02 Dec

6 Ways To Market Your Brand This Holiday Season

Posted in Synergy Suggestions on 02.12.14 by John Meloche

Depositphotos_23516015_xsChristmas is just a few weeks away. And people are hitting the malls harder than ever before looking for gifts for their loved ones. As a business owner, this is clearly welcome news. But what are you doing to ensure that you welcome as many visitors to your store as possible? Sure, we can rest on our laurels and just assume that business will pick up. But it’s important to take steps to ensure that business will be booming well into the new year.

On ECmag.com, Mike Dandridge writes that that are several ways to market your business during the holidays. And although his focus is on the electrical contracting business, his many ideas can serve to help business owners of all kinds. After all, the holiday season attracts many different customers who have a wide range of needs and requirements when it comes to their shopping lists. Here are six ways market your brand this holiday season.

1. Hold an open house. Why not invite over your customers as guests to an exclusive marketing event? This may work excellently for realtors or other salespeople who have products to be showcased outside of a traditional store. Dandridge writes that “personalized marketing is most effective at turning clients into loyal customers, and nothing is quite so personal as inviting people over to ‘your place’ during the holidays.”

2. Mail holiday cards. Even with the social media-crazed, digitally-enhanced, tech-savvy world that we currently live in today, traditional holiday cards still carry with them very personal and considerate touches. As Dandridge states, “everything old is new again, and a sure fire way to stand out is to go back to ‘snail mail.’ Send cards but not just any cards.” We agree! We highly suggest our absolutely amazing Holiday CDs & Greeting Cards!

3. Send a holiday newsletter. Even though it’s an excellent idea to give out your holiday cards, you certainly don’t want to forget about the power of email. Dandridge suggests that even if you don’t regularly send out newsletters, you should create one for the holiday season. “Provide your customers with information that will benefit them first,” he recommends, “Identify some trends that may be of interest in the coming year. Give a recap of the past year.”

4. Get involved in the community celebrations. “You don’t have to be Santa Claus in the town parade,” says Dandridge, “but getting involved in traditional celebrations is great for relationship building.” As we’ve often said on the Synergy Marketing Blog, any involvement in your community is always a win-win. Giving back to those in need is what the holiday season is truly all about. And, of course, it looks great on your business too.

5. Follow the 10:30 rule. This tip is one of the more unique and interesting ones. “The 10:30 rule is about staying within 30 days of your top 10 customers,” Dandridge informs us. He goes on to note that one of the best ways to practice this rule is to “send a new year card in January. People receive many cards in December, but a card in January will make your name stand out. In February, make a personal visit and leave a company brochure.”

6. Dust off your website. You can never underestimate the power of the internet. Now where have we heard that before? Perhaps, it was in one of our recent blogs about the popularity of online shopping in Canada! Dandridge points out that keeping your website updated is important to reflect the changes in your company. Unlike the Yellow Pages, he highlights, your website shouldn’t remain unchanged all 365 days of the year. Update it with your holiday specials!

Get your hands on those Holiday CDs & Greeting Cards in addition to many other promo gifts that may better suit your business by calling Synergy Marketing at 1-877-748-9884 today!

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10 Nov

5 Benefits To Handing Out Holiday Cards To Customers

Posted in Synergy Suggestions on 10.11.14 by John Meloche

Xmas-CD-2011-160x160‘Tis the season to be merry! And if you’re a business owner, having this philosophy will do your company a great service in the coming weeks. You see, we’re officially now at the time of year when spreading holiday cheer is the norm. But more importantly, it can be quite a lucrative practice for you. Naturally, the increase in the number of shoppers coming your way will give your more opportunities to build stronger relationships.

And making sure to pass along warm holiday wishes is the ideal way to grow those connections. One way to achieve that is to hand out holiday greeting cards. It’s an age-old practice that hasn’t lost its lustre over the years. People appreciate kind gestures, especially during this time of year. So there’s no time like the present to hand out these “presents”. StudioMirageGreetings.com agrees and lists five benefits to handing out holiday cards to your customers.

1. It communicates your appreciation. The website states that giving customers Christmas cards is the perfect way to show how much you appreciate them. It lets them know that they are special. According to the site, “the holiday card will allow you to convey a personal message. Your clients will know that they are important to you and this will also help in maintaining customer loyalty.”

2. It strengthens relationships. As we mentioned before, your kind gesture of a holiday card will help to build the relationships you’ve been developing with your customers. No matter the business type, clients appreciate their interactions with companies over and above the actual products and services they pay for. As StudioMirageGreetings.com points out, the holiday season provides “a good opportunity to acknowledge your working relationship and extend a friendly gesture.”

3. It markets your business to new clients. As great as holiday cards work to grow the relationships you’ve already made, they work just as well in growing your client base. “They enable you to put your business name out there,” reads the website, “Sending cards to prospective clients shows them that you are willing to go the extra mile by taking the time to send them a personal greeting during the busy Christmas season.”

