22 Dec

3 More Valuable Last Minute Holiday Shopping Tips

Posted in Synergy Suggestions on 22.12.15 by John Meloche

Christmas: red and white presents with clock and  pink teddy bear on white background - last minute shoppingHaving a busy month? Most Canadian retailers are. And, as a result, we know that you may not even have had the opportunity to do your own holiday shopping yet. In yesterday’s blog, we revealed a few last minute holiday shopping tips that we felt would help you prepare for the big day this Friday. In today’s blog, we’ll continue our list of tips in hopes that you and your loved ones will enjoy your merriest Christmas yet!

Here are three more valuable last minute holiday shopping tips:

1. Donate your time. Not all of your gifts have to be store-bought. The giving of your time can be an even more valuable and appreciated gift. Create your own “coupons” and uniquely gift wrap them, so that when your loved ones open their gifts, they’ll be surprised to see that you’d be willing to offer them experiences that they aren’t used to. On CanadianLiving.com, Renee Sylvestre-Williams clarifies the type of generous gift we’re speaking of.

She writes that your time or your skills can be given as gifts instead of spending money on things your loved ones may need a lot less. “Offer babysitting time to new parents or a movie date to your best friend, or bake cookies or other goodies as gifts,” Sylvestre-Williams offers as suggestions, “If you’re crafty, consider making your gifts instead of buying them.”

2. Set a shopping time limit. If you do plan on venturing into the busy malls, be sure to set a shopping time limit for yourself. That way, you’ll be sure to stick to the things on your list (as per yesterday’s tip) and not get too caught up in spending unnecessarily. On FamilyEducation.com, Lindsay Hutton warns of the ways in which store owners attempt to keep customers in their stores longer.

As a business owner, you’re likely well aware of these attempts. You may have even adopted them for your own store! “Retailers have a few tricks up their sleeves to get you to linger in their stores, such as playing catchy holiday music and scenting the air with pleasant holiday smells, making it more likely you’ll buy something on impulse,” she reveals, “To avoid this trap, make plans immediately following your shopping trip to limit the amount of time you spend in the mall.”

3. Donate to others. Arguably (but maybe not so much), there is no better gift than a donation to those who are less fortunate than you are. By giving to charity in the names of your family members and friends, you will be providing incomparable gifts to both your loved ones and the people who will benefit from your donations. The holiday season is often a tough one for those who can’t afford to celebrate it themselves.

“Consider donating to a charitable organization in your friend’s or family member’s name,” suggests Sylvestre-Williams, “Some charities will send a card (real or virtual) to recipients letting them know about the gift. As an example, charitable organization Plan Canada lets you buy gifts for friends and family like these handmade bracelets and the money goes to helping children around the world.”

To effectively market your business in the new year, don’t forget to call Synergy Marketing at 1-877-748-9884 to order the best promo products in the industry! Our office will remain open until midday tomorrow!

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21 Dec

3 Helpful Last Minute Holiday Shopping Tips

Posted in Synergy Suggestions on 21.12.15 by John Meloche

Depositphotos_36474121_s-2015The big week is here! Christmas Day is this Friday and people all over Canada (and most of the rest of the world, we would imagine) are preparing for the big day. And by “preparing”, we mean that there is a lot of last minute shopping left to do. If you happen to be one of those procrastinators, you can certainly be excused. As a business owner, you have likely been so busy managing your own company and preparing it for the holidays that you haven’t gotten to do much shopping of your own just yet!

Don’t fear. With four shopping days left until Christmas, there is still time for you to locate and secure great gifts for your loved ones. You’ll need a plan, however. In today’s blog, we’ll provide you with the tips you need to knock your holiday shopping out in a much easier way than you may have expected. It will start, of course, with giving yourself some time to shop.

But how can you make the most of that time? Here are three helpful last minute holiday shopping tips:

1. Make a list. Just because you’re about to embark on some last minute shopping doesn’t mean you have to go about it hastily. It’s probably safe to say that you don’t want to go over your budget and you certainly don’t want to pick up gifts that aren’t worthwhile for their recipients. Creating a shopping list keeps you focused on what you need to buy and for whom. It will also help you to waste a lot less time looking around for the right purchases.

