10 Jun

5 Ways To Add Personal Touches To Your Customer Interactions

Posted in customer satisfaction, Customer Service on 10.06.16 by John Meloche

Two Businessman touching hand for coordination workIn yesterday’s blog, we highlighted the benefits of surprising your customers. Going out of your way to show them that you care can greatly improve your brand’s reputation and secure customer loyalty for the long haul. As we pointed out, adding personal touches to your customer interactions is a great way to “wow” and surprise your company’s supporters. But what are the best ways to do that?

Here are five suggestions:

1. Offer “thank you” notes. An expression of appreciation can go a long way. Customers like to know that the businesses they support care about them. “With the endless amount of options out there, is it really so much to ask that a business say ‘Thanks!’ to a new customer?” asks Gregory Ciotti on Shopify.ca, “You might think that thank you notes have lost their impact, being that they are such a tried and true tactic, but you would be dead wrong.”

2. Remember special occasions. In the “getting to know your customers” game, it’s a good idea to keep in mind particular things about them. Are they parents? If so, it’s a great idea to wish them Happy Mother’s and Father’s Days when the times come. Are they married? If so, you may want to send Happy Anniversary greetings their ways. “Call them on their birthday,” reminds Rupesh Patel on LinkedIn.com, “Remembering your customers during these special occasions will convey to your customers that you are sincere about building a connection with them.”

3. Be proactive. The better you get to know your customers, the easier it will be for you to guess what they’ll need in the future. Of course, becoming a better people person won’t turn you into a mind reader. But being able to gauge what products and services you offer that would most impress your client base is a great way to keep your customers engaged. Anticipating the needs of your company’s supporters will certainly go a long way in keeping them happy.

4. Offer a life-changing opportunity. This sounds like a bit much, at first, doesn’t it? But, as Patel explains, it can all be achieved through a very simple, yet memorable gesture. “It sounds unconventional, but giving your customers a lottery ticket is a great way to surprise them,” he suggests, “Who knows? You might be giving out a lottery ticket that will eventually change someone’s life.”

5. Offer help without being asked for it. Ciotti offers an excellent example of this. “When a woman in the store lost the diamond from her wedding ring, she became distraught and began crawling around on the ground looking for the ring,” he details, “A Nordstrom employee saw her crawling under the clothing racks. Once he found out what was wrong, he immediately got on his hands and knees and joined the search!”

Ciotti goes on to point out how such a gesture was an act of going over and above the call of duty. “When the duo came up empty-handed in the search for the ring, the employee asked for assistance from two building service workers,” he continues, “Together, they sifted through vacuum bags until they found the diamond mixed in with dust and dirt. Now that’s going above and beyond the call of duty, and it’s the sole reason why Nordstrom has a (great) reputation.”

At Synergy Marketing, we’d like to offer you our help in improving your personal interactions with your customers by helping you select the ideal promo gift to give them for free. To get more information or to place your order, give us a call at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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09 Jun

3 Cool Ways To Surprise Your Customers

Posted in customer satisfaction, Customer Service on 09.06.16 by John Meloche

abstract 3d illustration of flash with text 'surprise' isolated over white backgroundIn our last blog, we revisited the concept of giving out freebies and the incredible impacts they can have on your customers. If you’re looking to significantly stand out from your competition, giving out freebies can certainly do the trick. As you know, Synergy Marketing has been in the business of providing Canadian business owners with fantastic promo gifts for many years. Using them as free giveaways, our clients have greatly improved their rates of customer satisfaction.

This is because getting things for free generally comes as a surprise to customers. Freebies offer that “wow” factor that helps to separate one brand from the next. There are, of course, numerous ways to surprise your customers. And many of them come with offering up perks and benefits that won’t cost your customers anything extra. Implementing these practices can definitely help you to grow your client base and keep it loyal.

Here are three cool ways to surprise your customers:

1. Waive the extra charges. There are few things that customers like hearing more than “I’ll go ahead and waive those charges for you”. You can place the concept of charge-waiving in the same category as giving away freebies, as it serves as a way to save your customers money. Who doesn’t love that? “Waiving the extra costs is a great way to delight your customers as well as build loyalty,” says Rupesh Patel on LinkedIn.com.

