04 Dec

5 Ways To Make Things Run Smoothly This Holiday Season

Posted in Synergy Suggestions on 04.12.14 by John Meloche

Santa Claus on the run to delivery christmas gifts isolated on wWhen the holiday season arrives, there is often a lot of excitement in the air. Naturally, people get excited about Christmas and the other holiday celebrations that come with the end of each year. And naturally, the shopping malls are busier than ever with shoppers looking for gifts for their loved ones. As a business owner, there are many new opportunities to promote your business, as the holiday season is the busiest shopping season all year.

In yesterday’s blog, we touched upon the power of email marketing and how sending out newsletters can help to boost business throughout the holiday season. Constant Contact is known for its great ability to help business owners to construct email newsletters. Email marketing can be big factor in the success of the modern day entrepreneur. However, just like Synergy Marketing, Constant Contact is also known for its informative blogs.

On ConstantContact.com, Jenny Travis writes that “for many small businesses, the holiday season really is the ‘most wonderful time of the year.’ (But) with so much going on, the last thing you want is to have your marketing responsibilities slow you down.” She goes on to list a number of ways that business owners can make sure that things “run smoothly throughout the holiday season”. Here are five great tips.

1. Make a calendar. In order to stay organized, you’ll have to plan your strategy in advance. With December already here, Christmas will be here before you know it. Travis recommends that you use this month to remind people about various last minute gift ideas that you could help them with. “Having a calendar will allow you to plan those messages ahead of time, and make sure you’re reaching the right people, with the right message, at the right time,” she writes.

2. Schedule your social posts. Look into Hootsuite.com. It provides an excellent way to set up your tweets and other social media posts in advance. That way, you won’t have to worry about physically sending out messages during your busy work days. As Travis informs, “to schedule a post, type it in the composition area, select the accounts you want to post to, and then set your time and date in the calendar.”

3. Draft your emails. You can do the exact same thing for emails, Travis points out. As mentioned in yesterday’s blog, email newsletters are great ways to keep your customer base informed about your various products, services, special deals and discounts all throughout the holiday season. She recommends, however, that you “create your newsletters and announcements ahead of time and set them up to go out when appropriate.”

4. Go mobile. Don’t forget that the majority of online users tend to use their smartphones throughout the day to browse the internet. Travis reminds us that “each of the top social networks offer mobile apps that can be used to post, monitor your activity, and interact with fans and followers. With an app like Instagram, you can also create engaging visual content and share it across your different social channels.”

5. Hand out your promotional products. Although this tip didn’t make Travis’ list, it always makes ours! Our promo gifts have been impressing customers for years. And since it is the season to be giving, there is arguably no better time of year than now to give out your practical and handy gifts bearing your company name and logo to the many new customers who will be visiting your store. To place your order, call Synergy Marketing at 1-877-748-9884 today!

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29 Oct

6 Ways To Create A Holiday Buzz For Your Brand

Posted in Synergy Suggestions on 29.10.14 by John Meloche

XCD-09-160x160With Halloween just a couple of days away, it’s going to be pretty hard for most business owners to avoid the fact that the holiday shopping season is practically upon us. Generally speaking, the day after Halloween represents the day that all of the shopping malls go all “Christmas-y”. With that said, it means that Canadian business owners need to begin considering the ways in which they plan on ushering in the holiday season at their stores.

This, of course, means that they’ll need to usher in more customers by way of promoting their brands with the holiday spirit. It’s no secret. Business owners do this each and every year. And while the time of year is often referred to as the “season of giving”, it’s also known as the “season of shopping” in the retail world. On Kabbage.com, a long list of ideas for how to create buzz around your company this holiday season is given. Let’s look at six of them.

1. Film a fun holiday YouTube video. There’s no questioning the popularity of YouTube. In fact, you’re likely to know a lot of young people who watch more content on this vastly popular website than they do on actual television. Why not gather together members of your team to film a holiday-themed video to upload to YouTube? As the website endorses, “share it using your social media channels, and show your customers how fun and personable your business is.”

2. Host a holiday themed Twitter chat. Not to be outdone by YouTube, Twitter remains one of the world’s most popular social networking platforms. Kabbage.com recommends that you focus on “either something your business excels in that consumers might want to ask you about or just on holiday trivia to get people in the spirit and interacting with your brand.” It’s a great way to get people interacting with you.

3. Hold a photo contest on your Facebook page. You didn’t think that Facebook was going to be left out of the mix did you? Right up there with YouTube and Twitter, it’s one of the most popular ways for people to communicate with each other these days. “Encourage your fans to send in photos of themselves using your product or at your store or doing something related to the holidays. Be sure to have a giveaway prize for the winner,” reads Kabbage.com.

4. Offer holiday treats in your store. Here’s an idea that you already should be implementing. Halloween provides the perfect opportunity to use tasty treats as a method to add to the customer experience at your store. As Kabbage.com puts it, “shoppers work up big appetites, so help satisfy those empty stomachs with cookies and other bites. If nothing else, hot cider will make your store smell just like the holidays!”

5. Create calendars with your business’ name on them. It’s pretty obvious that the end of the year is the best possible time to hand out calendars to your customers. At Synergy Marketing, our many years of experience providing Canadian business owners with the best promo products in the business have proven that to us. Be sure to check out our catalogue of calendars and choose your favourite design for 2015!

6. Offer holiday cards. “It’s never too early to get people in the giving spirit,” says the website. And we couldn’t agree more. Take a look at our fantastic holiday card selection and pick the one you like best. Handing out holiday cards is a great way to add that personal touch to your interactions with your customers. Our cards, by the way, aren’t regular greeting cards. They come with holiday music CDs!

You know who to contact for those calendars and holiday greeting cards. Call Synergy Marketing at 1-877-748-9884 today!

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