26 Aug

How Can Content Marketing Impact Your Business?

Posted in Uncategorized on 26.08.16 by John Meloche

We’ve discussed lead generation and its most prominent forms: content and email marketing. We’ve already gone into detail on the merits of email marketing. But we’ve yet to discuss content marketing. Content marketing is just as important as email marketing. Businesses are definitely starting to acknowledge this and as a result content marketing is skyrocketing in popularity.

According to the Content Marketing Institute, content marketing is used for lead generation by 83% of B2B marketers. While lead generation typically entails a lack of interpersonal relationships, content marketing operates differently. By providing valuable information to your audience, you further enable yourself to connect with your fans. This content thus acts as a means of building deeper relationships with fans. It helps generates legitimate leads by permitting the development of relationships with people. It’s that interpersonal twist that really differentiates content marketing from other digital marketing mediums. Nothing is better than loyalty, content helps you achieve that.

Not only does content permit you to develop relationships with fans online, but it also helps draw more attention to your website. We mentioned the role of SEO in content marketing campaigns. Essentially, by providing trendy content on your website, you create more indexed pages on your website and capitalize on external interest. This all leads to increasing your chances of being noticed via organic search. This is especially important today as search engines serve as a critical starting point for online transactions. According to Pinpoint Market Research and Anderson Jones PR, 93% of B2B buying processes begin with an online search. This just stresses the extreme influence search engines have on e-commerce transactions.

Content marketing revolves around providing useful information to your fans. It requires constant updates and attention to detail. But when done properly, content marketing campaigns can have a profound impact on your client base and online success. So start writing!

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25 Aug

Should Your Business Be Using Lead Generation?

Posted in Small Business Advertising, Synergy Suggestions on 25.08.16 by John Meloche

Now we intrude on a very heated debate in the business world. Should your business use lead generation? Throughout this blog we’ll be exploring both sides of the argument. We’ll be exploring the advantages and disadvantages of lead generation. The question now is, is lead generation a valuable service or disservice to your business?

Let’s explore its benefits first. Yesterday we mentioned how it’s a great compliment to your digital marketing efforts. Well that’s true, lead generation has been proven to increase the effectiveness of your digital marketing campaigns. It’s an ideal tool for expanding your e-commerce platforms. It further justifies the implementation of e-commerce platforms as it essentially enhances your online marketing presence. We mentioned the ways in which email and content marketing feed into your company’s digital marketing efforts. They both ease the online shopping process and thus further enhance your company’s digital marketplace.

With all this being said, there are always pros and cons to anything. The cons may be somewhat overwhelming for lead generation. These cons typically relate back to one extremely prevalent issue: finding serious leads. According to the B2B Technology Marketing Community, many B2B marketers have expressed their biggest challenge as “generating high quality leads.” Finding quality leads is extremely difficult. Many of your leads gathered from lead generation are not sales ready. The majority of leads you find, will likely be dead ends. That’s the main problem with lead generation. That inconsistency amongst leads is such a huge deterrent for businesses. Certainty is something you cannot get with lead generation, and that ambiguity creates doubt about whether it’s worth the cost.

Lead generation is an anomaly to say the least. It has the potential to be extremely effective, or it can be a bust. It’s a high risk, high reward marketing medium. So depending on how comfortable your business is with taking risks, it may or may not be ideal for you. If you have the resources, you’re confident in your leads, and you have patience, then lead generation could be good for you. It’s is a big mystery, but some businesses have cracked the code to lead generation success, can yours?

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23 Aug

What is Lead Generation?

Posted in Small Business Advertising, Social Media on 23.08.16 by John Meloche

A couple of blogs ago we mentioned lead generation. What is lead generation? Well it’s something all businesses are becoming familiar with. Leads are potential customers you believe will be interested in your business’ services/products. It’s the contact information of likely customers. Usually they’re people you believe would be a part of your target audience. So lead generation is merely the acquisition of the contact information of potential customers. It’s the process of converting strangers on the web into legitimate leads for your business.

