30 Oct

The Importance Of Positive Attitudes At Work

Posted in Synergy Suggestions on 30.10.15 by John Meloche

Pile of hands - Successful business team celebrating their success with a high fiveHalloween is here! Well, almost. Tomorrow is the big day when people will be all dressed up looking to either party (see: adults) or locate as much candy as possible (see: kids…and adults). It’s all about tricks and treats when it’s time for Halloween. But, in most cases, it’s the treats that most are after. In yesterday’s blog, we pointed out that there is another type of “treats” that business owners need to pay attention to.

How a business owner treats his or her employees is a pretty big deal. When you have people working for you who truly enjoy coming in to work every day, you’re bound to have a very productive and successful business. Yesterday, we noted that empowering your employees with responsibility, encouraging them to overcome fears and offering fair compensation are great ways to treat your employees right.

But what can you do to truly make your employees feel like they’re being treated with all of the respect, appreciation and consideration you can give them? How about hiring more employees who they’ll enjoy working with? After all, people very often make friends at work. The people they see on a daily basis are often a big reason why they enjoy coming to work each day. So, be sure to hire individuals with great attitudes.

This past Major League Baseball season, our beloved hometown Toronto Blue Jays (yes, it’s still hard for us to accept that they are out of the postseason) added a number of incredible players to their team. It was often said among sportscasters, members of team management and even players that the best part about the new additions to the team was that they were all “character guys”.

That means that, not only were they talented baseball players, they were excellent people. This made for great chemistry among teammates. Many members of the organization heralded the club’s General Manager, Alex Anthopoulos for going after players who added to the overall positive atmosphere in the clubhouse. This is one of the strategies you should employ when hiring new staff members.

Remember that talent alone is not going to improve your business. Creating a team out of good-natured people who enjoy working in group settings is going to take your brand a lot further. To make your current employees feel even better about working for you, surround them with people who they enjoy working with. According to Success Resources, you should “hire and fire employees on attitude, not ability.”

“There is no cure for a bad attitude and no training that can change it…and it’s highly contagious,” says the website, “You’re better off cutting out the infection before it spreads throughout your organization.” Why would you want people with bad attitudes to work for you anyway? Keep positive attitudes in mind the next time you’re in the hiring process. Your business will greatly benefit from it.

In our experience, employees greatly benefit from being given free promotional gifts. To help generate positive attitudes at your business, hand out useful and handy company promo gifts. To place your order, contact Synergy Marketing at 1-877-748-9884!

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29 Oct

4 Sweet Ways To Treat Your Employees Right

Posted in Synergy Suggestions on 29.10.15 by John Meloche

Business Team of Mixed Races at OfficeThere’s a lot of talk about “treats” going on these days. With Halloween quickly approaching, there soon will be many costume-clad youngsters hitting the streets in seek of treats. Perhaps, that has got something to do with it! In the business world, “treats” is also an important word. But it has everything to do with how people are treated – candy isn’t always part of the equation. For a successful company, it’s important to treat your employees right.

Here are four sweet ways to do so:

1. Picture them as future superstars. People have plans. And, for all you know, your employees are people with aspirations to move up in your company. By treating them as if they may, one day, own your brand, you just may get the best productivity you’ve ever generated from members of your staff. Help them to grow their potential by offering feedback that speaks to their talents. Foster their growth. You’ll be rewarded in the long run.

“Treat them as if they are eventually going to be better than you,” recommends Success Resources, “You can learn from every one of them in the time they have with you. Treat every employee as your teacher. Even if they’re criticising you. Before you get defensive, take a step back and ask, ‘Is there some truth to what they are saying? Why are they saying it?’ If someone has the courage to speak up, it means it matters enough for them to say something about it.”

2. Encourage them to face their fears. As motivated as some employees may be to climb the ladder of success, some others may suffer from senses of anxiety. Not everyone is confident in themselves. Give your employees the courage to know that their contributions to your company matter. By instilling a new sense of confidence in them, you will be helping them to be more productive. This, of course, benefits your brand.

3. Be fair about compensation. Everyone shows up to work for a pay cheque. We all know that. Keep in mind that the costs of living rise on a regular basis, and it’s only right that your staff members are able to afford them. Offering raises is a standard part of any job. Don’t lose some of your best staff members because you’ve made money an issue. Give what is fair and you’ll receive much in return.

