01 Mar

3 More Cost-Effective Ways To Promote Your Brand

Posted in Small Business Advertising on 01.03.16 by John Meloche

Thoughtful businesswoman talking on the phone while working on her computer at the officeIn yesterday’s blog, we revisited the topic of inexpensive advertising. At the end of the day, it should be on the to-do lists of all small business owners. But what advertising methods will work best for your company? At Synergy Marketing, our experience has told us that our great promo gifts work for all business types. But, of course, there are a number of other great ways to promote your brand without spending a lot of money.

Here are three more:

1. Create referral networks. There are very few ways to promote a brand with greater impact than word-of-mouth promotion. When people spread the word of their genuine satisfaction with your business, it works wonders. Their friends and family members know that they are not being paid to promote your business. They’re simply relaying how satisfied with it they are. Creating referral networks is an excellent way to build your buzz without spending a lot of money.

“Referral networks are invaluable to a business,” states Andrew Beattie on Investopedia.com, “This does not only mean customer referrals, which are encouraged though discounts or other rewards per referral. This includes business-to-business referrals. If you have ever found yourself saying, ‘we don’t do/sell that here, but X down the street does,’ you should make certain that you are getting a referral in return.”

2. Advertise locally. It makes pretty good sense to heavily market your brand to the members of your surrounding communities. After all, the people who live and work nearest to your place of business are likely to be the ones who will support it the most often. But, as Julia Forneris explains on Chron.com, local advertising shouldn’t be restricted to using word-of-mouth promotions and putting up flyers in community centres.

You should also attempt to use a few other inexpensive advertising methods. “Placing ads in neighbourhood newspapers and local online sites are usually more affordable than the larger outlets,” she points out, “Using local media, such as magazines and online newspapers, build a sense of trust and community that is a powerful influencer and effective advertising technique for small businesses.”

3. Try cold calling. Beattie admits that most business owners consider this part of the job to be unpleasant. At Synergy Marketing, we understand. After all, we use cold calling as a way to advertise our own business. This is why we employ enthusiastic individuals who stand behind the products they sell and are only too excited to tell Canadian business owners about them. If you’re as enthusiastic about your own products, you may want to give cold calling a try.

“Cold calling, whether it is over the phone or door to door, is a baptism of fire for many small businesses,” explains Beattie, “Cold calling forces you to sell yourself as well as your business. If people can’t buy you, the person talking to them, then they won’t buy anything from you. Over the phone you don’t have the benefit of a smile or face-to-face conversation…However, cold calling does makes you think on your feet and encourages creativity and adaptability when facing potential customers.”

And, of course, don’t forget about the power of the promo gift! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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29 Feb

4 Inexpensive Ways To Advertise Your Small Business

Posted in Small Business Advertising, Social Media on 29.02.16 by John Meloche

Depositphotos_27701395_s-2015Running a small business can be a very rewarding experience. But it certainly comes with its challenges. Quite frankly, it’s a challenge for all small business owners. Generally working without large advertising budgets, entrepreneurs are forced to come up with clever marketing campaigns that won’t cost them a lot of money. At Synergy Marketing, we’re in the business of helping such business owners find inexpensive ways to advertise their brands.

Here are four ideas:

1. Hand out coupons. You’d be hard pressed to find a consumer who is disinterested in saving money. When you offer ways for people to save money, they’ll be a lot more likely to give your business a try. Discount-offering coupons are great incentives for shoppers to choose a brand. Even small discounts work as great incentives. As Julia Forneris discusses on Chron.com, coupons have the ability to both attract and retain new customers.

“Give new customers an incentive to visit your business by offering coupons for a percentage off of your merchandise or service,” she advises, “You can ensure repeat business by promptly honouring the coupon and giving occasional discounts to repeat customers. Try offering customers a discount for bringing in new clients for you. For example, give a 10 percent coupon to anyone who brings a friend to shop at your business.”

2. Make use of value additions. What are “value additions”, exactly? Well, as the term suggests, the offer greater value to the buying experiences’ of your customers. Think of the different things that you can do to make your customers that much happier with each purchase. What can you add to the purchase so that greater value is received? On Investopedia.com, Andrew Beattie writes that value additions are among the most powerful selling points for any product or service.

“Common value additions include guarantees, discounts for repeat customers, point cards and referrals rewards,” he explains, “Often the deciding factor for a person picking between one of two similar shops is whether he or she has a point card or preferred customer card. You don’t have to promise the moon to add value; often you just have to state something that the customer may not realize about your product or service.”