There are many ways to get these contacts. Essentially it comes down to whether or not you want lead generation to be a part of your internal operations. Lead generation can be done internally, where you have employees searching the web for potential customers. Or you can do it externally as you can buy lists from other businesses. The lead generation industry is growing rapidly as businesses are trying desperately to connect to new customers digitally. This digital interdependence so to speak, is becoming a crucial theme in the 21st century.

Lead generation is becoming a crucial process in many business’ internal operations. Our world is becoming increasingly connected through digital marketing, whether that be through email marketing, content marketing, or social commerce. To conclude the digital divide is slowly disappearing and we’re observing a greater digital connection being formed in the business world.

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20 Jul

#Hashtag 2: How Do You Use Hashtags?

Posted in Small Business Advertising, Social Media on 20.07.16 by John Meloche

Now that we know what hashtags are, and how they work. Our attention now shifts as to how we can use them to optimize our posts’ reach. Let’s look at how we can use hashtags in an effective manner:

  1. Posting Relevant Hashtags. We mentioned before hashtags categorize tweets. They act as a social media organizer. Well when you make a post with an irrelevant hashtag, you’re essentially putting it in the wrong category. All that does is create confusion within the audience you’d like to reach. A disengagement is formed between your posts and your audience, and as a result you harm your reach. Moral of the story is, when your posting something, make sure you use appropriate and relevant hashtags. You’ll create more genuine interest that way and increase your reach.
  2. Not overusing Hashtags. While it may seem like it’s beneficial to use a lot of hashtags, it’s actually been proven to be detrimental to a post’s reach. Too many hashtags can send a poor vibe to your audience. Sometimes when people see an absurd amount of hashtags, they see it as a pathetic or desperate attempt to reach a lot of people. It can reflect poorly on your social media efforts and company.
  3. Use Hashtag tracking tools. There are now websites and apps dedicated to determining the effectiveness of your hashtags. These tools are designed to allow you to pick the most relevant and popular hashtags. They allow you to be more efficient and effective with your hashtags. Some examples of hashtag tracking tools are hashtagify.me, RiteTag, Tagboard, etc.

Hashtags can be extremely effective when used properly. There a couple of blatantly obvious things that you should avoid when using hashtags. However, with all the advanced social media tools present today, #hashtag optimization has become more realistic and easy to achieve.

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04 Jul

3 Marketing Ideas for Independence Day

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 04.07.16 by John Meloche

A few weeks ago I proposed some marketing ideas your business can use to make Father’s Day a success. Well since another statutory holiday is upon us, we decided it’s fitting to develop another list of ideas to help you capitalize on that additional holiday demand. Like mentioned before, holidays create spikes in transactionary demand and typically serve as days where businesses generate more revenue than usual. That being said, this additional revenue is only incurred through additional promotional efforts, so let’s look at some good marketing campaigns for this Independence Day Weekend.

  1. Independence Day Themed Content. This is huge for all those businesses that rely on E-commerce. Independence Day is a cherished day for all and is followed by large celebrations all over. With these celebrations come additional demand for Independence Day themed articles, reviews, etc, all on search engines. Independence Day is a very trendy topic and people will be very interested in finding anything related to it. So if you want to make sure your website is really seen this Independence Day then amp up your Independence Day material on your website and help your SEO.
  2. Patriotism. If your selling tangible products then this may be the ideal campaign for you. The whole point of Independence Day is to celebrate the freedom you gain from being a part of a strong, independent, sovereign state. We’re celebrating how awesome our country is. Independence Day is a day of patriotism and pride in our country. So why not take that patriotic position with your store and potentially expand your clientele.
  3. Social Media. We’ve expanded on social commerce this whole week and we still haven’t done it justice. Social Media is just such a critical component of modern day business operations. It could be the most effective advertising medium in terms of mass reach and mass customization. Independence Day just gives you more opportunities for your business to be noticed. Independence Day will surely be trending over social media, so if your business posts relevant and timely patriotic Independence Day information than there’s a good shot you expand your audience and increase your sales.

