07 Jul

What Corporate Social Responsibility Means to your Business

Posted in Customer Service, Synergy Suggestions on 07.07.16 by John Meloche

Yesterday we talked about the Synergy Team: the local soccer team we sponsored that’s representing their country in Turks and Caicos right now. We discussed the benefits of such charitable actions. Today we’re going to elaborate more on the ethical side of a business and how good morals can improve your business in all sectors. Now this all has to do with Corporate Social Responsibility(CSR). What does CSR mean? Well, Corporate Social Responsibility is essentially what your business does for your stakeholders, meaning what your business does for anyone who’s impacted by your operations.

Now that we know what CSR is, why should businesses practice it? Why should businesses be motivated to being proactive partners in their community? Well for one, when you are kind to your community, then your community will give back. We mentioned this yesterday, if your community knows that you’re trying to help them, then they will support you. Now by community we’re not just talking about potential customers. Employees are also included in this conversation and when they see that you’re trying to help them out, they will dedicate more effort and work to your company. This in turn strengthens your operations and makes your business more efficient.

CSR also serves as a superb promotional tool. It’s a great way to get your name out there and make your brand known. The publicity you receive from these CSR activities are extremely beneficial to your company as they only help you reach new clientele. The best part about this, is that your name is out there and it’s in a good way: it’s all good publicity!! The result is you gain more respect throughout the community because of your kind actions.

CSR is a dynamic tool that can trigger growth and additional success for businesses. It has a significant impact across all functional areas of a business. Putting money into the community could be the best way to garner further customer support. So the best investment, is the one in your community.

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06 Jul

The Synergy Team

Posted in customer satisfaction, Customer Service on 06.07.16 by John Meloche

Charitable acts reflect well on your company. They enhance your brand image and show the altruistic and caring side of your business. Nothing sells more than a commitment to the community. Not only are these acts the ethical thing to do, but they also aid your business by improving your image all around the neighborhood. With that being said, we have our own little story to tell.

Right now there is a local soccer team representing their country in an international tournament. They’re playing in Turks and Caicos (Lucky, I know right!!!) and going up against teams from all over. Well we here at Synergy might’ve provided some team SWAG. Not only that but we helped design a new jersey for the team just for this tournament. We made sure that they were equipped right and wore colors that showed what country they were representing.

Small things like this can really help your business. Not only is it the right thing to do, but it also enables you to expand your clientele. When you help people, they want to support you. It’s these kind of acts that create loyalty between people and businesses. Sometimes people just want to see the human side of a business and want to know that your business doesn’t just care about profits.

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28 May

4 More Ways To Boost Your Brand In Your Community

Posted in Synergy Suggestions on 28.05.14 by John Meloche

Business teamworkIn yesterday’s blog, we began to look at some tips outlined by Jesse Aaron on GetBusyMedia.com. His tips pointed towards ways that business owners could get further involved in their communities in order to boost their businesses. When you think about it, community involvement sounds like a no-brainer idea when it comes to garnering interest from those who live nearest to your place of business.

After all, who better to promote your brand to than those who have the easiest access to it? As we pointed out yesterday, there are a number of things that you can do to gain favour within your community and much of it has to do with donating your time. In today’s blog, we’ll continue our look at Aaron’s tips in hopes that it will inspire your community involvement and elevate your brand.

1. Participate in Community Events. Your town is bound to host a number of festivals, parades and other events throughout the year. It’s important to take advantage of such events by being a big part of them. “Set up a table, run special sales, make your organization and employees stick out so that the members of the community will want to know more about what you offer,” advises Aaron.

2. Give Out Free Stuff. These community events provide you with the perfect opportunities to meet new people and ensure that they leave you with great impressions. And what better way to leave great impressions than to have people walk away with free gifts? Naturally, our great promotional gifts will come in handy here. They’ll make sure that the people you meet don’t forget you.