2. Check in with them. Don’t assume that the customer interaction is over once he/she leaves your store. There is still an opportunity to continue the connection. Did you receive an email address or phone number upon having the customer make his/her transaction? Ensuring that you do so will help for you to keep in touch with your customers in the future. This fosters strong growing relationships.

“Imagine the impression a business would leave if after buying your first set of golf clubs, you got an automated email from ‘Jim’ asking you how they were treating you, and if you’ve been able to hit the driving range yet?” poses Gregory Ciotti on Shopify.ca, “Pretty powerful stuff, and all hinging on the very frugal cost of a personal follow-up email. This is also useful for birthdays, holidays, or even better, some other personal event that you learned about from a customer.”

3. Take time to make personal connections. There’s a big difference between simply saying “hello” to people who walk into your establishment and taking the time to introduce yourself. When you meet new customers, be sure to offer your name and ask for theirs. That way, you’ll hopefully be able to greet them personally the next time you see them. Customers remember the efforts made by business owners to get to know them.

Patel champions the concept of spending time with your customers to get to know them personally. “When guests walk into your lobby, they expect that you won’t spend a whole lot of time with them,” he writes, “Take them by surprise by really getting to know them, listen and then recommend local hot spots or your favourite restaurant. Just get to know your patrons.”

Be sure to check back for tomorrow’s blog as we go into greater detail about how you can make those personal connections with your customers. And don’t forget that giving them freebies is always a great way to do just that! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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08 Jun

Nothing Beats Freebies In The World Of Customer Satisfaction

Posted in customer satisfaction, Customer Service on 08.06.16 by John Meloche

Free smiley iconWe really have to say that we’ve nailed it with the title of today’s blog! We’re not sure we’ve ever come up with a blog title that is more accurate in depicting what Synergy Marketing stands for. More importantly, today’s blog title is a testament of truth for any business owner in any industry. If you’re looking to truly “wow” your customers, you simply can’t go wrong with offering them something for free.

At Synergy Marketing, we have many years of experience proving this. Our clients regularly communicate to us how much our fantastic promotional products please their customers. Especially when those gifts are specifically chosen to meet the needs of particular customer bases, they come off as amazingly thoughtful and generous expressions of appreciation. Customers expect to pay for goods and services. This is likely why it’s so rewarding for them to get things for free from businesses.

On LinkedIn.com, Rupesh Patel explains the feelings that customers get when they are met with such surprises. “Everyone likes freebies!” he exclaims, “No matter how small your gift may be, your customers will surely appreciate the gesture. A bottle of water or cold drink upon arrival. A local Italian restaurant often asks me if I would like a complimentary beverage while I wait for my take out. – This is a great memorable surprise.”

Being memorable, it needs to be mentioned, is a huge part of growing the success of your business. By offering a freebie, you significantly stand out from your competitors who are not offering their customers anything for free. One of our clients recently explained to us that a recent trip to a restaurant was memorable, not just because of the great food he ate, but because of the coupon he received for a free appetizer the next time he visits for a meal.

Guess who’s going back to that restaurant in the near future? On Shopify.ca, Gregory Ciotti explains that restaurants don’t even have to offer appetizers to bring customers back. The customary, complimentary after-dinner mints can often do the trick. “If you’ve ever read that fascinating study about the power of mints—where waiters received a 21% better tip when they left two free mints—you know that reciprocity is a powerful psychological trigger, and that it doesn’t take much for a gift to leave an impact,” he informs.

He goes on to mention that when freebies are given to customers, they leave lasting impressions. This is especially true if the freebie is of special significance to its recipient. Keep in mind the personal interests of the people who support your brand. Ask probing questions and learn more about their likes and dislikes. When you offer freebies that speak to these preferences, you’ll stand a much greater chance of securing long-time loyalty.