“Research shows money is not the greatest day-to-day motivator,” says Harvey Schachter of The Globe and Mail, “With the exception of a commissioned salesperson, it’s in the background, boring. But if no pay increases have occurred for three years or a recruiter offers somebody $10,000 more, you have a problem. So pay well enough that money is a non-issue should that recruiter call.”

4. Give them responsibilities. Believe it or not, most employees actually do want you to put them to work. They enjoy being depended on as it gives them senses of pride in their abilities. After all, wouldn’t it be better for your business if those who worked for it felt like their contributions mattered? Put people in positions to succeed – not fail. Allow them the opportunities to meet their full potential.

“This means exposing them to the tough choices and situations they will need to experience to start their own businesses,” says Success Resources, “Give them responsibility and ownership. Help them see the importance of delivering value to the people around them. Be a beacon that inspires them to follow. And eventually they will be beacons as well. Eventually, they may leave you, but they will look back and appreciate what you did for them.”

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31 Oct

6 More Tips For Having A Hot Holiday Season

Posted in Synergy Suggestions on 31.10.14 by John Meloche

Bleeding DebtHappy Halloween! Tonight is the night that people wait for all year long in order to get dressed up in their scariest of costumes. Whether it’s a party or a night trick or treating that’s on your agenda for tonight, we certainly hope you have a safe and enjoyable time. For business owners across Canada, getting in on the spirit of Halloween is a big deal. Handing out candy, wearing costumes and even creating a “haunted” in-store atmosphere are great ways to build buzz around a business.

However, once Halloween is over, the real “getting into the spirit of things” begins. It goes without saying that the next two months will be your busiest. At least, that’s what history has shown us. So what will you be doing to attract more business during the busy holiday shopping season? Over the past two days, we have been blogging about ways to build buzz around your brand with the help of Kabbage.com. In today’s blog, we will conclude our look at their list of tips. Here are six more.

1. Partner with other local merchants and help drive traffic to one another’s stores. Buddying up with like-minded business owners is a great year-round idea. As long as they are not competitors, there’s no reason to not try to find ways that you can help to bring each other more business. Perhaps, you can hand out each other’s sample products or even small promotional gifts. Scratch their back and they’ll scratch yours!

2. Hire a live band to play during busy hours. According to Kabbage.com, this will help to put shoppers in a good mood. And how could it not? How many of us don’t enjoy hearing holiday music during the holiday season? It’s a great way to boost the spirits of everyone who comes into your store. Not to mention, “the sounds of music will also bring people into your store from the street,” says the site.

3. Set up a gift certificate display. During the holidays, gift cards and gift certificates are all the rage. If you sell them at your place of business, they are bound to fly out of the store. They are great go-to gifts, especially for last minute shoppers and people on-the-go. As Kabbage.com affirms, “busy shoppers or those who aren’t sure what to get someone on their list will gladly grab a gift card or two.”

4. Offer complimentary shipping. Nothing beats free. And during the holiday season, when people are spending more than they usually would, being able to save money will greatly help them. If you’re saving them money, it will greatly attract them to your business. Many shoppers will need their items shipped. Would it be profitable to you to encourage more orders through offering free shipping? “Oftentimes, it’s even more valuable than a discount,” says the site.

5. Hand out coupons valid for the New Year. One of the most important objectives to promoting your brand during the holidays is to have shoppers come back once the holidays are over. January sales are traditionally slower. So coming up with ways to bring people back to your store in the new year will be a key to your company’s success these holidays. Offer coupons that are valid throughout January to make that happen!

6. Create gift baskets. It’s all about gift-giving during the holidays. And presentation is everything. Is there a way you can put together some items in a gift basket to entice more customers to buy them? “If your store offers products from local vendors, create gift baskets themed with a local touch so members of the community can share some of where they’re from with loved ones out of town,” reads Kabbage.com.

And remember to get your hands on some awesome promotional gifts to promote your brand throughout the holiday season. Call Synergy Marketing at 1-877-748-9884 today!

