04 Jul

3 Marketing Ideas for Independence Day

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 04.07.16 by John Meloche

A few weeks ago I proposed some marketing ideas your business can use to make Father’s Day a success. Well since another statutory holiday is upon us, we decided it’s fitting to develop another list of ideas to help you capitalize on that additional holiday demand. Like mentioned before, holidays create spikes in transactionary demand and typically serve as days where businesses generate more revenue than usual. That being said, this additional revenue is only incurred through additional promotional efforts, so let’s look at some good marketing campaigns for this Independence Day Weekend.

  1. Independence Day Themed Content. This is huge for all those businesses that rely on E-commerce. Independence Day is a cherished day for all and is followed by large celebrations all over. With these celebrations come additional demand for Independence Day themed articles, reviews, etc, all on search engines. Independence Day is a very trendy topic and people will be very interested in finding anything related to it. So if you want to make sure your website is really seen this Independence Day then amp up your Independence Day material on your website and help your SEO.
  2. Patriotism. If your selling tangible products then this may be the ideal campaign for you. The whole point of Independence Day is to celebrate the freedom you gain from being a part of a strong, independent, sovereign state. We’re celebrating how awesome our country is. Independence Day is a day of patriotism and pride in our country. So why not take that patriotic position with your store and potentially expand your clientele.
  3. Social Media. We’ve expanded on social commerce this whole week and we still haven’t done it justice. Social Media is just such a critical component of modern day business operations. It could be the most effective advertising medium in terms of mass reach and mass customization. Independence Day just gives you more opportunities for your business to be noticed. Independence Day will surely be trending over social media, so if your business posts relevant and timely patriotic Independence Day information than there’s a good shot you expand your audience and increase your sales.

The whole Independence Day weekend serves as a great 4 day span for mass purchases all over the country. It’s a prime opportunity to hook more consumers to your business. However you only get these additional consumers if you promote your company the right way. So explore social media and keep your patriotic content coming, it’s only going to help your business. Happy Independence Day!

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07 Nov

5 Holiday Marketing Tips For New Business Owners

Posted in Synergy Suggestions on 07.11.14 by John Meloche

Depositphotos_11345505_xsHave you recently opened a small business? Take it from us, we know how hard it is to get a business going in its early stages. Perhaps, you’re concerned about all of the extra work you’ll need to do this holiday season to keep up with your competitors. Not to worry. As a small business owner, you actually have some advantages over larger corporations. To begin with, you have the ability to directly communicate with your customers.

Don’t ever take your one-on-one interactions for granted. Many consumers actually prefer working with small businesses because they get the feeling that they’re dealing with “real people”. So now that the holiday shopping season is upon us, you’ll want to make good on your “realness”. At Synergy Marketing, our many of years of experience have taught us that handing out promo gifts – especially during the holidays – help to spawn genuine connections.

But the holiday season also allows for many other marketing ideas to take shape. And they don’t have to cost you a whole lot to make happen. In fact, on Entrepreneur.com, Amy Fennell Christian writes that implementing a few simple ideas to promote your business during this time of year can translate into “some cold, hard, holiday cash.” She offers up several ideas to help get your started. Here are our favourite five.

1. Gift-Wrapping Service. It should come as no surprise to you that a lot of shoppers will be interested in getting their purchases wrapped before they go home. Christian points out that “gift-wrapping is a similar chore hardly anyone enjoys.” So, by setting up a gift-wrapping station, you’ll be doing a lot of your customers a great service. Most of your supplies are available at dollar stores, so this won’t cost you much at all.

2. Cards and Calendars. It may sound cliché, but it works. This is the perfect time of year to hand out holiday cards and calendars. As you’re likely aware, Synergy Marketing provides them both! Not to mention, “besides Christmas, there are a number of celebrations that fall in December, including Passover and Kwanza,” Christian reminds us. Acknowledge the holidays of your customers with these generous offerings and you’ll make quite the impression.

