10 Dec

3 Ways To Promote Your Restaurant This Holiday Season

Posted in Small Business Advertising, Synergy Suggestions on 10.12.15 by John Meloche

Group of friends having fun in a sport bar and raising hands, very cheerful.Every holiday season brings about numerous reasons to celebrate. Of course, this holiday season is no different. And, as a result, many businesses are enjoying the benefits that come with their customers wanting to celebrate the holidays. Restaurant owners are especially aware of this. Between the various Christmas parties and other get-togethers that are commonplace during this time of year, people need venues to partake in the festivities.

Restaurants are the obvious go-to choices for such events as they are able to cater to many people at a time, provide food and drink and festive atmospheres. If you’re a restaurant owner, you’re certainly in the money right now. Or are you? Not all restaurant owners can take for granted that business automatically picks up in December. It’s up to them to come up with ways to promote their restaurants during the busy holiday season.

Here are three:

1. Cater to takeout customers. Not every customer is looking to use your restaurant as a location for a holiday party. Many of them simply want to satisfy the hungry bellies of their loved ones at home. As a result, your restaurant should make clear to its customers that takeout is available. It’s a great way to drive up sales and ensure that your customers keep coming back when the holidays are over.

Buzztime.com certainly recommends this. “With shorter days, long work weeks and the challenges that cold weather brings, many hungry consumers opt for the comfort and convenience of takeout,” says the website, “Cater to them by offering curbside takeout service or home delivery. You may also consider offering customers the ability to place their orders and pay for the bill right from your website or Facebook page.”

2. Offer seasonal dishes. People seem to love meals that are associated with the holidays. Even if you add a little something different to the dishes you already serve, giving them that “holiday flair” will give your customers more reasons to order them. On RewardsNetwork.com, Linda Hays reveals that “59 percent of consumers say they’re more likely to purchase an item on a restaurant menu if it’s described as ‘seasonal’.”

“When your business model includes seasonal menu updates, marketing your restaurant and boosting your brand awareness becomes much more straightforward,” she informs us, “Build up anticipation for your new menu launch with a series of teasers posted across all your social media platforms. Then, when you make the big release announcement, include links to and pictures of dishes from the new menu with every post.”

3. Cater to busy holiday shoppers. Remember that people are shopping like crazy right now. And that means they’re working up quite the appetites. This is especially true during lunch hours when people are taking breaks from work to quickly shop and eat. Give such customers incentives to visit your establishment over the others. This will require a marketing campaign that advertises your special holiday deals.

“Give your customers every reason to dine at your restaurant during the holiday season,” insists Buzztime.com, “For instance, offer holiday lunch specials that appeal to busy holiday shoppers on the go, and remember to make the most out of your banquet space for large groups or company parties.” Be sure to check back for tomorrow’s blog as we continue to explore ideas for how you can boost business at your restaurant this holiday season!

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02 Nov

Enjoying The Benefits Of Holiday-Themed Promo Gifts

Posted in Promotional Products, Small Business Advertising on 02.11.15 by John Meloche

img-crystal-wine-stopper-front-logo-2-1024x1269Welcome to November! In the business world, this month marks the unofficial beginning of the holiday season. With the end-of-year holiday season coming up, retailers and other business owners all across Canada are now gearing up for their busiest time of the year. It goes without saying that, with all of those holiday shoppers soon to come your way, it’s wise to take advantage of methods of keeping them coming back.

At Synergy Marketing, our many years of experience have proven that when first-time customers are “wowed” by their experiences, they turn into return customers. We know this because of our history of helping Canadian business owners “wow” their customers with our great promotional products. The holiday season, of course, is also known as the season of giving. And there is, arguably, no better time of year than now to give promo gifts to your clients.

We have a wide variety of promotional products to choose from, here at Synergy Marketing. But, during this time of year, we highly recommend the types of gifts that can come in most handy during the holidays. Keep in mind that people won’t just be shopping for gifts in the coming weeks. They will also be shopping for party favours, snacks, cutlery and numerous other items needed for their holiday celebrations.

Allegro™ Crystal Wine Stopper. It’s a safe bet that a lot of wine will be poured out over the next couple of months at holiday parties all over the country. The Allegro™ Crystal Wine Stopper is one of our classiest promotional gifts, and is sure to “wow” your favourite clients by adding to their parties. The elegant hand-made crystal wine stopper also features a metal base with silicone o-rings that seal in the freshness of the wine. Just $29.95 each.

