27 Jan

2 More Big Benefits From Giving Out Promo Gifts

Posted in Promotional Products on 27.01.15 by John Meloche

SG-300_BIG-160x160At Synergy Marketing, we certainly do love our promotional products. Can you tell? For many years, we have been assisting Canadian business owners with the promotion of their companies by offering the best promo products in the business. Our catalogue boasts a wide array of useful gifts including everything from ice scrapers to water bottles, key chains to flashlights and toques to sunglasses. And, of course, that’s not all!

No matter the type of promotional product you choose to promote your company (there are many to suit the various industries that exist), business owners are guaranteed of one thing. They work! Bettering your company’s impression in the minds of your gift’s recipients is a sure bet. And, as we pointed out in yesterday’s blog, promo gifts have the type of staying power that your average business card does not.

On B2BMarketing.net, Gareth Parkin agrees. “Giving promotional gifts to your current and potential customers can aid in branding, improves their opinion of your company, helps them remember your products or services, will make them more likely to buy from you, and is less expensive and more effective than other forms of advertising and marketing,” he reports. He goes on to reveal some other big time benefits of giving out promo gifts to your clients. Here are two more.

1. Promo gifts are cost-effective. It’s hard to find business owners who aren’t interested in saving money while promoting their businesses. Why spend more than you have to? Everyone deals with a budget of some kind. Promo gifts offer business owners the opportunity to stay well within their marketing budgets, while reaping great rewards. Traditional modes of advertising are often very expensive and less effective.

Parkin concurs. “Investing in a promotional merchandise campaign can bring a greater return on investment than other types of advertising,” he reports, “Other types of marketing like radio and television ads can be easily forgotten. Promotional products can cost considerably less per impression, yet are kept for sometimes years and can also be passed onto or seen by other potential customers.”

2. Promo gifts have no limits. In other words, you can practically make any useful item a promotional tool. The key, of course, is to make sure that it is of high quality so that it can actually serve the recipient well and for a long time. As mentioned, Synergy Marketing has a ton of different promo gifts to choose from. This is because we know that every business owner is different. And every business deserves the ability to market itself with the perfect gift.

But which ones are the most popular? “Pens and mugs are probably the most common promotional gifts,” says Parkin, “but there are so many different kinds of products available now, you can choose products that represent your company and are relevant to your brand. Different themes or company cultures can be promoted through promotional products.” This is why we recommend a conversation with one of our experienced and friendly sales reps.

At Synergy Marketing, we proudly have some of the most enthusiastic and knowledgeable people in our industry working as part of our team. Our staff can certainly help you to choose the ideal gift to promote your brand in the best possible way. Impress your clients by handing them the perfect promo gift. For more information on how to select the best gift for your brand, give us a call at 1-877-748-9884!

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26 Jan

2 Major Benefits Promo Gifts Bring To Your Brand

Posted in Promotional Products on 26.01.15 by John Meloche

p-522-160x160So are promotional products as powerful as we keep saying they are? At Synergy Marketing, we have many years of experience within the industry that have proven to us that promo gifts are among the best ways business owners can grow their companies. The reasons are vast. But, as the provider of the best promo products in the business, we’re expected to feel that way! So we don’t necessarily believe you should simply take our word for it.

“Many businesses may not realize that promotional products can really help with the branding of your company and can be a great complement to your marketing strategy,” writes Gareth Parkin on B2BMarketing.net, “Promotional merchandise, branded with your company name and/or logo should be considered an investment and part of the marketing budget.” Evidently, we’re not alone in believing that promotional products are excellent business-builders. They work wonders at trade shows, conferences and other events that give you the opportunity to meet new clients.

But they work great during your day-to-day interactions with new and old customers as well. Promo gifts, you see, have many benefits. Parkin agrees that when given to customers, they can improve the opinions that people have of your company, making them more likely to buy from you. We could go on all day about how great promo products are – and sometimes we do! But here are just two of the main benefits they can bring to your brand.

