Depositphotos_11345505_xsHave you recently opened a small business? Take it from us, we know how hard it is to get a business going in its early stages. Perhaps, you’re concerned about all of the extra work you’ll need to do this holiday season to keep up with your competitors. Not to worry. As a small business owner, you actually have some advantages over larger corporations. To begin with, you have the ability to directly communicate with your customers.

Don’t ever take your one-on-one interactions for granted. Many consumers actually prefer working with small businesses because they get the feeling that they’re dealing with “real people”. So now that the holiday shopping season is upon us, you’ll want to make good on your “realness”. At Synergy Marketing, our many of years of experience have taught us that handing out promo gifts – especially during the holidays – help to spawn genuine connections.

But the holiday season also allows for many other marketing ideas to take shape. And they don’t have to cost you a whole lot to make happen. In fact, on Entrepreneur.com, Amy Fennell Christian writes that implementing a few simple ideas to promote your business during this time of year can translate into “some cold, hard, holiday cash.” She offers up several ideas to help get your started. Here are our favourite five.

1. Gift-Wrapping Service. It should come as no surprise to you that a lot of shoppers will be interested in getting their purchases wrapped before they go home. Christian points out that “gift-wrapping is a similar chore hardly anyone enjoys.” So, by setting up a gift-wrapping station, you’ll be doing a lot of your customers a great service. Most of your supplies are available at dollar stores, so this won’t cost you much at all.

2. Cards and Calendars. It may sound cliché, but it works. This is the perfect time of year to hand out holiday cards and calendars. As you’re likely aware, Synergy Marketing provides them both! Not to mention, “besides Christmas, there are a number of celebrations that fall in December, including Passover and Kwanza,” Christian reminds us. Acknowledge the holidays of your customers with these generous offerings and you’ll make quite the impression.

3. Gift Basket Service. Now is the perfect time to start bundling some of your most popular items with some others that may not be as easy to move. Offer a special discount to those who purchase your uniquely-assembled “gift baskets”, giving them both great gift options as well as great savings. “Put together some fun items in attractive baskets for different types of people and you might just have some big sellers on your hands,” recommends Christian.

4. Holiday Decorator. While Christian’s list of ideas offers ways to set up an entirely new business for the holidays, business owners of all types can still implement her suggestions. In this case, you don’t need to necessarily become a professional holiday decorator. But decorating your own place of business can go a long way in attracting more customers through your doors. However, if you help others to decorate their stores, you may be able to find some free crossover promotional opportunities.

5. Caterer. Do you cook or bake? If so, you’re going to have a hard time finding someone who won’t appreciate getting a free tasty treat when visiting your place of business this holiday season. Especially considering how long and busy shopping days are about to become for more shoppers, they will thoroughly enjoy baked goods or refreshments when stopping by your store. It’s time to get your party started!

Don’t forget, of course, that you can order the promo gifts of your choice by calling Synergy Marketing at 1-877-748-9884 today!

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06 Nov

5 Magical Marketing Ideas For The Holidays

Posted in Synergy Suggestions on 06.11.14 by John Meloche

Holiday ProfitsAs we’ve been making pretty obvious, as of late, there will be no shortage of holiday marketing ideas filling up our Synergy Marketing Blog over the course of the next few weeks. And today is no different. Still in the first week of November, there is plenty of time of promote your business for the holidays. But there’s isn’t a whole lot of time left for you to get started. Especially in the retail world, preparing for the holidays starts now!

Many business owners express concern over the fact they are required to dig deeper into their pockets in order to afford adequate marketing campaigns for the holiday season. But, as our recent blogs have proven, that isn’t necessarily the case. Getting more involved with the customers who visit your store is where it all begins. And striking up conversations doesn’t have to cost you anything at all.

Of course, our amazing promo gifts are also among the most cost-effective ways to boost your brand during the holidays. But, as we always point out, they work best when tied in to some kind of promotional strategy. On Vision-Advertising.com, Laura Briere writes that there are a number of holiday marketing ideas that can help you to strengthen your relationships with your customers. Let’s take a look at five of those ideas.

