15 Jan

The Importance Of Making Your Customers Happy

Posted in Small Business Advertising on 15.01.16 by John Meloche

Customer support operator thumb show. call center smiling operator with phone headset.Providing your customers with products and services is what your company does. But, it is not what your company should be known for. Smart business owners know that their companies’ reputations have so much more to do with the experiences they give their customers than what they sell. As well, most companies are judged by the ways in which they handle customer complaints.

Let’s be real. We all know that nobody’s perfect. And, as a result, no company is perfect. Mistakes are bound to be made and customers are bound to get upset. But how you handle those situations can make all the difference in the world. Sometimes, going over and above the call of duty is required to satisfy a disgruntled customer. Remember, it’s your job to not just service customers. It’s your job to make them happy!

“Are you doing everything you can to make sure your customers have a positive experience and leave happy?” asks professional speaker and trainer, Anne M. Obarski on BusinessKnowHow.com. She insists that business owners follow a particular set of rules or principles in order to ensure that they are truly in the ‘making people happy business’. She reiterates our point that customer happiness isn’t necessarily determined by products and services.

Obarksi believes that making customers happy all starts with good communication. “Hearing and listening are two different thing,” she insists, “I believe most businesses make customers cranky by not ‘listening’ to what they want. Here is an example. I found a new hairstylist and told her, ‘I like my hair styled with some soft curls, definitely not straight.’ When she finished doing my hair it was poker straight and she said, ‘Is that good enough to get you out the door’?”

Needless to say, Obarski was not impressed. Not only was the hairdresser apparently uninterested in making her customer happy, but she certainly didn’t appear to care whether or not her customer would ever come back. “Her lack of paying attention will cause me to try another hairstylist the next time!” reports Obarski, “Customers get cranky when you don’t pay attention and do your best at satisfying their request.”

Obarski writes that it’s important to take responsibility if you want to make customers happy. “Take responsibility for getting the job done right,” she insists, “Most of us are tired of businesses making excuses. ‘My computer is down; That’s not my department; I just started here; I don’t know how to do that’ are all ‘lines’ that we hear employees say that make us cranky. It is the responsibility of every company to hire and train and equip employees with the tools and answers they need to satisfy their customers.”

Obarski goes on to note the importance of being on top of employee performance. The people you hire to represent your brand need to be aware of what is necessary to present your company in the most favourable light possible. “Do you know how your employees represent your company?” she asks, “I form an opinion about a big corporation based on the work performance of one of their hourly employees.”

At Synergy Marketing, it’s important to us that we make our customers happy. Give us a call at 1-877-748-9884 to learn more about how our promotional products can help to advertise your company and grow its reputation. We’ll do the best we can to make you happy!

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22 Sep

3 More Ways To Properly Thank Your Customers

Posted in Synergy Suggestions on 22.09.15 by John Meloche

Thank YouSaying “thank you” is a simple enough gesture. Yet, you may be surprised to know how many people forget to say it every day. This is especially important for business owners as they should be saying “thank you” to each and every customer who supports their companies. As a business owner, there are many different ways to thank customers. We went over a few suggestions in yesterday’s blog.

We pointed out that saying “thank you” often entails doing something special for your customers. Simply saying the words is nice and all – but not necessarily a gesture that will bolster your brand’s reputation for the long haul. As we pointed out yesterday, customers tend to respond to such gestures as handwritten notes, rewards programs and companies going the extra mile. But what else can you do to properly thank your customers?

Here are three more suggestions:

1. Offer invites to exclusive events. Customers enjoy feeling like they’re part of something special. When you provide exclusive benefits to customers who provide you with the most support, it’s an excellent way to show your appreciation. You can take it one step further by holding special events and sending out invites to your most loyal customers. This can be very beneficial for your brand.

On Japkin.com, Oleg Posternatsky explains. “When someone buys your product or avails of your service, you can thank him or her via an invitation to an exclusive event that will teach him or her something relevant and useful,” he writes, “It’s a win-win situation. Your customers become more discerning consumers and you were able to pave the way for a better appreciation of your products and services.”

2. Implement customer feedback. One of the best ways to show your customers how much you appreciate them is by making changes in your business that they have influenced. The customers who really care are the ones that offer feedback and truly appreciate when there is proof that it has been taken into consideration. Perhaps, you should send out surveys via email or even put in phone calls to check up on customers who have recently visited you.