“The amazing team at UserTesting.com asked for my home address out of the blue one day,” reports Ciotti, “After telling them, about a week later I got a package in the mail filled with delicious beef jerky! Why beef jerky? UserTesting.com sells, well, user testing software, so that’s a little odd isn’t it? Here’s where things get crazy: I had briefly mentioned on Twitter that quality beef jerky was putting a dent in my wallet.”

Ciotti admits to being astounded that the company’s marketing strategist would remember something like his love for beef jerky. At Synergy Marketing, we highly encourage you to think of the things that your customers would like to receive from you for free. The better the surprise, the stronger the impact! Of course, we offer a wide range of amazing high-quality promo gifts that can serve as your surprising freebies.

To place your order for the promo gift of your choice, give us a call at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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06 Apr

4 Steps To Making Freebies Work For You

Posted in Small Business Advertising, Synergy Suggestions on 06.04.16 by John Meloche

Free Computer Key In Green Showing Freebie and PromosAll week long, the Synergy Marketing Blog has been focused on the importance of giving things away for free. And why wouldn’t it be? At Synergy Marketing, we’re experts in the “giving things away for free” business. As you know, our promo gifts have long come in handy as marketing tools that help Canadian business owners grow the reach of their companies. But what steps are necessary in order to make freebies work for you?

Here are four:

1. Use freebies to reward loyalty. As most business owners know, marketing strategies should be centered on encouraging repeat business – not just one-time sales. Your objective should be to make people fans of your company. That way, they won’t just support your current marketing efforts, but will be enticed to continue visiting your place of business for years to come. On Top7Business.com, Kate Marsden champions this concept.

Firstly, she suggests that your marketing campaigns be launched with the help of freebies. “Use a free offer to launch a new product or service and get some positive PR going,” she recommends. Marsden also notes that, to keep customers coming back, you should use freebies to thank people for their support. “Use the free offer as an extra reward for loyal customers, especially at the points when you know customers are more likely to leave you,” she advises.

2. Make your offer a “freemium”. What’s a freemium, you ask? As Lee Polevoi explains on Intuit.com, this is when a company offers a basic service for free, but charges a fee for its premium features. He notes that customers that take advantage of such free offers are most often compelled to support the business either right away or in the future. This concept falls in line with the idea of letting people sample your goods to encourage them to buy.

“Freemium offers often involve giving away limited-use software, such as a social game (which costs nothing to download and play), and then charging a premium to unlock advanced features or to purchase related products or services,” Polevoi uses as an example, “Think about the ice-cream shop that invites you to sample its latest flavor on a tiny plastic spoon. Tasting that free sample is your first step toward placing an order, which may end up being two scoops instead of one.”

3. Turn your freebie into a trade-off. It’s true that the idea of giving away something for free shouldn’t necessarily come with any strings attached. But that doesn’t mean that your customers won’t be willing to offer you something in return for your generosity. Marsden recommends that you offer your free products and services to your happiest of customers in return for testimonials about your brand.

4. Use your freebies as contest prizes. Who doesn’t love an opportunity to win something? Contests are often great ways to elicit fun and excitement about your brand. Why not use use particular items as prizes for contests? By requesting people to sign up for your contest, you highly encourage increased visits from passers-by who may otherwise not have entered the doors of your store.

As you know, Synergy Marketing is only too happy to help you along with your freebie-giving ways. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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05 Apr

2 Of The Easiest Freebies To Give Away To Your Customers

Posted in Small Business Advertising, Synergy Suggestions on 05.04.16 by John Meloche

Free wifi area sign on a latte coffee in a barIn our last blog, we revisited the concept of freebie marketing and explained that there are many advantages of using it to promote your business. As you know, Synergy Marketing provides the best promo products in the industry that can help you to use freebie marketing to your advantage. But there are many different ways to grow your business using the principle of giving things away for free.

Here are two of the easiest freebies to give away to your customers:

1. Wi-Fi. It is nearly impossible to find someone today who isn’t looking for some free Wi-Fi access. People regularly leave their homes, not only with their smartphones, but with their tablets and laptop computers as well. Coffee shops that offer free Wi-Fi are all the rage these days. They offer comfortable places for people to work and surf the internet for free. Naturally, they’re able to better sell their products to such individuals as a result.