On FamilyEducation.com, Lindsay Hutton advocates for making a list and checking it twice. “One of the biggest traps of last-minute shopping is going over budget,” she asserts, “Before you brave any store, make a list of how much you’d like to spend on each person you are buying for, and stick to it. Resist the urge to keep shopping for the perfect gift, and leave the store as soon as you’ve crossed everyone off your list.”

2. Stick to your budget. It will defeat the purpose of writing a list if you don’t pay attention to what’s on it. Not only should you focus on buying the gifts that you know your loved ones will enjoy, but you should also be focused on spending within your budget. Holiday shopping isn’t all that much unlike marketing your business. It’s important to spend your money wisely in order to feel that you’ve received maximum benefit.

On CanadianLiving.com, Renee Sylvestre-Williams champions this view. “Try your best to stick to your budget despite any pressure or stress,” she writes, “You’ll feel pleased and proud when you don’t get a massive credit card bill in the New Year. The best way to stick to your budget is to bring the right amount of money with you when shopping and not carry your credit or debit cards. There’s no reason to keep temptation in your wallet.”

3. Look for expedited shipping. What if you don’t have time to hit the mall? Does that mean none of your loved ones will be getting anything for Christmas this year? Not necessarily. Online shopping is still a viable option. However, it will be very important to look for expedited shipping options. Many websites offer one-day deliveries, knowing that Christmas Day is drawing near. Look to shop with those that offer this option.

Sylvestre-Williams reveals that, due to the often-large costs of expedited shipping, you may also want to go the route of buying online coupons that offer significant discounts on highly sought-after items. “Consider making use of group buying sites like WagJag (WagJag.com), TeamBuy (TeamBuy.ca) and Groupon (Groupon.com),” she suggests, “All have holiday sections where you can buy gifts at a discounted rate and just print off the coupons to give on the day itself.”

Be sure to check back for tomorrow’s blog, as we continue to offer some helpful last minute holiday shopping tips! And don’t forget to call Synergy Marketing at 1-877-748-9884 to order the best promo products to advertise your business. Our office will remain open until midday, Wednesday, December 23rd to take your orders!

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18 Dec

3 More Ways To Keep Customers Coming Back

Posted in Small Business Advertising, Synergy Suggestions on 18.12.15 by John Meloche

Handsome man holding shopping bags and credit card. Christmas and holidays conceptAdvertising your business doesn’t have to be strenuous work. And it certainly doesn’t have to be expensive either. For many years, Synergy Marketing has proven that by offering Canadian business owners the opportunity to hand out high-quality promotional gifts to advertise their businesses. And they work! In yesterday’s blog, we not only reiterated that, but we also pointed out a few other ways that business owners could boost sales this month.

Needless to say, we’re right in the middle of the busiest shopping season of the year. So, it’s certainly important to implement ways to take advantage of all of the extra people that you’ll be meeting. When new customers walk into your store looking for gifts, it’s important to offer them incentives to keep coming back. Yesterday, we noted that advertising your business via social media and creating holiday packages would be helpful. Today, we’ll offer a few more tips.

Here are three:

1. Go viral. In yesterday’s blog, we reasserted our position that social media play a huge role in the way that small businesses can effectively advertise their products. Arguably, there is no better way to use social media than to post videos. People just seem to love them! They very often get shared via Facebook and Twitter and elicit numerous “likes” and comments. Is there a video that you can create to help bring such attention to your business?

On Shopify.ca, Shilpi Tomar recommends that you make a clever holiday video. “An eye-catching video can make your brand stand out from the crowd,” she writes, “A small budget and a creative mind can go a long way when promoting your store, so if your video is distinctly humorous or clever enough and aligns with your brand you can have a recipe for a heavily-shared video.”

2. Start a rewards program. There are few ways to encourage repeat business better than to offer rewards to those who keeping coming back. When customers know that freebies are in their futures, it makes them want to keep buying from you in order to get those freebies. Is there a better time than now to start a rewards program? Let your customers know that the more they shop with you, the more they save!

