07 Jul

What Corporate Social Responsibility Means to your Business

Posted in Customer Service, Synergy Suggestions on 07.07.16 by John Meloche

Yesterday we talked about the Synergy Team: the local soccer team we sponsored that’s representing their country in Turks and Caicos right now. We discussed the benefits of such charitable actions. Today we’re going to elaborate more on the ethical side of a business and how good morals can improve your business in all sectors. Now this all has to do with Corporate Social Responsibility(CSR). What does CSR mean? Well, Corporate Social Responsibility is essentially what your business does for your stakeholders, meaning what your business does for anyone who’s impacted by your operations.

Now that we know what CSR is, why should businesses practice it? Why should businesses be motivated to being proactive partners in their community? Well for one, when you are kind to your community, then your community will give back. We mentioned this yesterday, if your community knows that you’re trying to help them, then they will support you. Now by community we’re not just talking about potential customers. Employees are also included in this conversation and when they see that you’re trying to help them out, they will dedicate more effort and work to your company. This in turn strengthens your operations and makes your business more efficient.

CSR also serves as a superb promotional tool. It’s a great way to get your name out there and make your brand known. The publicity you receive from these CSR activities are extremely beneficial to your company as they only help you reach new clientele. The best part about this, is that your name is out there and it’s in a good way: it’s all good publicity!! The result is you gain more respect throughout the community because of your kind actions.

CSR is a dynamic tool that can trigger growth and additional success for businesses. It has a significant impact across all functional areas of a business. Putting money into the community could be the best way to garner further customer support. So the best investment, is the one in your community.

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06 Jul

The Synergy Team

Posted in customer satisfaction, Customer Service on 06.07.16 by John Meloche

Charitable acts reflect well on your company. They enhance your brand image and show the altruistic and caring side of your business. Nothing sells more than a commitment to the community. Not only are these acts the ethical thing to do, but they also aid your business by improving your image all around the neighborhood. With that being said, we have our own little story to tell.

Right now there is a local soccer team representing their country in an international tournament. They’re playing in Turks and Caicos (Lucky, I know right!!!) and going up against teams from all over. Well we here at Synergy might’ve provided some team SWAG. Not only that but we helped design a new jersey for the team just for this tournament. We made sure that they were equipped right and wore colors that showed what country they were representing.

Small things like this can really help your business. Not only is it the right thing to do, but it also enables you to expand your clientele. When you help people, they want to support you. It’s these kind of acts that create loyalty between people and businesses. Sometimes people just want to see the human side of a business and want to know that your business doesn’t just care about profits.

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28 Aug

Finding Out A Few Free Promotional Strategies

Posted in Synergy Suggestions on 28.08.13 by John Meloche

images2On ExcelLiving.com, Chiara Fucarino poses the question “Did you know that 80 percent of businesses fail within the first 3-5 years?” That’s pretty harrowing information for young business owners looking to start up companies they’ve likely been dreaming about for years. Clearly, sufficient marketing efforts are necessary to not only keep a business going, but keep it successful.

The key, of course, is to grow. One of the reasons the promotional products at Synergy Marketing work for Canadian business owners so well is because of the connections that are made because of them. Promo gifts create a personal connection between giver and recipient. Customers who leave stores with free gifts often feel valued as a result of the gestures.

“It’s a pretty creative way to market yourself,” insisted one of our clients this week, “It tells the customers you appreciate them. But it also gives them a reminder that your store is the one to keep visiting all the time. The gifts live with the customers so it’s not like some business card they throw in the garbage. They help me to whip up conversations too, so I get to know my customers better.”

And while there are few advertising strategies that make personal connections the way promo gifts do, there are, of course, numerous ways to advertise. Fucarino understands that many entrepreneurs don’t have big budgets with which they can promote their brands. As a result, she provides a list of ways that business owners can market their companies for free.

Win awards. Easier said than done, right? Maybe so. But if you’re an expert in your field, perhaps there are ways to get your company noticed because of it. Such recognition, insists Fucarino, is bound to get your business some free exposure. Winning awards gives you bragging rights, she notes. And the publicity you get from the award you win may help grow your business in ways you never imagined.

Attend town hall meetings. It’s important to get your business recognized by its community. By offering insightful comments and solutions to problems in your area, you will earn the respect of those who live nearby, says Fucarino. Of course, these meetings also present opportunities for you to collect contact information of the people in your neighbourhood. Be sure to invite them to your place of business.

Give back to the community. It’s one thing to get to know the members of your community. It’s another thing to actually help it out. Host events and volunteer at others that are being thrown in your area. Encourage charitable organizations to promote the fact that your business is involved. Of course, there’s something in it for you. But there’s nothing wrong with giving back to those who need it most.

In tomorrow’s blog, we’ll continue to examine Fucarino’s list of tips. We find that the more we research such tips, the more knowledge we gain about our own methods of advertising. Of course, we hope that they’ve inspired you too. As always, if you’d like to speak to one of our representatives about ways that Synergy Marketing can help promote your business, simply call 1-877-748-9884.

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