19 Sep

5 More Free Online Marketing Ideas

Posted in Social Media, Synergy Suggestions on 19.09.14 by John Meloche

Keyboard with Online Marketing Button.Well, it has certainly turned into “free online promotion” week on the Synergy Marketing Blog! We certainly hope that you’ve enjoyed all of this week’s blogs, thus far. We can honestly say that, with the exception of using promotional gifts to boost your business, free online advertising is the most “no-brainer” marketing strategy any business owner can employ. Apparently, you just can’t beat the internet. And again, you can’t beat free!

On BusinessKnowHow.com, Karl Walinskas writes: “They say the best things in life are free: love, friendship, intellect, but hardly in life does free stuff give any true worth, as in products and services. Well, in the web based arena, that is not consistently the truth, specifically in web page marketing. It’s because what is free of charge to you is providing value to the person giving it away.”

It’s important to remember that your customers will always have options. And with the internet opening the world up to so many more of those options, it’s incumbent upon you to not get lost in the sauce. This week’s blogs have been dedicated to helping you make your mark online so that your business continually gets noticed. In today’s blog, we’ll review five more free online marketing ideas.

1. Directory listings. Walinskas reveals that there are many websites out there that allow you to list your business website on them for free. And there is a good reason why. “Their financial models are typically based upon the up-sell,” he explains, noting that you will always get the basics free of charge. Make use of these free features so that would-be customers can get better acquainted with your brand.

2. Complimentary PR. He also suggests that you write news releases about all of the latest goings-on with your business. Do you have a new product or service that you would like to introduce? Walinskas suggests that you submit your news release through complimentary PR services. He lists such effective and cost-free options as PR.com, PR Log, 24-7 Press Release and I-Newswire.

3. Social Media. No surprise that this tip has made the list, right? In case you haven’t seen yesterday’s blog, we suggest you give it a good once over. We reveal what we feel are the six best social networking platforms that you can use to promote your business for free. Walinskas reiterates that sites like Facebook, Twitter and Google+ are among the best to use. In fact, he writes that if you don’t have pages on these sites, “shame on you!”

4. Offer Commentary. We often read that sharing your expertise is an excellent way to gain favour within your industry. And that’s why offering free information on the internet is often a tip that makes lists such as these. Not surprisingly, Walinskas recommends starting a blog to offer tips, advice and other interesting news pieces that will help to drive more traffic to your website. And remember to post links to your blogs on your social media pages!

5. Your Email Signature. “This is the easiest free of cost technique I know of to get people to a blog, and the one that is surprisingly most often overlooked,” writes Walinskas, “Every email you send ought to have a standard footer that describes you. It usually has a name, title or something captivating about you, and some way to connect with you. It should also have your website linked or whatever other page you may want to lead people to.”

And don’t forget to call us by dialing 1-877-748-9884 to select the promotional products that will work best in boosting your business!

tags: , , , ,

Comments Off on 5 More Free Online Marketing Ideas