The whole Independence Day weekend serves as a great 4 day span for mass purchases all over the country. It’s a prime opportunity to hook more consumers to your business. However you only get these additional consumers if you promote your company the right way. So explore social media and keep your patriotic content coming, it’s only going to help your business. Happy Independence Day!

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14 Jun

4 Reasons Why Your Business Should be Blogging

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 14.06.16 by John Meloche

A very underrated and otherwise unrecognized marketing tool, blogs can have a profound impact on your businesses’ success. “How can a blog really help my business?” That’s a good question to ask, and this question is filled with a copious amount of answers. However let’s concentrate on a couple of core reasons why blogs can translate into sales.

  1. Blogs enable you to generate lots of new traffic to your site. They help you improve your SEO (Search Engine Optimization). Let’s go through the process. Your website contains a couple of pages all containing information relevant to your company. When your company operates a blog you’re essentially creating more pages for customers to see and thus increasing your chances of your website showing up in search engines. This of course allows you to drive traffic to your website just through organic searches.
  2. Blogs serve as a great and inexpensive way of generating leads. This is also connected to the proceedings of SEO but blogs have been proven to be extremely efficient lead generators. On hubspot.com, Olivia Allen discussed the strength of lead generation through blogs, pointing out that “B2B marketers that use blogs receive 67% more leads than those that do not.” This is a very compelling statistic that shows the obvious opportunities that exist within business blogging.
  3. Blogs can strengthen your social media presence. A lot of your current and potential customers will likely be on social media so it makes sense to communicate to them over said medium. That being said you need to make sure you can actually provide useful information to your current and potential clientele. This is exactly where blogs come in. Constant blogging allows you to be able to consistently provide useful information about your company on social media. Of course this all correlates to lead generation as this information can stimulate consumer interest and in turn provide more leads to your website. Joe Fylan from elegantthemes.com stated that “Each tweet of a blog post is an action that has the potential to grow the number of leads heading to your site,” revealing the increased effectiveness of social media marketing through blogging.
  4. Finally Blogs can aid/quicken the sales process. Blogs serve as the perfect opportunity to answer those specific questions inquired by customers or just generally provide more in-depth explanations of your product, company, etc. They’re just a great means of presenting additional relevant information about a certain thing in your business. Customers can refer to these blogs and be enlightened by the additional information. All together blogging help move the sales process along more swiftly, so much so that it’s been proven to increase your companies’ conversion rate. As proven by a statistic from Hubspot, revealing that “92% of companies who blog multiple times per day have acquired a customer from their blog.”

Now these are just a few of many reasons why blogs can help improve your businesses’ performance. They’re an extremely inexpensive marketing tool that’s sure to boast an impressive return on your investment.

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19 Jan

3 Smart Ways To Increase Customer Retention

Posted in Small Business Advertising, Synergy Suggestions on 19.01.16 by John Meloche

customer retention memo post illustration design over a white backgroundIn yesterday’s blog, we touched upon the subject of growing customer bases. This is something that all business owners are interested in doing. But what are the best ways of going about it? Yesterday, we highlighted the fact that impressing your current customers is part of the all-important first step. Making your current customers happy is the best way to get the good word about your company spread to others.

“To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal,” writes Steven MacDonald on SuperOffice.com, “A 5% increase in customer retention can result in a 75% increase in customer value. The challenge is how to improve your retention by 5%.” So what can you do to increase customer retention?

Here are three smart ways:

1. Make use of content marketing. Content marketing is all the rage these days. Why do you think that Synergy Marketing posts a new blog to its website each business day of the week? Our website now boasts a wealth of amazingly useful content that has helped for it to be picked up in search engines a lot more than it used to. Another way to use content marketing to your advantage is to send out free newsletters to your current customers.

Keeping in touch with them will help to keep them your customers. “Free is something that everyone can afford, from small businesses to global corporations,” reminds MacDonald, “When you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start. If you provide good content, customers will know more about your business.”