1. Promo gifts have staying power. Are you still handing out business cards to new clients? How long do you think those cards of yours last in the hands of their recipients? What good are those cards other than providing contact information? Promo gifts, by contrast, are useful items that people are not quick to throw away. Instead, these great products that bear your company’s name and contact info serve their recipients for many years into the future!

“When customers receive promotional products, they keep them for a long period of time,” writes Parkin, “In fact, studies have shown that many people keep promotional products for an average of one year or longer. This increases the brand awareness of not only the person using the promotional item, but also those who are in contact with the recipient or see them using the product.” The more useful your gift, the more promotional power it has!

2. Promo gifts make your company look good. Consider the impression that is given off by a useful, high-quality promo product that bears your company’s name and logo. While they won’t cost you very much to invest in, promo products give your brand that “professional”, “high-scale” feel. Attracting new customers by making such impressions is a great way to garner interest in your brand.

“Everyone likes to receive something for free,” Parkin reminds us, “Promotional product recipients do not mind getting a gift with a brand name or logo on it and accept it as part of the exchange. Once they keep the promotional product and use it, they become more and more familiar with your company name and therefore, more likely to purchase from you again.” The way we see it, it’s hard to find a better way to keep your business on people’s minds!

Please be sure to check back for tomorrow’s blog as we continue to unveil more of the major benefits provided to your brand by promo gifts. For more information on the amazing promo gifts offered by Synergy Marketing, don’t hesitate to call us at 1-877-748-9884!

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22 Dec

Offering Holiday Hours To Get You The Right Gift!

Posted in Promotional Products on 22.12.14 by John Meloche

DRK-03_BIG-160x160On behalf of the entire Synergy Marketing staff, we’d like to wish you all a very Merry Christmas and the happiest of holiday seasons! We’re very appreciative of our great clients. Without you all, there’s no way we could have reached our goals and grown our company in the past year. As well, we’re thankful for the many new clients that we’ve developed relationships with in the past few months.

It gives us great pride to know that, as we grow our company, we are helping so many other Canadian businesses to grow themselves. This is what promotional products do. They help small business owners develop stronger relationships with their customers so that they achieve greater successes in the long run. Here’s hoping that thanks, at least in part, to our newly-formed relationships, that you all have your happiest of holidays yet!

We just would like to inform everyone that we do have members of the Synergy Marketing sales staff working today and tomorrow during our special holiday hours. Although we generally close down for the holiday season, our offices will be open between 10:00am and 3:00pm Monday and Tuesday. Please don’t hesitate to give us a call at 1-877-748-9884 to discuss getting your hands on some excellent promotional gifts to begin your marketing campaigns in 2015.

As you are likely well aware, Synergy Marketing has so many great promo products to choose from. You may even be wondering which ones would work best for your company and therefore, wish to take some time to think about it. We encourage you to call us today so that we can make your lives easier! Our friendly and knowledgeable sales staff is made up of experts of connecting the right promo gift to the right business owner. Here are a few suggestions.

Translucent Ice Scrapers. These are among our most popular promo gifts in the automotive industry. However, they don’t necessarily have to be made exclusive to auto mechanics and the like. Considering that we live in Canada and it is, after all, winter time, it will be pretty hard to go wrong with a promo gift that can help your customers rid their car windows of ice and snow all season long.

100% Acrylic Toque With Cuff. Speaking of the winter time, it will be pretty hard to convince anyone that it’s a good idea to go outside without a hat on. Our acrylic toques are perfect for any Canadian winter. Keep the heads of your customers warm while they promote your business for you all winter long. Another one of our excellent go-to promo gifts during this time of year, our toques are excellent traveling billboards for your brand!

500ml Water Bottle with Ice Stick. Some of you may be thinking passed the winter time when business resumes in 2015. And we can’t say that that’s a bad idea. Thinking ahead is always smart. Maybe hooking your customers up with some great water bottles for the summertime is a great way to get them thinking about your brand in a favourable light. After all, water bottles can be used all year round anyway!