“One of my favourite things about Starbucks, besides the coffee, is the free Wi-Fi that I enjoy while sipping my favourite cuppa,” admits Pratik Dholakiya on Entrepreneur.com, “More and more retailers jump onto the free Wi-Fi bandwagon with every passing day. Why wouldn’t they? By downloading a simple hotspot management software you can allow users inside your establishment to access your existing Wi-Fi for free, without trespassing on your secure data.”

He goes on to provide the results of a recent study that shows that stores offering free Wi-Fi have customers who spend a lot more time in their places of business. “Among stores that offer free Wi-Fi, 61 percent had customers spending longer periods of time in the store,” Dholakiya reveals, “Over half (50.1 percent) saw customers spend more money per visit compared to their pre-free Wi-Fi days.”

2. Store pickups. Online shopping continues to grow in popularity. It’s pretty hard to beat the convenience of having items delivered directly to your doorsteps. There are, however, those customers who would prefer to save themselves money on shipping costs by being able to pick up their orders from physical store locations. If you’re willing to offer free store pickups, it could greatly help you to boost sales via your online store.

“A huge reason for customers to prefer shopping at physical stores vis-à-vis online shopping is the added cost of shipping items to their doorstep,” says Dholakiya, “The compromise is for shoppers to order online but get their purchase at the store, without a delivery charge…While it’s understandable that users love free store pickups thanks to the savings on shipping costs, this is a gold mine for retailers.”

You may notice that these two particular freebies really don’t cost business owners any upfront fees. They are among the easiest things to give away for free, and this makes them two of the best. At Synergy Marketing, we excitedly advocate the use of promotional gifts as they have been proven to help business owners grow their companies. For decades, business owners have been telling their customers that they value their support by giving out branded promo products.

And we provide the best promo products in the business! Choose from pens, water bottles, key chains, knives, wine stoppers, USB chargers, rulers, markers, tools, flashlights and so much more! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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04 Apr

Are You Taking Advantage Of Freebie Marketing?

Posted in Small Business Advertising, Synergy Suggestions on 04.04.16 by John Meloche

Freebie button, isolated over white, 3d renderAnd now something from the land of the obvious…people love getting things for free! And, although we’re quite aware that this is something you know already, it’s important to state that not enough business owners are putting this “no-brainer” piece of knowledge to good use. Don’t be afraid that you’ll be losing money if you give things away to your customers. Freebies have long proven to be great ways to grow a company!

As Pratik Dholakiya points out on Entrepreneur.com, “not all value-adds are a drain on your pocket.” And this is the way that freebies should be looked upon by business owners of all types. Giving away products or services for free is a great way to add value to your customer relationships. Not only does the gesture automatically inspire favourable attitudes towards your brand, but it also helps for people to become better associated with what you have to offer.

How does offering up a free sample of something you sell help your business? Clearly, it encourages your customer to use it at no cost to him or her. And worthwhile products are bound to be enjoyed and therefore, purchased in future. At Synergy Marketing, we highly advocate the giving away of free promotional gifts to boost the good names of the companies that give them out. They’ve long proven to enhance customer relationships and garner referrals.

Are you looking to grow your customer base? Okay, silly question we know. So here’s another question for you. Are you giving away freebies to your clients? If the answer is no, you may want to consider the various advantages to giving things away to the people who matter most to your business. On Intuit.com, Lee Polevoi explains that using freebies as a marketing strategy is a great way to boost your sales.

“Freebie marketing — whereby a business gives away goods or services to promote its brand and boost sales of related products or features — has proved wildly successful in attracting new customers and encouraging customer loyalty,” he writes, “Why? Customers and prospects don’t always understand the value of your offering until they’ve tried it.” Once they’ve tried it, it helps to establish trust with your brand.

How do freebies help to establish trust with your brand? This is best answered by Kate Marsden on Top7Business.com. “Freebies allow customers to build a level of trust with you; encourage people to sample products and services they may not otherwise buy; make customers feel that they are getting something extra; and let you to engage with customers in unusual ways to create hype, launch products and get customer quotes,” she emphatically lists.