3. Create a viral campaign. These days, it should probably go without saying that if you are neglecting to use the internet as an advertising source, you’re simply out of touch with the modern world. Not to mention, doing online to advertise your business is, most often, free! Forneris recommends that you set up a free blog and write about updates in your business or industry. At Synergy Marketing, we have certainly taken that route!

“Online advertising is composed of many outlets: email marketing, business websites and social networking sites, among others,” she explains, “Take advantage of all the websites that allow you to promote your business for free…Create a page on Facebook or place an ad on Craigslist… An additional benefit to online advertising is that you can track its effectiveness more easily than other marketing techniques.”

4. Hand out promo gifts. At Synergy Marketing, promo gifts will always be part of our inexpensive marketing strategy lists. Our experience, by the way, tells us that handing them out is arguably the best method out there! Known to encourage customer loyalty and garner referrals, promo gifts are marketing methods that have the ability to advertise a business for very long periods of time. Consider the fact that every time a recipient uses your promo gift, your business is being advertised.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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08 Jan

6 Cost-Effective Ways To Advertise Your Business

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 08.01.16 by John Meloche

Cost effective check approval sign concept illustration design graphicAt Synergy Marketing, we regularly herald the advertising power of the promotional gift because of how effective it is in growing businesses. We also champion the use of promo gifts because of how inexpensive they are as advertising investments. When you compare them to television commercials, radio spots and print ads, there really is no comparison. Promo gifts are among the cheapest ways to advertise a business! But what other cost-effective tactics can you employ?

Here are six:

1. Run online contests. Handing out promo gifts on a regular basis is a wise choice. But holding off on that one special gift that can be won via a contest is a fantastic way to drum up interest in your business on the cheap. “Hold a sweepstakes, contest, or a giveaway on your site, promote it on your site, and on your social media accounts for some free buzz,” recommends Ken Lyons on SearchEngineWatch.com.

2. Establish a referral program. There are few better ways to attract new customers than to have other customers recommend your business. Introduce some worthwhile incentives for people who refer your company to their family members and friends. “Create a referral program for your existing customers,” insists Annie Mueller on AmericanExpress.com, “they get a free product or coupon or reward of some kind for every new customer they send your way.”

3. Become a trusted information source on social media. Using your social media accounts on a daily basis is a great way in interact with would-be customers. However, when you show that you’re able to answer questions, you can establish yourself as a problem-solver. This will encourage more people to come to your company in order to have their issues resolved. Lyons suggests that you answer questions on Google+, Facebook and Twitter among other platforms.

4. Get to know people personally. This doesn’t just mean that you should become acquainted with the people who frequent your store. Consider your industry and the type of individuals who make up your client base. Go where you know they are and introduce yourself. “Hang out where ‘your people’ hang out,” says Mueller, “Know your target market? Know where they hang out? You should be there. Meet people. Talk. Be a cool person.”

5. Prove your expertise on YouTube. Arguably, there’s no better way to show off how great your business is than to actually show it in a video. “Given that YouTube is the world’s second largest search engine, create a YouTube Channel and leverage proven video marketing tactics, like ‘how-to’ style video content and response videos to improve search visibility and potentially drive leads,” advises Lyons.

6. Write positive reviews for other companies. “Local businesses love positive reviews, and the more they have on the Internet, the better,” reports Mueller, “So help out your local businesses by being a good customer, then getting online and writing about your experiences. You’ll gain favor from your fellow business owners and potential customers who are researching local businesses will keep seeing your name pop up.”

And don’t forget to get your hands on some inexpensive promo gifts to advertise your business. Call Synergy Marketing at 1-877-748-9884 today!

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02 Jul

3 Cost-Effective Brand-Boosting Marketing Ideas

Posted in Small Business Advertising, Synergy Suggestions on 02.07.15 by John Meloche

3d light bulb with a dollar sign in goldNow that the second half of the year is officially underway, business owners across Canada have entered their third quarters. And while the summer has only just gotten started, gearing up for the always-busy fourth quarter is likely on the minds of many an entrepreneur. There’s no wrong time to begin thinking of new marketing strategies for your business. But the beginning of July is certainly as good a time as any to begin a new campaign.

Naturally, most small business owners are concerned about the costs that are affiliated with launching new marketing campaigns. But, as the Synergy Marketing Blog has often pointed out, it doesn’t have to cost a lot of money to have a big impact on your target audience. There are many cost-effective advertising methods that can do great jobs in boosting your brand’s awareness.

