30 Aug

Filling You In On How To Promote For Free

Posted in Synergy Suggestions on 30.08.13 by John Meloche

ewtpyboFor the past three days, we have been examining a Chiara Fucarino article from ExcelLiving.com. Importantly, it fills business owners in on how to promote their businesses without going broke. Being creative seems to be the underlying theme to her tips. It doesn’t necessarily cost you a lot of money to advertise your brand, it just requires some creativity and effort.

Blog. Naturally, Synergy Marketing is big on this one. Our blog helps us to communicate with our customers on a daily basis. And as Fucarino insists, “The blogging community is huge.” Blogs full of helpful tips – such as this one – are very useful. But you should also incorporate interesting, well-written content on a variety of topics. We often like to speak on current events, sports and other happenings in our city in our blog.

“I quite enjoy your blog,” commented one of our clients earlier this week, “I like that you guys are always sharing advice that business owners can use to their advantage. You also write in a very easy-to-read way so it takes me no time to read your blogs every day. I’m no writer myself, but I can see why blogs are so useful. It makes people want to check out your website more often.”

Put your website on the radar. There are other ways to promote that website of yours. Online directories can be pretty valuable, says Fucarino. Registering your business with as many as you can find is always a good idea. She even suggests finding an industry association that will allow you to list your URL on their website. Exchanging links with other companies will help in a big way too.

Beef up your social media profiles. You likely saw this tip coming. It should come as no surprise that you need to have a Facebook page and a Twitter account. Millions of people all over the world use these social networking sites every single day. Why shouldn’t you? Keeping your profiles updated with relevant information will keep your target market interested. Be sure to be interesting in what you post, don’t just advertise.

“I tend to post a lot of pictures on my page,” reported our client, “I find that people leave the most comments when I do that. I find that when you’re not just advertising but you’re actually drumming up interesting conversation, you get more attention on social media. So I make sure to have a combo of cool news pieces, funny jokes, pictures and specials that you have to come into my store to get. And it works!”

Host contests and giveaways. “Who doesn’t love free stuff?” asks Fucarino. That’s exactly what we were thinking. Your promotional gifts can actually make great prizes for your contests and giveaways. At the very least, you can include them along with whatever product or service you plan on offering in your contest. Be sure to use social media to promote it. You’re bound to attract new customers!

Enjoy your weekend everybody! And be sure to contact one of our amazing sales reps at 1-877-748-9884 when you’re ready to decide upon the promotional gifts that are right for your business. There are many to choose from. And our staff is made up of experts at selecting the appropriate gifts for every business type out there. After all, it’s their job to boost your brand!

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28 Aug

Finding Out A Few Free Promotional Strategies

Posted in Synergy Suggestions on 28.08.13 by John Meloche

images2On ExcelLiving.com, Chiara Fucarino poses the question “Did you know that 80 percent of businesses fail within the first 3-5 years?” That’s pretty harrowing information for young business owners looking to start up companies they’ve likely been dreaming about for years. Clearly, sufficient marketing efforts are necessary to not only keep a business going, but keep it successful.

The key, of course, is to grow. One of the reasons the promotional products at Synergy Marketing work for Canadian business owners so well is because of the connections that are made because of them. Promo gifts create a personal connection between giver and recipient. Customers who leave stores with free gifts often feel valued as a result of the gestures.

“It’s a pretty creative way to market yourself,” insisted one of our clients this week, “It tells the customers you appreciate them. But it also gives them a reminder that your store is the one to keep visiting all the time. The gifts live with the customers so it’s not like some business card they throw in the garbage. They help me to whip up conversations too, so I get to know my customers better.”

And while there are few advertising strategies that make personal connections the way promo gifts do, there are, of course, numerous ways to advertise. Fucarino understands that many entrepreneurs don’t have big budgets with which they can promote their brands. As a result, she provides a list of ways that business owners can market their companies for free.

Win awards. Easier said than done, right? Maybe so. But if you’re an expert in your field, perhaps there are ways to get your company noticed because of it. Such recognition, insists Fucarino, is bound to get your business some free exposure. Winning awards gives you bragging rights, she notes. And the publicity you get from the award you win may help grow your business in ways you never imagined.

Attend town hall meetings. It’s important to get your business recognized by its community. By offering insightful comments and solutions to problems in your area, you will earn the respect of those who live nearby, says Fucarino. Of course, these meetings also present opportunities for you to collect contact information of the people in your neighbourhood. Be sure to invite them to your place of business.

Give back to the community. It’s one thing to get to know the members of your community. It’s another thing to actually help it out. Host events and volunteer at others that are being thrown in your area. Encourage charitable organizations to promote the fact that your business is involved. Of course, there’s something in it for you. But there’s nothing wrong with giving back to those who need it most.

In tomorrow’s blog, we’ll continue to examine Fucarino’s list of tips. We find that the more we research such tips, the more knowledge we gain about our own methods of advertising. Of course, we hope that they’ve inspired you too. As always, if you’d like to speak to one of our representatives about ways that Synergy Marketing can help promote your business, simply call 1-877-748-9884.

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