22 Jan

Becoming A Top Content Marketer

Posted in Synergy Suggestions on 22.01.14 by John Meloche

SEO SwitchPromoting your business will always be at the top of your to-do list, won’t it? As a business owner, you’re likely always thinking of ways to gain more customers. But, as we’ve been pointing out over the past couple of days, content marketing is one of the smartest and most cost-effective ways to get your business more attention. And it’s more about providing information than it is straight advertising.

Content marketing involves you getting active online by blogging and sharing information that others will find useful. By proving that you’re an expert in your field, you will attract attention from people who will likely be interested in what it is you have to sell. Content marketing is effective because it sells your brand without having to blatantly advertise it.

In today’s blog, we’ll wrap up our look at an article about content marketing by Mark Lerner. On SocialMediaToday.com, he lists a number of tips for entrepreneurs looking to gain greater attention in their respective marketplaces. Have you started your blog yet? If not, don’t worry. There are a few more tips that we’ll be providing today that will help you get well on your way to being a top content marketer.

Embrace Videos. Right up there with Google is YouTube when it comes to the most popular places on the internet that people search for content. Lerner points out that creating videos is easier than you think. You can even film them with your smart phone! That said, it’s a good idea to create a video that will gain some interest and attention and post in your website.

Of course, you should include the link to your video on your Facebook and Twitter pages too. Your videos can include just about anything. Consider them your visual blogs. You can provide some useful insight on industry-related issues. Share your expertise that may help to solve some problems and answer some questions. Or just be funny! You never know what will go viral.

Optimize for SEO. It’s all about boosting traffic to your site, Lerner reminds us. So he suggests that for all of your content, you create catchy titles and use important keywords so that it can be easily found online. You want to be found in search engines, right? So consider the words that best describe your content and be sure to include them in your descriptions and write ups.

Promote via Social Media. As if this point wasn’t already made obvious, do your best to keep all of your profiles updated on a regular basis. You’d be surprised just how powerful tweeting can be. As Lerner writes, “Social media is one of the best ways to distribute your content. Networks such as Facebook, Twitter, LinkedIn, Google+…this is where your target audience is and the most effective way to reach them.”

Now that you’re an expert in the field of content marketing, it’s time for you to take your business to the next level! At Synergy Marketing, we’re confident that our promotional products can do just that. For decades, promo gifts have helped business owners to grow their businesses, garner referrals and secure loyal customers. To place an order, call Synergy Marketing at 1-877-748-9884.

tags: , , , , , , ,

Comments Off on Becoming A Top Content Marketer

21 Jan

Easy Steps For Effective Content Marketing

Posted in Synergy Suggestions on 21.01.14 by John Meloche

Steps to success metaphorIn yesterday’s blog, we began to take a look at an article by Mark Lerner on SocialMediaToday.com. In it, he explains that content marketing is a big part of what will bring your business success in 2014 and beyond. The key to such marketing is to ensure that you are utilizing the internet to spread the good word about your business – by not advertising.

As strange as that may sound, Lerner brings to light a fact about modern day advertising. Cramming sales pitches down people’s throats is not the way to go. Instead, it’s all about providing useful and interesting information that can engage would-be customers into conversation. Getting people to respond to your posts, pictures and comments online is the best way to attract new business nowadays.

In today’s blog, we’ll take a look at a few more of Lerner’s ideas on how you can become a top content marketer. If you’re not yet familiar with some of today’s online trends, it would certainly be advisable that you get yourself acquainted with them. Using the internet to your advantage is practically mandatory if you want your business to be successful these days. Here are some more ways how.

Blog Blog Blog. As if doing our very own daily blogging wasn’t proof enough that we practice what we preach, our blogs have often commented upon the importance of keeping your website regularly updated with interesting content. As Lerner points out, “hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live.”

He reminds us that with every new blog posted on your site, you give your business the opportunity to boost its rankings in web searches. He recommends blogging no less than two to three times a week and to make sure that you’re consistent. We’ve found that our blogs have worked wonders in gaining us more followers on Facebook and greater interest in our brand overall.

Repurpose Content. According to Wikipedia, a “white paper is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.” And according to Lerner, “writing a whitepaper can be a daunting thought.” He goes on to note, however, that the content you create through your blogs can be used for other purposes.

Creating a whitepaper with your blogs will enable you to better market your brand. “Combine a bunch of those wonderful blogs; add an intro, conclusion, and cover page and you’ve got a great and marketable whitepaper,” insists Lerner, “Stick that whitepaper behind a registration form and you’re armed with a great tool for lead generation…With an open mind and a little creative re-working, your content can easily be put to multiple uses.”

In tomorrow’s blog, we’ll conclude our look at Lerner’s tips for effective content marketing. As always, we’ll be providing our two cents for each pointer he doles out. And, as usual, we’ll be keeping our lines open to speak to you directly about how Synergy Marketing can help to boost your business with our fantastic promotional products. Simply call us at 1-877-748-9884.

tags: , , , , , ,

Comments Off on Easy Steps For Effective Content Marketing

20 Jan

Tips For Terrific Content Marketing

Posted in Synergy Suggestions on 20.01.14 by John Meloche

Hand Drawing Content Flow Chart“Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to,” writes Mark Lerner on SocialMediaToday.com, “Today, the most effective marketing campaigns focus on thought leadership and the best strategy to position your brand as a thought leader is through content marketing”

What does “content marketing” actually mean though? Here, at Synergy Marketing, we believe that is has everything to do with being innovative. That not only entails being able to offer your customers something new and unique, but to be able to communicate with them in ways that your competition does not. This is why social media websites are so important today.

Being active on Facebook and Twitter means so much more than advertising your business to the masses. It means making personal connections, engaging in conversations and drumming up genuine interest in who you are and what your brand is all about. This is the key to content marketing in 2014. And Lerner outlines a number of ways to create the best possible content marketing strategy.

Stop Selling. “Effective content marketing leaves the sales pitch to the salesmen,” says Lerner. When you jump on social media, be careful not to start plugging away. This tends to turn readers off. Instead, give people information that they want and need. Be interesting with your posts and get your friends and followers to respond to things that you have to say.

Your posts can be as simple as comments about current events or even thoughts on topics related to your industry. Lerner suggests that you offer tips and tricks for small business owners. You can also share a bit of your expertise to demonstrate how knowledgeable you are about your field. Remember that it’s all about eliciting a response and generating interest in you – not just your products and services.

Solve A Problem. Lerner reminds us that, these days, everyone is so quick to jump online to get their information. As soon as someone is curious enough, he or she will head to Google to do their research. Your use of social media provides you with the perfect opportunity to be able to answer questions that many people may be asking. Can you offer information that can solve problems?

Think of the various products and services that your business offers and consider ways to use your knowledge of them to answer queries and resolve issues people may be having. Your comments may not result in immediate sales, but they will certainly gain intrigue. The next thing you know, you will be gaining friends and followers who genuinely care about what you have to say.

In tomorrow’s blog, we’ll continue to take a look at a few more of Lerner’s tips for top content marketing. Keep in mind that it’s all about garnering greater attention for your brand – something that Synergy Marketing has always been about. For more information on how our amazing promotional products can help your brand gain more notice, give us a call at 1-877-748-9884.

tags: , , , , , ,

Comments Off on Tips For Terrific Content Marketing