3. Gift Basket Service. Now is the perfect time to start bundling some of your most popular items with some others that may not be as easy to move. Offer a special discount to those who purchase your uniquely-assembled “gift baskets”, giving them both great gift options as well as great savings. “Put together some fun items in attractive baskets for different types of people and you might just have some big sellers on your hands,” recommends Christian.

4. Holiday Decorator. While Christian’s list of ideas offers ways to set up an entirely new business for the holidays, business owners of all types can still implement her suggestions. In this case, you don’t need to necessarily become a professional holiday decorator. But decorating your own place of business can go a long way in attracting more customers through your doors. However, if you help others to decorate their stores, you may be able to find some free crossover promotional opportunities.

5. Caterer. Do you cook or bake? If so, you’re going to have a hard time finding someone who won’t appreciate getting a free tasty treat when visiting your place of business this holiday season. Especially considering how long and busy shopping days are about to become for more shoppers, they will thoroughly enjoy baked goods or refreshments when stopping by your store. It’s time to get your party started!

Don’t forget, of course, that you can order the promo gifts of your choice by calling Synergy Marketing at 1-877-748-9884 today!

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06 Nov

5 Magical Marketing Ideas For The Holidays

Posted in Synergy Suggestions on 06.11.14 by John Meloche

Holiday ProfitsAs we’ve been making pretty obvious, as of late, there will be no shortage of holiday marketing ideas filling up our Synergy Marketing Blog over the course of the next few weeks. And today is no different. Still in the first week of November, there is plenty of time of promote your business for the holidays. But there’s isn’t a whole lot of time left for you to get started. Especially in the retail world, preparing for the holidays starts now!

Many business owners express concern over the fact they are required to dig deeper into their pockets in order to afford adequate marketing campaigns for the holiday season. But, as our recent blogs have proven, that isn’t necessarily the case. Getting more involved with the customers who visit your store is where it all begins. And striking up conversations doesn’t have to cost you anything at all.

Of course, our amazing promo gifts are also among the most cost-effective ways to boost your brand during the holidays. But, as we always point out, they work best when tied in to some kind of promotional strategy. On Vision-Advertising.com, Laura Briere writes that there are a number of holiday marketing ideas that can help you to strengthen your relationships with your customers. Let’s take a look at five of those ideas.

1. Rubber stamp everything sent out of your office. “Think of a catchy tagline that relates your company to the holidays and rubber stamp it on all of your outgoing mail, bills, and checks,” suggests Briere. This technique is a very simple way of communicating to your client base that your company is in the holiday spirit. Literally costing you next to nothing to do, this little example of spreading holiday cheer can do a lot to shine a favourable light on your business.

2. Send cards when most people don’t. Briere points out that you can send out cards to acknowledge days other than Christmas. She even suggests sending out New Year’s Eve cards since most people don’t even think to do so. This will help to set you apart from everyone else and hopefully put your company on the minds of your customers when they’re not thinking about anyone else.

3. Make charitable donations in place of traditional gifts. This is always a win-win idea. Any circumstance that enables you to promote your business while giving back to the community is a great undertaking. “Give a monetary donation, donate your time, volunteer at a food shelter, walk for a cause, donate books to your community library, visit children in a hospital…whatever you do, do it from the heart,” says Briere.

4. Run Facebook Contests. You’re not getting tired of all of the advice that promotes social media as ways to advertise your business, are you? Well, good. Because such pieces of advice aren’t going anywhere! “Contests are a fantastic way to create some buzz around your brand,” she reminds us, “but you first need to decide what type of contest will work for your goals and your audience. You can run a sweepstakes, essay, photo or video contest on Facebook.”

5. Hand out holiday-themed promo gifts. You didn’t think that we were going to forget about this tip, did you? Although it didn’t make Briere’s list of ideas, our many years of experience, here at Synergy Marketing, have proven to us that promo gifts work wonders in securing customer loyalty. This is especially true during the holidays when gift-giving is an integral part of celebrating the season.

Call us to order yours at 1-877-748-9884 today!

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