17 Aug

3 Reasons Why Your Business Should Use Email Marketing

Posted in Small Business Advertising on 17.08.16 by John Meloche

How many emails have you received lately with the following subject “Huge sale, buy now!”? Probably a lot. That’s the new trend in our business world. We’ve discussed the rise of email marketing. But how does email marketing help you? How can it translate into success? Why should your business have an ongoing email marketing campaign? Here are 3 reasons why your business should use email marketing:

  1. Optimal Awareness. When you constantly get emails from businesses, it might come off as a nuisance or insignificant. But the fact of the matter is you remember that business. Their name, their mission, their brand, you keep all of that information in your head. It gives your business access to a very valuable commodity in the business world: top of the mind awareness. For example, let’s say you own a cosmetics company. You have an ongoing email marketing campaign and send people promotional emails regarding sales, new products, etc.. Those repetitive emails engrave your brand within the mind of the consumer. So when the time comes and they need some sort of cosmetic product, they’ll recall your company’s emails and try and take advantage of your promotions.
  2. Brand Loyalty. Email marketing campaigns enable you to develop a relationship with your customers. When you’re providing valuable products for discounted prices exclusively to individuals, people notice and appreciate it. Emails also allow you to regularly contact your customers and incentivize them to further shop with your company. Hence your building relationships with these people and contributing to establishing a loyal consumer base for your company.
  3. Increased Sales. The fundamental reason why any business pursues any marketing campaign. Sales provide the business with revenue that enables it to succeed. The reasons listed above engender augmented sales numbers. That’s the goal for any businesses’ promotional efforts. Not only does email marketing provide sales, but it does so at a low cost. Thus boosting your company’s ROI and giving you that much more financial incentive to utilize email marketing services.

 

Email marketing is yet another method of e-commerce that’s thriving and evolving. It’s an inexpensive way to display your company’s creativity and innovation all the while creating loyal customers. So join the trend and start emailing!

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02 Aug

Are Online Markets The New Norm?

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 02.08.16 by John Meloche

Over the past couple of years, we have seen an emergence of online transactions and E-commerce. It appears as though those fears people once had about online shopping have vanished. This sudden spike in E-commerce demand has sparked the debate over whether or not online markets are the new norm. So today we really look at the question: are online markets the new marketplace?

Let’s start this debate by looking at the facts. The U.S. Department of Commerce estimates that there will be $92,801 million in sales strictly from online shopping in the first quarter of 2016. Compared to $80,569 million from the first quarter of 2015. This is definitely a sign of prosperity for online shopping however these numbers are small when comparing it to the total market. Those numbers only represent 8 and 7 percent of total sales respectively. It’s clear online shopping is on the rise but when you look at the market as a whole it only represents a tiny sliver of all sales.

Now let’s look at some other compelling facts. But instead of looking at North America, let’s analyze different markets across the globe. Specifically let’s look at the major markets that impact the global economy the most. China is a huge country that’s a compelling figure in the global economic scene. Online shopping is practically the norm in China now. According to Statista, China had 46 million online shoppers in 2007, now they have over 400 million. Almost ten times as many people shop online compared to the number from 9 years ago. This trend is expected to continue at an even more exponential rate. It’s fair to say online shopping has skyrocketed in popularity in China. So with this information being present, it begs the question: If such a giant like China focuses on online shopping, then is it just a matter of time before online shopping really hits the North American market?

The debate of E-commerce becoming the primary marketplace is a good one. It’s very easy to argue on behalf of both sides. But do you actually see the North American markets adopting E-commerce? If so, when do you think that would happen? Let us know what you think. You can tweet us at @synergymkt or you can check us out on Facebook (just Synergy Marketing), and we’re on Instagram @synergymkt.

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27 Jun

What Social Commerce Means For Your Business

Posted in Small Business Advertising, Social Media on 27.06.16 by John Meloche

When thinking about the online component of a business, people typically focus more on E-commerce and online transaction processing. In this process we tend to understate the importance of social media. There is a new subset of E-commerce that’s becoming more and more relevant these days: Social Commerce. Social Commerce can be defined as “a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions. to assist in the online buying and selling of products and services.” (Cohen, 2011)

What does social commerce mean for your business? Social media can drastically impact your businesses’ sales and operations. Advanced advertising campaigns on both Facebook and Instagram now allow you to zoom in completely on your target audience, no matter how specific that may be. Not only that, but most social media advertising campaigns (including Facebook and Instagram) charge on a “per click” basis. Meaning that your advertising is truly charged on its effectiveness. This in turn allows you to optimize your spending and permits you to be more efficient with your advertising.

Social Media is a huge forum for businesses to attract potential clientele. Social Commerce is a big trend and is continued to grow. Brian Hughes from Small Business Trends noted that the top 500 retailers earned $3.3 billion from social shopping in 2014, a 26% increase over 2013, and well ahead of the average 16% growth rate for E-commerce. Its clear Social Commerce is an up and coming trend and will continue to grow rapidly so long as social media remains a mecca for communication. So do yourself a favor and make sure your business isn’t a #throwbackthursday and get on social media now!

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17 Jun

What You Can Do To Make Father’s Day Memorable For Your Business

Posted in Promotional Products, Small Business Advertising, Social Media, Synergy Suggestions on 17.06.16 by John Meloche

It’s that time of the year again. Dad’s anticipating a great day with the family meanwhile everyone else is shopping for a gift to buy. Father’s Day is a great holiday and like all great holidays that means shopping. A 2012 H&R study found that spending on Father’s Day was $9.4 billion. Father’s Day serves as a great opportunity for businesses to take advantage of the increased material demand and optimize their profits. Here are a few marketing ideas businesses can use to make their Father’s Day more memorable.

The most obvious promotional strategy would be discounts. Holidays are a great excuse for sales and discounts. This simple strategy can be extremely effective as nothing lures customers to a product like good prices. Not only that but these discounts can be easily applied to your whole store and thus can allow you to promote the inventory you want out of your store that much more.

Another great promotional strategy would be gift guides. Sometimes finding the perfect gift for your dad can be extremely hard. Why not make your customers’ shopping experiences that much easier by giving them a list of products that fathers are surely to love; making a list of products that are directly related to a father’s interests. Not only does this help your customer’s shopping experience but it also generates positive perceptions of your company and strengthens your brand. The fact that your company would go out of their way to make it easier for customers to shop, especially on a day such as Father’s Day, is appreciated.

This next strategy pertains more to a company’s online presence. Since Father’s Day is such a popular holiday it gets looked up a lot on search engines. Putting more Father’s Day material on your website will allow you to improve your SEO(Search Engine Optimization) and thus give you more opportunities to be seen via organic search. Not only is Father’s Day prominent on search engines, but it’s also a very notable holiday on social media. Using relevant Father’s Day hashtags in social media will allow you to effectively promote your posts and businesses.

Another strategy related to online presence is improving your company’s presence in the online marketplace. E-commerce is becoming more and more present in today’s shopping world. This is especially true on Father’s Day. Fundivo reported that almost 30% of all Father’s Day shopping last year was conducted online, an increase of almost 10% from 2010’s total (20.5%). This trend is only expected to continue so anticipate an expanded amount of E-commerce to take place this Father’s Day. Companies need to improve their E-commerce platforms and ensure that they allow for an easy ordering process for customers to follow online. This is a growing marketplace that you don’t want to miss out on.

It’s obvious that discounts are now not only the suitable promotional strategy. Today’s marketplace is changing and now more than ever there is an emphasis on digital transactions. If you truly want to make sure your Father’s Day is memorable then start by making sure the family can order those golf clubs that dad really wanted on your website.

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