09 May

Isn’t It Time You Invested In Promo Gifts To Grow Your Business?

Posted in Promotional Products on 09.05.16 by John Meloche

FL-605_BIG-500x500-1024x1269For many business owners across Canada, the question that represents the title of today’s blog is one that is met with rolled eyes. It’s okay. We understand. How could a pen, water bottle, key chain or flashlight with your company logo on it really help your business to succeed? We know that this is a question that many an entrepreneur has had on his/her mind. But, we also know that it is one that has more than one answer.

How can promo gifts really help to grow your business? Firstly, it’s important to remember that they have incredible lasting power. Those aforementioned products are items that are used by all types of people each and every day. When you hand someone one of those items bearing your company’s name and logo, you offer your brand the opportunity to be recognized on a daily basis for many months to come.

Promo gifts also help your business to save money. Consider the fact that investing in this advertising strategy is far less expensive than traditional modes of advertising. Television commercials, radio spots, print ads and billboards all require quite the marketing budget. And, in the long run, what’s their payoff? How often do you think about the commercials you see every day? How often do you use the items we pointed out earlier?

What makes Synergy Marketing’s promo gifts so special? We provide the best promo products in our industry! It’s a bold statement to make, but it is one that we stand behind confidently. It’s important to provide your promo gift recipients with high-quality items because they will be associated with your business. And you never want to give off the impression that what you have to offer is of poor workmanship.

We also have a vast selection of great gifts! Choose from pens, USB chargers, letter openers, wine stoppers, rulers, markers, flashlights, key chains, knives and so much more! Each of these items is regularly used, but there is a technique in choosing the right one for your target audience. The friendly and experienced sales reps at Synergy Marketing can definitely help you to make the right choice!

P600B-1024x1269It is, after all, important to select gifts that will be the most effective in strengthening your brand image. “Keep in mind the niche you’re hoping to target,” advises Elle-Rose Williams on HuffingtonPost.com, “For example; t-shirts, caps and sweatbands are often great if you’re a fitness brand or a gym. Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches.”

Williams also notes that it’s important to not “over brand”. In other words, subtle products that are actively used are often quite effective. Pens, for example, are used by pretty much everyone, no matter what industry they’re a part of. “The more people who become aware of your brand – the better results you will see in business and sales,” says Williams. So why wait any longer to order promo gifts to make more people aware of your business?

To place your order for the promo gift of your choice, please don’t hesitate to call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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15 Apr

What Makes Key Chains Such Great Promotional Gifts?

Posted in Promotional Products on 15.04.16 by John Meloche

FL-607_BIG-500x500-1024x1269In our experience, here at Synergy Marketing, there are two types of business owners who promote their brands. The first type takes his/her time and considers a wide variety of factors to determine which type of promotional product would be best to advertise his/her business. There’s certainly nothing wrong with this way of thinking. After all, it certainly pays to advertise in ways that speak to the specific needs of your target audience.

The other type of business owner is the one who goes with the obvious choice. And, in some cases, this can be the smartest thing to do. Take mechanics and real estate agents as two examples. Right away you may not think that these two professions have much in common. But think a little further and you’ll realize that both of these types of career people come in constant contact with customers who use keys for properties they have been involved with.

Quite obviously, mechanics work on cars and often need the car keys of their customers in order to perform their repairs and maintenance. Real estate agents, of course, sell homes and end up handing over sets of keys to their clients when the deals are done. So what might make the obvious choice for promotional gift to advertise either of these two professions? Key chains, of course! They’ve always been excellent go-to gifts.

What makes key chains “go-to” gifts? Well, consider the fact that pretty much everyone owns a set of keys. Our homes, cars, gym lockers, mailboxes and other properties require locks and therefore, keys to open them. When you come to think of it, there can’t be that many people who don’t use, already have or need key chains. This is why giving out branded promotional key chains is such a practical way to go about marketing your business.

