18 Nov
4 Ways To Encourage Visits From Holiday Shoppers
Posted in Small Business Advertising on 18.11.15 by John Meloche
With the holiday shopping season now in full swing, business owners from all over Canada are finding ways to encourage more people to enter their stores. And, of course, that makes good sense. After all, there will be more shoppers looking to make purchases over the course of the next several weeks than at any other time of the year. Are you finding ways to take advantage of all of that foot traffic?
Here are four ways to encourage visits from holiday shoppers:
1. Give them a call. There’s nothing like reaching out personally to those who matter most to your business. Sure, you can go ahead and just assume that more customers will be entering the doors of your store over the next month and a half. But, you need to let your best supporters know that you’re thinking of them this holiday season. This will help to ensure that they think of you when considering where to make purchases in the coming weeks.
On EvanCarmichael.com, Melonie Boone champions this idea. “During this time of the year many people are planning and not just for the holidays,” she writes, “Since your competition thinks this is a slow time for business development, it is a great opportunity for you to connect with people on a more personal level. Pick up the phone and call someone who you want to continue a dialogue with. Staying relevant and top of mind is key.”
2. Advertise your company’s uniqueness. What makes your company different? What makes it stand out from the rest? These attributes need to be highlighted when you reach out to those who you wish to encourage visits from. People will be looking for bargains in the coming weeks. It’s important that you advertise, not just your competitive prices, but the facets of your business that bring greater value to the purchases consumers make from you.
On SterlingFunding.com, Karen Erdelac advises that you plug your brand’s competitive edge. “Every company needs to know their niche,” she insists, “Do you offer lower prices than your competitors? Are you located in an extremely convenient part of town? Do you guarantee a time limit for service? Make sure to lead with these flattering aspects when conversing with your customers. These days, they have lots of choices and you want them to think of your business first.”
3. Network at holiday events. You’re bound to be invited to holiday-themed parties if you haven’t been already. Take these opportunities to enjoy yourself, but also network with like-minded industry professionals. Every occasion when you get to meet other business owners provides you with chances to grow your own business. You never know what partnerships may result from attending a party.
“We are all out networking in some way shape or form, it is how I grow my business and can be a very successful tool if done strategically,” admits Boone, “There is nothing wrong with networking to have fun and meet new people but at the end of the day you want to build your business and you cannot have a networking strategy that is all after-hours wine & dines.”
4. Utilize your promo gifts. It’s widely known that we’re now fully entrenched in the season of giving. Don’t miss out on opportunities to be generous to those who matter most to your business. Provide your customers and employees with free promotional items that not only come in handy on a daily basis, but advertise your company as well. To order the best promo products in the business, call Synergy Marketing at 1-877-748-9884!
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