Here are three:

1. Executing email marketing. This wouldn’t be the first time that we’ve championed the idea of using your email list to advertise to your customers. Email marketing allows you to add a personal touch to the interactions you have with the people who support your brand. So, really, it’s a lot more than blatant advertising. Email marketing serves to build relationships. Send out emails that not only inform customers of your special promotions, but offer genuine goodwill.

On StartupSavant.com, Ryan James refers to email marketing as “the gold standard of marketing.” He notes that “customizing your message is so important in retaining customers. Anything from product updates, special pricing and discounts, and corporate news. As you collect email addresses on your website or by other means, not only will you be able to connect with your customers, but you can enjoy repeat business.”

2. Going social media crazy. Okay, maybe going “crazy” isn’t necessary. But if you’re not a regular user of Facebook, Twitter and even YouTube, you’re not necessarily doing your business any favours. Social networking is also a cost-effective marketing method that we’ve heralded on our blog numerous times. That fact that is is free to use them all may have something to do with it. Not to mention, they work!

“By simply setting up an account, you can collaborate with new customers, market your product or service and get direct feedback online from customers who are interested in finding out more about you,” offers Sherry Prescott-Willis on WomenInConsulting.org, “The opportunities are endless for how you can market yourself for using these tools. Running a workshop or seminar? Looking for clients to participate in a survey? Post it.”

3. Partnering up with like-minded business owners. Another tip in the category of “tips we’ve long provided” is adhering to the “scratch my back and I’ll scratch yours” theory. It costs you nothing to work with another business owner by promoting his or her business. Of course, in turn, that business owner would promote your business. As long as you’re not competitors, it makes for a win-win situation!

James refers to this strategy as an “affiliate program”. Do you think it’s time you started one up? “You can promote your business by rewarding partners who bring you referrals and sales and who will display your ads,” he explains, “As a third party, an affiliate is paid a commission for driving visitors to your website (such as “pay-per-sale or lead”). You can certainly connect with more than one.”

Be sure to check back for tomorrow’s blog as we outline some more great cost-effective ways to boost your brand!

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13 Feb

6 Promo Strategies That Won’t Blow Your Budget

Posted in Synergy Suggestions on 13.02.15 by John Meloche

Depositphotos_22783106_xsOne of the reasons that our promotional products have been so effective for so many business owners across Canada is that they are so wallet-friendly. Sure, it’s incredibly effective to use a promo gift over a business card for its sheer usability. Promo products are not quickly thrown out. Because they are so handy and useful, they have staying power. When your marketing material is kept in the possession of its recipients, it has the ability to push your brand for a long time.

But back to how cost-effective promo gifts are, it’s important to note that not all small business owners have the luxury of working with large marketing budgets. Making use of what limited marketing funds you may have is a huge part of keeping your company successful. On Wordstream.com, Megan Marrs gives small business owners the assurance that “there are plenty of marketing tactics you can make use of that won’t blow your budget.” Here are six.

1. Publish great content. This is a key component in popularizing your website. The more interesting content added to your site, the better your chances are of attracting new visitors. To get picked up in search engines more often, you’ll want to post a lot of content that is relevant to your industry. This is why we add a new post to the Synergy Marketing Blog each business day of the week. We also post links to each blog on our Facebook and Twitter profiles!

2. Develop a customer referral program. There’s arguably no better way to grow your company’s popularity than to have your existing happy customers refer it to their friends and family members. Word-of-mouth promotion simply can’t be beat. “Offer existing customers a free product, free month of service, or some other reward for referring new customers,” suggests Marrs, “Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.”

3. Industry partnerships. In yesterday’s blog, we highlighted the importance of teaming up with other business owners to help along in the referral process. Marrs agrees that this is a worthwile promotional tactic. “Partnering with another business means twice as much notice,” she writes, “If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche. People pay big money for that kind of access!”

4. Email marketing. It’s important to stay connected. Develop an emailing list by requesting addresses from the customers who visit your store. Be sure to make your newsletters personalized pieces of communication and not just spam-like direct advertising messages. “Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers,” says Marrs.

5. Online contests. As we’ve mentioned many times, people love to get things for free. And contests have always had the ability to get people excited over the idea of winning something great. You may be thinking that running a contest may be more costly that you would like. But, as Marrs tell us, “the number of participants and new potential leads you get will be well worth the price…You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.”