As mentioned, Synergy Marketing advocates the concept of freebie marketing. We offer the best promotional products in the business to help Canadian business owners take advantage of its many benefits. For decades, promo gifts have been helping business owners grow their companies in the most cost-effective of ways. You can choose from pens, water bottles, wine stoppers, USB chargers, markers, tools, sunglasses, flashlights, key chains and so much more!

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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12 Jan

4 Benefits Of Giving Things Away For Free

Posted in Promotional Products, Synergy Suggestions on 12.01.16 by John Meloche

Depositphotos_64866293_s-2015At Synergy Marketing, we regularly champion the concept of giving customers something for free. It comes natural to us since we offer Canadian business owners the best promotional products in the business! For many years, our products have proven that when customers receive free gifts, they are a lot more likely to continue to support the businesses they got the gifts from.

We’re not alone in our thinking. Business experts have shared similar sentiments all over the internet. Apparently, the consensus is in. Giving away freebies is a business-boosting must! If you haven’t yet jumped on board with this concept, you may want to consider some of the biggest benefits of giving things away for free.

Here are four good ones:

1. It encourages customers to spend money with you. Let’s just state the obvious. Everyone likes getting things for free. When customers get freebies from stores, they automatically enjoy the experience and are encouraged to want to spend money in those stores. On Time.com, Martha C. White refers to this as the “reciprocity principle”.

“In a much-cited 2005 study, Randy Garner, a professor of behavioural science at Sam Houston State University, wrote that feeling obligated to reciprocate a favour ‘can occur despite the fact that we may never have requested the favour in the first place,’” she informs us.

2. They help to develop a good rapport with your customer base. Are you looking to impress the people who walk through the doors of your store? Of course you are. There are few ways better than offering up a freebie to elicit warm receptions. As Shireen Qudosi so boldly states it on BenchmarkEmail.com, “People like free. Whatever it may be, people will flock to free even if they don’t need it. It’s human nature, and a huge part of marketing genius is being able to tap into what’s already natural to your audience.”

3. It offers a sample of what you have to sell. Sure, you can advertise your products in the traditional ways – commercials, print ads and the like. But, they will only guarantee you heavy costs for creating them. Freebies allow you to advertise your products in the most effective ways possible. Giving your customers the opportunity to actually use what you sell will encourage them to want to spend money on them in the future.

“If an item comes with an inexpensive price tag, we assume it’s cheap quality and isn’t worth good money,” says White, “But according to a new study forthcoming in the Journal of Consumer Research, if an item is thrown in as a bonus freebie when buying an expensive or luxury good, consumers deem the freebie as a higher quality product and are willing to pay more for the item on its own.”

4. They inspire customers to talk about you. People have collections of all kinds. Who says that your freebies can’t be part of some of those highly-valued collections? What you give away can truly be seen as something special by your recipients.

“Some customers collect freebies as though they are trophies,” states Max Palmer on Due.com, “They proudly tell friends, relatives, and online connections about their collected items. For that reason, even a small sample of your product can make a difference. Instead of giving away an entire product, create a small version of it that you can hand out without feeling as though you’re losing a great deal of money.”

To get your hands on the perfect promotional gift to give away for free at your business, call Synergy Marketing at 1-877-748-9884!

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16 Apr

3 Effective Ways To Improve The Customer Experience

Posted in Synergy Suggestions on 16.04.15 by John Meloche

Businesswoman on phone signing document at officeOver the past couple of days, the Synergy Marketing Blog has been focusing on improving your company’s team. Generally, your business can only be successful as your employees allow it to be. The more dedicated they are to your vision, the better they will perform. We mentioned, however, that a big part of your job is to get your team on board with improving the lives of your customers. After all, who matters more to your company?

Providing excellent customer experiences is the true definition of a successful company. It’s important to put customers first so that they will continue to offer their long term support. Without it, your company will find it a lot tougher to thrive. Surprisingly, “some companies simply can’t be bothered to put their customers at the center of their business by prioritizing their experience,” writes Rob Carpenter on Evergage.com.