Excellent Houseware© Professional Wine Opener. We suppose that before you can close up your wine bottle, it must be opened first. Our Excellent Houseware© Professional Wine Opener will surely help. It is elegantly designed and expertly crafted. The corkscrew is accompanied by a unique hinged double lever system, serrated knife blade and contoured steel handle with black matte finish. Just $9.95 each.

Christmas Cards with Holiday CDs. Obviously, we are approaching the time of year when sending out Christmas cards is the norm. At Synergy Marketing, we can do you one better! Our amazing Christmas Cards come with wonderful holiday CDs that feature 12 memorable classics. There are two types of cards to choose from and they do not include dates. That way, if you don’t use them this holiday season, you’re ahead of the game for next year! Just $5.95 each!

Please take a look at the Holiday section of our promotional products list for a complete look at all of our holiday gifts. Don’t forget that everybody loves getting things for free. But, during the holiday season, when you’re bound to get a lot more people walking through the doors of your place of business, you’ll definitely benefit from being in the spirit of giving. Our clients have been benefitting for years.

Make this your best holiday season yet. If you’re looking for a surefire way to encourage your new customers to keep coming back well into the new year, be sure to offer them great reasons to do so. Synergy Marketing’s holiday-themed promotional gifts make the perfect choices to “wow” those who will be visiting you over the next two months. Give us a call at 1-877-748-9884 to order the gifts of your choice today!

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08 Dec

5 Tips For Throwing A Top-Notch Holiday Party

Posted in Synergy Suggestions on 08.12.14 by John Meloche

Successful young businesspeople at Santa hat at officeHave you thrown your holiday office party yet? Some companies like to get it out of the way as early as November. And others wait until the last day of work so that they can really party it up without worry about the next work day. Synergy Marketing falls into the latter category, so our party is still a couple of weeks away. If you own a company that’s still looking to throw a great holiday party, today’s blog is for you!

Throwing a party sounds like an easy and fun thing to do, but it actually takes quite a lot of work. Ironic, isn’t it? However, as Patricia Handschiegel of BusinessInsider.com points out, you can give your guests an incredible experience without going over budget. She first advises that you decide upon who your party is for. Will you be inviting customers or will it be specifically thrown for your employees?

The majority of office parties are for staff only. So it’s a bit easier to consider your budget, knowing exactly who you expect to show up. She goes on to note that your venue is also important. Will you be renting out a hall or will you be going to a restaurant? Maybe your office party will be held in your office. Either way, once you decide, you may want to follow Handschiegel’s following suggestions. Here are five tips for throwing a top-notch holiday party.

1. When It Comes To Venue, Consider The Unexpected. Perhaps a hall, restaurant or your own office is too been-there-done-that to you. If so, consider places such as adjoining rented suites at a chic hotel, says Handschiegel. “I’ve been a to incredible events held at completely unexpected places,” she says, “A benefit for a major charity was held on the patio of a gorgeous rented house where restrooms were in an empty pool house on the property to avoid any damage.”

2. Focus On The Details. “It truly is the little things that make a difference, so get creative here,” she writes, “Not only will it have the potential to make an impact, it can be done inexpensively. Candy stations with a mix of treats in cool jars have been common at a lot of fashion industry parties.” Handschiegel also points out that unique treats, good music and even balloons are essential parts of a fun holiday party.

3. Have Fun. This should be the obvious top-of-the-list tip, shouldn’t it? After all, what’s a party if it isn’t a good time? The point, of course, should be for you and your staff members to truly enjoy themselves and start off the holiday season with a bang. There are so many ways to encourage this. “A lot of companies are hosting events at places like bowling alleys, or creating themed parties such as mini-carnivals, pampering suites and other unique ideas,” Handschiegel reveals.

4. Be Sure To Get Contacts. In the event that you’re involving clients and customers at your holiday party, you’ll want to be sure that you find ways to keep in touch. Handschiegel suggests that you set up a “check-in at the door requiring a business card or sign in before entry” as one way to accumulate contact information. “Holding a contest that requires a registration can also work,” she suggests.

5. Do A Party Favor Or Goodie Bag. At Synergy Marketing, you know that we’re all about giving out gifts for free! Is there a better opportunity to reward your staff with great gifts than at your end-of-year holiday party? “Everybody loves a little takeaway or something special,” Handschiegel agrees, “Something small that says ‘thanks for joining us,’ like a conversation heart cookie custom with your logo on it or some other schwag can do the trick.”

