28 Oct

5 Steps To Advertising Your Brand Through Writing

Posted in Synergy Suggestions on 28.10.14 by John Meloche

Depositphotos_6501329_xsIt doesn’t matter how many fans you have of your business, it’s not likely that anyone is going to care about it more than you. You started it from the ground up. You worked tirelessly to make it what it is today. So there’s no one who knows more about it than you. Who better to write about your business than you? What’s that? You’re not a writer? Well, there are ways to work around that which we’ll get to shortly.

However, the point must be made that your business should be written about. Blogs are all the rage these days. That’s why, for the past few years, we have been maintaining our very own Synergy Marketing Blog. Our daily posts provide loads of information about how to promote your business and often highlight the many benefits of using promotional products to advertise your company.

Writing is a great outlet and also an excellent way to personally connect with members of your client base. On MyCreativeArtsConsulting.com, Nancy Babcock writes that there are some specific steps that you should take when writing about your business. Taking these steps will help to ensure that the company you created is recognized by a much wider audience. Here are five steps to take you in the right direction.

1. Create A Schedule (And Stick To It). At Synergy Marketing, we enjoy posting a new blog each business day of the week. We also post links to our blogs on our Facebook and Twitter profiles daily. This has work wonders in attracting new friends and followers. Babcock suggests that you pick a schedule for your articles so that you’re able to stay consistent and stick to deadlines that keep your writing on track.

2. Choose a Niche Writing Area. Blogs are excellent ways to display your expertise. But they also work best when they can provide services to their readers. This is why, at Synergy Marketing, we enjoy posting “advice columns” that list several tips on how to better promote small businesses. Our blogs speak to a specific audience and remain in keeping with our business model to help Canadian businesses advertise themselves with promo gifts.

3. Create A Content Theme. “Having the theme helps tremendously when you are researching your article,” writes Babcock, “Make the theme as wide open as possible.” Various themes that we have covered in recent weeks include promotional ideas for the fall, back-to-school advertising ideas and concepts for promoting your brand around Halloween. Having broad themes so that you can build your articles around them is always helpful, notes Babcock.

4. Create A Comfortable Writing Style. Generally, we like to keep it light, here at Synergy Marketing. Our blogs are written in a very friendly voice, almost as if we were having a conversation with our readers. We feel that this warm, yet informative approach works for our brand. Pick a style that works for you. Babcock admits that she takes a lot of time to do research before composing articles. Other writers whip up posts within minutes. Find your style.

5. Hire A Writer. If all else fails, and writing is simply not for you, there are professional bloggers out there than can do the job for you. You may be surprised to find out just how affordable they are and how much their blogs can help to bring more awareness about your brand. We recommend the Bloggers For Hire at MeloTel. They’ve done a wonderful job for us. And they’ll do one for you too!

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04 Apr

6 Cool And Creative Ways To Promote Your Brand

Posted in Synergy Suggestions on 04.04.14 by John Meloche

AdvertisingYou’re a small business owner. You don’t have the kind of money required to put out a television commercial. As Joyce Smith writes on TweakYourBiz.com, “while the price of a 30-second spot on primetime television soars to as high as $110K a pop, the cost versus ROI is simply not worth it anymore.” So what affordable ways are there to promote your business? Smith suggests that you simply get creative!

Sponsored events. Look into the events that will be taking place in your community over the duration of spring and summer. Contact those who are putting them on and offer to be a sponsor. Getting in good with the members of your community is a great way to shine a favourable light on your business. Smith points out that this can also help to grow the demographic of your target market.

Little league sports. Speaking of sponsorship, how would you like to see your company name and logo emblazoned across a local team’s jersey? It’s a great way to stay involved in your community while having your brand promoted on a regular basis throughout the season. Smith points out that “ideally, the players’ parents will also appreciate your donation and in turn, become supportive of your company.”

Prize donations. Keeping with the theme of community involvement, you may also want to associate yourself with charity galas and other events that raise money for those in need. Donate one of your high-quality products or services to help strengthen your relationship with other organizations that can benefit you, suggests Smith. As well, offering your goods as prizes is a great way to generate more word-of-mouth promotion.

YouTube ads. Is there anyone you know who hasn’t watched a video on YouTube? As Smith informs us, “with an average of 1 billion unique visitors every month, YouTube is one of the most effective methods of advertising online.” She goes on to note that “YouTube allows you to target your video ad to a search query that matches your service or product.”

Untapped online markets. By now, we all know to update our websites and social media pages on a regular basis, right? But Smith suggests that you look into other digital demographics that are rarely explored. One example she provides is senior websites. The growing number of seniors in the world, she writes, is an important reason to begin advertising to them more heavily online.

Promotional “swag”. We’re not sure if we’ve called it “swag” before, but promotional products – as you’re likely aware – are excellent ways to grow the reach of your company without spending a bundle. Instead of investing in costly advertising, “it’s more prudent to manufacture small branded items that you can easily hand out at events or client meetings,” says Smith.

At Synergy Marketing, we know a thing or two about promotional “swag”. Contact one of our friendly and experienced sales reps today to discuss which promotional product would work best in advertising your company. You’ll be glad you did! Promo gifts have worked wonders for many a Canadian business owner for decades. Give us a call at 1-877-748-9884.

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