What makes key chains perfect for the auto industry? Well, as if it wasn’t already obvious, mechanics and other body shop owners should hand out key chains to their customers to remind them of where to return for all of their automotive needs. Such industry professionals may even want to hand back their customers’ car keys back to them with their new key chains already attached. It’s a gesture that will surely be noticed.

FL-605_BIG-500x500-1024x1269What makes key chains perfect for real estate agents? Naturally, they can hand over the keys to their clients’ new homes on their very own branded promotional key chains. They will serve as ideal reminders of who to return to and who to recommend when the need for finding a new home arises. History has shown that such a gesture is welcomed and rewarded over and over again. Who couldn’t use a new key chain?

What makes Synergy Marketing’s key chains so great? We have so many great ones to choose from! Our selection includes the all new 2-in-1 gem, The Illuminator™ Mini Flashlight which is a multi-coloured aluminum flashlight that uses brightlight LED technology. It doubles as a lightweight keychain. Available in black, blue and red, these key chains-slash-flashlights include four batteries, a two piece gift box and one location laser engraving.

To learn more about our promotional key chains or to place an order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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01 Apr

What Makes Flashlights Such Great Promotional Gifts?

Posted in Promotional Products on 01.04.16 by John Meloche

FL635-1024x1269At Synergy Marketing, we offer a wide array of sensational promotional products. For many years, they have been helping Canadian business owners to gain greater acclaim amongst the members of their customer bases. Inevitably, those greater impressions generate more sales, new customers and numerous referrals that keep the companies growing. It has been proven time and time again that promo gifts are part of marketing strategies that work. And that’s no April Fools’ joke!

What makes promotional gifts so effective? Well, it’s important to consider the return on investment. Promo products just so happen to be among the most cost-efficient methods of marketing that you can find. Especially when compared to television commercials, billboards, radio spots and print ads, promo gifts are incredibly inexpensive. You can’t really get much more bang for your buck than when you invest in promotional products.

What are the most popular promo gifts to give out? At Synergy Marketing, we provide you with the best promo products in the business! We find that our most popular items include pens, water bottles, wine stoppers, USB chargers, markers, tools, sunglasses, key chains and knives. However, this is nowhere near an exhaustive list. We could go into great detail about our many other popular gifts. Flashlights, it should be mentioned, has long been a top seller.

What makes flashlights so great? Consider the fact that they come in handy in a variety of different ways. They can be used to see around your home when it’s late at night or when there is a power outage. They can be kept in your car for use in the event of car trouble under dark skies. They can be used outdoors when searching for lost articles. Obviously, this list of uses could go on and on.

img-extendo-flashlight-logo-1024x1269On ManMakesFire.com, lover of the outdoors, Chris Maxcer lists a number of reasons that flashlights make such great gifts for men just like him. For starters, the flashlights that come along with your smartphones, he insists, simply don’t cut it. “Every man likes a quality flashlight, and while the app on your phone is handy, it’s weak, fragile, and drains the life from your phone’s battery,” he writes.

Maxcer also points out that receiving a flashlight as a gift is a lot more enjoyable than having to buy one yourself. “Buying a flashlight for yourself is a tough purchase unless you have an immediate need,” he points out, “but half the point of a flashlight is being ready when you least expect it.” The most significant highlight about flashlights that makes them such great gifts is that they provide protection.

“Flashlights can be used for home security,” Maxcer notes, “and manly men like to have home protection options, even when they know the odds of a situation are slim. That’s just being a man, though — being prepared.” At Synergy Marketing, we’re prepared to offer you a wide array of promotional flashlights to choose from. Check out the Flashlights section of our catalogue and let us know which one interests you most.