“Rewards programs like ‘Buy 10 sandwiches and get the 11th free’ can really boost your sales because it requires your customers to buy more of your product than they might normally for the opportunity to get a free one,” says Madie Hodges on Kabbage.com, “This can also give you a step up above your competition that might not offer programs like this for their loyal customers. Rewards programs are just another inexpensive way to market your business and gain new customers by offering a valuable freebie.”

3. Start a referral program. Customers shouldn’t only be rewarded for spending money in your store. They should also be acknowledged for the other business that they bring you. It’s not uncommon for people to spread the good word about the great experiences they have with companies. Offer your customers a referral program that will provide them with benefits for recommending others to you.

“Referral programs are a great way for you to gain new customers and reward your loyal customers who recommended your business,” asserts Hodges, “There are many options when creating a referral program. You can reward your customers directly with cash or you could offer them discounts or free products as reward for their referrals. You should also reward the referee as well, which is another huge incentive for them to actually shop at your store.”

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17 Dec

3 Creative Ways To Boost Sales This Month

Posted in Small Business Advertising, Synergy Suggestions on 17.12.15 by John Meloche

Christmas shopping woman holding many Christmas gifts in her arms wearing santa hat and winter clothing. Beautiful young female model isolated on white background.Promo gifts work wonders all year long. But, especially during the current busy holiday shopping season, they can prove to be the most effective advertising tools you can use. The more customers you have visiting you, the more opportunities you have to entice them to keep coming back. Promotional products have been known to do that for a very long time. They often serve as daily reminders of where to shop.

There are, of course, numerous other ways that small businesses can compete with the big boys. It’s important to keep in mind that not every shopper is interested in pouring more money into large corporations. As a small business owner, it’s important to implement smart marketing strategies that appeal to your customer base. If you own a retail store, there are some creative ways you can boost sales over the next week and a half!

Here are three:

1. Create holiday packages. Maybe the products you sell aren’t generally the types that are considered for holiday presents. That doesn’t mean that they can’t become holiday presents. It’s as simple as creating a package, gift box or gift set out of the products you have. Advertise the fact that they are being sold as a bundle for a special discount during the holiday season. This will entice more people to look to your store for gift ideas.

On Shopify.ca, Shilpi Tomar champions this idea. “You’ll be relying on your loyal customer base to come to you for a one-of-a-kind gift set which will take some work off your already-busy customer’s hands,” she writes, “You can pre-package best-selling items ready to gift in beautifully designed cases, gift wrap, and boxes. The key here is to make sure the packaging is exciting enough for the shopper to want to gift as is.”

2. Utilize social media. If you’ve been keeping up with the Synergy Marketing Blog, then this tip should come as no surprise to you. Truthfully, it doesn’t matter what time of year it is. Social media is always all abuzz with the latest news and trends. Being active on your social media accounts throughout the holiday season will be an effective (and free!) way of advertising your business in an effort to boost sales.

Tomar particularly advocates the use of Pinterest. “When used right, social media tool Pinterest is one of the most powerful tools to sell online and in-store,” she believes, “Major brands are using Pinterest by hosting contests, using rich pins, and even going cross-channel by including tags of most-pinned items in-store.”

3. Offer freebies. We don’t have to remind you about how effective promotional gifts are during the holiday season. Or do we? Keep in mind that people always love getting things for free. Remember that you can also add a sample of one of your products to the whole “freebie” campaign that you employ during the holidays. Giving your customers chances to sample your products is a great way to entice them to buy.

“People love free stuff no matter what it is, and chances are if they are shopping or using your business, they already like your products,” writes Madie Hodges on Kabbage.com, “Offering samples of products with purchase is a great way to incentivize people to keep buying. Giving your customers freebies also makes them feel valued and important. It is a great way to give back to them and show how much you appreciate them.”

Be sure to check back for tomorrow’s blog as we continue to offer creative ways to boost your sales this month. And don’t forget to Synergy Marketing a call at 1-877-748-9884 to order the promo gifts of your choice to advertise your business!