We’d love to help you make the greatest goodie bags possible. Call Synergy Marketing at 1-877-748-9884 to order the perfect promotional products for your business today!

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21 Nov

5 More Ways To Make Work A Jolly Place

Posted in Synergy Suggestions on 21.11.14 by John Meloche

Happy office employees having fun at work in an office chair raceIn yesterday’s blog, we revisited the concept of having fun in the workplace. Creating a fun work environment is generally an all-around good idea. It helps for your employees to enjoy coming in each day and that makes them want to work that much harder. It then helps for your customers to recognize your brand as an upbeat and fun place to visit and do business with. Is there a downside to making work fun?

In some cases, things may get out of hand. That’s why it’s very important to lay down some ground rules so that your staff knows what is and what is not acceptable. After all, you don’t want people to think that your office is a place where “play time” is appropriate. At the same time, you don’t want the members of your staff to feel that each and every day on the job is a dreary and stressful one.

So what to do? Yesterday, we began looking at a great list of ideas from Jody Urquhart on AGCareers.com. She writes that lightening up your business meetings with playful activities and sharing personal favourites with your staff are great ways to lighten the mood and cheer things up at work. In today’s blog, we’ll conclude our look at Urquhart’s list in hopes that it will help for your staff to have their most joyous holiday season on the job yet! Here are five more tips.

1. Gather your co-workers for the “Joy of Work” hour. “Everyone must talk about something good at work,” explains Urquhart, “Take turns telling stories about the things that make work a joy. Each person should contribute ideas on how to make work more fun.” This is a great idea because it encourages feedback from your staff. After all, ensuring that they are enjoying themselves means listening to what they enjoy!

2. Have a fun recognition program. It’s always a good idea to recognize the contributions of your staff members. This should be a year-round practice. As Urquhart writes, “fun is not a reward for performance, but can be a way to encourage employees to perform. For example, you could create ‘games’ out of productive activity…who can motivate the most patients in a hospital to smile and say something funny to the head nurse. Playful and goal-oriented fun is best.”

3. Respond to fun when it happens. Sometimes, things just happen spontaneously. Go with it. Allowing your staff members the freedom to be themselves will go a long way in making them the motivated, hard-working team that you want for your business. “Funny things occur all the time,” Urquhart writes, “but if you are obsessed with left-brain analytical thought, you might find it hard to stop and respond. Natural spontaneous humour is a blessing.”

4. Commit to being fun and it will change your approach to work. Is being fun hard for you? Don’t worry. It doesn’t come easy to everyone. That doesn’t mean that you don’t know how to enjoy yourself. It simply means that – like all good business owners – your focus may be on the success of your business. “Start slowly with a few activities and communicate your desire to create a more relaxed workplace,” Urquhart advises, “Don’t expect things to turn around overnight.”

5. Encourage staff to leave work behind at the end of the day. “Employees shouldn’t be so consumed with work that it affects their family life and leisure activities,” says Urquhart, “Find fun ways for employees to ‘unload’ at the end of the day or week. Create a ritual like writing a ‘to do’ list and posting it on the board. By doing this, you commit to not thinking about the things on the list until the next day.”

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20 Nov

5 Ways To Create Fun Working Environment

Posted in Synergy Suggestions on 20.11.14 by John Meloche

Leisure at workplaceThe end-of-year holiday season is a very interesting time. For most of us, it’s filled with joy and excitement. And for many others, it’s a time of stress and worry. To be honest, most of us actually fall into both categories! There’s a lot of money to be made for business owners, but it also requires a lot of work. At the same time, there’s a lot of money to be spent and a lot to prepare for. Celebrating the holidays can really be tough!

It’s important to remember that your commitment to growing your business during this time of year will take quite the toll on the members of your staff. Don’t forget that they have a lot on their plates as well. And adding stress to their lives due to added responsibilities and demands in the workplace won’t help for your company to thrive in the coming weeks. So what to do? Make work fun!

It’s often been said that a happy staff is a productive staff. And arguably, there is no better time of year than now to make your staff happy. They’re likely to be busier than ever due to an increased demand from customers. But since the holiday season is quickly approaching, your team members will also want to take part in all the joy that the holidays tend to bring. On AGCareers.com, Jody Urquhart provides steps to creating a fun workplace. Here are five.

