06 Mar

6 Ways To Boost Employee Satisfaction

Posted in Synergy Suggestions on 06.03.15 by John Meloche

Depositphotos_10290243_xsAll week long, we have been blogging about the various changes that business owners can make to their companies in order to improve customer relations. But there’s a very important step to take in growing a business that hasn’t been mentioned. And that would be improving your relationships with your employees. It’s important to remember that without your staff members, your company could not function.

Boosting employee morale should be a big part of your daily routine. The happier your employees are, the more likely they are to be productive. This has actually been proven in many places of business across the world. “Employee attitudes typically reflect the moral of the company,” writes April Shetrone on Inc.com, “In areas of customer service and sales, happy employees are extremely important because they represent the company to the public.” With that, she lists a number of ways to improve employee satisfaction. Here are six.

1. Give your staff members more control. Happy employees are those who aren’t made to feel as if they are just numbers or cogs in a machine. They are people. They have feelings. And they need to feel as if they matter. You can do that by offering them “more control over their schedules, environment, and/or work habits,” says Shetrone, “For instance, employers could offer alternative work schedules such as flextime or telecommuting.”

2. Ease the stress of commuting. One of the hardest things about working every day is getting to work every day. Is there anything you can do to alleviate the stress that comes with commuting? “Employers could stagger work times to avoid heavy traffic,” suggests Shetrone, “Review beginning and ending times and determine if the specific times or the amount of people arriving at each time can be adjusted.”

3. Free up more time. One of the biggest stressors for an employee is meeting deadlines. Sure, it should be expected that deadlines are met. But are you offering them enough time to get the job done? Shetrone recommends that you free up more time for your staff members by shortening meetings. Cut to the chase and minimize the “chit chat” so that your employees can go to lunch or go home on time. Using time wisely is a great way to help employees do their jobs.

4. Encourage social interaction. Some places of business frown upon fraternizing. But does this always help things around the office? Co-workers are bound to become friends. They see each other nearly every day. As a result, “employers should find ways to encourage social relations,” says Shetrone, “Consider an office arrangement that fosters communication. Arrange workstations so employees can see each other and talk.”

5. Promote healthy living. A healthy employee is, most often, a happy employee. Does your place of work offer options that promote health? “Poor health is not only damaging to employees, it is detrimental to businesses,” Shetrone reveals. She suggests that you educate your employees on health topics. Encourage exercising and healthy eating. Allow for short breaks that allow employees to get up, walk around and stretch as well as snack on healthy options offered by your cafeteria.

6. Surprise them. “Surprises add spark to all areas of life, including the workplace,” Shetrone writes, “Employers should look for small ways to surprise employees. For instance, you can occasionally bring in a special treat such as coffee or baked goods. Small gestures show employees that you appreciate their time. Another idea is to host an office party for a quirky holiday. Employers could even allow employees to create a holiday.”

You may even want to surprise your employees with free promotional gifts. At Synergy Marketing, our many years of experience have proven that this works wonders. Order yours today by calling us at 1-877-748-9884!

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22 Apr

5 Habits Of Happy Employees

Posted in Synergy Suggestions on 22.04.14 by John Meloche

Smiling BeautyPromoting your business is a full time job. But, too often, we consider the needs of our customers and think that we’re doing our jobs in figuring out what modes of business promotion will work best. As long as our customers are happy, all is right with the world, right? Well, you’ll never hear us, here at Synergy Marketing, say that your customers aren’t integral to your business. Of course, their needs need to be looked after.

But it’s important to never lose focus on your employees too. They, of course, are the people who are going to end up communicating your company’s message for you. They need to believe – as strongly as you do – in your company’s message and mission statement. That means that they need to have confidence in what you sell. But they also need to be able to truly stand behind the methods you choose to boost interest in your brand.

So how can you do that? You`ve got to make them happy! On AllBusiness.com, Jayson DeMers writes that not all employees will admit that they aren`t happy with their jobs. They will appear happy, but will still complain about the job in private. How then, will you know if your team members are actually happy with their jobs or not? DeMers lists a number of habits to look for. Here`s hoping your staff exhibits them!

Smiling. Surefire signs that people are happy, smiles can say a lot about the moods of your employees. But take notice of when they`re smiling, says DeMers. Are they smiling when they are speaking to you? Is there a genuine sense of joy when they are sharing their thoughts or accepting your feedback? Keeping an eye on smiles will help you to determine just how genuine their happiness is.