2. Make suggestions to customers based on their proven interests. Smart business owners get to know their customers. They understand their likes and dislikes and cater to their buying habits, as a result. It’s best to try to predict what your customers are looking for, based on what they have purchased in the past. They will appreciate your attention to detail. Simply make suggestions considering what you know about them and see if it doesn’t boost sales.

In their book, The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, Steve Black and Bob Dorf suggest that you utilize your website to make such suggestions. In an excerpt on Entrepreneur.com, the pair recommend that “on every ‘thank you’ or confirmation page, (you) suggest multiple items the customer may also find interesting, and ideally provide an incentive for purchasing.”

3. Maintain an excellent customer service regimen. It’s hard to go wrong when your customer service is excellent. It not only helps you to retain customers, but it encourages more customers to give your brand a try. People often want to enjoy their experiences with companies more than they do the actual products they purchase. When customers are made happy, as we pointed out yesterday, they tend to tell others about their experiences.

It’s important to make every experience count. “A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order,” MacDonald reminds us, “Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.”

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22 Jan

Becoming A Top Content Marketer

Posted in Synergy Suggestions on 22.01.14 by John Meloche

SEO SwitchPromoting your business will always be at the top of your to-do list, won’t it? As a business owner, you’re likely always thinking of ways to gain more customers. But, as we’ve been pointing out over the past couple of days, content marketing is one of the smartest and most cost-effective ways to get your business more attention. And it’s more about providing information than it is straight advertising.

Content marketing involves you getting active online by blogging and sharing information that others will find useful. By proving that you’re an expert in your field, you will attract attention from people who will likely be interested in what it is you have to sell. Content marketing is effective because it sells your brand without having to blatantly advertise it.

In today’s blog, we’ll wrap up our look at an article about content marketing by Mark Lerner. On SocialMediaToday.com, he lists a number of tips for entrepreneurs looking to gain greater attention in their respective marketplaces. Have you started your blog yet? If not, don’t worry. There are a few more tips that we’ll be providing today that will help you get well on your way to being a top content marketer.

Embrace Videos. Right up there with Google is YouTube when it comes to the most popular places on the internet that people search for content. Lerner points out that creating videos is easier than you think. You can even film them with your smart phone! That said, it’s a good idea to create a video that will gain some interest and attention and post in your website.

Of course, you should include the link to your video on your Facebook and Twitter pages too. Your videos can include just about anything. Consider them your visual blogs. You can provide some useful insight on industry-related issues. Share your expertise that may help to solve some problems and answer some questions. Or just be funny! You never know what will go viral.

Optimize for SEO. It’s all about boosting traffic to your site, Lerner reminds us. So he suggests that for all of your content, you create catchy titles and use important keywords so that it can be easily found online. You want to be found in search engines, right? So consider the words that best describe your content and be sure to include them in your descriptions and write ups.

Promote via Social Media. As if this point wasn’t already made obvious, do your best to keep all of your profiles updated on a regular basis. You’d be surprised just how powerful tweeting can be. As Lerner writes, “Social media is one of the best ways to distribute your content. Networks such as Facebook, Twitter, LinkedIn, Google+…this is where your target audience is and the most effective way to reach them.”

Now that you’re an expert in the field of content marketing, it’s time for you to take your business to the next level! At Synergy Marketing, we’re confident that our promotional products can do just that. For decades, promo gifts have helped business owners to grow their businesses, garner referrals and secure loyal customers. To place an order, call Synergy Marketing at 1-877-748-9884.

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21 Jan

Easy Steps For Effective Content Marketing

Posted in Synergy Suggestions on 21.01.14 by John Meloche

Steps to success metaphorIn yesterday’s blog, we began to take a look at an article by Mark Lerner on SocialMediaToday.com. In it, he explains that content marketing is a big part of what will bring your business success in 2014 and beyond. The key to such marketing is to ensure that you are utilizing the internet to spread the good word about your business – by not advertising.

As strange as that may sound, Lerner brings to light a fact about modern day advertising. Cramming sales pitches down people’s throats is not the way to go. Instead, it’s all about providing useful and interesting information that can engage would-be customers into conversation. Getting people to respond to your posts, pictures and comments online is the best way to attract new business nowadays.

