17 Sep

5 Ways To Market Your Website For Free

Posted in Synergy Suggestions on 17.09.14 by John Meloche

Computer mobility and cloud computing conceptOver the past couple of days, we have been blogging about the importance of using Craigslist to promote your small business. After all, we feel that it’s important to practice what we preach. At Synergy Marketing, we post a new Craigslist ad every day of the week in order to reach as many potential customers as we can in Canada. Craigslist can be especially useful if you have a company that works with customers from all over the country, like we do.

There are, of course, many other ways to use the internet to promote your business for free. And why wouldn’t you? Firstly, it doesn’t get much better than free! And secondly, the internet is arguably the most popularly-used communication tool in today’s tech-savvy world. There truly is no downside to, at least, giving it a try. So what are those other ways to promote your business on the internet for free?

On SearchEngineWatch.com, Carrie Hill writes that it all starts with your website. Naturally, it won’t make a whole lot of sense to market your brand online if you don’t even have an online presence. But once your website is up and rolling – which it certainly should be by now – how can you drive more traffic towards it? Thankfully, Hill answers that question by providing several ways that you can market your website for free. Here are five.

1. Write a press release. “Press releases still work,” insists Hill. Write up a press release and send it out to your entire emailing list and encourage a response. Ask your customers to contact you for more information or to take advantage of special offers that you put forth in your release. She also advises that you “send the press release to your local media outlets, or any niche media outlets that may be interested in what you do.”

2. Share links with other businesses. Driving traffic to your website will increase when you make use of other websites. Contact other business owners to see if they’d be willing to do a simple link swap. You scratch their back and they’ll scratch yours – or so the saying goes. “Setting up joint benefit with local businesses or others in your niche can help you reach eyes you never did before,” says Hill.

3. Write a “how-to” article. Showcasing your expertise in your field is always a great way to attract attention and gain favour in your industry. Hill suggests that you write your article and submit it to such sites as Wikihow.com or Answers.com. “This is kind of fun and a good resource for getting mentions and links,” she believes, “Looking at your product or service in a step-by-step manner is often enlightening in several ways.”

4. Film a “how-to” video. If there’s anything that people like more than reading interesting articles online, it’s watching videos online. Hill suggests that you record a video that showcases your expertise and how your products and services can be of value to customers – then upload it to YouTube. “Be sure to optimize your title and descriptions,” she advices, “Once it’s uploaded, write a new page and embed the video on your own website.”

5. Start a blog. Obviously, this is advice that we have taken ourselves. Daily blogging keeps your website fresh and offers important content that turns into reasons that your website will get picked up easier in search engines. If you’re not much of a writer, you may want to hire a professional blogger. Sure, at that point, this tip exits the “free” category. But, from experience, we can tell you that blogging is well worth it. Look into it further HERE.

Be sure to check back for tomorrow’s blog as we continue to provide more great tips on how to use the internet to promote your business for free!

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01 Apr

Word Of Mouth Advertising Brings Biggest Rewards

Posted in Synergy Suggestions on 01.04.14 by John Meloche

secretAccording to Wikipedia, “the first official, paid television advertisement was broadcast in the United States on July 1, 1941 over New York station WNBT (now WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.” So evidently, television commercials have been around for quite some time. It stands to reason that they work, right?

Well, it should go without saying that TV commercials do generate interest among the masses. After all, they cost so much to produce and to air, one would think that the rewards outweigh the costs. But according to Squidoo.com, most consumers are more greatly influenced by their friends and family than they are by what they see on television.

Is pouring money into a TV ad all that worth it? It truly depends on your type of business. Small business owners across Canada generally don’t have budgets that allow them to produce high-standard television commercials. Such entrepreneurs are better off using other methods to promote their companies. This is especially true considering that small business owners have the advantage of making direct connections with their customers.