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30 Oct

6 More Steps To Building Buzz This Holiday Season

Posted in Synergy Suggestions on 30.10.14 by John Meloche

Depositphotos_11312934_xsHalloween is tomorrow! And you know what that means, right? The day after will be Christmas! Well, not exactly. But as business owners all across Canada are well aware, the holiday season practically starts once November kicks off. It’s a two-month shopping extravaganza that is widely known as the busiest shopping season of the year – by far. So that means business is definitely about to pick up!

In yesterday’s blog, we began to look at ways that you could promote your business for the holiday season. With help from Kabbage.com, we began going down a list of things that entrepreneurs could do to boost the levels of excitement surrounding their brands. Among those ideas was using social media to build awareness as well as giving out free treats to visiting customers. In today’s blog, we’ll continue our look at that list. Here are six more ideas.

1. Take business clients out to lunch. There are few gifts better than a free meal. And, in some cases, it’s your best gift for impressing your most important clients. According to Kabbage.com, taking clients to a holiday lunch will help to add that personal touch to your relationship. Your gesture will not only help you to get to know them better, but it will be a sign of how much they mean to your business. This is bound to secure their loyalty.

2. Get involved in a food or toy drive. It’s always important to remember that the holiday season is the season of giving. Getting involved with charities that offer food or unwrapped toys to those in need is a great way to represent your business. “Prominently display a donation station at your store,” suggests the website, “It’ll get people in your door that might not have come by otherwise and will show that your brand is community minded.”

3. Hire a graphic designer to put a holiday spin on your logo for the season. This is always a cool idea. It’s important to have your brand continually represented as one that is “up with the times” and “on the cutting edge”. When you update your logo on your website, for example, it shows online visitors that you are keeping things fresh and that celebrating the season is welcomed at your store.

4. Extend your hours. Let’s face it. The objective here is to make more money, right? One way to do that is to stay open longer. Most shopping malls are no strangers to holiday hours. You may want to take part in the practice yourself. As Kabbage.com reminds us, “shoppers are out longer and later trying to squeeze in every last gift. Do them a favour and stay open later. You won’t regret it.”

5. Organize a carolling group. Don’t fancy yourself as much of a singer? Not a problem. Christmas carolling involves a group of people who will adequately drown out your voice! In all seriousness, carolling is a joyous gesture that is bound to put smiles on faces and make your business look good. “Include employees, customers, friends, and family, and offer your store up for a pre-carolling shopping session beforehand,” recommends the website.

6. Run holiday email campaigns. Using email to promote your business is a great idea no matter what time of year it is. Creating and growing an emailing list should actually be part of your regular activities. However, according to Kabbage.com, “email is a great way to put your products and services right in front of customers where they might not otherwise look for themselves, especially at a time when they’re ready and raring to spend.”

And don’t forget to get your hands on some great promotional gifts. The holiday season is arguably the best time to give them out. Call Synergy Marketing at 1-877-748-9884 today!

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29 Oct

6 Ways To Create A Holiday Buzz For Your Brand

Posted in Synergy Suggestions on 29.10.14 by John Meloche

XCD-09-160x160With Halloween just a couple of days away, it’s going to be pretty hard for most business owners to avoid the fact that the holiday shopping season is practically upon us. Generally speaking, the day after Halloween represents the day that all of the shopping malls go all “Christmas-y”. With that said, it means that Canadian business owners need to begin considering the ways in which they plan on ushering in the holiday season at their stores.

This, of course, means that they’ll need to usher in more customers by way of promoting their brands with the holiday spirit. It’s no secret. Business owners do this each and every year. And while the time of year is often referred to as the “season of giving”, it’s also known as the “season of shopping” in the retail world. On Kabbage.com, a long list of ideas for how to create buzz around your company this holiday season is given. Let’s look at six of them.

1. Film a fun holiday YouTube video. There’s no questioning the popularity of YouTube. In fact, you’re likely to know a lot of young people who watch more content on this vastly popular website than they do on actual television. Why not gather together members of your team to film a holiday-themed video to upload to YouTube? As the website endorses, “share it using your social media channels, and show your customers how fun and personable your business is.”

2. Host a holiday themed Twitter chat. Not to be outdone by YouTube, Twitter remains one of the world’s most popular social networking platforms. Kabbage.com recommends that you focus on “either something your business excels in that consumers might want to ask you about or just on holiday trivia to get people in the spirit and interacting with your brand.” It’s a great way to get people interacting with you.

