19 Jul

Taking Your Company To The Next Level

Posted in Synergy Suggestions on 19.07.13 by John Meloche

next levelIn yesterday’s blog, we continued our look at Kay Singh’s effective marketing strategies on SocialMediaToday.com. These excellent tips are great ways to not only boost your brand, but save you money as well. In today’s blog, we’ll round out this list looking at a few ideas that may cost your some money, but will be just as worthwhile. After all, it takes money to make money, right?

Consider Paid Advertising on Social Media. Singh writes that “if you are new and do not yet have a large enough following on social media, you can consider paid advertising on social media. Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses.” Once you have your fan base going, it won’t cost you anything to keep your sites fresh in order to attract more people.

Make Sure Your Site is Accessible to Mobile Users. This is important. These days, many people surf the internet on their smart phones. Be sure your site is optimized so that it can be viewed on mobile devices. Singh writes that only a third of businesses have websites that have effectively accomplished this. Be sure to work this out with your web designer. It will only increase your traffic and accessibility.

Leverage Content Marketing. Try to produce as much quality content relevant to your audience as possible. Articles, infographics, videos, webinars and more are all suggested by Singh as ways to provide your audience with this content. The best kind is interactive. Remember, engaging your audience is what will make them want to respond to, take part in and support your brand.

Have an Editorial Calendar. Of course, all of this takes time and effort. Singh warns that “a haphazard approach will lead to a waste of valuable resources and not produce the expected results. This is where a publishing schedule or editorial calendar can help.” Being organized and timely in the carrying out of your marketing strategies will be a key component to your brand’s success.

Have an Ongoing Optimization Strategy. People need to find your website in search engines. Singh recommends that, to do so, you must “work on your website continuously, monitoring your statistics closely and refining your website accordingly. You will also need to update your site frequently with keyword rich content and work on building quality back-links to your site.”

List Your Business On Popular Local Directories. There are a number of local business directories that can help you including Google Plus Local, Bing Local and Yahoo Local. Singh reminds us to have a good website description so that it grabs the attention of the consumers visiting those directories. Don’t forget to include a link to your website so that people can easily visit it!

List Your Business on Location Based Services and Apps. Writes Singh, “Location based services such as Yelp and Foursquare are very popular among consumers. Listing your business on these services is a great way to market your business and attract new customers.” This concludes our look at Singh’s list of tips. As always, we hope they’ll help you take your company to the next level.

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