On GrouponWorks.com, Monika Jansen explains that people really enjoy the feeling of being able to have helped the companies they get services from. She highly encourages business owners to listen intently to feedback in order to make appropriate changes. “If a customer shares an idea for an improvement, whether it’s different store hours or a new product, let them know what you’re doing to implement it,” she insists, “They’ll be thrilled to know you listened.”

3. Recognize your customers on your website. A company that truly appreciates its customers shares it with the world. One of the best ways to thank your loyal customers is to showcase them on your website in a special section dedicated to them. Perhaps, you can write blogs about customers who own businesses in an effort to help them expand their own customer bases. As Posternatsky points out, this will cost you very little, but gain you quite a lot.

“People want to be recognized. It’s almost human nature to want to be famous,” he says, “This is a low-cost token of gesture of gratitude that you can execute. You can have a ‘Featured Customer’ section on your site or your blog and even on your social networks. Focus the spotlight on them and make them the star of the show.” And, as always, don’t forget to hand out those great promo gifts to advertise your brand!

Always making for great ways to thank customers, your company’s promo gifts can be ordered by calling Synergy Marketing at 1-877-748-9884!

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21 Sep

3 Ways To Begin Your New “Thanking Campaign”

Posted in Synergy Suggestions on 21.09.15 by John Meloche

Thank youNow that we have officially entered into the fall season, many Canadians are preparing for their favourite fall holidays. Halloween comes at the end of October, of course. And Thanksgiving is just a few weeks away. At Synergy Marketing, however, we tend to celebrate Thanksgiving all year round. Our amazing promotional products are widely known as some of the greatest ways to say “thank you” to the people who matter to you the most.

To business owners, customers certainly mean a whole lot. After all, with no customers, businesses wouldn’t succeed. So, it should go without saying that it’s incredibly important to thank them as often as you can. You certainly don’t need to wait until Thanksgiving to thank your customers. But it’s certainly a great time of year to begin a new “thanking campaign”. And there are many different ways to get one going!

Here are three:

1. Put it in writing. It’s always polite to say “thank you”. But it just seems to have greater meaning when it is put into writing. And we don’t just mean sending appreciative emails. A handwritten note shows that you’ve put some time and effort into thinking about the person you’re sending the message to. A sincere “thank you” is made obvious by the fact that you’ve put pen to paper. If you haven’t gotten a pen out in a while, now would be a good time.

On Japkin.com, Oleg Posternatsky writes that this gesture can go a long way. “In a world of digital communication, seeing handwritten notes is like witnessing snow fall on the Sahara – a very rare occurrence,” he writes, “People underestimate the impact of this simple gesture…Because no matter how old-school this is, nothing beats that warm, fuzzy feeling knowing that someone took the effort to painstakingly write a letter manually.”

2. Try going “over the top”. By today’s standards, customers expect excellent customer service from all companies that they do business with. So simply being nice isn’t exactly going to set you apart from your competition. Sometimes, it’s necessary to go over and above the call of duty. The whole “actions speak louder than words” theory applies here. Providing special bonuses to customers as a way of thanking them is one of those actions.

On GrouponWorks.com, Monika Jansen highly suggests that you go out of your way to “wow” your customers as a way of showing gratitude. “Do something totally over-the-top for one customer,” she recommends, “It could be random (the 8th person who walks in the door, or a customer you know is going through a tough time). Treat them to an experience they won’t forget, and they will tell everyone they know about it.”

3. Set up a rewards program. Arguably, there’s no better way to thank a customer than to save him or her money. People love getting discounts. And let’s be honest. Your most loyal customers deserve a discount or two now and again. Perhaps it’s time that you set up a rewards program that enables your customers to earn points that lead to future discounts or even freebies. Posternatsky recommends this strategy as well.

“A number of businesses shy away from loyalty rewards schemes because almost everyone is doing it,” he admits, “Well, this is because it works! People dig these kinds of incentives. To some extent, being able to receive exclusive rewards adds to your customers’ self-worth, at least when doing business with you.” The only thing that we can think of that’s better than a rewards program is giving away gifts for free!

And you know where you can find the best promo products in the business, can’t you? Call Synergy Marketing at 1-877-748-9884!

