09 May

Isn’t It Time You Invested In Promo Gifts To Grow Your Business?

Posted in Promotional Products on 09.05.16 by John Meloche

FL-605_BIG-500x500-1024x1269For many business owners across Canada, the question that represents the title of today’s blog is one that is met with rolled eyes. It’s okay. We understand. How could a pen, water bottle, key chain or flashlight with your company logo on it really help your business to succeed? We know that this is a question that many an entrepreneur has had on his/her mind. But, we also know that it is one that has more than one answer.

How can promo gifts really help to grow your business? Firstly, it’s important to remember that they have incredible lasting power. Those aforementioned products are items that are used by all types of people each and every day. When you hand someone one of those items bearing your company’s name and logo, you offer your brand the opportunity to be recognized on a daily basis for many months to come.

Promo gifts also help your business to save money. Consider the fact that investing in this advertising strategy is far less expensive than traditional modes of advertising. Television commercials, radio spots, print ads and billboards all require quite the marketing budget. And, in the long run, what’s their payoff? How often do you think about the commercials you see every day? How often do you use the items we pointed out earlier?

What makes Synergy Marketing’s promo gifts so special? We provide the best promo products in our industry! It’s a bold statement to make, but it is one that we stand behind confidently. It’s important to provide your promo gift recipients with high-quality items because they will be associated with your business. And you never want to give off the impression that what you have to offer is of poor workmanship.

We also have a vast selection of great gifts! Choose from pens, USB chargers, letter openers, wine stoppers, rulers, markers, flashlights, key chains, knives and so much more! Each of these items is regularly used, but there is a technique in choosing the right one for your target audience. The friendly and experienced sales reps at Synergy Marketing can definitely help you to make the right choice!

P600B-1024x1269It is, after all, important to select gifts that will be the most effective in strengthening your brand image. “Keep in mind the niche you’re hoping to target,” advises Elle-Rose Williams on HuffingtonPost.com, “For example; t-shirts, caps and sweatbands are often great if you’re a fitness brand or a gym. Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches.”

Williams also notes that it’s important to not “over brand”. In other words, subtle products that are actively used are often quite effective. Pens, for example, are used by pretty much everyone, no matter what industry they’re a part of. “The more people who become aware of your brand – the better results you will see in business and sales,” says Williams. So why wait any longer to order promo gifts to make more people aware of your business?

To place your order for the promo gift of your choice, please don’t hesitate to call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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01 Apr

What Makes Flashlights Such Great Promotional Gifts?

Posted in Promotional Products on 01.04.16 by John Meloche

FL635-1024x1269At Synergy Marketing, we offer a wide array of sensational promotional products. For many years, they have been helping Canadian business owners to gain greater acclaim amongst the members of their customer bases. Inevitably, those greater impressions generate more sales, new customers and numerous referrals that keep the companies growing. It has been proven time and time again that promo gifts are part of marketing strategies that work. And that’s no April Fools’ joke!

What makes promotional gifts so effective? Well, it’s important to consider the return on investment. Promo products just so happen to be among the most cost-efficient methods of marketing that you can find. Especially when compared to television commercials, billboards, radio spots and print ads, promo gifts are incredibly inexpensive. You can’t really get much more bang for your buck than when you invest in promotional products.

What are the most popular promo gifts to give out? At Synergy Marketing, we provide you with the best promo products in the business! We find that our most popular items include pens, water bottles, wine stoppers, USB chargers, markers, tools, sunglasses, key chains and knives. However, this is nowhere near an exhaustive list. We could go into great detail about our many other popular gifts. Flashlights, it should be mentioned, has long been a top seller.

What makes flashlights so great? Consider the fact that they come in handy in a variety of different ways. They can be used to see around your home when it’s late at night or when there is a power outage. They can be kept in your car for use in the event of car trouble under dark skies. They can be used outdoors when searching for lost articles. Obviously, this list of uses could go on and on.

img-extendo-flashlight-logo-1024x1269On ManMakesFire.com, lover of the outdoors, Chris Maxcer lists a number of reasons that flashlights make such great gifts for men just like him. For starters, the flashlights that come along with your smartphones, he insists, simply don’t cut it. “Every man likes a quality flashlight, and while the app on your phone is handy, it’s weak, fragile, and drains the life from your phone’s battery,” he writes.

Maxcer also points out that receiving a flashlight as a gift is a lot more enjoyable than having to buy one yourself. “Buying a flashlight for yourself is a tough purchase unless you have an immediate need,” he points out, “but half the point of a flashlight is being ready when you least expect it.” The most significant highlight about flashlights that makes them such great gifts is that they provide protection.