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16 Dec

The Power Of The Promo Gift During The Holidays

Posted in Promotional Products on 16.12.15 by John Meloche

SLR-001-500x500-1024x1269Okay, Canada. You have a solid week and a half of holiday shopping still left to do. And that means that business owners everywhere still have plenty of time to turn their new customers into loyal ones. As we’ve been discussing on the Synergy Marketing Blog for weeks, the holiday shopping season always gives business owners plenty of opportunities to grow their customer bases. It all comes down to how impressed people are when they visit your store.

For many years, promotional gifts have impressed the socks off of Canadian customers. Especially during the holiday season, when people are in the spirit of giving, the act of giving a promotional gift to a shopper is most often met with great appreciation. As we’ve often asked, who doesn’t like getting something for free? Over the course of the next couple of weeks, you’ll definitely want to take advantage of a promo gift campaign.

On Shopify.ca, Shilpi Tomar asserts that the busy holiday shopping season is the perfect time of year for small businesses to use personal approaches to business advertising. She notes that larger retailers put a lot of money into their advertising campaigns, making it seemingly hard to compete. This is where promo gifts give smaller businesses a competitive edge. They help to develop personal bonds with their customers.

“The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year,” she writes in an article from 2014, “With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses…To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.”

The personal approach, it should be reiterated, is one of the best ways to compete with bigger businesses. Usually, larger corporations are simply too big to take the time to get to know each of their customers personally. When you hand promo gifts to your customers, it allows you the opportunity to learn names, likes and dislikes as well as other information that will help you to cater to their needs in the future.

With this, you can establish a relationship that turns into loyal patronage. Keep in mind that promo gifts are a lot more than simple advertisements for your company. They are handy and useful items that can come into play in the lives of your customers on a daily basis. Consider the power that a key chain, pen, flashlight or water bottle that bears your company name and logo can have.

At Synergy Marketing, our many years of experience tell us that it’s well worth it to invest in promotional products to advertise your business. It’s important to remember, as well, that when compared to traditional modes of advertising (television commercials, radio spots, prints ads, billboards), promo gifts are so much cheaper! It’s hard to beat an advertising strategy that has proven to be very effective and cost-efficient at the same time.

If you are not yet handing out promo products to advertise your company, there is no better time than now to get started. Contact Synergy Marketing today to discuss the promo gift that would best advertise your brand. We have so many to choose from! Simply call us at 1-877-748-9884!

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15 Dec

4 More Ways To Boost Retail Sales During The Holidays

Posted in Small Business Advertising, Synergy Suggestions on 15.12.15 by John Meloche

Beautiful happy christmas girl with shoping bags.In yesterday’s blog, we revisited the concept of holiday shopping and just how busy retail stores in Canada are right now. As the owner of a retail store, however, you can’t take for granted that sales will increase just because it’s the busy holiday shopping season. As we mentioned yesterday, there are some ways to encourage holiday shopping at your store. In today’s blog, we’ll explore a few more.

Here are four more ways to boost retail sales during the holidays:

1. Make sure your important orders are delivered on time. During the busy holiday season, customers aren’t just looking for popular items. They’re looking to have those popular items delivered on time. In the many cases when such items have to be ordered, it’s your job to ensure that they will arrive in your store by the time you promise. Late deliveries are easy ways to frustrate customers to the point where you lose them for good.

On Retailers.com, Bob Negen insists that you always know the status of your important orders. “If that huge order of your most popular thing-a-ma-bob isn’t coming in on time and you don’t make adjustments, it’s going to cost you, and maybe cost you big,” he warns, “Don’t take any chances that your best sellers didn’t make it to the warehouse in time for this years’ holiday season. Be proactive!”

2. Showcase the usefulness of your products. Just because your products look good doesn’t mean that they’re good for your customers. That is, of course, unless you demonstrate just how good they are! Set up an area of your store where you or your employees can demonstrate the awesomeness of the products you sell. Offer discounts to customers who purchase the item directly after the demonstration.

On SpecialtyRetail.com, Nancy Tanker highly advocates for the demonstration. “Most products can be demonstrated and demonstrations do increase sales-if they’re done right,” she writes, “Train your employees on how to run a proper demonstration. Don’t leave it up to them to develop a strong demo pitch. If you want the most sales possible, you need to give your employees a selling road map to follow.”