3. Plan and Host Events. Who says that you should only get involved in community events that other people are throwing? Why don’t you throw one yourself? By hosting an event, you are giving yet another great reason for your community members to walk through the doors of your place of business. Your event will obviously provide another perfect venue to give out your promo gifts.

4. Promotions, Giveaways and Contests. Speaking of giving out gifts, Aaron writes that “whether you are participating in community events or planning an event all your own, having an eye-catching promotion, giveaway or contest at those events will give your community an incentive for participating and attending. You want to get your targeted customer base excited about what you offer.”

As you are very likely aware, Synergy Marketing is your partner in getting you the ideal promotional gifts to grow your brand. There are so many different gifts to select from that it may be difficult to decide which one to go with. Of course, you don’t have to choose just one. But to better assist you with selecting the gift or gifts that will best boost your business, give one of our experienced and friendly sales reps a call.

They can be reached by dialing 1-877-748-9884. At Synergy Marketing, we like to think of the entire nation of Canada as our community. Of course, we don’t have the opportunity to travel all over this great nation ourselves. But we do what we can to show our support of businesses from all points of the map. We look forward to speaking to you soon about how we can help your business become a leader in its community.

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27 May

4 Easy Ways To Make An Impact In Your Community

Posted in Synergy Suggestions on 27.05.14 by John Meloche

Pile of handsMake that seven in a row! Just in case you weren’t convinced by yesterday’s blog, the staff, here at Synergy Marketing, is pretty excited about the recent hot streak being enjoyed by our hometown Toronto Blue Jays. Not only are we big sports fans around here, but we always associate the success of sports teams with the success of businesses. After all, teams are businesses, right?

They have fan bases. They require supporters to spend their money on them in order for them to operate. And they represent a certain demographic. With the Blue Jays, Raptors and Maple Leafs all representing Toronto – the city where Synergy Marketing is headquartered – it only makes sense for us to support these teams. However, it also makes sense of us to draw parallels between our support and the support your business deserves from its community.

As a business owner, you possess the unique opportunity to capture the heart of “fans” from your local community. As Jesse Aaron writes on GetBusyMedia.com, “running a small business can be a challenge, but the best way to make an impact with your business is to first make an impact in the community you serve.” He goes on to provide some ways that you can get involved in your community in order to boost business.

1. Serve on a Community Board. Aaron writes that this is one of the best ways to become known in your community. He advises that you try to find a board that will suit the interests of both yourself and those who are most likely to support your business. These boards, he notes, are often full of influential people so “connecting with them will be beneficial, as they will lead you to the people who you are ultimately aiming to serve as customers.”

2. Volunteer. There is a lot of power in volunteering, insists Aaron. It shows that you are willing to give of your time and be part of something that is bigger than your business. “It makes you a team player,” he writes. Being a volunteer automatically puts you in a win-win situation. It shows your community your charitable side which goes a long way in building relationships. And it obviously shines a favourable light on your business!

3. Build Partnerships. Making connections with people in your community is a surefire way to get your business exposed on a broader scale. Aaron points out that if you are already on boards or volunteering, building partnerships is an easy feat. It’s practically inevitable that you’re going to meet new people and become better associated with them over time. Work out ways to help others so that they are willing to help you as well.

4. Donate. It’s not just your time that you should be donating in order to help your business succeed. Your donations don’t always have to be monetary either, Aaron points out. Perhaps you could donate your space so that large, local groups can meet. By supporting community organizations, you will not only gain favour in your community, but be recognized as one of the community’s leaders.

In tomorrow’s blog, we’ll continue to take a look at some more of Aaron’s ideas on how to get better involved in your community. It should go without saying that the more you get involved in your community, the more your community will support your business. And speaking of support, we’re looking forward to cheering on the Toronto Blue Jays in their next game tonight! And we’re looking forward to hearing from you as well.

Call Synergy Marketing to order your promotional gifts at 1-877-748-9884.

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