3. Hold a photo contest on your Facebook page. You didn’t think that Facebook was going to be left out of the mix did you? Right up there with YouTube and Twitter, it’s one of the most popular ways for people to communicate with each other these days. “Encourage your fans to send in photos of themselves using your product or at your store or doing something related to the holidays. Be sure to have a giveaway prize for the winner,” reads Kabbage.com.

4. Offer holiday treats in your store. Here’s an idea that you already should be implementing. Halloween provides the perfect opportunity to use tasty treats as a method to add to the customer experience at your store. As Kabbage.com puts it, “shoppers work up big appetites, so help satisfy those empty stomachs with cookies and other bites. If nothing else, hot cider will make your store smell just like the holidays!”

5. Create calendars with your business’ name on them. It’s pretty obvious that the end of the year is the best possible time to hand out calendars to your customers. At Synergy Marketing, our many years of experience providing Canadian business owners with the best promo products in the business have proven that to us. Be sure to check out our catalogue of calendars and choose your favourite design for 2015!

6. Offer holiday cards. “It’s never too early to get people in the giving spirit,” says the website. And we couldn’t agree more. Take a look at our fantastic holiday card selection and pick the one you like best. Handing out holiday cards is a great way to add that personal touch to your interactions with your customers. Our cards, by the way, aren’t regular greeting cards. They come with holiday music CDs!

You know who to contact for those calendars and holiday greeting cards. Call Synergy Marketing at 1-877-748-9884 today!

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27 Oct

5 Tips To Ringing In A Lucrative Holiday Season

Posted in Synergy Suggestions on 27.10.14 by John Meloche

Christmas tree ornaments on the clotheslineWell, we’re officially in the last week of October. And you know what that means. Halloween is almost here! But, for business owners all over Canada, it also means that the holiday season is just about to begin. Can you believe it’s that time of year already? Before you know it, shops of all kinds will be displaying Christmas colours and decorations in order to celebrate the holiday season. What will you be doing to celebrate?

More importantly than just celebrating are the ways in which you will be promoting your business during the holidays. Naturally, the upcoming season encourages more people to do a lot more shopping. So that means that you’ll have many new opportunities to welcome new customers into your store. How will you advertise to them? It’s important to not simply assume that business will pick up.

And even it does – which it will – it’s important to impress your customers in ways that will encourage them to return to your store long after the holidays are over. On SocialSolutionsCollective.com, Nancy Babcock writes that “with advance planning and a well-thought out fall marketing strategy you can position your business to ring in the holiday season with a minimum of stress and sleigh full of success.” Here are five tips.

1. Plan Your Strategy. “Begin with a thorough review of your holiday campaign from last year to determine what should be repeated, tweaked or avoided,” writes Babcock. Letting your client base know that your place of business has much to offer them during the holiday season is an important way to ensure that they walk through your doors. Consider offering special coupons for discounts or gifts with each purchase.

2. Use Facebook. Is there ever a bad time to use Facebook to promote your business? We think not. Babcock suggests that you begin your holiday campaign via social media by offering “exclusive holiday discounts or insider sales for your followers. “Announce upcoming specials and offers; add eye-catching images along with your status,” she continues, “Ask your customers to post a review and analyze their engagement and interaction to your product or service.”

3. Use Twitter. You’ll be hard pressed to find anyone recommending Facebook who doesn’t recommend Twitter as well. This awesome and incredibly popular social networking platform offers many unique opportunities to spread the word about your company’s holiday promotions. “Host tweet chats for target market areas. Use a tag to invite your local followers to tweet parties and discuss gift ideas with your target audience,” suggests Babcock.

4. Use Pinterest. Evidently, Babcock strongly believes in the power of social media. Who doesn’t, right? Pinterest is another great promotional tool, she reminds us. “Pinterest has new contest guidelines,” she informs, “If you host a holiday contest, make sure that your contest rules are clearly posted on your board or profile and that you follow the updated Pinterest Brand Guidelines. Pinterest wants people to pin based on inspiration and creativity.”

