12 Feb

3 Reasons To Make Changes To Your Sales Team

Posted in Synergy Suggestions on 12.02.16 by John Meloche

Competitive businessman wearing hockey equipmentThis past week, the Toronto Maple Leafs pulled off a blockbuster 9-player trade that involved unloading the huge contract of their now-former captain, Dion Phaneuf. The swap made with the rival Ottawa Senators sent shockwaves throughout Leafs Nation. Readers of our blog may know that many members of said nation are part of the Synergy Marketing team. Being headquartered in Toronto, Ontario makes the hiring of Leafs fans a common occurrence.

Over the past couple of days, since the trade was pulled off, members of our team have debated its merits. Some argue that Phaneuf was a great team leader who was adored by his teammates, so the Leafs have suffered a loss in parting with him. Others (the majority, we might add) are thrilled that their beloved Buds have freed up salary cap space to make way for better players who are bound to help the team win.

In any event, the big trade highlights something significant about all business types – change is inevitable. It may be cliché to say that “change is good” – but Leafs fans certainly seem to be agreeing with the idiom at the moment. Apparently, most of them see the Phaneuf trade as a major improvement to the Maple Leafs squad. Are there changes to your team that are necessary in order to improve it?

Here are three reasons to make changes to your sales team:

1. It helps for your team to develop new skills. Adding new and talented members to your team can introduce skills that it was once lacking. This is generally the point of a trade, is it not? Perhaps, your staff could use a little bolstering from a savvy new employee who can offer both inspiration and insight on how to improve performance. “Constant change allows your team to learn new skillsets that can take their selling game to the next level,” writes Sandler Training CEO, Dave Mattson.

2. It will shake things up with your business. Do you ever feel that your working environment is getting stale? Is your office the type that elicits such responses as “same old, same old” when its employees are asked “so, how are things at work?” If so, change is necessary. “Sticking with traditional selling tactics in a changing sales environment can lead to failure,” says Mattson, “Refresh and reinforce your sales team with continuous reinforcement training to prevent their sales systems from stagnating and causing a sales slump.”

3. It can help staff members better learn from their mistakes. Change doesn’t always have to come by way of new team members. You may also want to change certain policies and procedures in order to improve upon your employees’ talents. This will encourage them to become stronger after making certain missteps that may have diminished their confidence in their abilities. Mattson writes that failing can actually strengthen your sales team.

“Overcoming poor sales experiences helps your team learn from failures and improve in the future,” he offers, “Constant changes in the sales climate require adaptation to continue thrive. The only other option is gradual and inevitable failure.” Mattson goes on to remind us that without change, improvements are hard to come by. “Change triggers progress and guides salespeople towards new and more effective techniques,” he writes.

Here’s hoping the changes you make to your team will grow your company’s success. At Synergy Marketing, we’re in the business of helping companies become more successful. To order a great promo gift to advertise your brand with, call us at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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