28 Jun

Making Your Business Boom Online

Posted in Synergy Suggestions on 28.06.13 by John Meloche

market2In yesterday’s blog, we revisited the topic of marketing your business online. This is an important facet of any business in any industry. We all know that you need to have an easy-to-navigate website. We’ve also blogged ad nauseum about the importance of using social media sites such as Facebook and Twitter. But what else can be done to make the most of the internet?

Bell.ca offers up a number tips. We began looking at this list yesterday and would like to conclude our study of it today. One thing is for sure. Having a strong online presence is an essential part to the growth of your business. Utilizing the internet in all the right ways can help to foster substantial growth. And you want to be a leader in your industry, right? Well, here’s how you can make that happen.

Keep communicating with customers. One of the most important tips that must be reiterated time and time again is to make things all about your customers. They are obviously the most important aspects of your business. Without them, you’d have no reason to open your doors. That means keeping them in the loop and making them part of your decisions.

Send out email newsletters and request feedback. Highlight your products and services as well as your events and promotions, but also ask questions. Find out what makes them tick. Hold contests and offer prizes. Make things interesting at your place of business and get people talking about you. The bottom line is ensuring that customer satisfaction is always your main priority.

Use social media. Now, where have we seen this tip before? It is likely to pop up in just about every blog you read about using the internet to your company’s advantage. And why wouldn’t it? Social media networks such as the ever-popular Facebook and Twitter are free to use! If you’re looking for a cost-effective way to market your business online, social media is where it’s at.

As you may know, social media is truly about being social. The best way to advertise on these sites is to not bombard your friends and followers with advertisements. Instead, connect with your customers through engaging conversations. Post pictures, ask questions, tell jokes – these are all quick and easy methods of drumming up interest in your brand.

Measure, measure, measure! What sense does it make to put all of this effort into these online marketing strategies if you don’t measure the results? Bell.ca suggests that you use such measuring tools as Google Analytics to determine just how effective your marketing strategies have been. Once you have solid numbers, you’ll be able to make even better decisions for your company.

You should know how often people come to your website, what they are doing while on the site, how long they spend there and how many times people click on links to specific pages or promotions. Using the internet can be as fun as it is beneficial to your business. So review our last three blogs as many times as you need to. By using these online marketing strategies, your business is bound to boom!

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27 Jun

Use The Internet To Make This Year Your Biggest Yet

Posted in Synergy Suggestions on 27.06.13 by John Meloche

globe, group of the people and notebook on white backgroundAt Synergy Marketing, we speak to business owners across Canada on a daily basis. This gives our staff a pretty good handle on the main needs and concerns of our nation’s entrepreneurs. If they have one thing in common, it’s they all are interested in ways to effectively market their businesses without overspending. This is a legitimate concern, of course.

All business owners need to be on top of their advertising campaigns. Especially in today’s world where so many people flock to the internet to learn of the latest trends and goings-on, a business must have a strong online presence. On Bell.ca, it is stated that “online marketing is a must for every business, no matter what industry you’re in.” But that doesn’t mean that you have to spend a bundle.

In fact, one of the biggest benefits of marketing your business online is that it is generally a lot cheaper to do than traditional modes of advertising. Take television commercials, for example. Most small business owners can’t afford to either create or broadcast them. It’s also hard to quantify exactly how effective they are. Thankfully, Bell provides some simple tips to help business owners effectively market their companies online.

Build your website so visitors can find the information they need. Bell admits that this tip sounds basic. But it’s a very important point to make. Some business websites simply don’t do the job they are supposed to. They are hard to navigate and unclear about how customers can make purchases. It’s important that your website makes it easy for customers to track you down.

Avoid cluttering the home page, says the Bell website. When you have too much content, things can get confusing. Provide just the essential information that online consumers can use to make wise buying decisions. Clearly, your site should be enticing to encourage them to spend their money on your brand. Showcase key products and services and make sure your contact information is easy to find.

Have a presence on other websites. If you think your website is the only place that customers should be able to find you online, you’re highly mistaken. There are a variety of things that you can do to ensure that your site gets noticed in other places on the internet. Bell suggests that you take measures to get your company noticed by sites that post customer reviews.

You may also want to post blogs on subjects related to your business. As you can tell, we do that, here at Synergy Marketing. We post blogs on a variety of topics that help our readers become more engaged with our brand. Just as importantly, it gives our website the opportunity to receive more hits in search engines. You should also register your site with such online directories as YellowPages.ca and Canpages.ca.

Optimize your website for search engines. This tip helps to highlight why blogs are so important. They help for you to continually add key words and links on your website that will help it to rank higher in search engine results. As Bell.ca points out, search engines analyze nearly every page on the internet to determine the content and relevancy to the terms that people type into their searches.

Be sure to check out tomorrow’s blog for more tips on how to use the internet to make your business boom!

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