5. Use E-mail. Tried and true emailing is still an effective method for informing your customers about your store’s special deals and holiday events. Babcock encourages you to draft email newsletters to offer your client base compelling content that will draw more of their interest to you. “Strategically create subject lines with captivating ‘calls to action’ so your email stands out amidst the deluge of the competitions,” she advises.

And hey, don’t forget to give out those amazing promotional gifts of yours! Be sure to place your order for them by calling Synergy Marketing at 1-877-748-9884 today!

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24 Oct

5 More Haunting Ideas To Scare Up Sales This Halloween

Posted in Synergy Suggestions on 24.10.14 by John Meloche

Halloween shoppingcartIn yesterday’s blog, we began to take a look at some scary solutions for boosting your business this Halloween! Okay, so maybe the suggestions weren’t all that scary. But they certainly made sense considering that the spookiest day of the year is fast approaching. In just one week, we’ll be celebrating yet another Halloween. The special occasion which is known for its elaborate and freakish costumes is enjoyed by nearly everyone.

So, it should go without saying that you should be celebrating Halloween at your business. There are many ways to do so that will attract more customers into your store. On Examiner.com, Jim Fletcher provides a list of ideas for small business owners to employ. He writes that they are both easy and inexpensive marketing tips that will help for entrepreneurs to secure a bigger client base long after Halloween is gone.

Among his ideas are the giving out of treats, the running of contests, the taking of photos and the offering of special discounts on future purchases. But that’s not all! In today’s blog, we’ll round out our look at Fletcher list of tips. But not before we remind you where to get your hands on the best treats that money can buy. Call Synergy Marketing at 1-877-748-9884 to order the promotional product of your choice today! Now on to those tips – here are five more great ideas.

1. Contests. Yesterday, we suggested that you hold a contest in addition to giving out discounts as a way to attract customers and receive their contact information. Fletcher not only agrees, but offers an example of how to run a good Halloween-themed contest. “One idea would be to fill a fishbowl with candy corn and have customers guess the number of them in the bowl,” he suggests, “Their guess would be in writing and the name, phone number and email address would be on the slip of paper.”

2. Free tickets to a specific Halloween event. As we always say, people love getting things for free. This is one of the top reasons that our promotional products have worked such wonders for so many years. By giving out free tickets to a Halloween event, you will also be able to secure your customers’ information for future use. Choose the venue well, however, Fletcher warns, because venue rental can be expensive.

3. Demonstration of a Halloween related activity. Pumpkin carving is the name of the game during this time of year. So why not have a demonstration at your place of business? Pumpkins aren’t all that expensive. Grab a bunch and perhaps, make it part of the contests that you plan on throwing. For kids, be sure that their parents are helping them out. Provide an award for the best carved jack o’ lantern!

4. Story time. Telling scary stories is a big part of Halloween too. Why can’t it be part of what draws people into your store? “A character in makeup would tell a story related to the season,” writes Fletcher, “Usually, an employee in costume could be the actor. This is best in businesses where children are with their parents as it gives them something to do while the parents shop – and it gives the parents more time to concentrate on their purchases.”

5. Face painting. It doesn’t even need to be mentioned again that dressing up in costumes is huge part of Halloween. An always popular activity with children, face painting would be a great way to build a buzz around your brand at this time of year. “A supply of non-toxic face paints in appropriate colors and one employee with a little talent can keep kids happy while the parents shop,” advises Fletcher.

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23 Oct

5 Scary Solutions To Boosting Business This Halloween

Posted in Synergy Suggestions on 23.10.14 by John Meloche

Halloween ShoppingcartWe’re only about a week away now! Halloween is fast approaching. And, by this time, it is likely that most people have picked out their costumes and know exactly where they’ll be wearing them. In addition to the kids going out for trick or treating on the night of the 31st, many adults enjoy going to parties and donning outfits that are in keeping with the spooky and scary nature of the occasion.

So what will you be dressing your business up as? Like any other special celebration during the year, Halloween is definitely a time of year when your business should be coming up with ways to spruce things up and attract more business. On Examiner.com, Jim Fletcher writes that “Halloween is the number two retail season in the business year, so what better time to introduce products and services on the theme and to use Halloween related marketing to bring in the customers?”