Squidoo.com notes that people tend to not listen to advertising as they don’t trust the messages that advertisers are putting out there. “Advertisements are everywhere. They’re constant,” contends the website, “They say promise one thing, and deliver another. We’ve all become so numb to advertising, people for the most part ignore it!” So what’s the best bet for a small business owner looking to advertise?

Securing word of mouth promotion! As Squidoo.com points out, “when consumers make purchases, they most often are influenced by something someone said to them much more than any advertisement. Many people ask around about a product before they purchase to see if their friends or family have purchased the item, and to get their recommendations on who to buy it from.” So what methods should you be employing to secure word of mouth promotion?

Social Media. Arguably, today’s greatest way to get your word out for free, your Facebook and Twitter profiles, among others, are excellent communication tools. Also providing the easiest ways for you to engage your audience, social media give you the ability to drum up conversation, share your expertise, post pictures and videos and get people talking about your brand!

Blogging. Regular blogs not only make your website a lot more interesting, but your content encourages others to discuss your interpretations of the business world among other things. Whatever you blog about, be sure that it is relevant to the interests of your target market. Driving traffic to your website is an important step in getting people to discuss what it is you provide. Not to mention, blogging is fun!

Promotional Products. At Synergy Marketing, we have many years of experience that prove that giving out free promo gifts encourages brand loyalty among customers. It also inspires referrals as happy customers tend to talk about their favourite companies with their family members and friends. To order promotional products for your business, give us a call at 1-877-748-9884!

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30 Aug

Filling You In On How To Promote For Free

Posted in Synergy Suggestions on 30.08.13 by John Meloche

ewtpyboFor the past three days, we have been examining a Chiara Fucarino article from ExcelLiving.com. Importantly, it fills business owners in on how to promote their businesses without going broke. Being creative seems to be the underlying theme to her tips. It doesn’t necessarily cost you a lot of money to advertise your brand, it just requires some creativity and effort.

Blog. Naturally, Synergy Marketing is big on this one. Our blog helps us to communicate with our customers on a daily basis. And as Fucarino insists, “The blogging community is huge.” Blogs full of helpful tips – such as this one – are very useful. But you should also incorporate interesting, well-written content on a variety of topics. We often like to speak on current events, sports and other happenings in our city in our blog.

“I quite enjoy your blog,” commented one of our clients earlier this week, “I like that you guys are always sharing advice that business owners can use to their advantage. You also write in a very easy-to-read way so it takes me no time to read your blogs every day. I’m no writer myself, but I can see why blogs are so useful. It makes people want to check out your website more often.”

Put your website on the radar. There are other ways to promote that website of yours. Online directories can be pretty valuable, says Fucarino. Registering your business with as many as you can find is always a good idea. She even suggests finding an industry association that will allow you to list your URL on their website. Exchanging links with other companies will help in a big way too.

Beef up your social media profiles. You likely saw this tip coming. It should come as no surprise that you need to have a Facebook page and a Twitter account. Millions of people all over the world use these social networking sites every single day. Why shouldn’t you? Keeping your profiles updated with relevant information will keep your target market interested. Be sure to be interesting in what you post, don’t just advertise.

“I tend to post a lot of pictures on my page,” reported our client, “I find that people leave the most comments when I do that. I find that when you’re not just advertising but you’re actually drumming up interesting conversation, you get more attention on social media. So I make sure to have a combo of cool news pieces, funny jokes, pictures and specials that you have to come into my store to get. And it works!”

Host contests and giveaways. “Who doesn’t love free stuff?” asks Fucarino. That’s exactly what we were thinking. Your promotional gifts can actually make great prizes for your contests and giveaways. At the very least, you can include them along with whatever product or service you plan on offering in your contest. Be sure to use social media to promote it. You’re bound to attract new customers!

Enjoy your weekend everybody! And be sure to contact one of our amazing sales reps at 1-877-748-9884 when you’re ready to decide upon the promotional gifts that are right for your business. There are many to choose from. And our staff is made up of experts at selecting the appropriate gifts for every business type out there. After all, it’s their job to boost your brand!

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