To place your order for the flashlight of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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04 Mar

The Importance Of Quality In The Promo Gift World

Posted in Promotional Products on 04.03.16 by John Meloche

G474R-1024x1269At Synergy Marketing, we have long heralded the power of the promotional gift, insisting that it is arguably the best way to cost-effectively advertise a business. Admittedly, the ways in which companies utilize their promo gifts often determine just how successful they are in reaping the benefits of such a marketing strategy. In addition, the type of promo gift used by a business owner also factors in to the benefits it provides.

Our sales team has often recommended promo gifts to their clients based on their industries. Key chains, for example, work wonders in the real estate world. They’re also very popular among mechanics. However, those in the automotive industry also get a kick out of using our new USB car chargers as their promotional products of choice. Of course, we have a wide selection of promo gifts to choose from for members of all industries.

But which promo gift is best for you? One thing is for sure. It must be of high quality. At Synergy Marketing, we only deal in high quality promo gifts. Now, that doesn’t mean expensive. In fact, the majority of our products are very cost-effective. For us, “high quality” simply indicates that our gifts are long-lasting, durable and expertly crafted. On GrowSocially.com, K’Lee Banks discusses the importance of promo gift quality.

“The challenge is to find those promotional products that really work, and the methods to use that will best present them,” she writes, “Practical promotional products, or genuinely unique or intriguing ones, are generally much better received than poorly made products or mere gimmicks. The main idea of promotional products is to include at least the business name and contact info on them, as a way to increase brand awareness.”

But which promotional products does Banks feel are the most useful?

Notepads, notebooks, and binders. We can’t say we disagree. Synergy Marketing’s catalogue of Desktop products has long been successful. In addition to notepads and binders, we also offer rulers, calculators, cleaning cloths (for computer screens), letter openers and even retractable mouse pads. All of these gifts make perfect additions to any office worker’s desk space. Being regularly useful, these gifts offer advertising on a daily basis.

Pens and pencils. Quite simply, you can’t go wrong with these writing utensils. Sure, they’re a bit more on the conventional side of things. But people use pens every day. Yes, even in today’s digitally-obsessed world, there is a need for pens. Synergy Marketing has a wide array of pens to choose from. They are not only among the useful promo gifts around, but are the most cost-effective as well.

Key chains. We mentioned these earlier. But it bears repeating since they appear on Banks’ list of “Best Ideas For Promotional Products”. Also considered conventional gifts, key chains represent the type of promo gifts that aren’t likely to annoy their recipients. Banks feels that this is an important part of the entire marketing strategy that involves the giving out of promo gifts.

“The goal of small business owners should be to attract and appeal to customers—NOT annoy them!” she insists, “While most people appreciate a good deal, they typically do NOT appreciate gimmicks. The word itself conjures up the idea of being tricked or ‘bamboozled’ and that’s not a good feeling to stir up in any customer.”

To place your order for the high-quality promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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23 Feb

4 Promo Gifts That Work Best For Real Estate Agents

Posted in Promotional Products, Synergy Suggestions on 23.02.16 by John Meloche

chain-1024x1269In yesterday’s blog, we highlighted the importance of a having a “voice” for your brand. It’s important for your business to be associated with a type of personality, so that it can better relate to members of its target audience. Quite frankly, this is one of the main reasons that Synergy Marketing so regularly updates its blog. We enjoy “speaking” with our audience on a regular basis, in an effort to communicate the enthusiasm felt within the walls of our offices.

With that said, we also enjoy informing business owners, all throughout Canada, about the wonders of our promotional products. As we pointed out yesterday, there are many ways that promo gifts can help to establish the voice of your brand you’re looking for. We used the example of real estate agents using key chains as one way of conveying their brands’ values and commitment to its customers.

But what promo gifts work best for real estate agents? Here are four great ones:

1. Key Chains. As mentioned, yesterday we pointed out how obvious it is for real estate agents to hand out key chains to their clients. But that doesn’t make it a bad idea! “After you’ve sold someone their dream home, hand them their new house keys with a beautiful engraved key chain attached to it,” writes Bubba on QualityLogoProducts.com, “Homeowners will love the gesture and pass on the good word to their friends and family about how helpful you were in finding their new place!”

