07 Jul

What Corporate Social Responsibility Means to your Business

Posted in Customer Service, Synergy Suggestions on 07.07.16 by John Meloche

Yesterday we talked about the Synergy Team: the local soccer team we sponsored that’s representing their country in Turks and Caicos right now. We discussed the benefits of such charitable actions. Today we’re going to elaborate more on the ethical side of a business and how good morals can improve your business in all sectors. Now this all has to do with Corporate Social Responsibility(CSR). What does CSR mean? Well, Corporate Social Responsibility is essentially what your business does for your stakeholders, meaning what your business does for anyone who’s impacted by your operations.

Now that we know what CSR is, why should businesses practice it? Why should businesses be motivated to being proactive partners in their community? Well for one, when you are kind to your community, then your community will give back. We mentioned this yesterday, if your community knows that you’re trying to help them, then they will support you. Now by community we’re not just talking about potential customers. Employees are also included in this conversation and when they see that you’re trying to help them out, they will dedicate more effort and work to your company. This in turn strengthens your operations and makes your business more efficient.

CSR also serves as a superb promotional tool. It’s a great way to get your name out there and make your brand known. The publicity you receive from these CSR activities are extremely beneficial to your company as they only help you reach new clientele. The best part about this, is that your name is out there and it’s in a good way: it’s all good publicity!! The result is you gain more respect throughout the community because of your kind actions.

CSR is a dynamic tool that can trigger growth and additional success for businesses. It has a significant impact across all functional areas of a business. Putting money into the community could be the best way to garner further customer support. So the best investment, is the one in your community.

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14 Jan

4 Ideas For Sparkling Cost-Effective Marketing

Posted in Synergy Suggestions on 14.01.14 by John Meloche

Marketing And AdvertisingIn yesterday’s blog, we began looking at an article by Helen Todd that appears on BizJournals.com. In it, she lists a number of marketing strategies that are meant to help business owners grow their brands without lightening their wallets. In today’s blog, we’d like to pick up where we left off by rounding out Todd’s list of suggestions. Here’s hoping they will help you boost your business.

Your website. Just because you have a company website doesn’t mean that it is generating business. It’s important to make the most of it, Todd reminds us. That includes having a blog. See, we practice what we preach around here! In order to continuously encourage new visitors, your blog should be regularly updated. This provides useful content to would-be customers.

A blog also provides your website with a greater ability to be found in search engines. Discuss relevant topics to your business that would interest your target audience. They don’t always have to be directly related to your company, but should include keywords that are relevant to your industry. This is why we enjoy discussing various business promotion tips so often in our blog posts. We hope they help!

Become an expert. “Let’s face it, if you are running your own your company, you are an expert in whatever that is,” says Todd, “The same things that make your company newsworthy are the things that make you an expert.” There are a number of ways to show off your expertise, and the previously mentioned blog is one of them. You may also want to film and upload videos to YouTube and embed them on your website.

YouTube, of course, is a popular social media outlet that helps for brands to develop a greater personality. Discussing your products and services in a unique and interesting way through your video series can generate huge interest. There are such things as “YouTube stars”. Perhaps you can give your company “superstar status” through video uploads that let you strut your stuff!

Get involved in your community. Never a bad idea whether you’re a business owner or not, doing some community work is a great way to help out the people around you. “Look for groups and associations that align with your priorities and beliefs,” suggests Todd, “Volunteerism is a great way to network as well.” As you can imagine, getting further involved in your community is a great way to meet people.

The more people you meet, the more opportunities you give yourself to attain more customers. Community involvement provides a win-win situation for business owners. You’re bound to make new friends by helping those who truly need your assistance. And you’re bound to garner greater respect and recognition for your business. Good deeds go a long way.

Consistently brand your business. “Chances are your company already has a logo and a name,” writes Todd, “Your name and logo are the image that says who you are and what you do. Make sure it reflects your business.” Your company name and logo should be on everything, she insists. And we couldn’t agree more! Our promotional products are designed to give your company greater attention.

To order the perfect promotional product for your business, give one of our friendly and knowledgeable sales reps a call by dialing 1-877-748-9884. Boosting your brand is imperative to your company’s success. But it doesn’t have to be expensive. In addition to the numerous strategies outlined in our last two blogs, our gifts are bound to get your company greater attention without you spending the big bucks.

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