06 May

3 Ways To Become A Star In The Eyes Of Your Customers

Posted in Small Business Advertising, Synergy Suggestions on 06.05.16 by John Meloche

3d illustration of golden stars rating symbol, over white backgroundIn yesterday’s blog, we listed a number of ways that you can gain new fans for your business. As we’ve pointing out on the Synergy Marketing Blog all week long, being a business owner is not too different than being a pro sports team coach. One, it’s your job to ensure that your team members are working well together and performing at their best. Two, it’s your duty to ensure that your organization is one that is able to continually gain favour with the general public.

So what can you do to become a star in the eyes of your customers? Here are three ways:

1. Team up with other businesses. If you’re looking to expand your fan base, why not attempt to attract the fans of other companies by joining up with them? Working out a “scratch my back and I’ll scratch yours” agreement with business owners who don’t represent your competition is a fantastic way to get introduced to consumers you otherwise would never meet. On Entrepreneur.com, Brad Sugars further describes such an agreement.

“Another way to leverage available resources is through what’s known as a ‘host-beneficiary’ arrangement,” he explains, “In this arrangement, another business with the same target customer will use their database to promote your business. They might attach a gift voucher or other discount offer for your products at the end of one of a newsletter or mailing. Examples of this include: a high-end hair salon and a high-end car dealership or an attorney and an accountant.”

2. Offer free trials. There are few things that entice customers to try products more than being able to do so for free. At Synergy Marketing, we highly tout the concept of free giveaways considering that our promotional products have notoriously worked so well in gaining business owners greater support. Use the same concept by offering up free trials of your products to get new customers to realize just how great they are.

On Bplans.com, Briana Morgaine explains that, if you are confident in the products you sell (and you certainly should be, or shouldn’t be selling them!), it will be worth your while to allow people to try them out at no cost. “Instil in this potential customer the value of your product (by offering a free trial), and make it clear that your product or service is truly exemplary,” she writes, “Do this, offer great service, and you’ll likely be able to convert them into a loyal customer.”

3. Offer free services in exchange for customer testimonials. If you offer services as opposed to products, the “free giveaway” concept can still work wonders. In this case, offer up new customers the opportunities to try your services out for free. In return, request that they share their positive experiences with working with your company. This provides a double benefit. Firstly, provided that you satisfy the new customer, you’ll likely secure him/her as a new loyal supporter.

Secondly, his/her testimonial will encourage other consumers to become fans of your brand as well! “If you are a service-based business, offering your service for free, in exchange for the client serving as a ‘case study’ or providing a detailed account of the benefits of your service can be a great way to get new clients,” assures Morgaine.

If you’d like to add high-quality promo gifts bearing your company’s name and logo to your free giveaway marketing strategy, you know who to contact! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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05 May

3 Ways To Gain New Fans For Your Business

Posted in Small Business Advertising, Synergy Suggestions on 05.05.16 by John Meloche

smart business team winning a competitionOver the past week, it is highly likely that there are many Canadians who have become basketball fans. A special type of frenzy has been sweeping the nation as Canada’s only NBA team, the Toronto Raptors have made it into the second round of the NBA Playoffs for only the second time in the team’s history. Add that to the fact that not one single Canadian team made it into the NHL’s Stanley Cup Playoffs this year, and you have a country obsessed with basketball!

Okay, perhaps “obsessed” is a strong word. But it’s certainly safe to say that the Toronto Raptors have gained themselves many new fans over the past week. With that said, it reminds us that no matter how old your enterprise is (the Raps have been around for 21 NBA seasons now), you always have opportunities to grow. That is certainly true for your business. There are many ways to gain it some new fans!

Are you looking to gain new fans for your business? Here are three ways to do it:

1. Reach out to younger audiences online. It’s no secret that the internet is where the young people are. If you’re looking to gain new fans for your company, it’s a smart idea to become more active on social media. Learn to use hashtags in your tweets and Facebook posts, and be sure to like and comment on the posts of others. Being interactive with the online community will bring a lot more attention to your own profiles, and therefore more traffic to your website.

On Entrepreneur.com, Brad Sugars writes that “even older people are increasingly turning to the Web — making it a definite jumping off point for any advertising strategy. To tap into this medium, your first step is to establish a Web presence if you don’t have one already. Then, depending on your target customer — consumers at large or other businesses — pick your Web channel. LinkedIn, for instance, is a mainstay among businesses, CEOs and other owners and entrepreneurs, while Facebook remains wildly popular among consumers.”

2. Become an expert networker. While using social media to network with people all over the world will likely be a popular source of gaining greater attention well into the future, it will never be able to replace the good old face-to-face meeting. With summer coming up, you are bound to have many new opportunities to attend events and introduce the face of your company to new people. Be sure to network and make yourself memorable each time you do.

Sugars advises that you take such opportunities to secure referrals for your business. “Landing referrals from networking or past business associations isn’t just a cheap way to pick up new business,” he writes, “It’s also a way to pick up customers with the highest retention rates. What’s more, referral customers tend to purchase more over time and in turn become a source of additional referrals.”

3. Speak at special events and industry gatherings. Fans look up to their heroes and idols. The best players in the game are often the ones who have their posters adorn the walls of their staunch supporters. This isn’t to say that people will begin wanting posters with your likeness if you give them additional reasons to like you. However, when you show how much of an expert you are by speaking at industry events, you’ll gain a great deal of respect.

“You have plenty of expertise in your field—why not get involved in the community?” asks Briana Morgaine on Bplans.com, “By sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to grow your connections, as well as your reputation as a thought leader in your industry.”

Be sure to check back for tomorrow’s blog as we continue to list ways that you can become a star in the eyes of your customers!

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