4. It provides a personal touch. There are many informal ways to express thanks. A holiday card is not one of them. This is especially true when you are thanking your employees. “Show your appreciation to employees and co-workers by giving them a greeting card with a personal message,” advises StudioMirageGreetings.com, “Acknowledgement of employee effort is good for morale and in maintaining good communication and work productivity.”

5. It helps you to stay organized. Admittedly, sending out holiday cards may take up a bit of your time. But considering how important a gesture it is and how much it can benefit your business, it’s certainly worth doing. Organizing your time this holiday season will be of paramount importance. “Stepping it up” to organize your time will hopefully become a practice that you carry on right into the new year.

At Synergy Marketing, we can do you one better than a traditional holiday card. We offer cards that come with wonderful holiday CDs! They make the perfect promotional giveaways during the holiday season. The CDs include 12 memorable holiday classics and the two different card designs are not dated so that can be used year after year! To place your order, give us a call at 1-877-748-9884!

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03 Nov

5 Holiday-Themed Promo Gift Favourites

Posted in Promotional Products on 03.11.14 by John Meloche

ornament_01_big-160x160It’s that time of year again! Now that November is here, people are practically counting down the days until Christmas. The holiday season is always a time of joy and excitement. But, for business owners all over Canada, it’s a time to impress customers more than ever before. Naturally, there will be more opportunities to interact with customers during this time of year. Shopping trips are about to go through the roof!

So how can business owners take advantage of all of these extra opportunities to invite consumers into their stores? Well, for many years, promotional products have served entrepreneurs well in making great impressions. They provide personal touches to customer relationships in ways that no other form of advertising can. And, best of all, they work to advertise your business for many months – even years – to come.

So what are the best types of gifts to give out this time of year? Holiday gifts, of course! Now, to be honest, Synergy Marketing’s catalogue of promo gifts is quite extensive. And it’s hard to go wrong with any of our items. But we’re happy to remind you about the vast array of holiday-themed gifts that we have available that are sure to impress your customers and bring that much more joy to their holiday shopping experiences. Let’s take a look at five of our favourites.

1. Christmas Tree Ornament with Beaded Accents. In the coming weeks, many families will be taking part in the yearly tradition of putting up their Christmas trees. So obviously, a great gift to start handing out is our Christmas tree ornaments. They are brushed aluminum ornaments with beaded accents that come in three holiday designs: Tree, Star and Snowman. They are fantastic ways to keep your business on the minds of your customers each and every holiday season.

2. Holiday CD & Greeting Card. Why give out holiday cards when you can give out cards with CDs? Our wonderful holiday CD is one of the best possible giveaways during this time of year. It’s a classic! Containing 12 memorable songs, the CD can be given out with your choice of two different types of greeting card designs. They are not dated, so if you don’t use them this year, they are good for next year and every year thereafter as well.

3. Double CD Christmas Gift Box. If you’d really like to go all out with your gift-giving this holiday season, the Double CD Christmas Gift Box is for you. Likely to be reserved for some of your most prestigious clients, this gift box contains two CDs: “Christmas Memories” and “Family Christmas”. They come in a glorious gift box which your clients are bound to enjoy each and every holiday season.

4. Calendars. These promo gifts truly belong in the “can’t go wrong” category. Cost-effective and extremely useful, calendars are year-round promoting machines. Who doesn’t need a calendar? And who doesn’t look for a calendar during the end of each year? If you’re stuck for your holiday promo gift-giving ideas, Synergy Marketing has plenty of different calendar designs to choose from.

5. Excellent Houseware© Professional Wine Opener. You think maybe a lot of people will be opening up bottles of wine in the coming weeks? Yeah, we think so too! That being said, the Excellent Houseware© Professional Wine Opener is an awesome holiday giveaway. The corkscrew is accompanied by a unique hinged double lever system, serrated knife blade and contoured steel handle with black matte finish.

To get your hands on the perfect holiday promo gifts, call Synergy Marketing at 1-877-748-9884 today!

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29 Oct

6 Ways To Create A Holiday Buzz For Your Brand

Posted in Synergy Suggestions on 29.10.14 by John Meloche

XCD-09-160x160With Halloween just a couple of days away, it’s going to be pretty hard for most business owners to avoid the fact that the holiday shopping season is practically upon us. Generally speaking, the day after Halloween represents the day that all of the shopping malls go all “Christmas-y”. With that said, it means that Canadian business owners need to begin considering the ways in which they plan on ushering in the holiday season at their stores.

This, of course, means that they’ll need to usher in more customers by way of promoting their brands with the holiday spirit. It’s no secret. Business owners do this each and every year. And while the time of year is often referred to as the “season of giving”, it’s also known as the “season of shopping” in the retail world. On Kabbage.com, a long list of ideas for how to create buzz around your company this holiday season is given. Let’s look at six of them.

