08 Sep

Welcome to September!

Posted in News, Synergy Suggestions on 08.09.16 by John Meloche

Finally, we have arrived at the month of September. With Labour Day passing by this weekend, we all had our last long weekend of the summer to  recharge for the busy upcoming months. Interestingly, many retailers and businesses have utilised this Labour Day to keep their stores open as many customers have time for more shopping. As for students, school starts back this month and back to school promotions are hot targeting students and their families.


As we are soon to say goodbye to a great summer, here are few things to look forward to this month heading into the fall season:


APPLE iPhone 7 Release:

iPhone 6 was released in September 2014 and is due for a major update this September. With rumours floating around the internet, Apple is expected to reveal the next generation of the iPhone in the next Apple event held in early September. iPhone 7 is gaining a great deal of curiosity from their customer base and it is a very anticipated product that the customers have long been waiting for. In case you are in the market for a new phone upgrade or other apple products, here is a comprehensive Apple store buyer guide, helping you make the best and timely decision possible.



MLB end of regular Season:

Through the end of the month, you can enjoy your favourite baseball teams ending the regular season and heading off into the playoff season in October. Don’t forget to watch and support your favourite baseball team this month. Catch up with the latest baseball news at http://mlb.com/news/


UNIQLO Announces 1st Canadian Store Opening Dates

There is good news for Canadians this fall, as first Uniqlo (Japanese Fashion retailer) is opening their first store is coming to Eaton’s Centre September 30th. With their massive success in United States and Asia, Uniqlo attempts to break into the Canadian Market. Be ready to upgrade your fall fashion this year with the arrival of Uniqlo.

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03 Sep

Planning For A Successful Fourth Quarter

Posted in Synergy Suggestions on 03.09.13 by John Meloche

failure-to-planWelcome back to work Canada! We hope that you had an excellent Labour Day weekend. Here’s hoping it was full of fun as well as some rest and relaxation. For many business owners, however, it was just another day of work. Sure, they may not have entered their offices. But they were still trudging away with ideas on how to promote their companies well into the new year.

After all, the fourth quarter starts in just under a month. That means the holiday season is practically here when you think of it from a promotional perspective. Anything that a business owner wishes to promote during the holiday season will need to be concocted immediately. It’s a good thing the Synergy Marketing Blog is always so filled with helpful tips!

As we began to discuss in yesterday’s blog, BalboaCapital.com has offered a number of tips for business owners looking to have a successful fourth quarter. They begin with making an early attempt to promote upcoming holiday sales events. There’s really no reason to not get in on the holiday rush before the holidays even begin. Social media comes in very handy here.

Create Realistic Revenue Goals. “The final three months of the year are hectic and often filled with stress,” says the site. This is why September provides the ideal time of year to meet with your staff to set goals that are achievable. You can base your goals on your past accomplishments and attempt to surpass them with new and innovative approaches. You may also want to come up with an incentive program.

This will keep your sales people “energized”, according to BalboaCapital.com. This will help to avoid the common “checking out” that some employees experience when the holidays are near. Don’t let that happen. Give your team words of encouragement and motivation that will keep their morale high until it’s vacation time again. Promotional products as prizes and rewards always help with this initiative.

Get Ready For The New Year. As we mentioned yesterday, time flies. The next thing you know, it will be Christmas Day and then 2014 will be off and running. That means, it’s time to start planning and forecasting your business and financial goals for the new year. “Planning ahead is a smart business strategy, and it reduces stress and the need to manage tasks at the last minute,” says the website.

Consider Proven Ways to Preserve Cash Flow. There are, of course, a number of ways to cut costs. This should be one of the tasks on your plate as we head into the fourth quarter. Where can you spend less? What can you afford to do without? The more money you save, the more you may be able to devote to promoting your new product lines and sales events meant for the holidays.

Of course, Synergy Marketing is all about helping business owners promote their companies through whatever initiatives they see fit. Promo gifts work wonders in building loyalty between businesses and their customers. And they’re inexpensive! Call us up at 1- 877-748-9884 to choose the ones that will work best with your upcoming promotions. Our experienced sales staff is waiting to hear from you!

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02 Sep

Labour Day Is A Great Day For Planning

Posted in Synergy Suggestions on 02.09.13 by John Meloche

article_financial_planningHappy Labour Day Canada! It’s kind of an interesting holiday, isn’t it? It’s called “Labour Day”, but it’s a day off from work for most people. Shouldn’t it be called “No Labour Day”? Then again, maybe the name makes sense after all. That’s because for most business owners, every day is a day of work. They’re constantly thinking of ways to further their companies – even on their off days.

“I’ll be working,” responded one of our clients when asked what his plans were for the Labour Day Long Weekend last week, “There’s something on my plate every day. I may not be coming into the office, but I’ll be drafting up new ideas on how to advertise a new product line that will be out in time for the fall. It’s creeping up on us pretty quickly so there is no time to waste.”

That’s the funny thing about time. The words “month” and “year” sound like they denote a long stretch of time – and they do – but they seem to fly by so quickly. This is why the smartest business owners are insistent upon good planning. And they know this requires coming up with ideas many months in advance of the days that they are rolled out. So, for some, Labour Day still requires some labour.

“It doesn’t bother me to work during the holidays,” commented our client, “It actually gives me some relief that I get extra days to think about how I can boost sales and things like that. When you’re in the office, it’s busy, busy, busy. So a day off to just brainstorm and think and go through ideas is very helpful. I’m looking forward to a successful fourth quarter.”

The fourth quarter of the year starts in October, of course. That’s just a month away. So business owners do need to begin thinking of their strategies for that time period right away. The last three months of the year also bring about the holiday season, as we all know. This is a time when sales go through the roof as customers pack stores and shopping malls looking for Christmas gifts.

On BalboaCapital.com, a list of tips is provided for small business owners to help them have successful fourth quarters. As the site confirms, “the fourth quarter is filled with holidays, which means businesses like yours will have fewer days to reach your revenue goals. Additionally, many of your customers and clients will most likely be taking vacations in November and December.”

Look for Holiday Sales Opportunities. Most businesses experience a boost in sales during the holiday season. Believe it or not, now is a good time to begin promoting your upcoming sales events and promotions. Get customers excited about the upcoming season and even encourage them to start their shopping early. There are many ways to begin your push as well.

BalboaCapital.com suggests that you utilize your social media profiles, for one. Jump on Facebook and Twitter and start asking your friends, fans and followers what items they would be most interested in for the holidays? Notify them of forthcoming deals that your company will be offering in the coming months. That was only tip #1. Be sure to check out tomorrow’s blog for more tips on how to have a successful fourth quarter.

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