We couldn’t agree more. The way we see it, Halloween makes it easy. Finding decorations for your business is a breeze as they are practically available everywhere. And it’s hard to find someone who gets no enjoyment from the annual haunted event. Fletcher writes that “small businesses, with their flexibility and ability to react quickly, typically can make subtle changes that can draw traffic into their businesses without sacrificing too much space.” Here are five great ideas.

1. Give out treats. It’s an incredibly simple, yet effective way to use Halloween to your company’s advantage. After all, the collection of candy is often the number one thing that people associate with Halloween. Considering the current time of year, you may want to offer up some cost-conscious promo gifts such as pens to go along with the traditional candy to your customers. That way, you’ll give customers more reminders to come back once Halloween is over.

2. Mini-haunts. These “are always a big hit with adults and older children,” writes Fletcher, “With a little planning and about 100 square feet of space, a fun mini-haunted house can attract floor traffic as word spreads. It’s helpful if they must show a receipt for a purchase of some kind (to actually create some sales), but a donation to a charity as an entrance fee is always nice, too.” Be sure to make your mini-haunt age appropriate and not too scary! You want to attract customers, not scare them off.

3. Discount coupons for future purchases. Getting into the Halloween spirit to promote your business is smart. But making sure you give your customers incentive to visit you in the months ahead is even smarter. Fletcher writes that you should offer discounts on future purchases so that the adults who visit your store will be inclined to return. You may want even set up a contest to give away a grand prize to a lucky winner who enters.

4. A duck pond or ring toss. This is a unique idea. Fletcher writes that they “take up little room and are easy to build. Prizes would be sample sized products or other treats that cost little money. Discounts on particular items would work well, particularly if the items are low-cost high margin products.” It also gives people an additional reason to enter the doors of your store. If they recognize it as a fun place to be, they will be more likely to keep visiting.

5. Photos. With Halloween on the way, you’re given the perfect reason to dress up in your most elaborate costume yet. Fletcher suggests that you pose for pictures with those who visit your store between now and Halloween. You may want to use the opportunity to get email addresses and social media accounts so that you can share the pictures with the people you take them with. What a great way to keep in touch after Halloween!

Be sure to check back for tomorrow’s blog as we continue our look at ways to use Halloween to promote your business. And don’t forget to call Synergy Marketing at1-877-748-9884 to order the promotional product of your choice today!

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14 Oct

5 Ways Halloween Can Scare Up Some Business

Posted in Synergy Suggestions on 14.10.14 by John Meloche

Bleeding DebtIt’s that time of year again! Ghouls, ghosts and goblins are set to celebrate their annual party known all over the world as Halloween. For children, it’s a wondrous time when they get to dress up in their elaborate costumes and go door-to-door in order to reap the benefits of free candy. October 31st is just a couple of weeks away. So, as a business owner, that means that the time is now to promote your business around it!

No matter what type of business you run, it makes sense to incorporate at least a little bit of Halloween spirit into your daily operations. Some decorations here and there can’t hurt. After all, the different ways that you acknowledge the season help to convey a certain personality about your business. People enjoy Halloween, so it’s important to give them reasons to enjoy doing business with you just that little bit more.

Besides, there are other benefits to using Halloween to scare up some business. On Chron.com, Jordan Meyers explains that the simple task of giving out Halloween candy to children can be a great way to make a good impression. However, did you know that you can deduct Halloween candy on your business tax return? Here are five ways to celebrate Halloween to your brand’s advantage.

1. Tax deductions. Meyers informs us that you can’t deduct Halloween candy from your business tax return if you give it out as an individual. But, as mentioned, “if you own a business,” he writes, “you can deduct candy you give out to advertise your business, provided you distribute it at a promotional event for your company or during a business meeting.” That way, the expression of your Halloween spirit doesn’t have to be a significant business expense.

2. Promotional events. Halloween makes throwing an event easy. Decorations, candy, music and most importantly, the gathering of your favourite clients and colleagues make for a great way to promote your business. “Halloween is a holiday many people enjoy,” writes Meyers, “Individuals and small business owners often don costumes, pass out candy to trick or treaters and plan parties to celebrate.”