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09 Jun

4 Reasons To Focus On Customers Who Love You The Most

Posted in Synergy Suggestions on 09.06.15 by John Meloche

Woman call center operator hold love symbol of Valentine day. Red heart. Close up business woman portrait.As a business owner, you are likely well aware that there are countless ways to market your business. Not all of them, of course, are going to work for you. Depending on your industry and business size, some marketing techniques may not be feasible. Small businesses, for example, don’t generally have the big budgets required to produce television commercials. Choosing your marketing style is an important step in growing your business.

On CultBranding.com, BJ Bueno and Scott Jeffrey insist that you try focusing on “Brand Lover Marketing”. While the pair admit that there are several different types of marketing strategies out there (in one blog, they list no less than 52!), Brand Lover Marketing is one that focuses specifically on the customers who support your business the most. They write that doing so helps to build loyalty that goes “beyond reason”.

“For a brand to elevate itself into the ‘Cult Brand’ category, it has to give customers a feeling of belonging while generating strong feelings of love for its customers,” say Bueno and Jeffrey, “Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and a sense of belonging for your brand.” This is why it’s so important to focus on the customers who love you the most.

Here are four reasons to do so:

1. They’re the most likely to give you referrals. By focusing your attention on your most loyal customers, you are almost guaranteeing yourself the ability to be marketed by these individuals. When customers are truly happy with a brand, they tend to tell their family members and friends all about it. And there’s no better type of promotion than word-of-mouth. According to Bueno and Jeffrey, “your best customers are the source of your word-of-mouth stream.”

2. They’re bound to make you more profitable. The duo also notes that having loyal customers is a better way to attain greater sales than to attempt to have mass appeal. By serving your best customers in ways that will encourage them to be loyal, you set yourself up for many years of continued support. “Serving your best customers can lead to explosive return on investment (ROI),” says Bueno and Jeffrey.

3. They help you to focus your efforts. When you clearly know the type of people who make up your most loyal customer base, you can specify your marketing efforts in a way that makes life easier for yourself. Trying to appeal to larger audiences can take away from your overall branding message. As the pair put it, “too many companies chase too many different kinds of customers and dilute their efforts in the process.”

4. They help you to stand out from your competition. Most customers who choose to remain loyal to particular brands love what is “different” about them. Being the same as everyone else isn’t bound to help you to stand out as anything special. Focusing on your “Brand Lovers”, says Bueno and Jeffrey, helps you to be meaningful to them. “This gives you clear differentiation in the marketplace and helps you organically attract more of your most profitable customers,” they write.

Do you think it’s time you start focusing on the customers who love you the most? According to the duo, “Brand Lover Marketing is a marketing concept that is intended to replace the idea of traditional brand marketing. Brands are running out of juice and Brand Lovers are what is needed to rescue brands.” At Synergy Marketing, we recommend getting your Brand Lover Marketing campaign off the ground by giving your most loyal customers gifts of appreciation.

To order the best promotional gifts for the job, give us a call at 1-877-748-9884!

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13 Mar

6 More Ways To Express Customer Appreciation

Posted in Synergy Suggestions on 13.03.15 by John Meloche

ApplaudingThank you. Two very easy, simple-to-say words. And yet, shockingly, some of us use them so infrequently. As a small business owner, you can’t afford to make such a mistake. Customers like to know that they are appreciated. And it should go without saying that you should be appreciative of the customers who support your business. Perhaps you are. But do your customers know that?

In yesterday’s blog, we listed a number of unique ways to thank your customers. Naturally, handing them free promotional gifts is our favourite way to show appreciation. But there are certainly others methods of showing gratitude that you can employ. It’s important to do so on a regular basis so that your customers can grow their senses of loyalty towards your brand. Here are six more ways to express customer appreciation.

1. Surprise them with an upgrade. Your customers depend on you to provide them with dependable services. For the most part, consumers don’t mind paying for quality when it comes to the service industry. But as Gregory Ciotti points out on HelpScout.net, “the element of surprise is a powerful thing. Thank customers with a free, spontaneous upgrade. You can play database roulette and pick five customers at random, or make a list of your most loyal customers and send the upgrade to the highest-ranking.”

