24 Mar

Promo Gifts Proven To Outperform Radio And TV Ads

Posted in Promotional Products on 24.03.15 by John Meloche

Tv and radio mediasIn yesterday’s blog, we unveiled a number of telling statistics about promotional products and their effectiveness worldwide. With Europe-based studies confirming that business owners are as successful using them out there as business owners are using them, here in Canada, it stands to reason to suggest that promotional products are the best ways to advertise small to medium-sized businesses. The bottom line is that they work!

The PSI website, reveals that the German Promotional Product Association (GWW) had the market research institute, DIMA conduct a study in January 2012. Its objective was to examine the advertising impact of 28 different promotional products. The study, which drew its results from over 2,000 respondents, overwhelmingly found that promo gifts were, indeed, more successful than radio and TV advertisements in conveying positive brand messaging.

The main reason is because promo gifts can be used continually. While radio and TV commercials come and go within a matter of seconds, promotional products have staying power. Because they each perform a function, they do more than simply remind recipients of the company that gave the gift out. They continually inspire positive feelings about the company by offering a usefulness that can be depended upon time after time.

According to PSI, the results of the survey show that people tend to use their promo gifts quite frequently. “On average, they are used once daily, thus enabling one advertising contact opportunity every day,” reports the site, “The test participants also remembered promotional products which they already had for five years and longer. Such ‘Advertising Touchrates’ can hardly be found for classic advertising methods such as TV, print media and radio.”

It’s important to consider how memorable your advertising method is. While commercials may have lasting impression due to their entertainment value, they don’t always work to actually sell the product or service being advertised. Promo products, on the other hand, help for people to better recall the advertiser. This was another finding of the survey conducted by DIMA, according to the PSI website.

“Promotional products also came out ahead in the ‘recall’ segment,” it reads, “more than 50 per cent of the test participants could remember the brand or company name. Analyses of other advertising media only resulted in a brand recall rate of 28 per cent for TV (source: ARF) or 25 to 38 per cent for radio (source: RMS).” Consider, as well, the cost-effectiveness of using promo gifts as an advertising choice.

Producing radio and television commercials can be incredibly costly. This is why we are all so used to seeing such ads from major corporations versus small businesses. Patrick Politze is the Director of the GWW. He stated as much when he said that “the advertising impact study shed light on the fact that promotional products are among the most cost-efficient forms of advertising. If the promotional product is applied properly, it is far superior to other forms of advertising with regard to central impact indicators such as recall, likeability or image transfer.”

It’s time to get in on the action! As mentioned, Synergy Marketing has a wide array of promotional products to choose from. Pens, key chains, knives, tools, flashlights, water bottles and so much more are all available. We’re especially proud of our new line of promo gifts. Be sure to ask one of our friendly and knowledgeable sales reps about them. Order the promotional product of your choice by calling us at 1-877-748-9884 today!

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23 Mar

Statistics Show Promo Gifts Are Loved Worldwide

Posted in Promotional Products on 23.03.15 by John Meloche

Global success conceptFor decades, business owners from all over Canada have been reaping the benefits of using promotional products to advertise their businesses. But this excellent advertising phenomenon is, in no way, just a Canadian thing. As Impression Europe explains, “promotional products are part of daily life. They are powerful because they are long lasting, cost effective and they work, both as forms of communication and as useable, necessary tools.”

The site notes that promo gifts have worked wonders for European businesses, as a poll conducted by the German Promotional Product Association (also known as GWW) indicates that promo gifts have greater effectiveness than traditional modes of advertising. In a study of 2000 respondents, 90% confirmed that they were the owners of promotional products. Half of them admitted to using these products at least once a day!

“By comparison this brand recall reduces to 38% for radio & 28% for TV, which indicates that recall of these advertising mediums is not as effective,” says GWW. Impression Europe goes on to reveal the findings of other important surveys that speak to the advertising strength of promotional products. Promotional Products Association International (also known as PPAI) discovered some very interesting information through studies of its own.

According to PPAI, “83% of respondents like receiving a product with an advertising message.” This speaks to the initial reason that a business owner should consider handing out promotional gifts to his or her customers. Quite simply, they make people happy. Who doesn’t like getting something for free? The mere gesture of handing someone a free and useful gift is bound to gain favour for your brand.

“48% would like to receive promotional products more often,” found the PPAI global survey. Evidently, people aren’t opposed to continually getting things for free. This is why, at Synergy Marketing, we make sure to offer a wide array of sensationally useful promo gifts. Naturally, you don’t have to just select one to give out. Your customers will appreciate the various gifts that you make available over time.

Another finding from the PPAI survey was that “on average 91% had promotional products in their kitchen.” At Synergy Marketing, we have found that kitchen-based promo gifts are wildly popular. Our newly-added Allegro™ Crystal Wine Stopper is an especially elegant way to impress your favourite customers. Our collection of knife sets has also been known to be among our most highly sought-after high-end promo gifts.

PPAI also found that 74% of their respondents keep their promo gifts in the work place while 55% keep them in the bedroom. The bottom line? “People keep promotional products everywhere,” insists Impression Europe. And why wouldn’t they? Because promo gifts are so useful, they can practically be used anywhere. This gives your company some very serious promotional power!

Not only do your gifts advertise to your recipients, but they spread awareness about your company to all those who come into contact with your recipients. As mentioned, Synergy Marketing offers a wide variety of promo gifts to choose from. If you’re a business owner looking to grow his or her client base, give us a call at 1-877-748-9884 to order the perfect promo gift to advertise your business today!

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