Europa Sport Sunglasses. You forward-thinkers may also want to consider some cool shades to promote your business in 2015. Another year-round gift that helps for people to look forward to the days when the weather heats up, our Europa Sport Sunglasses are just one of four different sunglasses designs that we have available. Give us a call at 1-877-748-9884 today and let’s get you the perfect gift to help your business have a happy new year!

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27 Mar

6 Of The Sweetest Promo Gifts You’ll Find!

Posted in Promotional Products on 27.03.14 by John Meloche

winner 6At Synergy Marketing, we speak to Canadian business owners on a daily basis. Because there are obviously so many different types of businesses throughout the country, it’s important that we offer a wide variety of useful promotional gifts to tend to the needs of each of these business types. We have the right promo gift for everyone! But what is the right promo gift for you?

Pens. To be completely honest, you simply can’t go wrong with pens. No matter how much the digital era is upon us, people still need these writing utensils on a daily basis. Giving out pens with your company name and logo on them is perfect way to give your customers daily reminders about your business. In addition to being among the most effective, they are also among the most inexpensive promotional gifts available.

Key chains. These are right up there with pens as some of the most practical promo gifts that you can give out. Although they are popular among those in the real estate industry, is there really any type of business that can’t benefit from giving out key chains? They are light and clearly easy to carry around. Key chains are used on a daily basis. This is a great way to make sure your company is never forgotten.

Water Bottles. With the warm weather coming around the corner (soon, we hope!), more people are bound to take to the outdoors for their exercise routines. Hydration is as important as ever in the warm weather. Water bottles are the perfect promo gifts for the active individual in all of us. Also items that are used regularly, water bottles with your company name and logo on them are excellent marketing tools.

Ice scrapers. Our awesome ice scrapers were one of the most popular promotional items this winter. And you can imagine why. Consider how often your business would have been thought about this winter when all of that ice and snow were covering our cars. These great ice scrapers are handy items that are useful all winter long. They work perfectly as promo gifts in the automotive industry.

Calendars. Naturally, these promo items are the perfect giveaway during the holidays and at the beginning of each year. You may want to seriously consider taking advantage of these great promo gifts at the top of each year considering that they work to promote your brand every single day for the entire year! Not to mention, they are among the gifts that will cost you the least to invest in.

Flashlights. Do you see the light? Flashlights are helpful items that can be used in a variety of scenarios. When the power goes out, when you’re searching for something in the car, if you’re out at night and so on…there are ample opportunities for your gift recipients to use these very useful promotional products. There are so many to choose from, it will be hard to choose just one.

Well, that’s what our friendly and experienced sales reps are here for. Experts in selecting the right gift for the right business, our staff members are standing by to assist you in making the choice that is bound to provide your company with the most benefits. Contact Synergy Marketing at 1-877-748-9884 to learn more about which promo gifts will best suit the needs of your business today!

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29 Jan

5 Benefits To Promotional Product Advertising

Posted in Promotional Products on 29.01.14 by John Meloche

Depositphotos_7759171_xsFor decades, promotional products have been helping business owners all across Canada to grow their customer bases in ways that traditional advertising cannot. Handing out promo gifts sparks a personal connection between business owner and customer. This personal connection cannot be achieved through television commercials and radio spots – which cost so much more to make!

Instead, promo gifts help for conversations to be started. They are kind gestures that are most often met with great appreciation. Promo gifts often create bonds that turn into referrals. And we all know that there is no better type of promotion than word-of-mouth promotion! Let’s not forget that promo gifts are useful items. That means that they actually perform functions that ensure your brand is being remembered daily.

Pens, flashlights, key chains, sunglasses, rulers, markers, calendars and so many more products that are used on a regular basis can be part of your best promotional campaign ever! Of course, once your business name and logo is attached, the possibilities are endless. But, as always, you don’t have to take our word for it. On Examiner.com, Joshua Cintron provides five benefits to promotional product advertising.

