25 Sep

Blogging Brings A Boost To Your Business

Posted in Synergy Suggestions on 25.09.13 by John Meloche

blogHaving an interactive website is an important element of successful business promotion. That is not to say that people should be visiting your site in order to play games. No, the interaction that is most beneficial is the type that engages your customers in other ways. It’s the type that gets them curious or interested in what it is you have to say. After all, your brand is so much more than what you sell.

Social media sites are so popular today based on that fact. People like to share their views and opinions. They enjoy sharing comments and having their say. So the more you are able to assist your online “fans” with doing that, the more exposure you’re bound to bring to your business. This is why blogging is so important. At Synergy Marketing, we post a new blog to our website each work day of the week.

In fact, we don’t even take off holidays! That’s because we know that while most company websites will remain dormant for the day, we also know that people who aren’t at work have a lot more time to be surfing the internet. The Synergy Marketing Blog has touched upon topics of all sorts, but generally places focus on business promotion and customer service.

But you may be asking what the real point of blogging is. Blogging keeps people in the know. And when you keep people in the know, it makes it so that they know about you. Specifically, you want people to know about your business. So when your website is updated with interesting and engaging information on a daily basis, it provides more incentive for more people to visit it more often.

Regular blogging add keywords to your site that will help for search engines to direct online users to it when they are looking up related topics. This is why it’s important to provide your readers with quality content. Relevant information to your marketplace is well sought-after. Your blogs give people more reason to read up on your site, instead of any others.

On SocialMediaToday.com, it is explained why blogging is such a great marketing tool for business. It’s well worth the effort as long as you put aside some time regularly to write your blogs. “The benefits of a blog increase manifold as you increase your publishing frequency,” says the site, “Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t.”

In addition, blogging builds trust in your business. It provides your company with a “voice” that people can relate to. The Synergy Marketing Blog, for example, speaks from a very personable level. We treat our readers as friends and do our best to relate to a wide range of people through each of our posts. We also like to blog about current events and sports to attract a wider range of readers.

But, most of all, it’s about communication. This is why we post our blogs on our Facebook page each and every day. We enjoy engaging in conversation that is worthwhile to our business. Naturally, starting up conversations about business promotion is what we do best. So after reading today’s blog, strike up one of those conversations with one of our reps by calling 1-877-748-9884.

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