“Flashlights can be used for home security,” Maxcer notes, “and manly men like to have home protection options, even when they know the odds of a situation are slim. That’s just being a man, though — being prepared.” At Synergy Marketing, we’re prepared to offer you a wide array of promotional flashlights to choose from. Check out the Flashlights section of our catalogue and let us know which one interests you most.

To place your order for the flashlight of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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20 Nov

Stats Show The True Power Of The Promo Gift

Posted in Promotional Products on 20.11.15 by John Meloche

img-nightvision-pen-logo-rev-1024x1269The Synergy Marketing Blog is an excellent source of business information for entrepreneurs from all walks of life. We’re quite proud of the amount of content that we’ve added to our website over the years. At this point, our blog includes countless lists of tips and advice that help business owners to grow their businesses. At Synergy Marketing, that is what we do. We help our clients to advance their companies in ways that no one else can.

Of course, it isn’t just our blog that helps out. We’re known for providing Canadian business owners with the best promo products in the business! We’re confident that we can stand by that claim because of our history of helping entrepreneurs garner referrals, increase sales and grow stronger relationships with their customers. Now, you don’t have to take our word for it. On ePromos.com, it is explained that there is statistical proof to support the power of promo gifts.

83% of consumers like receiving a promotional product with an advertising message. This statistic, which is provided by Promotional Products Association International (PPAI), speaks to a simple fact about human nature. People like getting things for free. It’s that simple. When you consider the marketing strategy that is the handing out of promo gifts, know that it speaks to this basic human desire better than any other type of advertising out there.

After receiving a promotional product, 85% of consumers do business with the advertiser. This PPAI stat proves that promo gifts work. They not only serve as reminders to recipients about where to shop, but they also come in handy on a daily basis. This is one of the key benefits to giving out promo gifts. Flyers and business cards get thrown away. Pens, key chains and flashlights get used regularly. It’s advertising that has staying power!

90.4% of people report currently owning or possessing a promotional product received in the last 24 months. Speaking of staying power, how’s that for determining the power of the promo gift? If you hand someone a promo gift, that person is bound to hang on to it for at least two years. At least, this is what PPAI reports. Can you think of another advertising strategy that will have the same kind of long-lasting impact?

89% of consumers can recall the name of the advertisers on a promotional product they received in the past 24 months. Do you want to be memorable? Are you looking to outshine your competition? According to PPAI, you could do a lot worse than hand out promo gifts to your customers. Evidently, they help for people to remember the businesses that gave them out. If you want your business to be remembered, you’ll hand out promo gifts to your customers.

53% of consumers use a promotional product at least once a week or more. Okay, so here’s the deal. Chances are that when you hand out promo gifts bearing your company’s name and logo, more than half of your recipients are going to use it on a weekly basis. The bottom line is that promo gifts work. And they’re a lot less expensive than traditional marketing strategies. So how can you go wrong?

Contact Synergy Marketing to order the promotional product that will work best to promote your business. Our friendly and experienced sales reps look forward to speaking with you and helping you select the perfect promo gift. Give us a call at 1-877-748-9884!

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27 Jan

2 More Big Benefits From Giving Out Promo Gifts

Posted in Promotional Products on 27.01.15 by John Meloche

SG-300_BIG-160x160At Synergy Marketing, we certainly do love our promotional products. Can you tell? For many years, we have been assisting Canadian business owners with the promotion of their companies by offering the best promo products in the business. Our catalogue boasts a wide array of useful gifts including everything from ice scrapers to water bottles, key chains to flashlights and toques to sunglasses. And, of course, that’s not all!

No matter the type of promotional product you choose to promote your company (there are many to suit the various industries that exist), business owners are guaranteed of one thing. They work! Bettering your company’s impression in the minds of your gift’s recipients is a sure bet. And, as we pointed out in yesterday’s blog, promo gifts have the type of staying power that your average business card does not.

On B2BMarketing.net, Gareth Parkin agrees. “Giving promotional gifts to your current and potential customers can aid in branding, improves their opinion of your company, helps them remember your products or services, will make them more likely to buy from you, and is less expensive and more effective than other forms of advertising and marketing,” he reports. He goes on to reveal some other big time benefits of giving out promo gifts to your clients. Here are two more.

1. Promo gifts are cost-effective. It’s hard to find business owners who aren’t interested in saving money while promoting their businesses. Why spend more than you have to? Everyone deals with a budget of some kind. Promo gifts offer business owners the opportunity to stay well within their marketing budgets, while reaping great rewards. Traditional modes of advertising are often very expensive and less effective.

