30 Oct

6 More Steps To Building Buzz This Holiday Season

Posted in Synergy Suggestions on 30.10.14 by John Meloche

Depositphotos_11312934_xsHalloween is tomorrow! And you know what that means, right? The day after will be Christmas! Well, not exactly. But as business owners all across Canada are well aware, the holiday season practically starts once November kicks off. It’s a two-month shopping extravaganza that is widely known as the busiest shopping season of the year – by far. So that means business is definitely about to pick up!

In yesterday’s blog, we began to look at ways that you could promote your business for the holiday season. With help from Kabbage.com, we began going down a list of things that entrepreneurs could do to boost the levels of excitement surrounding their brands. Among those ideas was using social media to build awareness as well as giving out free treats to visiting customers. In today’s blog, we’ll continue our look at that list. Here are six more ideas.

1. Take business clients out to lunch. There are few gifts better than a free meal. And, in some cases, it’s your best gift for impressing your most important clients. According to Kabbage.com, taking clients to a holiday lunch will help to add that personal touch to your relationship. Your gesture will not only help you to get to know them better, but it will be a sign of how much they mean to your business. This is bound to secure their loyalty.

2. Get involved in a food or toy drive. It’s always important to remember that the holiday season is the season of giving. Getting involved with charities that offer food or unwrapped toys to those in need is a great way to represent your business. “Prominently display a donation station at your store,” suggests the website, “It’ll get people in your door that might not have come by otherwise and will show that your brand is community minded.”

3. Hire a graphic designer to put a holiday spin on your logo for the season. This is always a cool idea. It’s important to have your brand continually represented as one that is “up with the times” and “on the cutting edge”. When you update your logo on your website, for example, it shows online visitors that you are keeping things fresh and that celebrating the season is welcomed at your store.

4. Extend your hours. Let’s face it. The objective here is to make more money, right? One way to do that is to stay open longer. Most shopping malls are no strangers to holiday hours. You may want to take part in the practice yourself. As Kabbage.com reminds us, “shoppers are out longer and later trying to squeeze in every last gift. Do them a favour and stay open later. You won’t regret it.”

5. Organize a carolling group. Don’t fancy yourself as much of a singer? Not a problem. Christmas carolling involves a group of people who will adequately drown out your voice! In all seriousness, carolling is a joyous gesture that is bound to put smiles on faces and make your business look good. “Include employees, customers, friends, and family, and offer your store up for a pre-carolling shopping session beforehand,” recommends the website.

6. Run holiday email campaigns. Using email to promote your business is a great idea no matter what time of year it is. Creating and growing an emailing list should actually be part of your regular activities. However, according to Kabbage.com, “email is a great way to put your products and services right in front of customers where they might not otherwise look for themselves, especially at a time when they’re ready and raring to spend.”

And don’t forget to get your hands on some great promotional gifts. The holiday season is arguably the best time to give them out. Call Synergy Marketing at 1-877-748-9884 today!

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27 Oct

5 Tips To Ringing In A Lucrative Holiday Season

Posted in Synergy Suggestions on 27.10.14 by John Meloche

Christmas tree ornaments on the clotheslineWell, we’re officially in the last week of October. And you know what that means. Halloween is almost here! But, for business owners all over Canada, it also means that the holiday season is just about to begin. Can you believe it’s that time of year already? Before you know it, shops of all kinds will be displaying Christmas colours and decorations in order to celebrate the holiday season. What will you be doing to celebrate?

More importantly than just celebrating are the ways in which you will be promoting your business during the holidays. Naturally, the upcoming season encourages more people to do a lot more shopping. So that means that you’ll have many new opportunities to welcome new customers into your store. How will you advertise to them? It’s important to not simply assume that business will pick up.

And even it does – which it will – it’s important to impress your customers in ways that will encourage them to return to your store long after the holidays are over. On SocialSolutionsCollective.com, Nancy Babcock writes that “with advance planning and a well-thought out fall marketing strategy you can position your business to ring in the holiday season with a minimum of stress and sleigh full of success.” Here are five tips.

1. Plan Your Strategy. “Begin with a thorough review of your holiday campaign from last year to determine what should be repeated, tweaked or avoided,” writes Babcock. Letting your client base know that your place of business has much to offer them during the holiday season is an important way to ensure that they walk through your doors. Consider offering special coupons for discounts or gifts with each purchase.

2. Use Facebook. Is there ever a bad time to use Facebook to promote your business? We think not. Babcock suggests that you begin your holiday campaign via social media by offering “exclusive holiday discounts or insider sales for your followers. “Announce upcoming specials and offers; add eye-catching images along with your status,” she continues, “Ask your customers to post a review and analyze their engagement and interaction to your product or service.”

3. Use Twitter. You’ll be hard pressed to find anyone recommending Facebook who doesn’t recommend Twitter as well. This awesome and incredibly popular social networking platform offers many unique opportunities to spread the word about your company’s holiday promotions. “Host tweet chats for target market areas. Use a tag to invite your local followers to tweet parties and discuss gift ideas with your target audience,” suggests Babcock.

4. Use Pinterest. Evidently, Babcock strongly believes in the power of social media. Who doesn’t, right? Pinterest is another great promotional tool, she reminds us. “Pinterest has new contest guidelines,” she informs, “If you host a holiday contest, make sure that your contest rules are clearly posted on your board or profile and that you follow the updated Pinterest Brand Guidelines. Pinterest wants people to pin based on inspiration and creativity.”

5. Use E-mail. Tried and true emailing is still an effective method for informing your customers about your store’s special deals and holiday events. Babcock encourages you to draft email newsletters to offer your client base compelling content that will draw more of their interest to you. “Strategically create subject lines with captivating ‘calls to action’ so your email stands out amidst the deluge of the competitions,” she advises.

And hey, don’t forget to give out those amazing promotional gifts of yours! Be sure to place your order for them by calling Synergy Marketing at 1-877-748-9884 today!

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