Stand above the competition. Cintron writes that promo products give your company a “unique, creative flair” that helps it to stand out from other companies. He notes that promo gifts help you to open up lines of communication with your customers. They make for great icebreakers that encourage your recipient to pay greater attention to the things you have to say. What better way to outdo your competitors?

Actual and inexpensive advertising solutions. Cintron reiterates that promo gifts are far less expensive than radio or television advertising. For a fraction of what it would cost to run a print ad or billboard, your promo gift will literally live with its recipient. Commercials come and go within seconds. The impact is minimal. A useful promo gift becomes part of your customer’s life. You can stay on the minds of your best clients with these very cost-effective gifts.

Useful, tangible items for giveaway. “These products are useful items that people can keep with them at all times for future reference,” writes Cintron, “The usefulness of the item goes beyond the person who receives it. If the product is unwanted, it is typically passed along to the next person who may use it and benefit from it.” So you’re not only securing customer loyalty from a recipient, you’re gaining greater attention from others too!

Flexibility of items purchased. There are so many different promo gifts to choose from, there is literally no end to your promotional possibilities. At Synergy Marketing, we are experts at selecting the right gift for the right business. As Cintron points out, many items are flexible and can be made to match the theme of your business. For example, we have gifts such as Ice Scrapers that are perfect for the automotive industry.

Unique way to introduce a new product to a target audience. According to Cintron, “this is a unique way to introduce a new product into the market. The target audience can evaluate the product, determine if it is good or not and then the company can collect data to perfect the product. Not only does this work to improve the new product but will also increase consumer confidence in the new item if the target audience finds them useful.”

Contact Synergy Marketing at 1-877-748-9884 to order the perfect promo product for your business today!

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23 Sep

Choosing Your Promotional Products Wisely

Posted in Promotional Products, Synergy Suggestions on 23.09.13 by John Meloche

water bottlesPromotional products work wonders in developing the relationships between businesses and their customers. As we’ve written about many times, promo gifts add personal touches to those relationships. They show customers that you’re willing to go the extra mile to make them happy. The gifts also show that you are committed to meeting the needs of your clients.

Naturally, promo gifts help to keep your business on the minds of its customers on a more regular basis. The more useful the promo gift is, the more it will be used by its recipient. At Synergy Marketing, our friendly and knowledgeable staff members work with clients all over Canada. With so many types of businesses out there, they need to be experts on the various gifts that suit each market.

On his “The Marketing Guy” blog, Mike Blaney writes that there are a number of things to consider when you decide to hand out promotional products to your customers. Not every business is the same. And therefore, not every customer is the same. That’s why there are so many different types of gifts to choose from. Let’s take a look at some things to consider so that you will choose wisely.

The frequency clients purchase your product or service. How often are your customers coming in to visit you? How important are your products and services to them? Get to know your most frequent customers. There’s nothing wrong with a little special treatment to the clients who support your business the most. Get to know them on a first name basis. Your gift will be a great ice-breaker if needed.

The season of the year. Getting your clients to use your promo gifts will be hugely important in how much they help to advertise your brand. There are, of course, items that may work better in certain seasons than others. Take, water bottles, for example. They’re more likely to be used during the summer. Ice scrapers, on the other hand, are clearly winter gifts.

Will it be left at the office or taken home? Do you want to promote your company to other office types? Or is your company a little bit more family friendly? Consider where your products may be used and where they may have the greatest impact. This will help you to select the right gifts for the right customers. Again, getting to know your customers will help you in this regard.

What is the potential return on investment? One of the greatest things about promotional products is how inexpensive they are when compared to other advertising strategies. Consider the amount that you’ll be spending on your gifts and how much you expect to make in return. Plan it out and make a solid estimation on the amount of new business you expect to receive.

Call Synergy Marketing at 1-877-748-9884 for assistance in choosing the perfect gift for you. Our expert team is standing by to help you. There are many gifts to choose from and they are all of top-notch quality. We make it our job to get you’re the best promo products to boost your business. And be sure to check out tomorrow’s blog as we review a few more of Blaney’s tips on how to do just that!

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