23 Sep
5 Ways To Market Your Brand During The Autumn Days
Posted in Synergy Suggestions on 23.09.14 by John Meloche
Well, here we are. It’s official. The autumn season has begun. And although the weather in Synergy Marketing’s home headquarters of Toronto, Ontario isn’t proving it just yet, the fall season is bound to bring about some significant changes. Of course, the weather is bound to cool off and those leaves are soon set to change colour and fall to the ground. Yes, autumn is here. And that means changes need to be made at your business as well.
If you have not begun any fall promotions as of yet, it’s not too late. But there’s certainly no more time to waste. Just one day into the new fall season, it’s important to begin celebrating the seasonal change at your place of business in order to attract more customers through your doors. In the business world, there is practically always a reason to acknowledge changes in the calendar. It helps to show that you are staying on your toes.
More importantly, the whole “keeping current” atmosphere of your brand communicates to customers that there is always something new to check out. The more incentive you give for people to visit you, the more business you will conduct. On eHow.com, R.L. Remenyi, writes that you “can use the transition from summer to autumn and the autumn holidays to implement several marketing strategies to keep your business visible to your target audience.” Here are five.
1. Offer Autumn Specials. As mentioned, using a change in the calendar to offer your customers something special is generally a good idea. Remenyi suggests that you “cut prices, offer a discount on your services (and) give away a free product with a purchase or hand out free samples” as part of a new fall special. Naturally, promotional products work perfectly with this idea. Perhaps, our fabulous winter toques would work best for this time of year.
2. Participate in Autumn Events. “Get involved with fall community events,” insists Remenyi. This way, you’ll be able to place yourself in situations where everyone can see you. This gives you opportunities to meet new people and introduce your business to them. Becoming a sponsor for an autumn event is a great way to spread the good word about your brand. And the fall presents many great opportunities to do so, including Halloween events.
3. Create an Autumn Newsletter. Newsletters are always great ways to provide exclusive information to your most valuable customers. Remenyi recommends that you create an autumn-themed newsletter to promote the various fall events you plan on hosting and specials that you plan on offering. “Invite them to stop by an event and see you, tell them how they can get fall specials and include a recap on your summer,” she suggests.
4. Use a Direct Marketing Piece. Your newsletter, by the way, can be sent via email. However, going the old-school tried-and-true method of mailing out postcards and flyers may still be able to help your business. Especially if your mail out includes coupons that can be redeemed in-store, a direct marketing piece can be a fantastic way to drive more traffic to your place of business.
5. Thank Your Clients. This is a tip that we practice year-round at Synergy Marketing. “In the spirit of Thanksgiving, say thank you to your loyal customers and clients,” writes Remenyi, “Your customers will keep you in mind since you are extending a thoughtful gesture, not advertising a product.” And there’s no better way to say “thank you” than by handing out a practical and useful promo gift.
Get yours today by calling us up at 1-877-748-9884 today!
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