Check out our selection of Key Chains HERE!

2. Pens. Have you ever noticed that whenever you need a pen, you just can’t seem to find one? Our promotional pens not only take care of that problem for your clients, but help to establish your brand as a trustworthy one. Consider the fact that each and every time your client reaches for his/her pen, there will be a reminder of who to call when a realtor is needed. Keep in mind that a lot of your work is bound to come from recommendations. Pens help for you to get them!

Check out our selection of Pens HERE!

3. Desktop products. It’s natural for many of your clients to be businesspeople themselves. Desktop products such as note pads, mouse pads, letter openers, rulers and USB chargers are all perfect for both the office and the home. And Synergy Marketing has them all! We’ve noticed that these items are particularly popular with realtors because of their many uses in different living and working environments. Often, we’re told that “you can’t go wrong” with desktop products!

Check out our Desktop products HERE!

4. Drinkware. “When you’re selling someone’s house, it’s always pleasant to have a nice hot pot of coffee, tea, or hot chocolate for your potential buyers during the open house,” says Bubba, who highly recommends tumbler mugs. They come in handy all year round as they’re known for keeping hot beverages hot and cold beverages cold. And, with your name and logo imprinted on them, they always serve as great reminders of who to do business with.

Check out our Drinkware products HERE!

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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04 Dec

The Holiday Season Is Promo Gift Season!

Posted in Promotional Products on 04.12.15 by John Meloche

personal-breath-logo-1024x1269We’re officially three weeks away from Christmas! On behalf of the entire staff, here at Synergy Marketing, we’d like to take this opportunity to wish you the happiest of holidays. True, we’ve extended this wish in previous blogs – and we’re likely to do it again – but we’re truly in the holiday spirit, if you can’t tell already. At Synergy Marketing, the season of giving is all year round. But, we especially like this time of year!

If you haven’t yet gotten in on the action of giving, there’s no better time than now to start. You see, our promotional gifts are very often used by business owners to extend well-wishes to customers and employees alike. What makes our promo gifts so valuable is that they do a lot more than the average Christmas card. Promo gifts are useful and handy items that can be used on a daily basis.

Just take, water bottles, for example. Now, what do you think would have a better impression on your customers as they visit your store over the next three weeks – a business card or a water bottle? People drink water every day, many of them work out and need to be hydrated and most of us simply need to carry something to drink with us wherever we go. The bottom line is that water bottles are used a whole lot more often than business cards are. You get the picture.

During the holiday season, Synergy Marketing especially likes to promote its holiday items. Our Christmas card and CD combo is especially popular. It’s not the “average” gift that we made mention of earlier. With the CD containing 12 memorable holiday classics, this gift is one that can be used year in and year out. It’s hard to come up with a longer lasting advertising mechanism!

Of course, not all of your gifts need to be holiday-themed, just because we are smack-dab in the middle of the holiday season. Our collection of key chains work amazingly well all year round. Another perfect example of the “every day gift”, the key chain is something that almost everyone you know needs. When you give out a key chain with your company name and logo on it, you’re pretty much guaranteeing its recipient of a daily reminder of where to shop.

How about earmuffs? Not only are they great holiday gifts, but they are great gifts all winter long. Not long ago, we blogged about our great Wrap Around Earmuffs, and explained that gifts that people can wear are among the most beneficial for your business. Essentially, your gift becomes part of a walking billboard. Wherever your recipient goes wearing your earmuffs this winter, your company will be advertised!

We should take this time to point out that you should certainly place an order for the promotional gifts of your choice right away. Synergy Marketing will be open each business day of the week straight through until the 22nd of December, which is scheduled to be our last full working day of the year. Our offices are scheduled to be closed for the holidays until the new year, with Monday, January 4th as our first full day of operations in 2016.