3. Create an enjoyable atmosphere. Getting customers through the doors of your store is the first step to boosting sales. You can encourage more visitors if you make your store a fun place to visit. Not only should it be decorated in a festive way, but it should also be an interactive place where people have fun. That way, you’ll keep customers in your store longer, giving you more opportunities to sell to them.

Negen advises that retail store owners make shopping fun for their customers, and shares an idea of how to do so. “Fun sells, especially during the holidays,” he asserts, “It doesn’t have to be hard, or fancy. Have a ‘guess the number of candy canes in the big glass bowl contest’ or something of the sort. Let your imagination run wild; get into the spirit of the season!”

4. Keep hiring talented staff members. “Experienced retailers hire throughout the entire holiday season,” says Tanker, “They know that to keep your employee pipeline humming, you must be continually hiring. Use an employee-referral system that rewards your current employees for referring anyone subsequently hired.”

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14 Dec

4 Ways To Encourage Holiday Shopping At Your Store

Posted in Small Business Advertising, Synergy Suggestions on 14.12.15 by John Meloche

Happy young woman in Santa hat holding shopping bagsThere are less than a couple of weeks left until the big day! So, you know that Canadians will be flooding the malls between now and Christmas to get their hands on all of the gifts that are on their wish lists. The holiday season is undoubtedly a very busy time for retailers. But it’s important for retail business owners to not simply assume that foot traffic will automatically increase. They have to advertise the fact that customers are welcome to do their holiday shopping in their stores.

Here are four ways to do that:

1. Inform your customers about your most popular items. Many holiday shoppers don’t even have wish lists. Instead, they pop in and out of various stores hoping to find items that they believe their loved ones will like. Make sure that your staff is informing your customers about some of the most popular items you have for sale and be sure to let them know how and why their loved ones would enjoy them.

On Retailers.com, Bog Negen explains that one of the top ways to boost sales during the holiday season is to attempt to add on to every sale that you make. “Pick an item or two with high margins and universal appeal,” he recommends, “Then get everyone on your staff to ask every single customer if they would like one. This simple act will generate thousands of dollars in sales.”

2. Go heavy on social media advertising. Everyone knows that we’re living in an era of very high internet use. For the most part, people are figuring out what they want to buy by going online to learn more about what’s for sale, before they head into the stores. Make sure that your business has a high internet presence over the next two weeks. Use your social media accounts to promote what you have for sale.

On AabacoSmallBusiness.com, Gabriel Shaoolian agrees that a social media advertising campaign is necessary during the holidays. “Design a creative image for a Facebook post that is both visually eye-catching and also clearly articulates the details of your sale,” he suggests, “If your holiday sale offers free shipping to your customers, make sure your image has ‘FREE SHIPPING’ in large type so that users can’t miss it. Images like these are more likely to trigger interaction and sharing.”

3. Be sure to have enough inventory. This is certainly not the time of year to be disappointing customers. If you are advertising certain products, be sure to have them in stock. It’s possible that you’ll run out if sales are high. And that’s obviously a good thing. But it’s important to be able to restock your items daily and give out guaranteed rain checks, if necessary, so that your customers don’t go elsewhere to get what they’re looking for.

“You’ll want to have four to five times as much product as you expect in sales for the season,” insists Nancy Tanker on SpecialtyRetail.com, “Keep your backstock handy and your display fully stocked. Create the desire to buy with an abundance of product choices so your customers can each find something to buy that speaks to them.”

4. Get into the spirit of giving. As is obvious, shoppers are looking for bargains right now. And it doesn’t get any better than free! Take advantage of all of that extra foot traffic and do your part to encourage it to continue well into the new year. Handing out free gifts is a great way to impress your customers to a point where they’ll want to do business with you again. Call Synergy Marketing at 1-877-748-9884 to order the promotional gift of your choice today!

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11 Dec

4 Ways To Entice More Visitors To Your Restaurant

Posted in Small Business Advertising, Synergy Suggestions on 11.12.15 by John Meloche

Celebration. Hands holding the glasses of champagne and wine making a toast.In yesterday’s blog, we visited the subject of promoting your restaurant business during the holiday season. Obviously, this is the time of year when there are more people out and about than usual. Holiday shopping breeds hungry customers. But, as we mentioned, it isn’t wise to automatically assume that those hungry customers will be lining up to eat at your establishment. What can you do to entice more visitors?

