04 Jul

3 Marketing Ideas for Independence Day

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 04.07.16 by John Meloche

A few weeks ago I proposed some marketing ideas your business can use to make Father’s Day a success. Well since another statutory holiday is upon us, we decided it’s fitting to develop another list of ideas to help you capitalize on that additional holiday demand. Like mentioned before, holidays create spikes in transactionary demand and typically serve as days where businesses generate more revenue than usual. That being said, this additional revenue is only incurred through additional promotional efforts, so let’s look at some good marketing campaigns for this Independence Day Weekend.

  1. Independence Day Themed Content. This is huge for all those businesses that rely on E-commerce. Independence Day is a cherished day for all and is followed by large celebrations all over. With these celebrations come additional demand for Independence Day themed articles, reviews, etc, all on search engines. Independence Day is a very trendy topic and people will be very interested in finding anything related to it. So if you want to make sure your website is really seen this Independence Day then amp up your Independence Day material on your website and help your SEO.
  2. Patriotism. If your selling tangible products then this may be the ideal campaign for you. The whole point of Independence Day is to celebrate the freedom you gain from being a part of a strong, independent, sovereign state. We’re celebrating how awesome our country is. Independence Day is a day of patriotism and pride in our country. So why not take that patriotic position with your store and potentially expand your clientele.
  3. Social Media. We’ve expanded on social commerce this whole week and we still haven’t done it justice. Social Media is just such a critical component of modern day business operations. It could be the most effective advertising medium in terms of mass reach and mass customization. Independence Day just gives you more opportunities for your business to be noticed. Independence Day will surely be trending over social media, so if your business posts relevant and timely patriotic Independence Day information than there’s a good shot you expand your audience and increase your sales.

The whole Independence Day weekend serves as a great 4 day span for mass purchases all over the country. It’s a prime opportunity to hook more consumers to your business. However you only get these additional consumers if you promote your company the right way. So explore social media and keep your patriotic content coming, it’s only going to help your business. Happy Independence Day!

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03 Dec

6 Ways To Boost Your Holiday Email Marketing Success

Posted in Synergy Suggestions on 03.12.14 by John Meloche

Depositphotos_11312934_xsDuring the holiday shopping season, business owners all across Canada are promoting their companies in ways that seek to secure new business for the long haul. And it only makes sense. As we all know, you’re bound to get more customers during this time of year than at any other point on the calendar. It’s important to know, however, that there are ways of attracting new customers online as well as offline.

In fact, according to Paul Ford of Entrepreneur.com, “email marketing is the most important vehicle for reaching new and existing customers during the holiday season. Businesses can utilize holiday-email-marketing campaigns as a way to showcase new products, introduce new promotions and re-engage customers that haven’t shopped in a while.” He goes on to offer six ways to increase your holiday email marketing success.

1. Segment your holiday-email marketing lists. Ford insists that this is “vital” to your email marketing campaign’s success. He writes that your email newsletters should be delivered to the appropriate addresses at the appropriate times. For example, it’s important to remember that in Canada, Thanksgiving is in early October, while in the U.S., it’s celebrated near the end of November. “You should also segment your list by age,” states Ford.

2. Maximize seasonal subscribers. It’s a good idea to pay close attention to those who support your business over the course of the holiday season. “If they make a purchase, become active in a certain group, buy holiday cards or listen to more music (whatever your business model is), make sure you’re interacting with them in response to their activity to keep them engaged in your deals and offers,” Ford recommends.

3. Avoid the spam list. Email marketing is an important facet to your company’s advertising regimen, but the last thing you want to do is annoy your customer base. Ford encourages you not to be “shy” about having an “unsubscribe” feature on your emailing list. It’s much better to have that than a spam complaint. You can significantly lessen the number of people who unsubscribe from your list by keeping your newsletters full of sales, special deals and ways to save.

4. Test holiday-email campaigns. No matter what type of advertising technique you employ, it’s important to be on top of how it is working – or not working. Are your emails generating more engagement or is your unsubscribe rate increasing? To know how well you’re being received, Ford suggests that you “create two or three different email campaigns and send them out to segmented groups… pick the campaign with the best reaction as the winner for your big holiday-email blast.”

5. Stay consistent. Your emails should be engaging. But although it is advised that you keep the content of your newsletters creative during the holidays, you don’t want to stray too far from their main purpose, says Ford. “Your recipients need to be able to recognize you during this busy time of year. Don’t lose your brand’s identity for the sake of cheerful holiday designs and ideas,” he says.

6. Don’t build from external sources or across business channels. “Build holiday email lists organically and verify you have permission to email customers on your list,” writes Ford, “Just because it’s the holidays, don’t scrape the bottom of your list for more email addresses because it can cause more damage than it’s worth. Along this same vein, don’t share lists across business channels.”

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