2. Throw a party. There are few people in this world who don’t enjoy a good party. And other than the customary music, food and drinks, parties are enjoyed because they are celebrations of something special. Your customers deserve to be celebrated. Arguably, there’s no bigger way to communicate your appreciation of them than to throw them a party. “Great party ideas include a picnic, a wine tasting or a barbeque,” suggests Ciotti.

3. Offer referrals. If you do business with other business owners, it certainly pays to play the “scratch my back, and I’ll scratch yours” game. You’ll gain a lot of new clients that way. But, just as importantly, you will greatly please the clients you already have. “B2B businesses should make every effort to say thanks by sending business to their customers,” insists Ciotti, “Look for opportunities to refer them to other clients or link them into your network.”

4. Accept feedback. For some people, the best way to show your appreciation is to offer your listening ear. Do you take well to customer feedback? Making changes at your business that are based on the advice given to you by your customers is a great way to show them that they matter. “Reach out to customers to tell them how you’ve implemented their suggestions,” encourages Ciotti, “There is no better way to communicate with a customer than to show them you were listening.”

5. Offer discounts. Second to freebies are discounts. People love getting things for free. But when that isn’t possible, getting things at discounted rates is very welcomed. “Send a note telling a customer you’ve taken $50 off their March bill as a way of showing appreciation for their loyal and continued service,” says Ciotti, “If you own a brick-and-mortar store, take an extra 10% off your customer’s purchase at the point of sale, just to say thanks for their business.”

6. Hand out freebies. Now where have we heard this tip before? At Synergy Marketing, we know that we’re not alone in our belief that giving customers free gifts is a top-notch way to show thanks. Ciotti joins us in this belief. “If you have an actual store location, provide coffee, flowers, buttons, or some other small gift or treat for customers who come to the store,” he recommends. And we know exactly where you can get the best freebies around!

Give Synergy Marketing a call at 1-877-748-9884 to order your promotional products today!

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12 Mar

6 Unique Ways To Thank Your Customers

Posted in Synergy Suggestions on 12.03.15 by John Meloche

Thank youAt Synergy Marketing, we provide our clients with a wide selection of the best promo products in the business. And as we highlighted in yesterday’s blog, we have many new and exciting promo gifts that can help take your business to the next level. However, you may be wondering exactly how giving out free gifts with your company name and logo on them can help increase your brand’s success. There are, in fact, many ways.

One of the most important is that your free gift is a way of showing appreciation. Thanking your customers can go a long way in securing their loyalty. People enjoy feeling valued. And when you show your customers that you appreciate their business, it helps them to get a good feeling about your brand. It’s this good feeling that will inspire them to remain loyal to you. Here are six other ways you can thank your customers.

1. Write a handwritten note. In today’s tech-savvy, e-mail-obsessed world, nothing says “personal touch” like writing a handwritten note. It’s a great “old school” way to show your appreciation to your customers, says Gregory Ciotti of HelpScout.net. “It’s surprising how rarely this proven way of showing gratitude is actually used,” he writes, “Can you remember the last time you received a handwritten thank you card?”

2. Utilize social media. Arguably, Facebook and Twitter are two of the most popular ways that people communicate these days. While handwritten notes are recommended, there should be nothing stopping you from spreading the love on social media as well. “You can reward your socially savvy customers with special announcements, exclusive promotions or just be available to help and answer questions,” says Ciotti.

3. Blog about them. Are there certain clients that you would like to write about? Use your website’s blog to post links to their websites and comment about how much you enjoy doing business with them. Our telecom provider, MeloTel has a “Client Spotlight” series of blogs that does this. And Synergy Marketing has been featured! “Feature customers on your website,” Ciotti insists, “This makes customers feel valued and gives them a sense of pride in doing business with you.”

4. Offer up some useful information. People love getting things for free. This is another reason why promotional products are met with so much favour. But the freebies you give out don’t always have to come by way of material items. Offering some advice, instruction or insight to your customers is a great way to show them than their business matters to you. Educating your customers will also encourage them to trust you, strengthening your business relationship.

5. Be giving of your time. Quality time is yet another “free” giveaway that serves as an excellent “thank you”. In the minds of many, your time is just as valuable as a gift. And as Ciotti points out, “there’s no need to break the bank with a lavish gift to thank a customer.” “Schedule a lunch at your customer’s office, order in for anyone that will join you, then sit and listen,” he continues, “Go out of your way to meet people on the front lines and hear about what they do every day.”