6. Give away balloons at local events. “Get a few hundred custom balloons printed with your business name, rent a helium tank, and watch the smiles roll in,” she continues, underlining our belief that free giveaways make great impressions. The way we see it, however, you can do a lot better than balloons! Give Synergy Marketing at a call at 1-877-748-9884 to discuss the many different promo gifts we have that can help you to boost business without blowing your budget!

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22 Oct

5 More Cost-Conscious Ways To Market Your Small Business

Posted in Synergy Suggestions on 22.10.14 by John Meloche

business touching  with statistics graphIn yesterday’s blog, we revisited the topic of marketing your small business on a small budget. After all, that’s often what it means to have a small business, right? Not every business owner in the world is working with piles of cash that can be thrown at their marketing campaigns. And there’s nothing wrong with that. In fact, small business owners have unique opportunities to develop stronger relationships with their customers.

That’s because, unlike major corporations, small businesses have owners that often work on the front lines. They get to meet their customers directly and develop relationships that can last long into the future. At Synergy Marketing, we know just how impactful our promotional gifts can be in this entire process. More than just conversation starters, our promo gifts help to grow relationships that often begin with signs of generosity.

Naturally, when a gift is given, it’s a sign of generosity that isn’t soon forgotten. Just as beneficial to business owners is the fact that our promo gifts are relatively cheap when compared to traditional modes of advertising. But as Susan Solovic points out on ConstantContact.com, there are many other cost-effective marketing strategies that can work wonders for the small business owner. In today’s blog, we’ll take a look at the second half of her list of ideas.

1. Create buzz. With the advent of social media, creating buzz can be a lot easier than it used to be. But that doesn’t mean you should just stick to tweeting and posting comments on Facebook. It requires making your business newsworthy. That way, you can get others to tweet and post comments about you. More importantly, you may want to send press releases to members of the media to see if you can get some coverage in popular local publications.

2. Ask for referrals. “Don’t be shy about asking for customer referrals,” insists Solovic, “The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.” Our experience has shown that promo gifts have long been great ways to inspire referrals from customers.

3. Build relationships. This is one of the overall themes of small business marketing. It goes a lot further than just selling products. It’s all about developing relationships to grow a loyal customer base. Not to mention, “it is a lot less expensive to keep a customer than it is to get a new one,” Solovic reminds us, “That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by launching an email campaign.”

4. Offer coupons. As mentioned, people love getting things for free. But they also certainly appreciate getting items at discounted rates. When you save your customers money, you ensure that you have happy customers. In addition, “coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base,” writes Solovic.

5. Give it away. It all comes down to freebies again, doesn’t it? And you don’t have to take our word for it. As Solovic explains, “if someone has the opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.”

Looking for some great gifts to give away? Call Synergy Marketing at 1-877-748-9884 today!

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21 Oct

5 Tried-And-True Cost-Effective Marketing Strategies

Posted in Synergy Suggestions on 21.10.14 by John Meloche

business woman - growth and success graphAt Synergy Marketing, we fashion ourselves as experts in the small business marketing game. After all, for many years now, our amazing promotional products have helped business owners from all over Canada to reach new heights in very inexpensive ways. Promo gifts have long been known, in our country, as incredibly cost-effective ways to market businesses. Simply put, when they are handed out to customers, they make great impressions!

They aren’t just conversation starters – they are relationship builders. People love getting things for free and when those things are useful, handy and of high-quality, they are appreciated all the more. For business owners, it’s just hard to go wrong with promo gifts. Again, they cost so much less than traditional modes of advertising such as radio spots, print ads and those incredibly pricey television commercials.

But we could go on all day about how to promote your business on the cheap. In addition to promotional products, there are many other cost-effective ways to grow your small business. As Susan Solovic explains on ConstantContact.com, there are some “tried and true marketing strategies that can help you market your business on a shoestring budget.” Over our next two blogs, we’d like to explore these ideas. Here are her first five.

1. Craft an elevator pitch. “You should be marketing all the time,” insists Solovic, “wherever you are. Therefore, you need a compelling elevator pitch.” What this means is that you should be able to describe your business and how great it is in under a minute. In other words, the length of an average elevator ride should be enough time for you to meet someone and give that person an excellent impression of your brand.

2. Leverage your community. We have often said that the most important people to your business are those that live in the area in which it operates. Who better to market your brand to than those who live closest to it? “Think locally,” advises Solovic, “Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.”

3. Collaborate. We’ve also blogged quite a bit about connecting with like-minded business owners who are not your competitors. The more people working towards elevating your business, the better. It’s the whole “scratch my back and I’ll scratch yours” policy at work here. Use it to your advantage. “By collaborating with each other, you can expand your customer base because you’ll be reaching new people,” says Solovic.