Give us a call at 1-877-748-9884 to discuss ordering the promotional gift that you think your customers and employees would most enjoy. As we’ve experienced for many years, the holiday season is the perfect time to impress those who matter most to your business, so that it flourishes well into the new year!

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20 Nov

Stats Show The True Power Of The Promo Gift

Posted in Promotional Products on 20.11.15 by John Meloche

img-nightvision-pen-logo-rev-1024x1269The Synergy Marketing Blog is an excellent source of business information for entrepreneurs from all walks of life. We’re quite proud of the amount of content that we’ve added to our website over the years. At this point, our blog includes countless lists of tips and advice that help business owners to grow their businesses. At Synergy Marketing, that is what we do. We help our clients to advance their companies in ways that no one else can.

Of course, it isn’t just our blog that helps out. We’re known for providing Canadian business owners with the best promo products in the business! We’re confident that we can stand by that claim because of our history of helping entrepreneurs garner referrals, increase sales and grow stronger relationships with their customers. Now, you don’t have to take our word for it. On ePromos.com, it is explained that there is statistical proof to support the power of promo gifts.

83% of consumers like receiving a promotional product with an advertising message. This statistic, which is provided by Promotional Products Association International (PPAI), speaks to a simple fact about human nature. People like getting things for free. It’s that simple. When you consider the marketing strategy that is the handing out of promo gifts, know that it speaks to this basic human desire better than any other type of advertising out there.

After receiving a promotional product, 85% of consumers do business with the advertiser. This PPAI stat proves that promo gifts work. They not only serve as reminders to recipients about where to shop, but they also come in handy on a daily basis. This is one of the key benefits to giving out promo gifts. Flyers and business cards get thrown away. Pens, key chains and flashlights get used regularly. It’s advertising that has staying power!

90.4% of people report currently owning or possessing a promotional product received in the last 24 months. Speaking of staying power, how’s that for determining the power of the promo gift? If you hand someone a promo gift, that person is bound to hang on to it for at least two years. At least, this is what PPAI reports. Can you think of another advertising strategy that will have the same kind of long-lasting impact?

89% of consumers can recall the name of the advertisers on a promotional product they received in the past 24 months. Do you want to be memorable? Are you looking to outshine your competition? According to PPAI, you could do a lot worse than hand out promo gifts to your customers. Evidently, they help for people to remember the businesses that gave them out. If you want your business to be remembered, you’ll hand out promo gifts to your customers.

53% of consumers use a promotional product at least once a week or more. Okay, so here’s the deal. Chances are that when you hand out promo gifts bearing your company’s name and logo, more than half of your recipients are going to use it on a weekly basis. The bottom line is that promo gifts work. And they’re a lot less expensive than traditional marketing strategies. So how can you go wrong?

Contact Synergy Marketing to order the promotional product that will work best to promote your business. Our friendly and experienced sales reps look forward to speaking with you and helping you select the perfect promo gift. Give us a call at 1-877-748-9884!

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24 Aug

4 Reasons Promotional Key Chains Are So Effective

Posted in Promotional Products on 24.08.15 by John Meloche

7-key-logo-group-1024x1269Even in today’s tech-savvy, digital-crazed world, there are many different items that have stood the test of time as daily requirements. Pens are among them. No matter how popular texting and tweeting has become, it seems there will always be a reason to write things down on paper. Key chains are also among today’s age-old necessities. We continue to use keys to open the front doors of our homes and turn the ignitions in our cars, don’t we?

So are promotional key chains viable advertising tools? Perhaps, PubArticles.com puts it best when it reads “there is also some great business and marketing innovations related to key chains. Such as, advertising your business with a free give away of key chains featuring your company logo and contact information, or new product branding with product pictures and information. After all, everyone loves free useful gifts.”

We obviously still have use for those simple, yet handy devices that keep our keys together. As a result, it’s practically impossible to go wrong with key chains as a promotional product source to advertise your business. With people continuing to use key chains every day, it stands to reason that they can serve as excellent daily reminders. So why not use promotional key chains to give your business a boost?

