16 Aug

The Rise of Email Marketing

Posted in Small Business Advertising on 16.08.16 by John Meloche

Yesterday we talked about newsletters and why businesses need them. Newsletters feed directly into an otherwise new and unique marketing medium. Online newsletter have incited the commencement of email marketing. This form of marketing entails businesses sending promotional emails to thousands of recipients.

Businesses generate leads and discover people who would most likely be interested in purchasing their products. This in turn has fueled another industry in lead generation, but we’ll get to that another time. Email marketing has skyrocketed in popularity over the past couple of years. According to a recent survey from Ascend2, 82% of B2B and B2C companies that took part in the study used email marketing technology. Every type of business is now finding use for email marketing and is fully utilizing it to reach new clientele.

There are a lot of reasons why email marketing is becoming so popular in today’s business world. For one thing, it’s inexpensive and it reaches thousands, or even millions, of people. The mass reach is crucial for the success of email marketing. A small percentage of people actually open the email; a 2% response rate is usually good. But since you’re emailing thousands of people, that 2% turns into a decently large number. Email marketing gives you the potential to achieve such a large return from little response numbers; getting more with less. Email marketing provides an inexpensive means to reach an immense number of potential clientele and thus has surged into the modern day business world.

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15 Aug

4 Reasons Why Your Business Needs A Newsletter

Posted in Small Business Advertising on 15.08.16 by John Meloche

Businesses are relying more and more on technology for success. For good reason too, as technology has been proven to improve internal efficiencies, reduce cycle times, and enable businesses to grow their profits. Technology can now permit businesses to discover and keep new clientele. This is where newsletters come in. Newsletters are becoming more prominent in today’s business world. Why you ask? Well here are 4 reasons why your business needs a newsletter:

  1. Customer Relationships. We touched upon this in the paragraph above. Newsletters help you create valuable customer relationships. They enable you to create connections with new clients. When you send out newsletters, your company is sending someone something of value. Not only that, but these newsletters often feature special discounts and thus increases the perceived value of your products. When consumers use these discounts they see themselves getting a greater bang for their buck. Thus the customer becomes more satisfied with your company and a relationship is formed.
  2. Information. Newsletters allow you to keep customers up to date with any important new information from your company. This may include a new product, promotion, or event within your company. Newsletters serve as a great informational tool that keeps consumers updated with your all of your company’s actions.
  3. Improvement. Newsletters are also special because they provide a forum for customers to voice their grievances. These complaints can lead to more efficiency and effectiveness within your company. You can build off these customer complaints and discover how to make your company better. Hence a feedback option can improve your business and enable it to become better for future clients.
  4. Sales. Every businesses’ main objective is to sell. Newsletters do exactly that. According to Jay Baer at Convince and Convert, 44% of email newsletter recipients made at least one purchase in 2012 based on promotional email. This continues to be the case as more people are becoming “impulse buyers” and are shopping from their emails.

 

Newsletters just further enable businesses to expand their client base and create more loyal followers. It’s a great tool for brand loyalty and brand connection. E-newsletters enable businesses to reach more people and make them committed customers. These things all come together and further enable businesses to achieve their primary objective: increasing profits.

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11 Feb

4 Other Ways To Promote Your Brand On The Cheap

Posted in Promotional Products, Small Business Advertising on 11.02.16 by John Meloche

Marketing and advertising cloud word 3d renderThis week, on the Synergy Marketing Blog, it’s been all about advertising. To be specific, low-cost advertising is the name of the game. Coming off a weekend when the most elaborate and expensive advertisements were getting a lot of attention – thank you Super Bowl 50! – we found it important to highlight the fact that not all business owners require big budgets in order to promote their brands.

Here are four other ways to promote your brand on the cheap:

1. Write an editorial-style ad for a local newspaper. Content marketing is huge these days. Maintaining a regularly-updated blog on your site helps to encourage online users to keep visiting your site. A blog helps you to showcase your expertise in your field, giving people stronger impressions of your reliable and trustworthy nature. On SmallTownMarketing.com, Tom Egelhoff suggests that you take things a step further by offering your expert advice to columns you submit to local newspapers.

“Try an editorial style ad,” he encourages, “These are ads that look like actual stories in the newspaper. They will have ‘advertisement’ at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.” This will enable you to cleverly advertise your brand in a media source that generally charges a lot for standard ad space.

2. Give YouTube a go. In yesterday’s blog, we championed the cause for social media advertising. It wasn’t the first time, and it certainly won’t be the last. It’s free to use such platforms and Facebook and Twitter to advertise your business. But they don’t stand alone as social networking sites that allow business owners to market their brands. Online users just love to watch videos. So you may want to start up your own YouTube channel to upload your own.

“Given that YouTube is the world’s second largest search engine, create a YouTube Channel and leverage proven video marketing tactics, like ‘how-to’ style video content and response videos to improve search visibility and potentially drive leads,” advises Ken Lyons on SearchEngineWatch.com. He highlights this tip as one of the many free ways a business owner can market his or her business.

3. Plan for rainy days. It’s always a good idea to have a bit of a financial cushion when it comes to your advertising budget. Different opportunities to advertise your brand may pop up without a moment’s notice and you’ll want to be in a position to take advantage of them. As well, unexpected emergencies may arise and you’ll need that extra dough to handle them. Egelhoff sheds some light on this reality.

“During the year put a small amount aside each month for emergencies,” he writes, “You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.”