4. Network. People who get out and meet other people put themselves in better positions to succeed. Shake some hands and get to know people, Solovic advises. And don’t forget to do the same thing using social media as well. Sure, you can’t shake hands online, but tools such as Facebook and Twitter are commonly known as today’s most popular ways to meet and interact with people.

5. Give a speech. Are you an expert in your field? You should certainly have the confidence that you are. And although Solovic recognizes that “a lot of people hate public speaking”, she writes that you should “take a deep breath and volunteer” to speak in front of important business groups. “You don’t have to be a pro as long as the information you share is helpful to the audience,” she informs.

Be sure to check back for tomorrow’s blog as we continue our look at Solovic’s list of tried-and-true small business marketing tips. And don’t forget to call Synergy Marketing at 1-877-748-9884 in order to grab some great promotional gifts to help market your business!

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30 May

7 More Incredible & Inexpensive Marketing Tips

Posted in Synergy Suggestions on 30.05.14 by John Meloche

Business man pressing round social buttonsHow can online marketing help your business? In yesterday’s blog, we attempted to answer that question by listing a number of tips suggested by Kathy Yakal on ITProPortal.com. These days, business owners are in need of cost-effective ways to promote their businesses. And the internet has provided many of those ways. Considering how popular the internet is, how could you go wrong? In today’s blog, we’ll list seven more great tips!

1. Reward existing customers. It has often been said that marketing to your existing customers in order to retain them is a lot easier than promoting your brand to new ones. Never forget those who have already supported your brand. Yakal suggests that you provide exclusive offers to your regular customers. Notify them through email or social media so that they are aware of the benefits that come with your relationship.

2. Use downtime for marketing. You should make every effort you can to keep in touch with your loyal customers. Don’t let them think that they’re not appreciated. Your efforts will go a long way in securing their loyalty. Yakal recommends that “when business is slow, keep employees busy contacting customers. Create email marketing documents your employees can send to individual customers.”

3. Get your customers to bring in new customers. There’s nothing like a good old referral, is there? When you get a referral from one of those amazing existing customers, be sure to reward them. In fact, Yakal recommends that you “offer an incentive like a discount to customers who get a new customer to make a transaction with your business.” Use social media to deliver the news about this incentive.

4. Provide free, helpful information to your customers. A big part about owning a successful business is the ability to give your customers unforgettable shopping experiences. That means going above and beyond the call of duty to please them. They shouldn’t just want to enter your store for your products and services. You add value to the experience by sharing free information, offering tips and taking a genuine interest in their lives.

5. Increase visibility in your community. If you haven’t yet, it’s definitely time for you to jump online. Locate local organizations that can help you with growing your networking opportunities, suggests Yakal. By doing so, you’ll be getting yourself better acquainted with like-minded individuals who will inspire you to develop new marketing techniques. The more people on your team, the better your chances of success will be.

6. Get active in the online community. It’s not just your own community that you need to get involved in. Getting online to make your company known is integral to its success in today’s marketplace. Be sure not to spam discussion forums and other social sites, warns Yakal. “Establish common-sense rules for yourself and your employees regarding social networking and discussion sites, and always strive to be positive and helpful on them.”

7. Check out your suppliers’ websites thoroughly. Relationship-building takes two. But take the initiative to let those you work with know that they have your support. It only helps you out in the long run. Yakal suggests that you “add links on your site to informative and helpful content on those sites. Many corporate sites offer instructional videos and other material that can inform your customers and lead them back to you, ready to do business.”

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29 May

5 Cost-Effective Ways To Market Your Brand Online

Posted in Synergy Suggestions on 29.05.14 by John Meloche

Vector stickers with social media and internetWhen it comes to marketing your business, things have really changed over the past decade. With the advent of social media and smartphones, the ways in which people now communicate with each other have been completely revolutionized. Therefore, the methods by which we promote our businesses have become more advanced. No longer are business owners simply resorting to handing out flyers and pamphlets.

We live in a technologically-advanced world. And everyone seems to be on board! The question is…are you? If you’re not taking advantage of the internet and are not regularly active on social media, you’re likely missing out on many new opportunities to grow your brand. On ITProPortal.com, Kathy Yakal writes that “in this economy, you need all the help you can get to ensure that your business is noticed amid all the noise.”