6. Reward loyalty. Are there certain customers that deserve thanking more than others? In many cases, there are customers who remain loyal to a brand and become “regulars”. These are people you should definitely let know you appreciate. “Invite your most loyal customers into a VIP rewards program,” suggests Ciotti, “Your rewards program doesn’t have to be complex; it can be as simple as offering customers an annual discount on their anniversary.”

And, of course, you can’t forget about handing out those great promo gifts with your company logo attached to them. To order yours, call Synergy Marketing at 1-877-748-9884 today!

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03 Oct

5 More Approaches To Customer Appreciation

Posted in Synergy Suggestions on 03.10.14 by John Meloche

Thank YouFor the past couple of days, we have been paying close attention to the concept of customer appreciation. When it comes to the success of your business, there is no one more important than those who make up your customer base. How else would your company survive it wasn’t supported by these great people? So saying “thank you” to them on a regular basis will play a huge role in keeping your company successful.

With Thanksgiving just around the corner – and other big holidays to follow – we are now experiencing the time of year when saying “thank you” is most important. According to Japkin.com founder, Oleg Posternatsky, many companies lose business by not showing their customers the appreciation they deserve. He writes that social media mentions, sweet treats, referrals and of course, free goodies are all great ways to say “thanks”.

In today’s blog, we will conclude our look at Posternatsky’s great list of ideas on how to show your customers the appreciation that they deserve. As always, Synergy Marketing believes strongly in the “saying thank you” concept. Our amazing promotional products are most often used for that purpose. For many years, they have helped Canadian business owners grow their customer bases as a result. Here are five more ways to give your customers praise.

1. Say Thank You for Every Feedback They Give – Positive or Negative. It’s always important to listen to your customers. Who better to listen to when it comes to ideas about improving your business? This is especially true when you receive negative feedback. Don’t ignore it. Showing your clients that you’ve truly listened to what they’ve had to say will show that you value their opinions. This will encourage them to continue to support you.

2. Show Gratitude via Great Customer Service. While there are obviously many different ways to thank your customers, providing top-notch customer service is what they truly want in the first place. According to Posternatsky, “59% of customers are willing to part ways from the current companies they’re doing business with for a better customer service experience.” Do what you can to provide amazing customer service experiences each and every time.

3. Give Them a Discount for No Apparent Reason. Just imagine the looks on your customers’ faces when you save them some money for no special reason. This will especially “wow” them during the holiday season and will likely encourage them to spend more in your store. Even a small discount is bound to impress. “A simple 5% or 10% discount is something that will already go a long way in the thank you chart,” says Posternatsky.

4. Dole Out Gift Cards. Another excellent way to gain favour during the upcoming holiday season is to hand out gift cards to your loyal customers. “If you have the resources to do it, go ahead and send gift cards together with your personalized notes to your most loyal customers,” Posternatsky suggests, “Just make sure that the gift card you send fits the personality or lifestyle of your customers.”

5. Celebrate Their Milestones and Achievements. Another great idea for small businesses, celebrating your customers is a fantastic way to earn their loyalty for the long haul. How much more special can you make a person feel when you send them cakes for their birthdays or flowers if they are new moms? “Good friends celebrate milestones and achievements together to convey how much they mean to each other,” Posternatsky reminds us.

As you may have guessed, passing along a great promo gift will work excellently for this purpose. To order yours from Synergy Marketing, simply call us at 1-877-748-9884!

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02 Oct

5 More Ways To Give Customers Praise

Posted in Social Media, Synergy Suggestions on 02.10.14 by John Meloche

thank youThe importance of saying “thank you” should never be understated. But, too often, people underestimate the power of those two simple words. Most people consider it rude not to say “thank you” for even the smallest courtesies. After all, how hard is it to say? That being said, business owners are required to do a little bit more than just utter those two little words to their customers. Sometimes, they need to take things to the next level.

There is a variety of ways to thank your customers. In yesterday’s blog, we reviewed a number of suggestions provided by Japkin.com founder, Oleg Posternatsky. Among them are thank you notes, rewards programs and the act of doing something out of the ordinary. Sometimes, thanking your customers requires going over and beyond the call of duty. Showing this type of appreciation goes a long way in securing customer loyalty for the long haul.

