22 Mar

4 Methods Of Maintaining The Support Of Your Client Base

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 22.03.16 by John Meloche

group of young people's hands isolated on whiteIn yesterday’s blog, we welcomed the new spring season by offering up some ideas for how you can get your business to spring forward. It’s a great time of year to launch new marketing campaigns, but it’s important to never forget about those tried-and-true techniques that will keep your current customers interested in what you have to offer. So what are you doing to maintain the support of your client base?

Here are four methods.

1. Make use of content marketing and your social media pages. This is a tip that we’re not likely to stop giving any time soon. It’s important to acknowledge the power of the internet and its ability to help you take your business to the next level. Through your social media accounts, you can directly connect to members of your customer base on a regular basis and at no charge to you. This helps to build customer relationships in ways that were once impossible!

On his website, sales expert, Brian Tracy highly recommends this practice. “There are so many more ways to get your product to your customers than ever before,” he informs us, “What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.”

2. Don’t lose touch with your supporters. It’s important to keep your client base in the know. Following up via phone or email after a service has been performed is a great way to show that your customers are important to you. Furthermore, it showcases your willingness to make their lives easier. The act of keeping in touch is, most often, well received by customers as so few business owners tend to consider its impact.

On BusinessKnowHow.com, Bob Leduc insists that the act of following up is bound to result in more sales. “Most prospective customers will not buy the first time they see or hear about your product or service,” he reminds us, “You’re losing a lot of sales if you do not persistently follow up with those prospects. Your follow up procedure can be as simple as periodically contacting them with a new offer. Or it can be more complex like distributing a newsletter or providing updated product information.”

3. Offer competitive prices. Being “cheap” isn’t necessarily an ideal selling point. You never want to give off the impression that your products are of low quality. However, it’s important to remain competitive in your marketplace by not overpricing your goods. Researching your industry and discovering the price ranges of your competitors is a great ways to gauge how you should be pricing your items.

“Do market research on your competitors to determine the right price,” recommends Tracy, “If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price.”

4. Don’t shy away from offering freebies. “Your ideal customer is far more likely to buy your product if you give them a preview to try out,” insists Tracy, “Shoot a short video of your product in action, give them a free piece of really great content and get your customers excited for what’s next.” At Synergy Marketing, we couldn’t agree more. We’ve long believed in the art of giving out free gifts to boost the reputation of your business.

Giving out promo gifts with your company logo on them is a great way to use the “freebie” to your advantage. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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21 Mar

4 Ideas For Springing Your Business Forward

Posted in Small Business Advertising, Synergy Suggestions on 21.03.16 by John Meloche

3d render illustration of red line bouncing on stack of gold coins graph.Welcome to spring! Undoubtedly, Canadians are rejoicing in the fact that the winter is now over. And while it may still take some time for parts of this great country of ours to fully warm up, there is still a lot to be excited about. Canadian business owners have every right to be especially excited. New seasons generally bring about new reasons to launch marketing campaigns that can help to boost sales. What do you have planned in order to spring your business forward?

Here are four ideas:

1. Work to enhance the customer experience. Believe it or not, it’s the customer service that often brings people back to support brands over the products and services they sell. People like knowing that they can not only depend on the companies of their choice for quality, but for enjoyable experiences as well. Think about it. Are you more likely to return to a store where a business owner remembers your name and asks about your day or one where you are unrecognizable?

On BusinessKnowHow.com, Bob Leduc writes that customers value the feelings they have about the companies they support over the actual goods that are purchased. “Your customers really don’t want your products or services,” he believes, “They don’t even want what those products or services do for them. What they really want is to gain the specific feeling they get after buying and using your products or services.”

2. Don’t give up on cold calling. Telemarketing isn’t everyone’s cup of tea. We’ll be the first to admit that. However, it’s certainly not a lost art if handled correctly. In fact, Synergy Marketing sales reps perform a lot of cold calling on a daily basis. And it has greatly helped them to develop new business relationships that have been lucrative for all parties involved. It can work for your business as well!

On his website, sales expert, Brian Tracy admits that cold calling isn’t the easiest thing in the world to do. But it’s a worthwhile business practice nonetheless. “Cold calling potential prospects can be frustrating and hard,” he says, “Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. Especially if your product is new, you may have to generate interest by calling your customers.”

3. Be willing to answer questions. Developing a Frequently Asked Questions section of your website – if you haven’t already – is an excellent idea. But you certainly don’t want to stop there. Show your client base that you are available to answer questions whenever they’re asked. Make it known to your customers – via email newsletters, social media posts and personal interactions – that you’re happy to be a regular source of advice and information.

“Questions from prospects may be a nuisance. But answering them can be very profitable,” says Leduc, “Prospective customers only take time to ask questions when they have a high level of interest in your product or service. Providing a satisfactory answer to a prospect’s question often leads directly to a sale. Invite prospects to ask questions when in live selling situations. And make it easy for them to ask questions when they are not…such as at your web site.”

4. Have a clear sales pitch. “Pick out one or two benefits of your products and state those clearly in the sales headline,” advises Tracy, “Make it clear to your customers EXACTLY what your product is going to do for them. Be specific. If your product has multiple benefits, create sales messages for different customers that they can relate to.” At Synergy Marketing, we always do our best to let our customers know exactly what our promo gifts can do for them.