1. Rubber stamp everything sent out of your office. “Think of a catchy tagline that relates your company to the holidays and rubber stamp it on all of your outgoing mail, bills, and checks,” suggests Briere. This technique is a very simple way of communicating to your client base that your company is in the holiday spirit. Literally costing you next to nothing to do, this little example of spreading holiday cheer can do a lot to shine a favourable light on your business.

2. Send cards when most people don’t. Briere points out that you can send out cards to acknowledge days other than Christmas. She even suggests sending out New Year’s Eve cards since most people don’t even think to do so. This will help to set you apart from everyone else and hopefully put your company on the minds of your customers when they’re not thinking about anyone else.

3. Make charitable donations in place of traditional gifts. This is always a win-win idea. Any circumstance that enables you to promote your business while giving back to the community is a great undertaking. “Give a monetary donation, donate your time, volunteer at a food shelter, walk for a cause, donate books to your community library, visit children in a hospital…whatever you do, do it from the heart,” says Briere.

4. Run Facebook Contests. You’re not getting tired of all of the advice that promotes social media as ways to advertise your business, are you? Well, good. Because such pieces of advice aren’t going anywhere! “Contests are a fantastic way to create some buzz around your brand,” she reminds us, “but you first need to decide what type of contest will work for your goals and your audience. You can run a sweepstakes, essay, photo or video contest on Facebook.”

5. Hand out holiday-themed promo gifts. You didn’t think that we were going to forget about this tip, did you? Although it didn’t make Briere’s list of ideas, our many years of experience, here at Synergy Marketing, have proven to us that promo gifts work wonders in securing customer loyalty. This is especially true during the holidays when gift-giving is an integral part of celebrating the season.

Call us to order yours at 1-877-748-9884 today!

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04 Nov

5 Ways To Set Up Your Site For The Holidays

Posted in Synergy Suggestions on 04.11.14 by John Meloche

Online shoppingWith the holiday shopping season practically upon us, you can just feel the excitement in the air. No, that’s not just cold! It’s the wonderment that comes with the holidays. Yes, the holiday season can be stressful one. And that’s especially because of all of the hustle and bustle that comes along with packed shopping malls and people vying for hard-to-find parking spots. But, as a business owner, you know that business is about to pick up!

In yesterday’s blog, we went over some of the best holiday-themed promotional gifts that Synergy Marketing has to offer. Allow us to reiterate just how important it is to take advantage of the fact that your store is very likely to be visited by more people in the coming weeks than at any other point of the year. Making good impressions will have a major impact on how often they return in the new year.

But while you’re making those good impressions on your awesome in-store visitors with your amazing promo gifts, what are you doing to impress your online visitors? Online shopping is huge. You know that. But does it get any more popular than when the holidays arrive? On Shopify.ca, Richard Lazazzera advises business owners to prepare their online stores for the holiday shopping season. Here are five ways to do that.

1. Decide which holidays you want to participate in. The holiday season isn’t all about Christmas you know! There are many different dates on the calendar that are worth celebrating, as far as the online community is concerned. Lazazzera reminds us about Black Friday and Cyber Monday as two very important dates on the holiday shopping calendar. There is also Green Monday, Free Shipping Day and Super Saturday to consider. And don’t forget Hanukkah either!

2. Create a promotional calendar. “Now that you know which holidays you want to participate in, it’s good to start mapping things out,” advises Lazazzera, “Staying organized will be critical over the busy holiday season to help ensure the success of your campaigns.” He notes that a promotional calendar will help you to plan out specific steps to execute your campaign including the dates and times you want banners to be posted and emails to be deployed.

3. Plan out your return policy and additional payment options. “You’ll probably want to reconsider a few policies for your store in light of the holiday season and being competitive,” writes Lazazzera, “Many online and offline stores will offer and more liberal and extended return and exchange policy for the holiday season.” A company’s return policy is often high on the list of online shoppers for factors in whether or not they will buy from said company.