In today’s blog, we’d like to continue our look at Posternatsky’s list. After all, at Synergy Marketing, we’re in the business of saying “thank you”. For many years, our promotional products have been used to thank customers from all over Canada. The fact that promo gifts are so useful helps for recipients to feel that much better about the companies they receive the gifts from. But what else can business owners do to thank their clients? Here are five more ideas.

1. Incentivize Customers Who Are Active on Social Media. How often have we blogged about the power of social media? There’s a reason why we post our blog links to our Facebook and Twitter accounts each and every day. We know that it’s a top choice for communication across the world these days. Posternatsky writes that you should allow customers to earn points towards discounts every time they participate in a social media discussion you initiate.

2. Turn Your Customers into Celebrities. You know, there is a way to publicly acknowledge your customers that doesn’t just have to involve social media. Posternatsky writes that you should have a “Featured Customer” section on your site, blog and social media pages. But we suggest that you also acknowledge your “Featured Customer” in-store. Display a picture of a favourite client no different than you would an “Employee Of The Month”.

3. Send a Sweet Treat. With Halloween fast approaching, people will be in the mood for sweet treats anyway. There’s no reason to not get in on the action yourself. “Cookies and good old pastries are not just for your new neighbours,” writes Posternatsky, “These goodies are liked by everyone and easy to share, so feel free to send sweet treats to your loyal customers every once in a while to show your appreciation.”

4. Refer New Customers. Many of your customers are likely business owners themselves. This is certainly true for our company. So we know the value of referrals. According to Posternatsky, “there’s no better way to say thank you to your clients than giving them more opportunities to earn and hit their revenue targets. This won’t just make them feel appreciated, they will also feel indebted to refer their own customers to you.”

5. Give Out Free Goodies. It is rare to find a list of business promotional tips on the Synergy Marketing Blog and not find a “give something out for free” suggestion. As we’ve mentioned a number of times, people love to get things for free. So in addition to the wonderful promo gifts that you can order from us, you may want to consider hooking a few customers up with some of your products for free.

To order your promo gifts from Synergy Marketing, simply call us at 1-877-748-9884. And don’t forget to check back for tomorrow’s blog as we conclude our look at Posternatsky’s list of “thank you” tips!

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01 Oct

5 Of The Best Ways To Thank Your Customers

Posted in Synergy Suggestions on 01.10.14 by John Meloche

Depositphotos_37437607_xsWelcome to the month of October! We’re officially in the fourth quarter of the year. And for business owners all across Canada, that means that business is about to pick up. As you know, there are many exciting holidays coming up. Not the least of which is Thanksgiving. With that said, there is arguably no better time of year than now to show your loyal customers the appreciation that they deserve.

There are many ways to say “thank you”, of course. And, at Synergy Marketing, we champion the use of promotional products as the perfect ways to say that you appreciate the business of your customers. It should never be lost on a business owner that saying “thanks” is a huge part of maintaining a loyal customer base. You can never be too appreciative. In fact, Japkin.com founder, Oleg Posternatsky insists upon it.

He writes that “the top reason why companies lose their clients, is because they feel poorly treated. And one of the major contributors to negative customer experience is when businesses fail to show their appreciation to their patrons.” As a result, he offers up a long list of ways that entrepreneurs can thank their customers. We will be dedicating our next three blogs to this very important list. Let’s look at five of his top suggestions.

1. A Thank You Note. “When was the last time that you received a handwritten note from someone?” Posternatsky asks. Handwritten notes show an obvious attention to detail and personal touch that your average mode of expressing appreciation can’t match. It’s a “very rare occurrence,” he insists. So it should go without saying that a personal thank you note that you have written yourself will make quite the impression.

2. Provide Learning Opportunities for Your Customers. When your customers make purchases from you this month, perhaps you can offer them invites to an exclusive event that you are throwing. Perhaps, you can get your Christmas party invite list started early. However, Posternatsky writes that you should use this opportunity to teach your customers something relevant and useful so that they each gain a greater appreciation for your products and services.

3. Host A Meet and Greet. Speaking of exclusive events, Posternatsky believes that throwing brunches or luncheons and inviting your favourite clients is an excellent way to say “thank you”. “Believe it or not, a lot of your customers are eager to meet you and if you know your customers well, you would know which ones would be interested to have a meet-and-greet session with you,” he writes.

