26 Aug

How Can Content Marketing Impact Your Business?

Posted in Uncategorized on 26.08.16 by John Meloche

We’ve discussed lead generation and its most prominent forms: content and email marketing. We’ve already gone into detail on the merits of email marketing. But we’ve yet to discuss content marketing. Content marketing is just as important as email marketing. Businesses are definitely starting to acknowledge this and as a result content marketing is skyrocketing in popularity.

According to the Content Marketing Institute, content marketing is used for lead generation by 83% of B2B marketers. While lead generation typically entails a lack of interpersonal relationships, content marketing operates differently. By providing valuable information to your audience, you further enable yourself to connect with your fans. This content thus acts as a means of building deeper relationships with fans. It helps generates legitimate leads by permitting the development of relationships with people. It’s that interpersonal twist that really differentiates content marketing from other digital marketing mediums. Nothing is better than loyalty, content helps you achieve that.

Not only does content permit you to develop relationships with fans online, but it also helps draw more attention to your website. We mentioned the role of SEO in content marketing campaigns. Essentially, by providing trendy content on your website, you create more indexed pages on your website and capitalize on external interest. This all leads to increasing your chances of being noticed via organic search. This is especially important today as search engines serve as a critical starting point for online transactions. According to Pinpoint Market Research and Anderson Jones PR, 93% of B2B buying processes begin with an online search. This just stresses the extreme influence search engines have on e-commerce transactions.

Content marketing revolves around providing useful information to your fans. It requires constant updates and attention to detail. But when done properly, content marketing campaigns can have a profound impact on your client base and online success. So start writing!

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25 Aug

Should Your Business Be Using Lead Generation?

Posted in Small Business Advertising, Synergy Suggestions on 25.08.16 by John Meloche

Now we intrude on a very heated debate in the business world. Should your business use lead generation? Throughout this blog we’ll be exploring both sides of the argument. We’ll be exploring the advantages and disadvantages of lead generation. The question now is, is lead generation a valuable service or disservice to your business?

Let’s explore its benefits first. Yesterday we mentioned how it’s a great compliment to your digital marketing efforts. Well that’s true, lead generation has been proven to increase the effectiveness of your digital marketing campaigns. It’s an ideal tool for expanding your e-commerce platforms. It further justifies the implementation of e-commerce platforms as it essentially enhances your online marketing presence. We mentioned the ways in which email and content marketing feed into your company’s digital marketing efforts. They both ease the online shopping process and thus further enhance your company’s digital marketplace.

With all this being said, there are always pros and cons to anything. The cons may be somewhat overwhelming for lead generation. These cons typically relate back to one extremely prevalent issue: finding serious leads. According to the B2B Technology Marketing Community, many B2B marketers have expressed their biggest challenge as “generating high quality leads.” Finding quality leads is extremely difficult. Many of your leads gathered from lead generation are not sales ready. The majority of leads you find, will likely be dead ends. That’s the main problem with lead generation. That inconsistency amongst leads is such a huge deterrent for businesses. Certainty is something you cannot get with lead generation, and that ambiguity creates doubt about whether it’s worth the cost.

Lead generation is an anomaly to say the least. It has the potential to be extremely effective, or it can be a bust. It’s a high risk, high reward marketing medium. So depending on how comfortable your business is with taking risks, it may or may not be ideal for you. If you have the resources, you’re confident in your leads, and you have patience, then lead generation could be good for you. It’s is a big mystery, but some businesses have cracked the code to lead generation success, can yours?

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24 Aug

How Does Lead Generation Affect Your Business?

Posted in Uncategorized on 24.08.16 by John Meloche

Lead generation is the effective transformation of people into legitimate leads for your business. We’ve discussed its stance in the business world, but how does this digitalization actually affect your business? While the use of lead generation is a highly contentious debate, it can work seamlessly with your other means of marketing.

The acutal developing and gathering of serious leads is an extremely difficult task. But the various forms of lead generation can work in harmony with your e-commerce platform in specific. Lead generation can appear through email marketing and content marketing. Both can have a profound impact on your e-commerce platform, however they do so in different ways. Email marketing can provide a direct path to your website and promotes e-commerce sales. Promotional emails can contain links that can send customers right to a product’s purchasing page. What does this do? It provides customers with additional ease in performing e-commerce transactions. Not only that but it quickens the sales process in general. Email marketing looks at the purchasing process and aims to increase conversions on your website.