Here are four more ideas:

1. Create a festive atmosphere. As a restaurant owner, you’re well aware that people don’t just visit restaurants for the food. Most enjoy eating in environments that are warm, cozy and exciting. The atmosphere aspect of a restaurant can make all the difference in the world. No matter how good your food is, no one likes eating in places that don’t invoke feelings of fun and relaxation.

During the holiday season, this is especially important. Decorate! Make your restaurant look like the most fun place to be this month! Buzztime.com advises that you create a sense of warmth and coziness through you décor. “Give your guests a respite from the cold with added touches, such as cranking up the fireplace, serving hot cocoa and eggnog and sprucing up your interior with holiday lights and decorations,” suggests the website.

2. Get your staff in a festive mood. Customer service is everything. This is true whether it’s the holiday season or not. But if you really want your customers to enjoy their time spent in your restaurant this month, your staff members will need to be in a “holly jolly” spirit. Be sure to go over what you expect from them in terms of customer interaction. But, also make sure that they’re well-versed on all of the dishes you offer.

“Your back-of-house team obviously needs to be aware of menu changes so they can execute the new dishes properly, but don’t forget to train your front-of-house staff — especially servers — on the updates, as well,” says Linda Hays on RewardsNetwork.com, “The best way to get everyone on board, and sprinkle in some team building, is by hosting an all-employee tasting. As the front-line marketers for your menu, your servers need to know every detail about the new dishes they’ll be recommending to your customers”

3. Offer special discounts on meals. Obviously, people are spending more money these days than they are at any other point in the year. If they’re able to save money at your restaurant, they will be a lot more inclined to eat there. Consider offering discounts on special dishes or adding appetizers to meals at minimum costs. There’s no customer out there who isn’t interested in getting a deal right now!

“The holiday season is an expensive time for most consumers, so they will likely be paying extra attention to how much they spend on dining out, especially after all of the holiday fanfare has passed,” says Buzztime.com, “Think about ways to help your customers save a few bucks without it negatively impacting your restaurant’s profits.”

4. Hand out promo gifts. As you know, this is something that Synergy Marketing champions all year long. However, there is no better time than the holiday season to give out gifts to your customers. They serve as excellent reminders of where to shop – and, in your case, eat! Promo gifts have long been known to encourage repeat business, garner referrals and increase sales. Call Synergy Marketing at 1-877-748-9884 to order yours today!

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07 Dec

The Importance Of Website Design For Reliability

Posted in Promotional Products, Small Business Advertising on 07.12.15 by John Meloche

Depositphotos_48064213_sHere we are in the second week of December – deeply entrenched in the holiday shopping season. Undoubtedly, no matter where you are in Canada, the shopping malls are crawling with people searching for gifts for their loved ones. Don’t think, however, that just because the malls are crowded, there aren’t a lot of people shopping from the comforts of their own homes. Online shopping continues to grow in popularity, especially at this time of year.

Naturally, it makes sense to allow your customers to make purchases directly from your website. But just because you allow for your website’s visitors to buy from you online, it doesn’t mean that they will automatically be inclined to whip out their credit cards. It’s important to develop a reputation as a reliable business. After all, with all of the fraud that has occurred via online shopping, you don’t want to gain a bad reputation.

So how do you prove that your company is reliable? On ConversionXL.com, Peep Laja asks business owners to consider the following scenario: “Let’s say you’re walking down the street. A twenty-something dude comes up to you – ‘hey, are you interested in a new iPhone 5? I’ll sell it to you for $20’. He pulls it out of his pocket and it looks legit. What do you do? My guess is that you won’t buy it – even though the price is amazing and you know it’s a good product.”

Laja insists that a lack of trust is the reason that most people won’t buy an excellent product at a very inexpensive price. The idea that there must be something wrong with it or that the offer is too good to be true quickly arises. Your website needs to be designed in such a way that it is viewed as being trustworthy. According to Laja, web design matters because “people judge the book by their cover and your website by its design.”