Customizing Their Positions. Okay, so maybe you`re thinking that there really isn`t all that much to a person`s smile. It`s what they bring to the table that really shows how satisfied they are with their positions. And this may be true. DeMers notes that “the perfect job is rarely attained, it’s most often created.” That means that your employees need to be motivated by the knowledge that they can excel in your company. Their dedication to reaching higher goals is a great way to display happiness at work.

Establishing Friendly Relationships with Co-Workers. People who make friends on the job are people who like their jobs. Having a team environment and hiring those who enjoy working with others is bound to help you establish a happy workplace. It gives your workers greater incentive to come in to work each day when they enjoy working with the people around them. Make note of those who don`t seem thrilled to be around their colleagues.

Showing Up To Work Early. If there is one thing that proves an employee`s dissatisfaction, it`s his or her continual tardiness. Showing up early, on the other hand, is a great showing of the opposite. DeMers also notes that workers who don`t mind staying a bit later are great examples of those who are truly dedicated and happy about their positions. People who take pride in their work are often the happiest members of a staff.

Participating In After-Hours Work Events. Speaking of employees who stick around a bit longer, do you have any who enjoy hanging out casually once the work day is done? Those people like their jobs a lot! DeMers recommends that you give “some serious thought“ to those who attend company events outside of working hours and to those who don`t. Establishing a fun and enjoyable working environment will go a long way in making your brand a very successful one.

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23 Aug

Key Reasons Why Promo Gifts Can Do The Trick

Posted in Promotional Products on 23.08.13 by John Meloche

pensIn yesterday’s blog, we worked to answer the question “do promotional products work?” which was asked by Rob Boirun on ComLuv.com. Of course, the staff, here at Synergy Marketing knows that the answer is “yes”. But you don’t just have to take our word for it. Boirun actually lists a number of key reasons why promotional products can work for your company. Let’s pick up where we left off yesterday.

To generate sales leads. Promo gifts are excellent bridges to getting referrals. As mentioned, they inspire customer loyalty. So your best bet is to offer your promo gifts to customers who are likely to tell others about you. And there’s no harm in asking. Saying something as simple as “tell a friend” or asking something as simple as “do you know anyone else I can help?” can go a long way.

Your gift, of course, provides that reminder. They help for customers to not only remember you, but trust that you’ll be there for them in the future. They also encourage clients to recommend you to others. At Synergy, our experience has shown that the more gifts that are handed out, the more sales that are generated.

To promote trade show traffic. Promo gifts are the perfect accompaniments at any trade show. They go a lot further than the everyday business card. Cards are generally stashed along with other business cards and simply get lost in the shuffle, so to speak. Promo gifts, on the other hand, stand out from the pack. The more useful they are, the better. Pens, for example, are perfect for trade shows.

People are always looking for pens to write things down. Be sure to have people leave your booth with a pen bearing your company name and logo. They are lightweight, easy to carry around and obviously quite useful. When you bring your gifts to trade shows, you pretty much guarantee yourself that people will be thinking about your business in the days and weeks that follow.

To introduce new products, services and facilities. Use your promo gifts as methods to promote a new sale or feature at your business. Essentially, they should serve as reminders about the new and exciting happenings going on in your company. If you’re throwing an open house event, contest or outdoor barbeque to end off the summer, your promo gifts will be perfect go-home prizes.

This way, your visitors will better remember the products and services that you introduced them to when they came to your event. If there is anything newsworthy about your business that will draw people in, your promo gifts should be used as the proverbial “icing on the cake”. It’s all about giving people good impressions. You want to be sure everyone who visits you leave with one.

To stimulate employee sales performance and productivity. In yesterday’s blog, we mentioned that promo gifts work great as prizes for your employees. But that doesn’t mean they always have to be given out as prizes. Sometimes, just simply giving your staff members physical “thank yous” is a great way to improve the atmosphere in your workplace. As mentioned, promo gifts go a long way – in many ways.

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25 Jul

Rewarding Your Staff Goes A Long Way

Posted in Synergy Suggestions on 25.07.13 by John Meloche

Trophy2In yesterday’s blog, we revisited the concept of rewarding your staff for jobs well done. It’s important to remember that your team of employees is a huge reason that your company is the success that it is – or can be. Without them, where would you be? So while we always champion the cause of providing your customers with promo gifts, don’t forget to save a few for your top workers.

Of course, there are many other ways that you can reward your staff members. As pointed by Kentin Waits on OpenForum.com, there are a variety of things you can do to show your appreciation – and many of them don’t have to cost you a cent. Naturally, there will be times when throwing your money around the office – so to speak – will serve in the best interests of your company. Let’s look at a few ideas.