4. Do Something Out of the Ordinary. Going all out every once and a while can’t hurt you, believes Posternatsky. And there may not be a better time than now to go all out. After all, you certainly want to encourage your customers to support your brand during the holidays. He suggests offering free upgrades, free products and other high-quality rewards to show your customers just how far you are willing to go to give them “wow experiences”.

5. Launch a VIP Rewards Program. Customers like to feel special. So making those who support you the most realize how special to you they are will be a big help in maintaining their loyalty. Loyalty rewards programs work, insists Posternatsky. “People dig these kinds of incentives. To some extent, being able to receive exclusive rewards adds to your customers’ self-worth, at least when doing business with you,” he writes.

Be sure to check back for tomorrow’s blog as we continue to analyze his list of ways to thank your customers. And don’t forget to call Synergy Marketing at 1-877-748-9884 to order the best promo products in the business to thank your customers with!

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02 Sep

5 More Awesome Fall Promotions Ideas

Posted in Synergy Suggestions on 02.09.14 by John Meloche

Depositphotos_4102435_xsWelcome to fall everyone! Okay, so it’s not fall yet. Here, at Synergy Marketing, we’re certainly hoping that the summer season lives up to its reputation and continues to provide us with warm and sunny days for at least another month. However, in the business world, the beginning of September means that it’s time to turn over a new leaf. Like what we did there? It’s time to recognize the beginning of the fall season in the ways that businesses are promoted.

Ideas as small as decorating your place of business with colourful fallen leaves and as big as throwing special sales events to acknowledge the various holidays throughout the fall can be utilized to your advantage. In yesterday’s blog, we took a look at a few great ideas offered up by Sarah Matista of Webs.com. She writes that recognizing the beginning of the school season as well as Halloween, Thanksgiving and even “You’re Welcome Day” is important.

In today’s blog, we’ll review a few more of her awesome ideas to get your business on the right track to raking in the dough all season long. Like what we did there, too? Raking? Not sure what is up with all the puns today, but perhaps it’s because we’re so excited! A new season brings about an entirely new energy to the ways in which customers like to shop. So here are five more ideas to help with your fall promotions.

1. Small Business Saturday. This may be another one of those “never heard of it before” special days. According to Matista, November 29th marks a day when small business owners should be promoting their own “Small Business Saturday” promotion. Circle it on your calendar, she insists. Clearly, you have many options as to what you can do with this day. Consider running a contest in order to attract as many new clients as you can.

2. Customer Appreciation Sale. As we mentioned in yesterday’s blog, thanking your customers is always an excellent idea. The more you show your appreciation, the more loyal they are likely to be. “The holiday season is a natural fit for a Customer Appreciation Sale,” believes Matista, “Show your customers some love with a special promo code or an opportunity to join a loyalty program.”

3. BOGO Sale. “What is a BOGO sale?” you may be asking yourself. It’s all about offering a “Buy One Get One” type of deal, according to Matista. Now which customer doesn’t enjoy a good bargain? When you give your customers the ability to get more ‘bangs for their bucks’, they’re bound to be happy about it. Matista admits that such a sale isn’t necessarily fall-themed, but it can work excellently in clearing out older inventory.

4. 24-Hour Sale. “Also not specific to fall, but nonetheless effective, is the good old 24-hour sale,” she continues, “This catchy title is easy to design around, and it creates a surprisingly motivating sense of urgency for your audience. Make sure to send reminders toward the end of the sale that announce it’s ‘ending soon!’” This is a great way to generate excitement about your brand. You’ll have customers visiting you all throughout the season and well into the winter.

5. Game of Thrones. Here’s an interesting one! Are you a “Game of Thrones” fan? Many people seem to love this show. Matista is apparently one of them. “If you (and your customers, of course) are into ‘Game of Thrones’, there is no shame in putting out a ‘Winter is Coming’ promotion,” she writes, “After all…it is.” And that’s true. Perhaps, one of the best ways to promote your business in the fall is to prepare your customers for the winter!

We’re back in the office today after an awesome Labour Day long weekend. So, to order your great promo gifts to begin your new fall promotion, call us up at 1-877-748-9884 today!

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