3. Sales. Why not use the Halloween season to promote such in-store events as a “Scariest Sale Of The Year” or “Spooky Savings Spectacular”? These are pretty good ideas if we may say so ourselves! Again, getting into the spirit of the season – no matter what season it is – always helps to endear more customers to you. People love to save money, of course. So offering up a great sales event between now and Halloween is bound to scare up more customers!

4. Contests. This is a great way to use social media to your advantage throughout the month of October. Ask your friends and followers to either tweet or post pictures of themselves in their best Halloween costumes on Twitter and Facebook. Advertise that you will be choosing weekly winners up until Halloween to receive either free products or exceptionally discounted prices on your most popular items or services.

5. Advertisements. Similar to our awesome promotional gifts, Halloween candy can be used as great ways to pass along your business contact information. Meyers suggests that you create or buy candy wrappers that include your pertinent info and wrap them around the candy bars that you give out at Halloween. As well, you may also want to create Halloween “goody bags” that include your promo gifts in addition to some candy!

Don’t forget to get your hands on those awesome promo gifts by calling Synergy Marketing at 1-877-748-9884 today!

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02 Sep

5 More Awesome Fall Promotions Ideas

Posted in Synergy Suggestions on 02.09.14 by John Meloche

Depositphotos_4102435_xsWelcome to fall everyone! Okay, so it’s not fall yet. Here, at Synergy Marketing, we’re certainly hoping that the summer season lives up to its reputation and continues to provide us with warm and sunny days for at least another month. However, in the business world, the beginning of September means that it’s time to turn over a new leaf. Like what we did there? It’s time to recognize the beginning of the fall season in the ways that businesses are promoted.

Ideas as small as decorating your place of business with colourful fallen leaves and as big as throwing special sales events to acknowledge the various holidays throughout the fall can be utilized to your advantage. In yesterday’s blog, we took a look at a few great ideas offered up by Sarah Matista of Webs.com. She writes that recognizing the beginning of the school season as well as Halloween, Thanksgiving and even “You’re Welcome Day” is important.

In today’s blog, we’ll review a few more of her awesome ideas to get your business on the right track to raking in the dough all season long. Like what we did there, too? Raking? Not sure what is up with all the puns today, but perhaps it’s because we’re so excited! A new season brings about an entirely new energy to the ways in which customers like to shop. So here are five more ideas to help with your fall promotions.

1. Small Business Saturday. This may be another one of those “never heard of it before” special days. According to Matista, November 29th marks a day when small business owners should be promoting their own “Small Business Saturday” promotion. Circle it on your calendar, she insists. Clearly, you have many options as to what you can do with this day. Consider running a contest in order to attract as many new clients as you can.

2. Customer Appreciation Sale. As we mentioned in yesterday’s blog, thanking your customers is always an excellent idea. The more you show your appreciation, the more loyal they are likely to be. “The holiday season is a natural fit for a Customer Appreciation Sale,” believes Matista, “Show your customers some love with a special promo code or an opportunity to join a loyalty program.”

3. BOGO Sale. “What is a BOGO sale?” you may be asking yourself. It’s all about offering a “Buy One Get One” type of deal, according to Matista. Now which customer doesn’t enjoy a good bargain? When you give your customers the ability to get more ‘bangs for their bucks’, they’re bound to be happy about it. Matista admits that such a sale isn’t necessarily fall-themed, but it can work excellently in clearing out older inventory.

4. 24-Hour Sale. “Also not specific to fall, but nonetheless effective, is the good old 24-hour sale,” she continues, “This catchy title is easy to design around, and it creates a surprisingly motivating sense of urgency for your audience. Make sure to send reminders toward the end of the sale that announce it’s ‘ending soon!’” This is a great way to generate excitement about your brand. You’ll have customers visiting you all throughout the season and well into the winter.

5. Game of Thrones. Here’s an interesting one! Are you a “Game of Thrones” fan? Many people seem to love this show. Matista is apparently one of them. “If you (and your customers, of course) are into ‘Game of Thrones’, there is no shame in putting out a ‘Winter is Coming’ promotion,” she writes, “After all…it is.” And that’s true. Perhaps, one of the best ways to promote your business in the fall is to prepare your customers for the winter!

We’re back in the office today after an awesome Labour Day long weekend. So, to order your great promo gifts to begin your new fall promotion, call us up at 1-877-748-9884 today!

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