Throw a party. Plan your surprises, says Waits. In other words, have your staff clear their schedules for a couple of hours one afternoon for a “meeting” that is really a party. No appointments, waiting clients or calls to return – just some fun moments for employees to relax, enjoy their time together and reflect on the achievements of the entire team. Your party will be hugely motivational.

Treat a lunch bunch. Not much of a party animal? Treat an entire department to lunch, suggest Waits. You can even recognize a single employee by making a group reservation for that person and five close friends or colleagues. What you’ll find is that rewarding top-performing staff members with things that may hit home personally will not soon be forgotten. Their loyalty is yours for good.

Let them decompress. Give your top employees some true relaxation by offering them gift certificates for a spa visit. This is quite the reward. Who couldn’t use a massage after a long and grueling project that required putting in extra hours? Suggests Waits: “to sweeten the deal, don’t let those muscles tense up again afterwards—give them the afternoon off.”

Make them a member. Waits also suggests you consider covering the cost of a year’s membership for an association of the employee’s choice. As he notes, annual fees can be “daunting”. You increase the value of one’s life when you provide him or her with a greater opportunity to enjoy it. As Waits reminds us, “this sort of reward not only thanks your employee, it can create valuable business connections down the road.”

How often to you actually utter the words “thank you” to your team members? Make it a habit. And do it in writing too. Handwritten notes are great signs of appreciation that haven’t lost their touch in this digital-crazed world. Make true human connections with your staff members and they will work even harder for you. Your reward to them is declaring how valuable they are to you on a regular basis.

It’s all about how specific you get. Be sure to let your employees know why they are being thanked. Pinpoint the things that you believe constitute a job truly done well. Let your workers know what sets them apart from others. Encourage them to keep working hard by letting them know that their efforts will always be recognized. Such rewards will only reward you back in the long run.

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24 Jul

Have A Blast Rewarding Your Staff

Posted in Synergy Suggestions on 24.07.13 by John Meloche

QuintLoyalty-Employee-Job-RewardPromotional gifts go long ways in making great impressions. At Synergy Marketing, we have many years of experience that has proven this to us. One of the reasons we believe so strongly in the power of the promotional gift is the fact that it has helped to increase the customer bases of our clients from all over Canada. Promo gifts give recipients warm feelings of appreciation.

While you’re working on building that client base, however, it’s important to never lose sight of the members of your team. Your staff is an obvious, necessary part of what makes your business function so well. But what may not be so obvious is that – like your customers – your staff needs to be shown appreciation as well. Sometimes, a pay cheque isn’t enough of a thank you.

On OpenForum.com, Kentin Waits writes that “we often think that rewarding employees means big bonuses, which can affect the bottom line. But recognition for a job well-done can come in all shapes and sizes.” Sometimes, it’s the small tokens of appreciation that mean the most to your staff members. Providing them with well-deserved recognition can help motivate them for years to come. And there are many ways to do that.

Get flexible. According to Waits, one of the things that employees appreciate the most is a flexible schedule. We all have lives outside of work, so when work allows us the time to tend to personal matters, it makes our lives so much easier. Give your employees a “vote of confidence,” says Waits, and trust them to self-manage during hours that they are not in the office.

Go remote. Are there ways that you can have your employees work off-site? This too, can greatly help your team members with their work-life balances. It helps to avoid long commute times, parking hassles and other stresses that come with coming into work each day. As Waits puts it, “one energetic and happy employee in pajamas can perform better than two frazzled commuters in corporate casuals.”

Snag rock-star parking. As you can tell by now, many of your rewards don’t have to cost you a thing. How about giving up your parking space every now and again? Or is there a perfect sought-after parking spot that you can rotate among your star performers? Offer up this spot as a revolving incentive for your best employees. You may be surprised at how much they will compete for it.

Reward effort. Sometimes your team doesn’t meet its bottom line. But it’s not for a lack of trying. Although we often tend to focus on the end results, there are times when it’s important to acknowledge the efforts put towards achieving it. Show that you appreciate the efforts of your staff and they will continue to put forth great effort. Don’t forget to recognize individuals personally. They each may need the boost of confidence.

Give a freebie. Naturally, Waits is speaking our language with this tip. Our amazing promotional gifts are not for your customers alone. Peruse through our catalogue and think of what promotional products your staff members may get the most use from. Be sure to contact one of our amazing staff members for help on ordering yours today. Call 1-877-748-9884.

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16 Jul

Making Moves To Motivate Your All-Star Staff

Posted in Synergy Suggestions on 16.07.13 by John Meloche

fully-motivated-engaged-team-membersTonight, the Major League Baseball All-Star Game takes place. The best in baseball will take to the field – Citi Field in New York, to be exact – to show off the skills that got them selected as All-Stars. Do you have all-stars on your team? If you were to choose the best employees on your staff to create a true group of champions, what criteria would you use when making your choices?