4. Determine which ad channels to focus on. “Every business, big and small needs to choose their ad channels strategically,” insists Lazazzera, “Being too scattered will only compromise your campaigns in the end. One of the most important parts of preparing for your holiday promotions is to begin preparing your marketing needs and materials.” There are many components to these campaigns, he continues. This is why it’s vital that you prepare early.

5. Use social media. Surprisingly, this tip didn’t make Lazazzera’s list, but it always makes ours! Be sure to utilize your Facebook and Twitter pages as much as possible to let customers know about the various sales, specials and discounts that you may be offering throughout the holiday shopping season. A lot of people love online shopping during this time of year. But they love saving money even more! There’s no secret that social media are extremely popular. Keep your profiles busy!

And don’t forget to call Synergy Marketing to order your promo gifts at 1-877-748-9884!

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31 Oct

6 More Tips For Having A Hot Holiday Season

Posted in Synergy Suggestions on 31.10.14 by John Meloche

Bleeding DebtHappy Halloween! Tonight is the night that people wait for all year long in order to get dressed up in their scariest of costumes. Whether it’s a party or a night trick or treating that’s on your agenda for tonight, we certainly hope you have a safe and enjoyable time. For business owners across Canada, getting in on the spirit of Halloween is a big deal. Handing out candy, wearing costumes and even creating a “haunted” in-store atmosphere are great ways to build buzz around a business.

However, once Halloween is over, the real “getting into the spirit of things” begins. It goes without saying that the next two months will be your busiest. At least, that’s what history has shown us. So what will you be doing to attract more business during the busy holiday shopping season? Over the past two days, we have been blogging about ways to build buzz around your brand with the help of Kabbage.com. In today’s blog, we will conclude our look at their list of tips. Here are six more.

1. Partner with other local merchants and help drive traffic to one another’s stores. Buddying up with like-minded business owners is a great year-round idea. As long as they are not competitors, there’s no reason to not try to find ways that you can help to bring each other more business. Perhaps, you can hand out each other’s sample products or even small promotional gifts. Scratch their back and they’ll scratch yours!

2. Hire a live band to play during busy hours. According to Kabbage.com, this will help to put shoppers in a good mood. And how could it not? How many of us don’t enjoy hearing holiday music during the holiday season? It’s a great way to boost the spirits of everyone who comes into your store. Not to mention, “the sounds of music will also bring people into your store from the street,” says the site.

3. Set up a gift certificate display. During the holidays, gift cards and gift certificates are all the rage. If you sell them at your place of business, they are bound to fly out of the store. They are great go-to gifts, especially for last minute shoppers and people on-the-go. As Kabbage.com affirms, “busy shoppers or those who aren’t sure what to get someone on their list will gladly grab a gift card or two.”

4. Offer complimentary shipping. Nothing beats free. And during the holiday season, when people are spending more than they usually would, being able to save money will greatly help them. If you’re saving them money, it will greatly attract them to your business. Many shoppers will need their items shipped. Would it be profitable to you to encourage more orders through offering free shipping? “Oftentimes, it’s even more valuable than a discount,” says the site.

5. Hand out coupons valid for the New Year. One of the most important objectives to promoting your brand during the holidays is to have shoppers come back once the holidays are over. January sales are traditionally slower. So coming up with ways to bring people back to your store in the new year will be a key to your company’s success these holidays. Offer coupons that are valid throughout January to make that happen!

6. Create gift baskets. It’s all about gift-giving during the holidays. And presentation is everything. Is there a way you can put together some items in a gift basket to entice more customers to buy them? “If your store offers products from local vendors, create gift baskets themed with a local touch so members of the community can share some of where they’re from with loved ones out of town,” reads Kabbage.com.

And remember to get your hands on some awesome promotional gifts to promote your brand throughout the holiday season. Call Synergy Marketing at 1-877-748-9884 today!

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