Boosting sales, growing customer relationships and garnering referrals are just three of the benefits that promo gifts give our customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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01 Mar

3 More Cost-Effective Ways To Promote Your Brand

Posted in Small Business Advertising on 01.03.16 by John Meloche

Thoughtful businesswoman talking on the phone while working on her computer at the officeIn yesterday’s blog, we revisited the topic of inexpensive advertising. At the end of the day, it should be on the to-do lists of all small business owners. But what advertising methods will work best for your company? At Synergy Marketing, our experience has told us that our great promo gifts work for all business types. But, of course, there are a number of other great ways to promote your brand without spending a lot of money.

Here are three more:

1. Create referral networks. There are very few ways to promote a brand with greater impact than word-of-mouth promotion. When people spread the word of their genuine satisfaction with your business, it works wonders. Their friends and family members know that they are not being paid to promote your business. They’re simply relaying how satisfied with it they are. Creating referral networks is an excellent way to build your buzz without spending a lot of money.

“Referral networks are invaluable to a business,” states Andrew Beattie on Investopedia.com, “This does not only mean customer referrals, which are encouraged though discounts or other rewards per referral. This includes business-to-business referrals. If you have ever found yourself saying, ‘we don’t do/sell that here, but X down the street does,’ you should make certain that you are getting a referral in return.”

2. Advertise locally. It makes pretty good sense to heavily market your brand to the members of your surrounding communities. After all, the people who live and work nearest to your place of business are likely to be the ones who will support it the most often. But, as Julia Forneris explains on Chron.com, local advertising shouldn’t be restricted to using word-of-mouth promotions and putting up flyers in community centres.

You should also attempt to use a few other inexpensive advertising methods. “Placing ads in neighbourhood newspapers and local online sites are usually more affordable than the larger outlets,” she points out, “Using local media, such as magazines and online newspapers, build a sense of trust and community that is a powerful influencer and effective advertising technique for small businesses.”

3. Try cold calling. Beattie admits that most business owners consider this part of the job to be unpleasant. At Synergy Marketing, we understand. After all, we use cold calling as a way to advertise our own business. This is why we employ enthusiastic individuals who stand behind the products they sell and are only too excited to tell Canadian business owners about them. If you’re as enthusiastic about your own products, you may want to give cold calling a try.

“Cold calling, whether it is over the phone or door to door, is a baptism of fire for many small businesses,” explains Beattie, “Cold calling forces you to sell yourself as well as your business. If people can’t buy you, the person talking to them, then they won’t buy anything from you. Over the phone you don’t have the benefit of a smile or face-to-face conversation…However, cold calling does makes you think on your feet and encourages creativity and adaptability when facing potential customers.”

And, of course, don’t forget about the power of the promo gift! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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11 Sep

Promoting Your Sales Promotion On The Phone

Posted in Promotional Products, Synergy Suggestions on 11.09.13 by John Meloche

on the phoneThis week, the Synergy Marketing Blog has been examining a variety of ways that business owners can promote their promotions. Yes, it’s always great to have promotions in your store so that customers can take advantage of discounts. But how can you promote those promotions? So far, we’ve covered ways that you can boost awareness about your sales in-store and online.

The good old telephone, however, is still a great promotional tool. Obviously, many companies employ customer service agents who work on the phones daily to help answer questions and resolve customer complaints. But, as mentioned, the phone can also be utilized to inform shoppers about the great goings-on in your place of business. On TightwadMarketing.com, John Kuraoka explains how.

Have employees mention the promotion to callers. Simple enough tip, right? It should be common practice for your phone reps to inform callers of the promotions that your company has going on. Customer service is greatly important, of course. And it should never be disregarded. But don’t forget that drumming up new interest should be a specific goal before each call ends.

Change your answering machine message to mention the promotion. This way, you’re promoting your promotion even when you’re not around to do so. Callers get bored, by the way, if they hear the same old thing every time they call your business after hours. Spruce up your outgoing message with something fun and energetic. Perhaps, you can even offer special discounts to people who “mention this message”.

Mention and explain the promotion with your on-hold message. Callers get tired of the same old hold music as well. Switch up what customers listen to when they’re on hold. And be sure to inject a little “check out our latest promotion” type of message in there while they’re holding. This, in conjunction, with your rep’s reminders should drum up greater interest in your sale.

Cold-call prospects either by location or market. Admittedly, cold calling can be tough. It requires a special type of individual to cold call customers. Talented sales reps can be very beneficial to your business. They need to be as kind and polite as they are product-savvy and informative. Telemarketing still works. Perhaps, your company could make great use of a call centre.

Call existing customers to inform them of this promotional opportunity. It’s all about customers relationships. Keeping in touch with your customers will be a big reason that they keep coming back. Similar to your use of social media (see yesterday’s blog), your calling doesn’t have to be strictly sales-based. Get to know your customers and have real conversations with them.

Make them feel valued and appreciated as people – not just clients. Naturally, your call can include a request for them to visit you in-store so that they can take advantage of your specials. See how useful the phone still is? In tomorrow’s blog, we’ll be examining some of Kuraoka’s tips on how to promote your promotion with the use of flyers. Of course, to us, that means promotional gifts too!

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