19 Aug

3 Essential Email Marketing Strategies

Posted in Small Business Advertising on 19.08.16 by John Meloche

We’ve looked at the increased usage of email marketing throughout the business world. We’ve analyzed its fit amongst the various types of businesses. We’ve looked at how you should structure your emails. And now to end it off, we’re going to look at simple things you can do to increase the response rate to your emails and boost your ROI. Here are a couple of additional strategies you can implement to help strengthen your email marketing efforts.

  1. Nothing’s better than Free. A great way to start an email marketing campaign is to give something for free. It doesn’t have to be something great but a small little gift is a good way to start a relationship with someone. People love free things, so if you provide them with that, then you can help build relationships with thousands of your email recipients.
  2. Timing is Everything. You have to be meticulous with your campaign. Every little detail has to be perfect. Being precise with your promotional efforts is what enables you to fully display your creativity. This doesn’t change with the timing of your emails. There are certain time frames that produce greater results than others. For emails, prime time is 8 p.m. to midnight. You would think that 9-5 would be better, but people are always working and are unable to check their emails. Better results have been apparent over the night hours. Experian Marketing Services conducted a study in 2012 and found that the time of day that received the best open rate was 8 p.m. to midnight (22% open rate). In addition to a greater opening rate, this time frame also received more clickthroughs and sales.
  3. Mobile Oriented Emails. People are always on their phones nowadays. That means that people are doing more and more things over their phones. That includes checking emails. Litmus, a notable email marketing firm, found that mobile opens accounted for 47% of all email opens in June of 2013. This trend has only continued going into 2016. Lots of people are checking their emails from their phones, you have to make sure your emails are compatible with the various mobile platforms. In fact, you could design your emails for smartphones specifically. Mobile phones are computers themselves, you have to make sure they’re accounted for in your email marketing efforts.

 

These are all just little things you can do to make sure your emails are actually opened. These little things all contribute to increasing the effectiveness of your promotional efforts. When it comes down to it, it’s all about precision. You have to be methodical with your emails as ultimate care with your promotional efforts is essential for success. Precision is just one of many ingredients for marketing success, but if you follow the guidelines listed over the past couple of blogs, you could see a good return on your investment.

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18 Aug

4 Tips on Writing Marketing Emails

Posted in Small Business Advertising on 18.08.16 by John Meloche

Lately we’ve talked about email marketing and how it can benefit your business. But we’ve yet to discuss the actual structure of these emails. What makes them so compelling for customers? How should your business write these emails? Here are a couple tips on how your business can send out persuasive and effective emails:

  1. Compelling Subjects. The subject acts as a hook. It’s the first thing consumers will see from your email; you want to make sure it catches their attention. Now depending on the nature of the email, the subject will vary. But usually something that conveys some sense of urgency tends to help. For example, a subject titled “Huge Sale, you don’t want to miss out!!” would probably work at catching the eyes of your readers. It doesn’t necessarily need to display urgency; comedic and witty subjects tend to work just as well.
  2. Personalize when you can. This might be very hard to achieve but if it’s feasible then go for it. The truth of the matter is everyone is different. We have different wants, needs, and desires. While you might be emailing a similar segment of people, they all could want different things. So it would be greatly beneficial to use whatever information you have on these people to your advantage. Personalization obviously caters more to an individual’s demands and thus increases the chances of them opening and acting on your emails.
  3. Incorporate Trendy Topics. If there are certain popular events going on, then mention them. Structure your email around these events. Use these events as a theme for your email. This enables you to improve you would be incorporating the Rio Olympics into your emails. Something as little as “Huge Olympic Sale!” as a subject would be a good way of using a trendy event to create interest. Essentially these kind of events are a great way of transferring external interest to your emails.
  4. Make Your Call To Action Noticeable. Your call to action is what incites the consumer to go to your website and buy your product. You want this feature to be extremely noticeable so that consumers know where to go when they want to finalize the transaction. A big button like “Buy Now!” would be good. The goal here is just to make sure the call to action is present and hard to miss.

 

When it comes down to it, these kind of emails thrive off creativity. If your company can move its creativity and innovation to the email forums, then you can have success. The best part about these emails is that you can design them; they’re like your blank canvas, you can do anything with it. So let your creativity soar and see those emails turn into sales!

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17 Aug

3 Reasons Why Your Business Should Use Email Marketing

Posted in Small Business Advertising on 17.08.16 by John Meloche

How many emails have you received lately with the following subject “Huge sale, buy now!”? Probably a lot. That’s the new trend in our business world. We’ve discussed the rise of email marketing. But how does email marketing help you? How can it translate into success? Why should your business have an ongoing email marketing campaign? Here are 3 reasons why your business should use email marketing:

  1. Optimal Awareness. When you constantly get emails from businesses, it might come off as a nuisance or insignificant. But the fact of the matter is you remember that business. Their name, their mission, their brand, you keep all of that information in your head. It gives your business access to a very valuable commodity in the business world: top of the mind awareness. For example, let’s say you own a cosmetics company. You have an ongoing email marketing campaign and send people promotional emails regarding sales, new products, etc.. Those repetitive emails engrave your brand within the mind of the consumer. So when the time comes and they need some sort of cosmetic product, they’ll recall your company’s emails and try and take advantage of your promotions.
  2. Brand Loyalty. Email marketing campaigns enable you to develop a relationship with your customers. When you’re providing valuable products for discounted prices exclusively to individuals, people notice and appreciate it. Emails also allow you to regularly contact your customers and incentivize them to further shop with your company. Hence your building relationships with these people and contributing to establishing a loyal consumer base for your company.
  3. Increased Sales. The fundamental reason why any business pursues any marketing campaign. Sales provide the business with revenue that enables it to succeed. The reasons listed above engender augmented sales numbers. That’s the goal for any businesses’ promotional efforts. Not only does email marketing provide sales, but it does so at a low cost. Thus boosting your company’s ROI and giving you that much more financial incentive to utilize email marketing services.

 

Email marketing is yet another method of e-commerce that’s thriving and evolving. It’s an inexpensive way to display your company’s creativity and innovation all the while creating loyal customers. So join the trend and start emailing!

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16 Aug

The Rise of Email Marketing

Posted in Small Business Advertising on 16.08.16 by John Meloche

Yesterday we talked about newsletters and why businesses need them. Newsletters feed directly into an otherwise new and unique marketing medium. Online newsletter have incited the commencement of email marketing. This form of marketing entails businesses sending promotional emails to thousands of recipients.

Businesses generate leads and discover people who would most likely be interested in purchasing their products. This in turn has fueled another industry in lead generation, but we’ll get to that another time. Email marketing has skyrocketed in popularity over the past couple of years. According to a recent survey from Ascend2, 82% of B2B and B2C companies that took part in the study used email marketing technology. Every type of business is now finding use for email marketing and is fully utilizing it to reach new clientele.

There are a lot of reasons why email marketing is becoming so popular in today’s business world. For one thing, it’s inexpensive and it reaches thousands, or even millions, of people. The mass reach is crucial for the success of email marketing. A small percentage of people actually open the email; a 2% response rate is usually good. But since you’re emailing thousands of people, that 2% turns into a decently large number. Email marketing gives you the potential to achieve such a large return from little response numbers; getting more with less. Email marketing provides an inexpensive means to reach an immense number of potential clientele and thus has surged into the modern day business world.

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