06 Nov

Embracing Change Will Boost Your Brand

Posted in Synergy Suggestions on 06.11.13 by John Meloche

FreedomThis week, the Synergy Marketing Blog has been focused on the concept of turning businesses around when things aren’t going so well. As we’re all well aware, the Boston Red Sox were able to do that quite extraordinarily by winning the World Series just one season after finishing dead last in their division. And although this occurrence is bad news for Toronto Blue Jays fans, it’s a great sign for business owners.

The point, of course, is that anything is possible and it’s never too late to turn things around. At Synergy Marketing, we have a lot of experience working with business owners who have successfully grown their businesses by adopting new marketing strategies. And if things could use some improving at your company, the same can happen for you!

As Ann Houlihan writes on ElevatedLeadership.com, “many business owners and managers report that their industry is changing rapidly, and they feel that it’s more difficult to do business today than it was just a few short years ago.” So what is the key to not just surviving, but succeeding? Embracing change, says Houlihan. And she lists a number of ways in which this can be done.

Focus on what you already have. Although focusing on what you already have doesn’t sound like “embracing change”, perhaps doing so will represent a change in your way of thinking. Many entrepreneurs think that they need to begin with clean slates in order to change the directions their businesses are headed in. But Houlihan reminds us to focus on your existing customers.

It’s easier to promote your brand to your existing customers in order to gain their loyalty than it is to advertise to people who have never supported your business before. She suggests that you survey your customers and find out more about their needs. The key is to find out other ways to service them so that they are never tempted to approach your competition for their needs.

Do a sales analysis on your current customers and clients. In order to truly meet the needs of your current customers, you should organize your client database by industry and do some research, recommends Houlihan. What you’re looking to discover is what industries are growing and which ones are down. This will help to determine what opportunities you may have with your clients.

Recognizing these trends will help you to come up with ways to better service your customers. Many times, the smallest tweaks in your approach to doing business are all that is necessary to turn it around. When you figure out what you’re doing right and eliminate the things you are doing wrong, you end up in a much better position to succeed. Perhaps, you don’t necessarily need new customers at all!

In tomorrow’s blog, we’ll continue to examine Houlihan’s list of suggestions. You’ll notice that her tips don’t involve any drastic changes, but instead a re-examining of the practices you are currently employing. As always, the Synergy Marketing staff is available to help you with marketing your company to your customers. Our promo gifts offer personal touches traditional advertising cannot. Order yours at 1-877-748-9884.

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