In today’s blog, we’ll take a look at a few more of Lerner’s ideas on how you can become a top content marketer. If you’re not yet familiar with some of today’s online trends, it would certainly be advisable that you get yourself acquainted with them. Using the internet to your advantage is practically mandatory if you want your business to be successful these days. Here are some more ways how.

Blog Blog Blog. As if doing our very own daily blogging wasn’t proof enough that we practice what we preach, our blogs have often commented upon the importance of keeping your website regularly updated with interesting content. As Lerner points out, “hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live.”

He reminds us that with every new blog posted on your site, you give your business the opportunity to boost its rankings in web searches. He recommends blogging no less than two to three times a week and to make sure that you’re consistent. We’ve found that our blogs have worked wonders in gaining us more followers on Facebook and greater interest in our brand overall.

Repurpose Content. According to Wikipedia, a “white paper is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.” And according to Lerner, “writing a whitepaper can be a daunting thought.” He goes on to note, however, that the content you create through your blogs can be used for other purposes.

Creating a whitepaper with your blogs will enable you to better market your brand. “Combine a bunch of those wonderful blogs; add an intro, conclusion, and cover page and you’ve got a great and marketable whitepaper,” insists Lerner, “Stick that whitepaper behind a registration form and you’re armed with a great tool for lead generation…With an open mind and a little creative re-working, your content can easily be put to multiple uses.”

In tomorrow’s blog, we’ll conclude our look at Lerner’s tips for effective content marketing. As always, we’ll be providing our two cents for each pointer he doles out. And, as usual, we’ll be keeping our lines open to speak to you directly about how Synergy Marketing can help to boost your business with our fantastic promotional products. Simply call us at 1-877-748-9884.

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20 Jan

Tips For Terrific Content Marketing

Posted in Synergy Suggestions on 20.01.14 by John Meloche

Hand Drawing Content Flow Chart“Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to,” writes Mark Lerner on SocialMediaToday.com, “Today, the most effective marketing campaigns focus on thought leadership and the best strategy to position your brand as a thought leader is through content marketing”

What does “content marketing” actually mean though? Here, at Synergy Marketing, we believe that is has everything to do with being innovative. That not only entails being able to offer your customers something new and unique, but to be able to communicate with them in ways that your competition does not. This is why social media websites are so important today.

Being active on Facebook and Twitter means so much more than advertising your business to the masses. It means making personal connections, engaging in conversations and drumming up genuine interest in who you are and what your brand is all about. This is the key to content marketing in 2014. And Lerner outlines a number of ways to create the best possible content marketing strategy.

Stop Selling. “Effective content marketing leaves the sales pitch to the salesmen,” says Lerner. When you jump on social media, be careful not to start plugging away. This tends to turn readers off. Instead, give people information that they want and need. Be interesting with your posts and get your friends and followers to respond to things that you have to say.

Your posts can be as simple as comments about current events or even thoughts on topics related to your industry. Lerner suggests that you offer tips and tricks for small business owners. You can also share a bit of your expertise to demonstrate how knowledgeable you are about your field. Remember that it’s all about eliciting a response and generating interest in you – not just your products and services.

Solve A Problem. Lerner reminds us that, these days, everyone is so quick to jump online to get their information. As soon as someone is curious enough, he or she will head to Google to do their research. Your use of social media provides you with the perfect opportunity to be able to answer questions that many people may be asking. Can you offer information that can solve problems?

Think of the various products and services that your business offers and consider ways to use your knowledge of them to answer queries and resolve issues people may be having. Your comments may not result in immediate sales, but they will certainly gain intrigue. The next thing you know, you will be gaining friends and followers who genuinely care about what you have to say.

In tomorrow’s blog, we’ll continue to take a look at a few more of Lerner’s tips for top content marketing. Keep in mind that it’s all about garnering greater attention for your brand – something that Synergy Marketing has always been about. For more information on how our amazing promotional products can help your brand gain more notice, give us a call at 1-877-748-9884.

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