4. Hand out promotional gifts. Of course, you can never forget about the almighty promo gift. Among the most effective and cost-conscious methods of growing your brand, promotional products are must-haves! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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10 Feb

3 More Cost-Effective Ways To Market Your Company

Posted in Promotional Products, Small Business Advertising, Social Media on 10.02.16 by John Meloche

Marketing and advertising cloud word 3d renderFinding cost-effective ways to grow a business is a daily task of any small to medium sized business owner. In yesterday’s blog, we delivered a number of clever ways to pull off business marketing on the cheap. If you can’t afford the cost of a television commercial – not many entrepreneurs can – then the methods outlined in our blog are definitely worthwhile. And we have more for you today!

Here are three more cost-effective ways to market your company:

1. Donate to charity. Becoming an active member of your community is one of the best ways to advertise your company without spending a lot of money. In fact, it’s always a win-win to give back to those in need while highlighting the name of your business. Obviously, it leaves a very favourable impression on others when you position yourself as someone who cares about worthy causes.

“Spearhead an event, party, or conference for a cause you care about,” advises Microsoft, “That puts you in the position of getting to know lots of people and shows off your small-business leadership skills.” Naturally, these events can also be used to pass out your promotional gifts to those in attendance. Make your gifts part of your charitable donations to spread the good word about your brand.

Tom Egelhoff agrees that sponsoring a community event is a great idea. “A fun-run, golf tournament, or other event that will be well publicized in the community,” he writes on SmallTownMarketing.com, “Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.”

2. Become more active online. If we’ve advised it once, we’ve advised it a million times – give or take – utilize the internet to grow your business! Not only does it cost you nothing to set up social media accounts on Facebook and Twitter, among others, but it does you a lot of good to interact with other social media users. Microsoft points out that there are many different ways that you can go online to promote your business.

The company refers to internet advertising as the “free sample” approach to bringing in business. “Research active email discussion lists and online bulletin boards that are relevant to your business and audience,” recommends their website, “Join several and start posting expert advice to solve problems or answer questions. You may need to keep this up for a bit. But the rewards come back in paying clients and referrals.”

3. Attend trade shows and conferences. These often fun, profile-boosting business events are excellent ways for you to meet new people – both like-minded business owners and potential new customers alike. Trade shows and conferences make for the ideal places for you to hand out promotional gifts bearing your company’s name and logo. Always great ways to make great impressions, your promo gifts will help to separate your brand from the rest of those in attendance.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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09 Feb

4 Cost-Conscious Ways To Advertise Your Small Business

Posted in Promotional Products, Small Business Advertising on 09.02.16 by John Meloche

A bullhorn megaphone covered with words describing advertising such as advertise, promotion, public relations, marketing, attention, audience, plug, buzz and many moreIn yesterday’s blog, we highlighted our favourite commercials from Sunday’s Super Bowl 50. We pointed out, however, that although we enjoy blogging about Super Bowl commercials every year, we recognize that TV ads are not viable marketing sources for our clients. After all, such commercials notoriously cost millions of dollars! At Synergy Marketing, our experience has proven that you don’t need such overblown budgets to effectively advertise a small business.

Here are four cost-conscious ways to advertise your small business:

1. Stop marketing to unprofitable customers. This tip may seem a bit harsh, but it’s an important step to take if you wish to boost your profits. It is well known that it costs business owners a lot less to market their brands to their happy customers than it is to advertise in efforts to attract new ones. However, if you have customers who simply don’t generate a lot of money for your business, you may want to focus your energies elsewhere.

Microsoft insists upon this example of tough love. “If this idea makes you gasp, think harder,” they insist on their website, “You’re falling for the fallacy of increasing sales instead of boosting profits. If you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business…Take a detailed look at your customer profitability data and then direct premium services and marketing to customers who count.”

2. Split advertising costs with the people who sell to you. If there’s a way to partner up with colleagues in order to bring down advertising costs, then go for it! On SmallTownMarketing.com, Tom Egelhoff recommends it. “Vendors and manufactures are always looking for exposure,” he advises, “Let people know you carry their products and have the vendor pick up part of the ad cost.”

3. Send e-newsletters as well as traditional letters. Synergy Marketing recently introduced its Insider E-Flyer Program. Our objective is to provide our clients with up-to-date information about all of the latest additions to our promotional product catalogue among other news about our business. Sending out e-newsletters typically costs you nothing but your time. Microsoft champions this marketing strategy along with sending traditional mail.

“Most businesses have harnessed the power of e-newsletters—and you definitely should be sending out one, too,” encourages their website, “It’s very cost-effective. But because email marketing is now nearly ubiquitous, you can quickly stand out by occasionally sending personal, surface-mail letters to customers and prospects. Just make sure the letter delivers something customers want to read.”

4. Trade in your business cards for promotional gifts. We suppose that there will always be a need for business cards. But, at the end of the day, they are not likely to be kept for very long by those you hand them to. In contrast, promo gifts are well-known for sticking around. Because they are most often lightweight, handy, useful and compact, promo gifts have the ability to advertise your brand for years to come. Recipients very rarely toss them away they way they do business cards.

“Most business cards are tossed within hours of a meeting,” says Microsoft, “Instead of having your card tossed, create one that recipients actually will use—say, a good-looking notepad with your contact info and tagline on every page.” At Synergy Marketing, we not only provide great promotional notepads and notebooks, but a wide array of promotional products that aren’t at all that likely to be discarded after they’re received.

To place your order for the cost-conscious promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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