She goes on to write about a number of cheap and even free ways to utilize modern-day technology so that your business can prosper in ways that it never has before. The key, she notes, is being creative. Using the worldwide web, among other resources, is important if you want to have your brand recognized as an industry leader. Let’s take a look at some of her ideas.

1. Participate in online marketing groups. “Search Twitter and other social networking sites for groups meeting to discuss marketing,” writes Yakal. Remember that these days, connecting with people online is just as popular – if not more – than connecting with people in person. Be sure to expand your reach by contacting marketing groups via the internet that may also help you with promotional ideas.

2. Spruce up your website. “Stale sites don’t attract business,” writes Yakal, “Fresh, frequently updated websites show your customers you’re a vibrant and active business.” So not only is updating your content – through blogging, for example – very important, but you should also be sure to give your company website some visual touch-ups now and again. And how can you remember to do that?

3. Visit your own website frequently. Can your website be improved? How does it compare to the websites of your competitors? Yakal writes that small business websites tend to load slowly and are poorly organized. Don’t make your website look like one of those. Be sure that all of your links are up-to-date and that all of the content is relevant. Too many people forget to keep their websites fresh.

4. Submit information to blogs. Blogging is the way of the world today. A company website without a blog is one that is simply not providing online users with enough content to keep logging on to it. As Yakal points out, “blog writers are always looking for content for their sites. Target appropriate ones and send them press releases or descriptive emails. Be polite, and bend over backwards to be helpful.”

5. Launch a blog on your site and update it daily. You don’t have to wait for other bloggers to blog about you on their websites. There should be a blog of your own on your website as well. Yakal puts it best when she says: “nothing says ‘I don’t care’ like a blog on which the most recent entry is a week old.” If you’re not much of a blog writer yourself, hire a blogger to get the job done for you. It’s worth it!

Be sure to check out tomorrow’s blog for more tips on how to impressively market your business in very cost-effective ways.

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13 Feb

Getting Business Buzzing With Promo Gifts

Posted in Promotional Products on 13.02.14 by John Meloche

Word on yellow wallIt’s not always so easy to promote your business, is it? There are so many options – but not all of them are cost-effective. As a small business owner, you can never avoid the topic of business promotion. But it’s important to be mindful of your budget. So how can you win? After all, promoting your business costs money, right? This is where Synergy Marketing has helped so many business owners all across Canada for many years.

Cost-Effective. Promotional products are cheap. Now, we’re not talking the fall-apart-as-soon-as-you-use-them kind of cheap. We’re talking about the fact that, compared to traditional modes of advertising, promo gifts are extremely cost-effective. Have you ever looked into what it costs to create a television commercial or radio ad? Many of our clients have. And they decided to forego that advertising route.

No, promo gifts are inexpensive ways of making sure that your client base never forgets where to shop. “They’ve been great for me,” commented one of our customers earlier this week, “They don’t cost a whole lot to get, but when you give them out, you can really see how impressed the customers get. I find that they really appreciate them and they tend to want to return to your store (as a result).”

Personal Connections. One of the greatest aspects of our promo gifts is that they personally connect you with your clients. TV commercials come and go within thirty seconds. Half the time, we’re barely even paying attention to them. Radio spots? Same thing. But promotional products give you the ability to add a personal touch to your advertising methods. And customers appreciate it.

“I have customers that I can now call my friends,” mentioned another client, “When I gave them their promo gifts, it helped to spark conversations. I learned things like where they’re from or how many kids they have – stuff like that. And when they come back into my store, I can call them by name and service them with a bit more of a personal, exclusive touch.” Evidently, promo gifts are awesome for relationship building.

Garner Referrals. Your promo gifts are not only bound to impress their recipients. But they are excellent ways to get your company referrals too. Many customers enjoy speaking about their good experiences. And after getting promo gifts, many often tell their friends about the businesses they got the gifts from. In addition, your gifts help you to open up the doors to make a request for referrals.

“I’ve actually asked my customers straight up,” said our first customer, “Once we start talking, it’s kind of easy to just say ‘please tell your friends about us’ and they seem to respond very positively. I’ve definitely had a few people come in and say ‘my friend told me about this place’ and I’m sure my promo gifts had something to do with that. Honestly, they make a difference.”

We could go on and on, as you can imagine. There are many more benefits to promo gifts, but we’d like to discuss them with you personally. Give us a call at 1-877-748-9884 to figure out what promotional products may work best for your business. There are many to choose from and our expert staff will happily help you decide. Let’s get your business buzzing in the most cost-effective, connection-making, referral-getting way we know!

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