Here are three effective ways to improve the customer experience:

1. Be accessible over the phone. It doesn’t matter how tech-savvy and internet-crazy our world has become, people still prefer speaking to live representatives over any other type of customer service. It’s important to offer your customers the type of service that makes them feel comfortable. You don’t just need friendly and knowledgeable staff members. You need an easy way for them to be reached. Carpenter suggests that you offer phone consults to your clients.

He also suggests that you find ways to better know your customers. Keep in mind that the success of your company largely depends on the relationships it builds with its clients. “The lesson here is that deepening your relationship with your power users sometimes means going offline,” Carpenter writes, “It means taking the time to understand how your product fits into your user’s life, and recognizing them and appreciating their business in a way that is uniquely meaningful to them.”

2. Personalize your product packaging. Showing your customers that you care often means adding a bit of a personal touch. While reaching out via phone to make sure that they are satisfied with your service will help out quite a bit, you may also want to find ways to personalize the way your products are packaged. Taking the time to add personal handwritten messages to go along with the deliveries of your products is one example.

“While it takes an extra minute or two, it sends the message to the customer that they are seen and heard — that their decision to give you their business is appreciated,” insists Carpenter, “This is especially important during the trial phase. Taking the time to connect with the customer on a personal level creates a bond between the user and the brand that they will remember when the trial is over.”

3. Give away freebies. Synergy Marketing has long championed the concept of giving away freebies to customers. And why wouldn’t we? We offer the best promotional products in the business! Our many years of experience have proven that giving customers useful items for free works wonders in building loyalty, garnering referrals, growing client bases and increasing sales. Carpenter certainly agrees with this practice.

“One of the easiest ways to make customers happy is to give them something for nothing,” he writes, “But there is a difference between giving away useless trinkets, and providing customers with added bonuses that bring value to their life or to their business.” We couldn’t agree more. This is why we are dedicated to offering high-quality promo gifts that add value to the lives of their recipients.

To order promo gifts for your company, call Synergy Marketing at 1-877-748-9884 today!

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12 Mar

6 Unique Ways To Thank Your Customers

Posted in Synergy Suggestions on 12.03.15 by John Meloche

Thank youAt Synergy Marketing, we provide our clients with a wide selection of the best promo products in the business. And as we highlighted in yesterday’s blog, we have many new and exciting promo gifts that can help take your business to the next level. However, you may be wondering exactly how giving out free gifts with your company name and logo on them can help increase your brand’s success. There are, in fact, many ways.

One of the most important is that your free gift is a way of showing appreciation. Thanking your customers can go a long way in securing their loyalty. People enjoy feeling valued. And when you show your customers that you appreciate their business, it helps them to get a good feeling about your brand. It’s this good feeling that will inspire them to remain loyal to you. Here are six other ways you can thank your customers.

1. Write a handwritten note. In today’s tech-savvy, e-mail-obsessed world, nothing says “personal touch” like writing a handwritten note. It’s a great “old school” way to show your appreciation to your customers, says Gregory Ciotti of HelpScout.net. “It’s surprising how rarely this proven way of showing gratitude is actually used,” he writes, “Can you remember the last time you received a handwritten thank you card?”

2. Utilize social media. Arguably, Facebook and Twitter are two of the most popular ways that people communicate these days. While handwritten notes are recommended, there should be nothing stopping you from spreading the love on social media as well. “You can reward your socially savvy customers with special announcements, exclusive promotions or just be available to help and answer questions,” says Ciotti.

3. Blog about them. Are there certain clients that you would like to write about? Use your website’s blog to post links to their websites and comment about how much you enjoy doing business with them. Our telecom provider, MeloTel has a “Client Spotlight” series of blogs that does this. And Synergy Marketing has been featured! “Feature customers on your website,” Ciotti insists, “This makes customers feel valued and gives them a sense of pride in doing business with you.”