Parkin concurs. “Investing in a promotional merchandise campaign can bring a greater return on investment than other types of advertising,” he reports, “Other types of marketing like radio and television ads can be easily forgotten. Promotional products can cost considerably less per impression, yet are kept for sometimes years and can also be passed onto or seen by other potential customers.”

2. Promo gifts have no limits. In other words, you can practically make any useful item a promotional tool. The key, of course, is to make sure that it is of high quality so that it can actually serve the recipient well and for a long time. As mentioned, Synergy Marketing has a ton of different promo gifts to choose from. This is because we know that every business owner is different. And every business deserves the ability to market itself with the perfect gift.

But which ones are the most popular? “Pens and mugs are probably the most common promotional gifts,” says Parkin, “but there are so many different kinds of products available now, you can choose products that represent your company and are relevant to your brand. Different themes or company cultures can be promoted through promotional products.” This is why we recommend a conversation with one of our experienced and friendly sales reps.

At Synergy Marketing, we proudly have some of the most enthusiastic and knowledgeable people in our industry working as part of our team. Our staff can certainly help you to choose the ideal gift to promote your brand in the best possible way. Impress your clients by handing them the perfect promo gift. For more information on how to select the best gift for your brand, give us a call at 1-877-748-9884!

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26 Jan

2 Major Benefits Promo Gifts Bring To Your Brand

Posted in Promotional Products on 26.01.15 by John Meloche

p-522-160x160So are promotional products as powerful as we keep saying they are? At Synergy Marketing, we have many years of experience within the industry that have proven to us that promo gifts are among the best ways business owners can grow their companies. The reasons are vast. But, as the provider of the best promo products in the business, we’re expected to feel that way! So we don’t necessarily believe you should simply take our word for it.

“Many businesses may not realize that promotional products can really help with the branding of your company and can be a great complement to your marketing strategy,” writes Gareth Parkin on B2BMarketing.net, “Promotional merchandise, branded with your company name and/or logo should be considered an investment and part of the marketing budget.” Evidently, we’re not alone in believing that promotional products are excellent business-builders. They work wonders at trade shows, conferences and other events that give you the opportunity to meet new clients.

But they work great during your day-to-day interactions with new and old customers as well. Promo gifts, you see, have many benefits. Parkin agrees that when given to customers, they can improve the opinions that people have of your company, making them more likely to buy from you. We could go on all day about how great promo products are – and sometimes we do! But here are just two of the main benefits they can bring to your brand.

1. Promo gifts have staying power. Are you still handing out business cards to new clients? How long do you think those cards of yours last in the hands of their recipients? What good are those cards other than providing contact information? Promo gifts, by contrast, are useful items that people are not quick to throw away. Instead, these great products that bear your company’s name and contact info serve their recipients for many years into the future!

“When customers receive promotional products, they keep them for a long period of time,” writes Parkin, “In fact, studies have shown that many people keep promotional products for an average of one year or longer. This increases the brand awareness of not only the person using the promotional item, but also those who are in contact with the recipient or see them using the product.” The more useful your gift, the more promotional power it has!

2. Promo gifts make your company look good. Consider the impression that is given off by a useful, high-quality promo product that bears your company’s name and logo. While they won’t cost you very much to invest in, promo products give your brand that “professional”, “high-scale” feel. Attracting new customers by making such impressions is a great way to garner interest in your brand.

“Everyone likes to receive something for free,” Parkin reminds us, “Promotional product recipients do not mind getting a gift with a brand name or logo on it and accept it as part of the exchange. Once they keep the promotional product and use it, they become more and more familiar with your company name and therefore, more likely to purchase from you again.” The way we see it, it’s hard to find a better way to keep your business on people’s minds!

Please be sure to check back for tomorrow’s blog as we continue to unveil more of the major benefits provided to your brand by promo gifts. For more information on the amazing promo gifts offered by Synergy Marketing, don’t hesitate to call us at 1-877-748-9884!

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03 Apr

Trendy Promo Products Pack The Most Punch

Posted in Promotional Products on 03.04.14 by John Meloche

PunchPromotional products have been used in marketing campaigns to promote businesses for decades now. At Synergy Marketing, our many years of experience have proven to us that business owners who hand out promo gifts generate greater interest in their brands and secure customer loyalty for the long haul. This marketing strategy is also surprisingly cheaper than most traditional methods.