Hiring talented staff is a major part of running a good business. There are many traits that make up a top-notch worker. What makes someone an all-star, however, actually has a lot to do with his or her boss. That’s right! You have a great deal of influence on the productivity of your staff members. Encouraging them to always be committed to jobs well done will help your team to excel.

On Entrepreneur.com, a list of tips is given that can help business owners create what the site calls “a desirable company culture”. Keep in mind that because you are the boss, your job doesn’t just entail outlining tasks for your staff members to complete. It also includes being diligent in handling your own responsibilities as a leader. As a result, you’ll be able to create your own all-star team.

Put your employees first. The best employees want to work in an environment where people are treated with respect and consideration at all times, says Entrepreneur.com. Your job as boss means providing constant motivation and encouragement. Give your employees reasons to not only want to work, but to be the best at what they do. When you recognize their efforts, they will take pride greater in their work.

Maximize your best employees. Place your best employees in positions of great influence, suggests the website. Create job titles that reflect the talents and abilities of your top employees. Give them additional responsibilities that prove that you trust them. People enjoy being acknowledged for what they do that others cannot. Use this to your advantage by giving your all-stars the chance to shine.

Stay involved and use emotional intelligence. Don’t allow anyone to have greater authority than you when making your hiring choices. According to Entrepreneur.com, one of the worst things a business owner can do is disengage himself from the hiring process. If you want to establish the culture within your office, it’s up to you to take the responsibility of filling it with the right people.

Stay flexible. This is important. “If an employee you hire proves to be a good fit for your company but not for the specific position filled, try moving them to another position that capitalizes on their strengths and experience,” the website advises, “Employees who are a good fit organizationally can be hard to find.” Don’t be afraid to try some of your staff members at various positions.

You don’t want to be too hasty either. In other words, before thinking of firing someone, consider the skill set of that person and consider other positions that he or she may be better suited for. All in all, your role in creating an all-star staff is huge. Be sure to offer as much encouragement as possible in order to motivate your team to be the best they can possibly be.

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15 Jul

Creating Your Team Of All-Stars

Posted in News, Synergy Suggestions on 15.07.13 by John Meloche

jaysMajor League Baseball’s All-Star Week is finally upon us! It all gets started tonight with the ever-popular Home Run Derby. The official All-Star Game takes place tomorrow night. And it all goes down at Citi Field in New York, which is the home of the Mets. No less than four Toronto Blue Jays will be taking part. Jose Bautista, Edwin Encarnacion, and Brett Cecil were all originally chosen as All-Stars.

Reliever Steve Delabar made it in through fan voting last week as the fourth Jay. The team led an excellent #RaiseTheBar campaign that gained the attention of baseball fans from all over Canada. Now that the All-Stars are ready to take the field, it brings to mind the concept of recognizing a job well done on your team. Baseball All-Stars, after all, are chosen based on the excellence of their play thus far in the season.

To truly create all-stars at your business, it’s important that they be recognized. The recognition in and of itself can help inspire your team members to do better jobs on a regular basis. On Careerealism.com, Susan Ruhl lists a number of methods to help business owners get the most out of their employers. Looking to acknowledge your own all-star team? Here’s how…

Connect Individuals To The Bigger “Why”. Ruhl asks entrepreneurs a number of questions. What inspires you? What gives you passion? Consider the answers to those questions and attempt to inspire your employees. They should be on board with you when it comes to doing a good job for the betterment of the entire organization. Find out what makes them tick and tap into it to get them to want what you want.

Personalize Recognition. It’s important to recognize individual achievements. That’s exactly what Major League Baseball’s All-Star Game does. It doesn’t matter how well the team is doing, people who excel deserve personal acknowledgement. This will, in turn, inspire the other members of the team to step their games up. Be sure to publicly thank your individual employees for jobs well done.

Reiterate The Significance Of Each Role. Remind each contributor on your team of the importance of each role they play. They need to know that their involvement in your projects really matter. You should keep your team members informed of how their roles help the company to achieve its greater purpose. Include them and their contributions in your meetings and newsletters.

Celebrate. Bonuses. Wage increases. Promotional gifts. There are a number of ways to show your team members that you appreciate them. Who says you can’t throw a party because of their great work? Give your employees reasons to enjoy their work and they will work better, as a result. If you want a team of all-stars, you need to inspire them through creative and fun activities as well as prizes that reward their work.

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