Here are four reasons promotional key chains are so effective:

1. They keep people organized. Keeping all of your keys connected is a practice that has been around for years. By having them all in one place, it helps for them to not get misplaced. The obvious purpose of a key chain is so that you remain more organized. At the end of the day, this simply makes life a lot easier. “Key chains are usually designed in a way that avoids tangling and allows for easy access,” PubArticles.com reminds.

2. They can make fashion statements. Not all key chains are kept in pockets. Some people prefer to showcase them as parts of their wardrobes. In fact, many have chosen to wear their key chains as pendants to necklaces. According to PubArticles.com, “some different styles allow for easy clip on to your belt while others can provide you with great access to cool car accessories used in daily life. They can add a warm personnel style that can be a great fashion accessory as well.”

3. There is beauty in simplicity. We all know that key chains are relatively inexpensive. But they are as handy and useful as gifts can get. They fit perfectly well in the “less is more” category of gift-giving. “Simplicity in promotions refers to using promotional gifts that can be readily given without any modifications and more designing,” reports GetPromotionalKeychains.com, “This is the reason why many promotional companies opt to use promo gifts that can create an impact in the targeted market.”

4. They protect against loss. It goes without saying that keys are very important. One of the most stress-inducing things that can happen to a person is to lose his or her keys. There goes the ability to drive yourself home or even get into your home when you arrive. “Key chains can provide us protection against loss,” reminds PubArticles.com, “As well as make it possible to securely attach them to your persons or belongings.”

At Synergy Marketing, we offer a wide array of key chains. Please take a few moments to peruse through our various designs by checking out our catalogue HERE. Then give one of our sales reps a call at 1-877-748-9884 to place your order. You’ll be glad you did. Promotional key chains remain among the most popular and effective promo gifts that Canadian business owners can give out!

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18 May

Celebrating Holidays With Eyebrow-Raising Promo Gifts

Posted in Promotional Products on 18.05.15 by John Meloche

personal-breath-logo-1024x1269Happy Victoria Day Canada! It’s the official ending of the “May-Two-Four” long weekend. So, we imagine that many of you are out and about enjoying the extra day off of work. In the City of Toronto, we’re enjoying some fantastic weather so far. We only hope that our friends all across the rest of our country are having as good a time as we are! Of course, the Synergy Marketing offices are closed for the day. But we’ll be open for business bright and early tomorrow morning.

Business owners all across Canada are likely still “working” today, however. Even when they are not in their offices, they often can’t help but think about their next business moves. It’s just the way of the Canadian entrepreneur. That is why Synergy Marketing is always working so diligently on providing new and exciting promotional products for our clients to use in order to advertise their companies.

When it comes to promoting your business, there really is no such thing as a day off. In fact, holidays like today make for perfect opportunities for business owners to advertise their brands. Barbeques, picnics and other holiday celebrations allow for business owners to meet and greet new people in ways that most people do not. Consider the impact you’ll have when you leave a conversation that you began with someone new by offering that person a free gift.

Pens and key chains, for example, are some of the most practical and useful gifts that can be given out. Both items are used on a daily basis and they are lightweight and small enough to be easily carried around with you. One thing is for sure, no matter what promo gift you decide to hand out to someone you meet during your holiday activities, they will leave great first impressions. However, some gifts do cause some extra eyebrow-raising!

Personal Alcohol Breathalyzer. If it’s one thing that can be associated with nearly every holiday celebration, it’s the consumption of alcohol. In many cases, this can lead to a good time, but it should go without saying that too much drinking is not recommended. Our Personal Alcohol Breathalyzer is no ordinary key chain. It allows you to determine if you have had too much to drink before you decide to get behind the wheel of a car.