1. Film a fun holiday YouTube video. There’s no questioning the popularity of YouTube. In fact, you’re likely to know a lot of young people who watch more content on this vastly popular website than they do on actual television. Why not gather together members of your team to film a holiday-themed video to upload to YouTube? As the website endorses, “share it using your social media channels, and show your customers how fun and personable your business is.”

2. Host a holiday themed Twitter chat. Not to be outdone by YouTube, Twitter remains one of the world’s most popular social networking platforms. Kabbage.com recommends that you focus on “either something your business excels in that consumers might want to ask you about or just on holiday trivia to get people in the spirit and interacting with your brand.” It’s a great way to get people interacting with you.

3. Hold a photo contest on your Facebook page. You didn’t think that Facebook was going to be left out of the mix did you? Right up there with YouTube and Twitter, it’s one of the most popular ways for people to communicate with each other these days. “Encourage your fans to send in photos of themselves using your product or at your store or doing something related to the holidays. Be sure to have a giveaway prize for the winner,” reads Kabbage.com.

4. Offer holiday treats in your store. Here’s an idea that you already should be implementing. Halloween provides the perfect opportunity to use tasty treats as a method to add to the customer experience at your store. As Kabbage.com puts it, “shoppers work up big appetites, so help satisfy those empty stomachs with cookies and other bites. If nothing else, hot cider will make your store smell just like the holidays!”

5. Create calendars with your business’ name on them. It’s pretty obvious that the end of the year is the best possible time to hand out calendars to your customers. At Synergy Marketing, our many years of experience providing Canadian business owners with the best promo products in the business have proven that to us. Be sure to check out our catalogue of calendars and choose your favourite design for 2015!

6. Offer holiday cards. “It’s never too early to get people in the giving spirit,” says the website. And we couldn’t agree more. Take a look at our fantastic holiday card selection and pick the one you like best. Handing out holiday cards is a great way to add that personal touch to your interactions with your customers. Our cards, by the way, aren’t regular greeting cards. They come with holiday music CDs!

You know who to contact for those calendars and holiday greeting cards. Call Synergy Marketing at 1-877-748-9884 today!

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21 Nov

Choosing The Perfect Holiday-Themed Promo Gift

Posted in Promotional Products on 21.11.13 by John Meloche

Xmas-CD-2011-160x160Here come the holidays! And as we’ve been blogging about for the past couple of weeks, it’s the perfect time of year to hand out your promotional products. After all, it’s the season of giving. And when giving out your promo gifts this holiday season, you may want to pay particular attention to the types of gifts you are handing out. There are several holiday-themed gifts to choose from.

As Jill Harness writes on TopTenReviews.com, “Sending a holiday gift is a good way to get your brand remembered and show customer appreciation. Depending on your business, you may want to refrain from offering anything that gives preference to one specific religion, but organizations such as churches and certain political groups may be better off buying items that are affiliated with specific beliefs.”

As mentioned, with so many holiday-themed gifts to choose from, it will be hard to go wrong. As you know, Synergy Marketing is here to help you with your holiday-themed promotional gifts. But let’s take a look at the suggestions listed by Harness as to what gifts may make the most sense for your clients this holiday season. Remember, it’s all about securing customers’ loyalty for years to come.

Christmas Cards. It’s hard to go wrong with these, right? Well, perhaps it depends on the types of cards you give out. Cards are thoughtful gestures that don’t often separate you from everyone else. However, as Harness points out, “while you could buy generic Christmas cards at any local store, purchasing them from a promotional product company will allow you to brand them with your logo and a personal message.”

Keep in mind that your promo gift is meant to add a personal touch to the customer experience. Naturally, you’ll want all of your customers to enjoy the holidays. But you’ll also want to remind them of where to shop well after the holidays are done. At Synergy Marketing, we have a number of holiday cards to choose from. But to be honest, they are more than your average Christmas cards!

Holiday CDs. “An increasing trend in holiday promotional products is the concept of holiday CDs,” writes Harness. And, at Synergy Marketing, we are well aware of this trend. That’s why our Christmas cards come with CDs that contain instrumental holiday music! Each CD is comprised of 12 memorable holiday classics and there are two different card designs.

What’s great about these items is that there are no dates on the cards so they can be used for this year, next year and any year thereafter. The music, of course, is timeless. So investing in these CD and card combos is an excellent idea as you’ll have great holiday gifts for years to come if you choose. Usually $5.49, these cards with CDs are now on sale for only $3.99 each!

In tomorrow’s blog, we’ll continue to take a look at Harness’ suggestions as to what promotional gifts make the perfect holiday giveaways. As always, our Synergy Marketing sales reps are available to speak with you about which gifts would work best to promote your business. Give them a call at 1-877-748-9884 and let’s work on making this holiday season your best one yet!

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