29 Aug

Putting Away Fears With Free Marketing Tips

Posted in Synergy Suggestions on 29.08.13 by John Meloche

imagesIn yesterday’s blog, we began looking at a Chiara Fucarino article from ExcelLiving.com. In it, she lists a number of ways that business owners can market their businesses for free. Her list helps put to rest some fears that many entrepreneurs have about promoting their companies – including the one about it costing a fortune. In actuality, a lot can be done for nothing at all.

Put your business on the map. Specifically Google Maps and Yahoo! Local, says Fucarino. You likely know by now that most Canadian consumers jump online to research stores, products and services before visiting physical locations. If you’re not online, you practically don’t exist! Registering your business with the aforementioned sites won’t cost you a thing either.

Get your business into the Yellow Pages. While you’re at it, head over to the Yellow Pages website and register your business there too. It’s free as well as quick and easy to do. Fucarino admits that the use of that big yellow book isn’t nearly as frequent today as it used to be, it’s still worth your time and energy to be listed. Why not take advantage of every free listing you can get, right?

Write letters to local newspapers. “If you offer your unique business knowledge to the community, they will take you seriously and begin to associate you with your business,” writes Fucarino, “If you find an article in a previous publication you want to discuss, write a polite, interesting, and newsworthy letter to the editor. Don’t forget to include your business’s website address and contact information!”

Yelp often! Have you heard of Yelp? Admittedly, we’re pretty new to it ourselves. But as Fucarino suggests, logging on to this site will help you respond to customer reviews a lot quicker, plus it will get visitors to the site to learn a lot more about your business. Be courteous and helpful, she reminds us, as you don’t want to taint your business’ reputation by getting into an online fight with anyone in the message boards.

Put your URL on everything. In case it hasn’t been made abundantly clear already, your online presence means a lot in this day and age. Make sure that everyone knows your website address. As Fucarino points out, it should be in your email signature, on your company’s letterhead, your business cards and even your promotional gifts. Your website is often your first impression, so make it known!

Join online communities. Showing your expertise in your field is very important. And the worldwide web is probably the best place to show it off. “Find relevant discussion groups online and contribute with your knowledge,” says Fucarino, “Make sure you mention your business and include your URL in your forum signature. Always be nice, polite, and helpful!”

Tomorrow, we will complete our three-part look at Fucarino’s list of tips. Promoting your business doesn’t have to be expensive, as you can now tell. In many cases, it doesn’t have to cost you anything at all. And even when you’re spending money to promote – because let’s face it, you’ll have to at some point – it doesn’t have to cost you much. For proof, contact one of our reps at 1-877-748-9884.

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