These reusable and easy-to-use personal alcohol testers show either green, yellow or red light indicators to help users determine if their alcohol levels are either acceptable or unacceptable for driving. The breathalyzers are FCC & CC approved, come with two AAA batteries, a gift box and one location laser engraving. At only $19.95 each, we believe that these promo gifts are among the most rewarding buys you can make.

Flying Saucer. You’re not always going to want to go high-end when it comes to gifting everyone you meet. A more affordable and practical gift for the summer barbeque is the Flying Saucer. This fun gift is a round 9” lightweight disc that is bound to bring some fun to the attendees of any outdoor event. A definite summer treat, the Flying Saucer is priced at just $4.49, so it’s a more than cost-effective promo gift.

As you can imagine, Synergy Marketing has many more promo gifts that are ideal for celebrations all summer long. As mentioned, we will be back and open for business tomorrow morning and our sales representatives will be more than willing to help you to learn more about the promo gifts that we have available. There are many more holiday celebrations on the way in the coming months. Don’t hesitate to call us at 1-877-748-9884 to get your promo gifts for them!

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09 Apr

3 Ways Promo Gifts Increase Brand Recognition

Posted in Promotional Products on 09.04.15 by John Meloche

img-metal-pen-rubber-grip-1024x1269Running a business is a lot like running a race. There is always someone in the lead and there are always those who are looking to catch up to the leader. Where do you feel your business ranks within its industry? No matter what spot you feel your business is in, it is likely that you feel that it can always improve. Constantly making changes to better a business is a common practice by business owners.

So what is the best way to increase brand recognition? As you may have guessed, the Synergy Marketing team is very familiar with the success that promotional products have helped Canadian business owners to achieve. And on AMABaltimore.org, Arsham Mirshah, notes that the ability of promo gifts to serve as constant reminders is what gives them the power to make companies more popular.

Here are three ways that promo gifts increase brand recognition:

1. They offer repeated reminders. As we pointed out in yesterday’s blog, traditional modes of advertising come and go. TV commercials, for example, will generally have limited runs. And they’re very expensive to produce. Promo gifts, however, are used on a daily basis. Pens and key chains are two of the most popularly-used items each day. That means that such items containing your company’s information will serve as regular reminders of where to shop.

“Brand recognition requires repeated exposure to the brand name, slogan and logo,” writes Mirshah, “Seeing the same thing over and over again is often one of the best ways to remember something and that’s where promotional products come in. Customers are more likely to remember your company if they have been exposed to it hundreds, even thousands of times. A promotional item has the ability to show off your brand on a daily, hourly and even minute-to-minute basis.”

2. They reach audiences beyond your boundaries. You can’t give promotional products to everyone. But when you hand them out to the people who visit your place of business, those people are bound to use your gifts in front of others who have never visited you. Promo gifts, it’s fair to say, have the ability to promote you over long distances. Literally, anywhere your recipients go with your gift is a new territory for you to advertise in.

Mirshah writes that pens are among the most successful of gifts in pulling this off. And that’s because people often borrow pens. “These change hands at an alarming rate,” he reminds us, “People are constantly taking notes, jotting down grocery lists or writing entire reports with pens, but most importantly, they’re sharing. This allows your branded pen to reach an astronomical number of demographics during its life cycle.”

3. They make your company look good. Offering your customers high-quality products and services should be at the top of your list of “to-do’s”. And when it comes to your promotional gifts, your attitude towards quality should remain the same. Your gift is a reflection of your business. It serves no purpose to give away something of poor quality. Mirshah writes that your brand’s reputation can be greatly improved by high-quality promo gifts.

Research shows that a promo gift can have a significant impact on the opinion one has of a company. “71% of participants in a study done by Louisiana State University could remember the company’s name that gave it to them,” Mirshah reveals, “You can bet these people also had a favorable impression of the company as well, simply because of their gesture of goodwill.” What is the impression your company is giving off?

Improve it with promo gifts today! To place your order, simply call Synergy Marketing at 1-877-748-9884.

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