23 Dec

Wishing You The Happiest Of Holidays!

Posted in Promotional Products, Synergy Suggestions on 23.12.15 by John Meloche

Holidays greeting card with abstract doodle Christmas ball. Vector eps10 illustration. Happy HolidaysOn behalf of the entire team, here at Synergy Marketing, we would like to wish all of you a very Merry Christmas, Happy Hanukkah and the very best for the new year! Each and every year, at this time, in our last blog post before the holidays officially kick off, we also give thanks to the many customers who have helped for Synergy Marketing to grow over the past year. We’d like to take this opportunity to thank them once again!

It means a lot to us that you would entrust our promotional products to help your company grow. For many years, we have been championing the use of promo gifts to boost small Canadian businesses because we know they work. Not only are they a lot more cost-effective than traditional modes of advertising, but promo gifts help to develop personal bonds between business owners and their customers.

In 2016, we hope to enjoy a continued growth of our relationships with our customers and also an ongoing ability to claim that we are helping small businesses to grow all across this great country of ours. One thing is for sure – the power of the promo gift will continue well into the new year and beyond! If you have not yet taken advantage of this tried-and-true promotional strategy, we strongly encourage you to make it part of your New Year’s Resolutions.

Here are just a couple of suggestions for you to consider in 2016:

USB Car Chargers. In 2016, one trend that is sure to continue is the frequent use of the smartphone. As a result, people will always need places to charge their phones. The thing is, people regularly forget their chargers at home. Our new USB Car Chargers are excellent gifts for just about everyone who has a smartphone – and that’s just about everyone! At only $4.50 each, they make very affordable ways to advertise your brand name.

Wrap Around Earmuffs. These promo gifts not only make for the perfect wintertime advertisements, but they are arguably the best kind of promo gift you can hand out. Why? When your customers wear these earmuffs, they become walking billboards for your brand. Wherever they go wearing them this winter, people will know of your company. Not to mention, they’re awesome!

They are adjustable click-to-fit earmuffs that are made with soft fleece fabric. They also happen to be water resistant and seam sealed so that moisture and wind is kept out. As well, they can be folded up for easy storage. The price includes the printing of your company logo on both the left and right sides of the earmuffs. At only $19.95 each, the Wrap Around Earmuffs make the ideal new year hand out!

The Synergy Marketing offices will only be open for a short time today and then we close until the new year. Please feel free to give us a quick call at 1-877-748-9884 to discuss the promotional gifts that we can get to you in the new year to help make it your best one yet. Our office re-opens bright and early on the morning of January 4th, 2016. Until then, we hope you have a fantastic holiday season!

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04 Nov

5 Ways To Set Up Your Site For The Holidays

Posted in Synergy Suggestions on 04.11.14 by John Meloche

Online shoppingWith the holiday shopping season practically upon us, you can just feel the excitement in the air. No, that’s not just cold! It’s the wonderment that comes with the holidays. Yes, the holiday season can be stressful one. And that’s especially because of all of the hustle and bustle that comes along with packed shopping malls and people vying for hard-to-find parking spots. But, as a business owner, you know that business is about to pick up!

In yesterday’s blog, we went over some of the best holiday-themed promotional gifts that Synergy Marketing has to offer. Allow us to reiterate just how important it is to take advantage of the fact that your store is very likely to be visited by more people in the coming weeks than at any other point of the year. Making good impressions will have a major impact on how often they return in the new year.

But while you’re making those good impressions on your awesome in-store visitors with your amazing promo gifts, what are you doing to impress your online visitors? Online shopping is huge. You know that. But does it get any more popular than when the holidays arrive? On Shopify.ca, Richard Lazazzera advises business owners to prepare their online stores for the holiday shopping season. Here are five ways to do that.

1. Decide which holidays you want to participate in. The holiday season isn’t all about Christmas you know! There are many different dates on the calendar that are worth celebrating, as far as the online community is concerned. Lazazzera reminds us about Black Friday and Cyber Monday as two very important dates on the holiday shopping calendar. There is also Green Monday, Free Shipping Day and Super Saturday to consider. And don’t forget Hanukkah either!

2. Create a promotional calendar. “Now that you know which holidays you want to participate in, it’s good to start mapping things out,” advises Lazazzera, “Staying organized will be critical over the busy holiday season to help ensure the success of your campaigns.” He notes that a promotional calendar will help you to plan out specific steps to execute your campaign including the dates and times you want banners to be posted and emails to be deployed.

3. Plan out your return policy and additional payment options. “You’ll probably want to reconsider a few policies for your store in light of the holiday season and being competitive,” writes Lazazzera, “Many online and offline stores will offer and more liberal and extended return and exchange policy for the holiday season.” A company’s return policy is often high on the list of online shoppers for factors in whether or not they will buy from said company.

4. Determine which ad channels to focus on. “Every business, big and small needs to choose their ad channels strategically,” insists Lazazzera, “Being too scattered will only compromise your campaigns in the end. One of the most important parts of preparing for your holiday promotions is to begin preparing your marketing needs and materials.” There are many components to these campaigns, he continues. This is why it’s vital that you prepare early.

5. Use social media. Surprisingly, this tip didn’t make Lazazzera’s list, but it always makes ours! Be sure to utilize your Facebook and Twitter pages as much as possible to let customers know about the various sales, specials and discounts that you may be offering throughout the holiday shopping season. A lot of people love online shopping during this time of year. But they love saving money even more! There’s no secret that social media are extremely popular. Keep your profiles busy!

And don’t forget to call Synergy Marketing to order your promo gifts at 1-877-748-9884!

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