We say “surprisingly” only because promo gifts work so well that one would think they cost a lot to implement into any sound marketing plan. The truth is they are far more inexpensive than television commercials, prints ads, billboards, radio spots and just about any other advertising method you can think of. “Trendy” promo gifts, however, tend to be the best received.

Generating more customer interest in your business will not take place just because you’ve handed out promotional products to everyone you meet. You will gain greater interest when you add useful promotional products to an already-established marketing campaign. On Chron.com, Nancy Wagner writes that staying on top of today’s trends is an important step in marketing your brand properly with promo gifts.

“Whether you hand out promotional items at trade shows or as gifts after meeting with customers or prospects, your goal is to get people to call when they’re ready to buy your products and services,” she writes, “By staying on top of today’s trends, your promotional item becomes memorable enough to help build brand while creating a positive impression in the minds of potential buyers.”

So with that said, it raises questions about what promo gifts work best in 2014. Not only do your gifts need to be useful and handy, but they should serve an even bigger purpose than to solely promote your business. This is why trendy promo gifts work so well. They are items that are truly liked and can be used again and again. Wagner lists some suggestions about the type of gifts that people want to use the most.

Going Green. Many people are environmentally-conscious these days. You may want to consider handing out promotional products that have been made from eco-friendly, recyclable materials. At Synergy Marketing, we offer Paper Pens that are made of recycled paper. History has shown that these items are met with great respect and admiration.

Firstly, let’s state the obvious. We all use pens each and every day. Even in the midst of our modern-day fascination with the internet and all things digital, the trusty old pen still comes in very handy. Secondly, eco-friendly pens cater to one’s desire to protect the environment. Again, going green is something important to many people. This trendy gift is a win-win choice to promote your business!

Functionality. Wagner writes that “in a 2011 study conducted by Promotional Products Association International, 69 percent of the recipients of promotional items said the usefulness of the item was important to them.” She notes that useful tools such as flashlights and multi-purpose key chains are among the most functional promo gifts out there. They ensure that your company is thought of again and again.

To order the promo products of your choice today, call Synergy Marketing at 1-877-748-9884. It’s a marketing trend you’ll want to get in on now!

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27 Mar

6 Of The Sweetest Promo Gifts You’ll Find!

Posted in Promotional Products on 27.03.14 by John Meloche

winner 6At Synergy Marketing, we speak to Canadian business owners on a daily basis. Because there are obviously so many different types of businesses throughout the country, it’s important that we offer a wide variety of useful promotional gifts to tend to the needs of each of these business types. We have the right promo gift for everyone! But what is the right promo gift for you?

Pens. To be completely honest, you simply can’t go wrong with pens. No matter how much the digital era is upon us, people still need these writing utensils on a daily basis. Giving out pens with your company name and logo on them is perfect way to give your customers daily reminders about your business. In addition to being among the most effective, they are also among the most inexpensive promotional gifts available.

Key chains. These are right up there with pens as some of the most practical promo gifts that you can give out. Although they are popular among those in the real estate industry, is there really any type of business that can’t benefit from giving out key chains? They are light and clearly easy to carry around. Key chains are used on a daily basis. This is a great way to make sure your company is never forgotten.

Water Bottles. With the warm weather coming around the corner (soon, we hope!), more people are bound to take to the outdoors for their exercise routines. Hydration is as important as ever in the warm weather. Water bottles are the perfect promo gifts for the active individual in all of us. Also items that are used regularly, water bottles with your company name and logo on them are excellent marketing tools.

Ice scrapers. Our awesome ice scrapers were one of the most popular promotional items this winter. And you can imagine why. Consider how often your business would have been thought about this winter when all of that ice and snow were covering our cars. These great ice scrapers are handy items that are useful all winter long. They work perfectly as promo gifts in the automotive industry.

Calendars. Naturally, these promo items are the perfect giveaway during the holidays and at the beginning of each year. You may want to seriously consider taking advantage of these great promo gifts at the top of each year considering that they work to promote your brand every single day for the entire year! Not to mention, they are among the gifts that will cost you the least to invest in.

Flashlights. Do you see the light? Flashlights are helpful items that can be used in a variety of scenarios. When the power goes out, when you’re searching for something in the car, if you’re out at night and so on…there are ample opportunities for your gift recipients to use these very useful promotional products. There are so many to choose from, it will be hard to choose just one.

Well, that’s what our friendly and experienced sales reps are here for. Experts in selecting the right gift for the right business, our staff members are standing by to assist you in making the choice that is bound to provide your company with the most benefits. Contact Synergy Marketing at 1-877-748-9884 to learn more about which promo gifts will best suit the needs of your business today!

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