4. Offer up some useful information. People love getting things for free. This is another reason why promotional products are met with so much favour. But the freebies you give out don’t always have to come by way of material items. Offering some advice, instruction or insight to your customers is a great way to show them than their business matters to you. Educating your customers will also encourage them to trust you, strengthening your business relationship.

5. Be giving of your time. Quality time is yet another “free” giveaway that serves as an excellent “thank you”. In the minds of many, your time is just as valuable as a gift. And as Ciotti points out, “there’s no need to break the bank with a lavish gift to thank a customer.” “Schedule a lunch at your customer’s office, order in for anyone that will join you, then sit and listen,” he continues, “Go out of your way to meet people on the front lines and hear about what they do every day.”

6. Reward loyalty. Are there certain customers that deserve thanking more than others? In many cases, there are customers who remain loyal to a brand and become “regulars”. These are people you should definitely let know you appreciate. “Invite your most loyal customers into a VIP rewards program,” suggests Ciotti, “Your rewards program doesn’t have to be complex; it can be as simple as offering customers an annual discount on their anniversary.”

And, of course, you can’t forget about handing out those great promo gifts with your company logo attached to them. To order yours, call Synergy Marketing at 1-877-748-9884 today!

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24 Feb

6 Ways To Reward Your Customers For Their Support

Posted in Synergy Suggestions on 24.02.15 by John Meloche

Depositphotos_53915107_xsIn yesterday’s blog, we discussed the importance of rewarding your employees for their contributions to your business. The members of your staff are, quite obviously, integral to the success of your business. Without their hard work, your company would not be able to function. Therefore, it’s always important to acknowledge the jobs well done of the individuals that make up your team.

Your customers, of course, are also individuals that deserve your gratitude. Without them, your company would not be able to thrive. It’s important to show your customers that you value their business. And while you many not necessarily wish to hand out awards in much the same way The Oscars are handed out, there are various ways to reward those who are loyal to your brand. Here are six ways to reward your customers for their support.

1. Offer discounts. The people who love shopping at your store still have options. They may find items in other stores that they prefer over yours. However, when you offer discounts on selected items, you will be encouraging them to stay loyal to your brand. On the UK-based Marketing Donut website, this is advised. “Limited time offers can encourage prompt purchases, but you must make sure you publicise the scheme,” reads the site.

2. Create exclusive clubs. It’s important to make your loyal customers feel special. Perhaps, you can start an emailing list – if you haven’t already – that offers special deals to those who subscribe. You may even want to begin a loyalty program that gives members points for every purchase they make. On CustomerExperienceInsight.com, Michele McGovern writes that certain companies also organize community events for loyal customers to take part in.

3. Show gratitude for referrals. Your happiest customers are the ones who are most likely to refer your company to their friends and family members. The Marketing Donut suggests that you show your gratitude towards those who promote your brand through word-of-mouth. “Give customers a reason to recommend you to friends by offering them discounts and free gifts in return for every new customer they introduce to your business,” says the site.

4. Go over and above. Are you in the repair business? Do you own a company that offers maintenance on the products it sells? If so, you always want to make a great impression on the customers you serve. And we don’t just mean by completing the job at hand. Making the repair is what the customer asked for. Returning the item looking completely brand new is going over and above the call of duty. McGovern suggests that this is a gesture customers will appreciate.

5. Offer freebies. This is a big one, here at Synergy Marketing. Naturally, we’re big on providing customers with free gifts. Marketing Donut advises that you should invite customers to special events where they may try out your products and services for free. “Asking trusted customers to give you feedback on a new offer before you launch it will give them a sense of ownership over the product which is likely to result in sales later on and good word-of-mouth recommendation,” suggests the site.

6. Offer bonuses. People love getting things for free. This is a point that we believe has been made pretty clear. So when a customer spends a lot of money at your store, it is worthwhile to give him or her a little extra. It will go a long way. “Offer additional products and services at cost,” says The Marketing Donut, “This works particularly well if the products or services are associated – for example, safety equipment to go with machinery.”

Synergy Marketing’s promotional products are, in our opinion, the best giveaways that money can buy. Contact us at 1-877-748-9884 to order the promo gifts of your choice today!

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