If email marketing focuses on conversions, what does content marketing do? Content marketing promotes e-commerce but doesn’t necessarily focus on the sales process. Instead it focuses on generating website traffic. Content marketing feeds off of SEO, and thus creates interest for your website via organic searches. By adding indexed pages to your website and writing about trendy topics, you increase your chances of being noticed through search engines. The goal with content marketing is to really bring people to the site and rely on the sales process to take over from there. It really acts as a spark that incites the sales process.

Lead generation is a great compliment to your digital marketing efforts. While the task of generating serious leads may be difficult to achieve, it can still serve as a benefit to your digital marketing campaign. Tomorrow we’ll revisit the conundrum that is gathering serious leads and go into depth about whether or not lead generation is worth it for your business.

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23 Aug

What is Lead Generation?

Posted in Small Business Advertising, Social Media on 23.08.16 by John Meloche

A couple of blogs ago we mentioned lead generation. What is lead generation? Well it’s something all businesses are becoming familiar with. Leads are potential customers you believe will be interested in your business’ services/products. It’s the contact information of likely customers. Usually they’re people you believe would be a part of your target audience. So lead generation is merely the acquisition of the contact information of potential customers. It’s the process of converting strangers on the web into legitimate leads for your business.

There are many ways to get these contacts. Essentially it comes down to whether or not you want lead generation to be a part of your internal operations. Lead generation can be done internally, where you have employees searching the web for potential customers. Or you can do it externally as you can buy lists from other businesses. The lead generation industry is growing rapidly as businesses are trying desperately to connect to new customers digitally. This digital interdependence so to speak, is becoming a crucial theme in the 21st century.

Lead generation is becoming a crucial process in many business’ internal operations. Our world is becoming increasingly connected through digital marketing, whether that be through email marketing, content marketing, or social commerce. To conclude the digital divide is slowly disappearing and we’re observing a greater digital connection being formed in the business world.

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23 Aug

Key Reasons Why Promo Gifts Can Do The Trick

Posted in Promotional Products on 23.08.13 by John Meloche

pensIn yesterday’s blog, we worked to answer the question “do promotional products work?” which was asked by Rob Boirun on ComLuv.com. Of course, the staff, here at Synergy Marketing knows that the answer is “yes”. But you don’t just have to take our word for it. Boirun actually lists a number of key reasons why promotional products can work for your company. Let’s pick up where we left off yesterday.

To generate sales leads. Promo gifts are excellent bridges to getting referrals. As mentioned, they inspire customer loyalty. So your best bet is to offer your promo gifts to customers who are likely to tell others about you. And there’s no harm in asking. Saying something as simple as “tell a friend” or asking something as simple as “do you know anyone else I can help?” can go a long way.

Your gift, of course, provides that reminder. They help for customers to not only remember you, but trust that you’ll be there for them in the future. They also encourage clients to recommend you to others. At Synergy, our experience has shown that the more gifts that are handed out, the more sales that are generated.

To promote trade show traffic. Promo gifts are the perfect accompaniments at any trade show. They go a lot further than the everyday business card. Cards are generally stashed along with other business cards and simply get lost in the shuffle, so to speak. Promo gifts, on the other hand, stand out from the pack. The more useful they are, the better. Pens, for example, are perfect for trade shows.

People are always looking for pens to write things down. Be sure to have people leave your booth with a pen bearing your company name and logo. They are lightweight, easy to carry around and obviously quite useful. When you bring your gifts to trade shows, you pretty much guarantee yourself that people will be thinking about your business in the days and weeks that follow.

To introduce new products, services and facilities. Use your promo gifts as methods to promote a new sale or feature at your business. Essentially, they should serve as reminders about the new and exciting happenings going on in your company. If you’re throwing an open house event, contest or outdoor barbeque to end off the summer, your promo gifts will be perfect go-home prizes.

This way, your visitors will better remember the products and services that you introduced them to when they came to your event. If there is anything newsworthy about your business that will draw people in, your promo gifts should be used as the proverbial “icing on the cake”. It’s all about giving people good impressions. You want to be sure everyone who visits you leave with one.

To stimulate employee sales performance and productivity. In yesterday’s blog, we mentioned that promo gifts work great as prizes for your employees. But that doesn’t mean they always have to be given out as prizes. Sometimes, just simply giving your staff members physical “thank yous” is a great way to improve the atmosphere in your workplace. As mentioned, promo gifts go a long way – in many ways.

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