“If you designed your website yourself and you’re not a designer, it sucks,” he insists, “Like many others before him, Dr. Brent Coker studied the impact of attractive websites on human behaviour. (He concluded that) websites that are more attractive and include more trimmings create a greater feeling of trustworthiness and professionalism in consumers.”

Does your website design give off a trustworthy impression? On Web4Business.com, Ivana Katz reiterates the importance of having your website make customers comfortable. “Unfortunately many people are still afraid to shop on the internet because they’ve heard horror stories from their friends and colleagues who have lost money in various online scams,” she reveals, “In order to convert visitors into paying customers, you need to prove your credibility.”

According to Katz, the more professional the design of your website, the more likely it is to earn the trust of online shoppers. So how do you pull this off? “Ensure your website is clean, easy to read and navigate,” she advises, “You need to make sure your visitors can find what they are looking for. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it.”

At Synergy Marketing, we believe strongly in having a professional website for the purpose of proving a company’s reliability. Earlier this year, we had our company website revamped to showcase a cleaner, sleeker and more professional look. It’s very easy to navigate through pictures of the various promotional products that we have to offer. However, for more information on our products or to place an order, we encourage you to give us a call.

Just dial 1-877-748-9884!

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01 Dec

4 Ways To Prepare Your Website For Holiday Shopping

Posted in Synergy Suggestions on 01.12.15 by John Meloche

3D rendering of a world globe on a supermarket trolley connected to a computer mouseDid your company benefit from the online shopping craze that was Cyber Monday yesterday? If not, you’ve missed out on quite the opportunity to generate more sales than normal through your website. Not to worry, though. There are still plenty of shopping days left in the holiday shopping season. And you better believe that those shopping days will continue to include customers going online to make their purchases.

So how can you ready your website in order to take advantage of Canada’s love for online shopping? As we pointed out yesterday, there are many reasons why people prefer to shop from home. It doesn’t take Cyber Monday to make online shopping a big time convenience for consumers. It’s important, therefore, to have your company website set up in such a way that it is providing that convenience.

Here are four ways to prepare your website for online holiday shopping:

1. Proofread the content. You don’t want the material on your site to be too convoluted or busy so that it distracts visitors from knowing exactly how to locate and purchase the items they are looking for. “Too much information or content that’s presented in large intimidating blocks will cause web browsers to search elsewhere,” writes Ryan May on BusinessDictionary.com, “In the same way, focus on four to six main products and make those a priority, rather than throwing everything you offer at the consumer up front.”

2. Make sure your site is easy to navigate. Not only should the content be easy to digest, but the usability of your website should be super easy. Remember, online shoppers love convenience. Your website should provide that. On Entrepreneur.com, Mike Azevedo highly recommends that you offer simple navigation, easy-to-read content, consistent design elements, quick website speed and clear access to support through your website.

3. Plug your site via social media. If there’s one surefire way to let consumers know that your company offers its products for sale through its website, it’s to put the word out through social media. Be sure to make use of your Facebook and Twitter pages, among others, all through the holiday season. Let your followers know that even though Cyber Monday is over, there are plenty of deals available on your company website.

“Businesses that use social media sites like Facebook and Twitter have invested heavily in these outlets for the promotion of their products and services, directly targeting holiday shoppers searching for deals from their favourite brands,” informs May, “You can do the same by providing package deals or other special incentives to those who routinely follow your brand, inviting people to your Cyber Monday event by tapping the networks that you’ve spent all year cultivating.”

4. Make sure your site is mobile-friendly. It’s important to remember that a lot of people do their online shopping with a small device that fits in the palms of their hands. It’s called a smartphone. You may have heard of it! Making your website mobile-friendly ensures that your company can benefit from the many Canadians who use their smartphones to both browse and shop on a daily basis.

“Consumers continuously shift between smartphones, desktops and tablets throughout the day” Azevedo reminds us, “As such, their digital storefront and shopping cart should ideally sync across all these devices. By optimizing your site for mobile, your customers can continue their shopping experience wherever they are and subsequently increase your company’s sales.”

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