1. Give up the notion that professionalism means being serious all the time. It’s not impossible to run a successful business and have fun at the same time. As we alluded to, keeping things light around the office will actually help for your employees to work harder, not less. “It’s possible to take yourself lightly and still be competent and productive,” writes Urquhart, “Start to promote the benefits of humour at work.”

2. Define what fun is in your workplace and what it is not. Of course, it all can’t be fun and games at work. It’s important to lay down ground rules to make clear to your team what is and what is not appropriate. You want your employees to enjoy their days at work, but you’re not looking for anyone to goof off. As well, you don’t want anyone to get offended. Urquhart writes that you should draw the line at sexual humour and other off-colour jokes.

3. Add fun to meetings. Business meetings provide great opportunities to relay to your staff all of the various tasks that need to be completed during each day. Meetings, however, also provide great chances to promote team-building and a fun working atmosphere. “Bring in fun things such as Nerf balls, a basketball and hoop, or party blowers,” suggests Urquhart, “Start a meeting with a humorous story or joke.”

4. Collect and share your favourite cartoons and jokes. There’s no way to help the fact that when people work together every day, they’re going to interact and get to know each other. Consider just how much time your group of employees spend with each other. Encourage them to get to know each other in fun ways. And make sure that you’re part of the action! You can even “create a Joke Board or a Humour Newsletter,” says Urquhart.

5. Let customers know you are a fun company. A big part of making sure that your employees enjoy their work days is how it translates to your customers. Involving your customers in all the fun will go a long way in shining a favourable light upon your brand. “Do something just for fun (organize fun customer events, dress for fun, share funny things with customers),” suggests Urquhart, “and give employees tools to create a fun relationship with customers.”

Be sure to check back for tomorrow’s blog as we continue to explore this topic and unveil more of Urquhart’s tips. Have fun at work today!

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02 Sep

Labour Day Is A Great Day For Planning

Posted in Synergy Suggestions on 02.09.13 by John Meloche

article_financial_planningHappy Labour Day Canada! It’s kind of an interesting holiday, isn’t it? It’s called “Labour Day”, but it’s a day off from work for most people. Shouldn’t it be called “No Labour Day”? Then again, maybe the name makes sense after all. That’s because for most business owners, every day is a day of work. They’re constantly thinking of ways to further their companies – even on their off days.

“I’ll be working,” responded one of our clients when asked what his plans were for the Labour Day Long Weekend last week, “There’s something on my plate every day. I may not be coming into the office, but I’ll be drafting up new ideas on how to advertise a new product line that will be out in time for the fall. It’s creeping up on us pretty quickly so there is no time to waste.”

That’s the funny thing about time. The words “month” and “year” sound like they denote a long stretch of time – and they do – but they seem to fly by so quickly. This is why the smartest business owners are insistent upon good planning. And they know this requires coming up with ideas many months in advance of the days that they are rolled out. So, for some, Labour Day still requires some labour.

“It doesn’t bother me to work during the holidays,” commented our client, “It actually gives me some relief that I get extra days to think about how I can boost sales and things like that. When you’re in the office, it’s busy, busy, busy. So a day off to just brainstorm and think and go through ideas is very helpful. I’m looking forward to a successful fourth quarter.”

The fourth quarter of the year starts in October, of course. That’s just a month away. So business owners do need to begin thinking of their strategies for that time period right away. The last three months of the year also bring about the holiday season, as we all know. This is a time when sales go through the roof as customers pack stores and shopping malls looking for Christmas gifts.

On BalboaCapital.com, a list of tips is provided for small business owners to help them have successful fourth quarters. As the site confirms, “the fourth quarter is filled with holidays, which means businesses like yours will have fewer days to reach your revenue goals. Additionally, many of your customers and clients will most likely be taking vacations in November and December.”

Look for Holiday Sales Opportunities. Most businesses experience a boost in sales during the holiday season. Believe it or not, now is a good time to begin promoting your upcoming sales events and promotions. Get customers excited about the upcoming season and even encourage them to start their shopping early. There are many ways to begin your push as well.

BalboaCapital.com suggests that you utilize your social media profiles, for one. Jump on Facebook and Twitter and start asking your friends, fans and followers what items they would be most interested in for the holidays? Notify them of forthcoming deals that your company will be offering in the coming months. That was only tip #1. Be sure to check out tomorrow’s blog for more tips on how to have a successful fourth quarter.

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