31 May

3 Top-Choice Gifts To Add To Your Swag Bags

Posted in Promotional Products on 31.05.16 by John Meloche

G466-1024x1269In yesterday’s blog, we introduced the concept of the “swag bag” and insisted that business owners strongly consider giving them out at their corporate events this summer. Swag bags often contain an array of corporate gifts that event attendees can find useful. It’s wise to not only offer swag bags at your events, but to offer your company’s promotional gifts to swag bags given out by other companies.

But what are the best types of gifts to add to swag bags? Here are three top-choice ideas:

1. USB Car Chargers. Some may argue that this gift is one that has become so popular in today’s digital-crazed world, that it isn’t bound to set you apart from other companies who give them out. Here’s the bottom line though: people use USB chargers. With all of the wireless devices used these days, there will always be times when they will need to have their batteries charged. Using a car charger with your company logo on it certainly can’t be a bad thing.

CorporateSpecialities.com admits that such gifts help to create highly sought-after digital swag bags. “Digital swag bags are hot for both tech companies and those who want to have a presence in the digital space,” says the site, “The only drawback: Digital swag doesn’t have the same staying power as traditional branded merchandise. So instead of going completely electronic, support your digital swag with tangible gifts that direct recipients back online.”

2. Alcohol Breathalyzers. If you ask us, alcohol breathalyzers go under the “unique” and “different” categories. Especially when there alcohol is being served at your event, it’s a good idea to send the message that people should drink responsibly. CorporateSpecialties.com agrees that it is certainly worthwhile to offer your event attendees gifts that can be considered “newsworthy”.

“While most swag bags aren’t likely to make headlines like those given at Oscars, the key for your gift bags is to design them with unique items,” reads the website, “Products that will create buzz with recipients. Something they haven’t seen before. Perhaps even something they may not splurge on for themselves but would really love to have. Or maybe it’s something fun that gets the entire group of attendees involved.”

3. Lanyard Calculators. These are just awesome because they are lightweight, easy to carry around in your pockets and extremely handy. Calculators come in handy for all types of businesspeople. After all, adding up money is what all businesses have in common – or so you would hope! Lanyard calculators will especially impress those who work in office environments. Honestly, it’s hard to go wrong with desktop gifts!

CorporateSpecialities.com agrees that desktop gifts are worthwhile additions to swag bags for all business types. “Desktop real estate isn’t easy to acquire, so if you want your brand to stand out in this coveted space, you better make the products both useful and unique,” reports the site, “Colour is one way to stand out. Also look for collections so you can add pieces over time in a continuity program.”

To place your order for the promo gifts for your next party’s swag bags, please call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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30 May

The Importance Of Giving Away Swag Bags At Corporate Events

Posted in Promotional Products on 30.05.16 by John Meloche

Giving A Gift At A Birthday Party“That’s a really cool water bottle. Where did you get it?” This is a question that you want people asking attendees of your corporate events all summer long. When companies host events – whether they are barbeques, company picnics or even award ceremonies – it is commonplace for them to hand out “swag bags” to attendees when the event is over. That way, people have something tangible to remember the event by.

What is predominantly found in “swag bags”? You guessed it! Promotional products of all sorts are generally part of what makes up the bags of giveaways that people get at corporate events. The gifts, as you are likely aware, are meant to thank those who took the time to be in attendance. Of course, they are also meant to keep the event sponsors on the minds of the swag bag recipients.

If you are throwing any events this summer – and you should! – an important step of planning your party, dinner or award ceremony will be to create swag bags that you can give away at the end of the night. Now remember, the promotional gifts that represent your business should reflect the high quality and strong reputation of your brand. The gifts themselves must be useful and of high quality in order to convey positive messages about your business.

What types of gifts should be placed in swag bags? Well, we began today’s blog by alluding to the water bottle as an ideal swag bag gift for the summer. Who couldn’t use a classy new water bottle during the warmest months of the year? Of course, it’s wise to select gifts that are in keeping with your business and the type of people who are likely to support it. But as Erin Bury points out on Mashable.com, you always want to give gifts that people can actually use.

“Put yourself in the position of the conference attendee,” she advises those who plan on hosting such events, “Would you pick up that item if you walked by that booth? If the item was in a big swag bag, would it catch your attention, or would you throw it away without thinking twice? Chances are if you wouldn’t use it, neither would anyone else. Also, make sure it’s something people don’t have 10 of already.”

So what types of gifts to people really want? Again, this is why it’s important to consider your audience. Do the people attending your parties predominantly work in office settings? If so, gifts such as letter openers, retractable mouse pads and note pads would be good ideas. We offer these and many other great Desktop items that would make excellent additions to your swag bags. The bottom line is making sure you provide worthwhile gifts that keep their recipients in mind.

Understanding the interests of your event guests will help to make your swag bags all the more worthwhile. “Swag can be a great way to get your brand’s message out there and start some conversations about your company,” says Bury, “But you don’t want your company’s marketing treasure to be someone else’s trash. Take the time to think about what you’d actually want from a conference, and try to create items that reflect that.”

To place your order for the promo gifts for your next party’s swag bags, please call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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