19 Dec

Using Twitter To Attract Last Minute Shoppers

Posted in Synergy Suggestions on 19.12.13 by John Meloche

Blue Christmas BirdTwitter is used worldwide by millions of people on a daily basis. It’s no wonder that Krista Bunskoek of SocialMediaToday.com believes so strongly in its ability to promote businesses. With Christmas Day almost here, there is no doubt that Twitter can help to spread awareness about your brand and all it has to offer in the days leading into the big day next week.

This week, the Synergy Marketing Blog has been dedicated to analyzing Bunskoek’s take on how Twitter can help to boost your holiday sales in the final days of the holiday shopping rush. There are still a lot of last minute shoppers out there! How can you get them into your store? In today’s blog, we’ll look at a few more tips that should help to increase your sales before Christmas.

Twitter Ads. Now we all know that the use of Twitter is free. But Bunskoek reminds us that if you have some of your holiday advertising budget to spare, you may want to invest in Twitter’s Promoted Tweets. As she informs, “they’re super highly targeted, and you only pay when people engage with your ads.” That way, you know you’re not throwing your money away.

Using Promoted Tweets, says Bunskoek, is a great way to get a step up on your competition. When people are searching for information about your industry, this strategy will help to put your tweets in the forefront. She advises that you promote your most engaging tweets, such as the one that contain images, links to your online store or even videos that you’ve put together that are filled with holiday spirit!

Be Easy to Contact. Clearly, all of these Twitter tips are meant to provide your company with one specific outcome: get more customers. So it’s important that your Twitter account makes it easy for all of your potential new followers to get in contact with you using methods outside of this huge social media platform. “Put your contact info on the right hand side of your Twitter page,” suggests Bunskoek.

You may even want to design a new Twitter background that includes your contact information. It would be a good idea to make this new background holiday-themed simply to increase the festive concept of your new push on social media during this time of year. Don’t forget to include information such as store locations, hours of operation and your phone numbers.

Ask for a RT. Retweeting is “a classic on Twitter,” writes Bunskoek. It’s as easy as writing “please RT” somewhere in your tweet. This encourages your followers to retweet your message so that their followers can read it. You may even want to provide incentives to those who retweet your message by offering them discounts if they visit your store.

Bunskoek reminds us that a great way to engage your customers is to ask questions in your tweets. Sometimes you can garner responses by asking for “Retweets” from those who agree or identify with your messages. For example, “Retweet if you still have last minute holiday shopping to do”. That way, you’ll accumulate a lot of knowledge about those who may directly benefit from the discounts you plan on providing.

In tomorrow’s blog, we’ll conclude our look at Bunskoek’s tips on how to use Twitter to boost your holiday sales and wrap up our blogging for 2013!

tags: , , , , , , ,

Comments Off on Using Twitter To Attract Last Minute Shoppers

17 Dec

More Twitter Tips To Top Up Your Sales

Posted in Synergy Suggestions on 17.12.13 by John Meloche

Blue bird in christmas cap.It’s beginning to look a lot like Christmas! And that’s because the big day is just over one week away. It also means that stores will be packed with last minute shoppers all week long. But that’s no reason to assume that you don’t need to promote your brand any further. In yesterday’s blog, we began looking at ways that you can use your Twitter account to boost sales over the course of the next week.

On SocialMediaToday.com, Krista Bunskoek explains that Twitter is a great way to increase your brand awareness without having to pay an additional penny towards your holiday advertising budget. Promoting your business doesn’t always have to come at a cost. And during the time of year when you have the potential to increase your customer base more significantly than ever, it’s definitely a time to tweet! But what about?

Holiday Contests. Who doesn’t love a good old contest? Will there ever be a time when people aren’t interested in winning something? Contests are always fun, and this is especially true during the holiday season. As Bunskoek writes, “Contests generate excitement, and increase engagement with your customers. Use holiday themed contests to increase sales in both your local stores, and your online shopping sites.”

One of the ideas she suggests involves the giving out of gift cards. These prizes make holiday shopping that much easier for your customers. Not to mention, they pretty much guarantee increased traffic to your store. With only a week of shopping days left until Christmas, consider the power that giving out at least a gift card a day can have in popularizing your brand in the new year.

Add Some Goodwill. “The holiday season is also a time for charity and giving, “writes Bunskoek, “Show that you are a company that cares. Support a charity, and tweet about to your Followers.” There is no time of year when giving back to your community is a bad idea. But during the holiday season, people sure do need examples of goodwill a whole lot more.

Not only will this be a great thing that you’re doing for those who are in need of helping hands, but it will shine a great light upon your business. Bunskoek suggests that you choose a charity that suits your brand. For example, if you own a restaurant or grocery store, you may want to support a food bank. No matter what charity you use, be sure to tweet about it and follow their handle, encouraging others to do the same.

Recipes. Not all of your tweets need to be directly based on advertising your business. In fact, social media experts have advised that you keep the majority of your tweets generally-based. This way, you’re not turning away Followers who may lose interest due to constant advertising. Tweeting about tasty recipes during the holidays is a great way to generate interest without directly advertising.

And you would still be doing your customers a great service. “You can solve your customers’ lifestyle problems by showing them great recipes and entertaining tips,” says Bunskoek, “Use images in your updates, and tweet links to either your own blog with recipes – or someone else’s.” This is also a great opportunity to learn a few new recipes from others who are likely to tweet you back.

Be sure to check back for tomorrow’s blog where we will be furthering our look at Bunskoek’s tips on how to top up your holiday sales through Twitter!

tags: , , , , ,

Comments Off on More Twitter Tips To Top Up Your Sales

16 Dec

Tweeting Boosts Your Last Minute Holiday Sales

Posted in Synergy Suggestions on 16.12.13 by John Meloche

Cute christmas birdsHere we are, just a little over a week to go until Christmas Day! Shoppers all over Canada are still rushing through the malls looking to do their last minute shopping. And you may think that you’ve all done all you can to promote you business for the holiday season. Even if you’ve taken every tip doled out by the Synergy Marketing Blog over the past couple of weeks, there is still some last minute promoting left to do.

Hopefully, you haven’t forgotten about the power of social media. Arguably, the best possible way to communicate with your target market these days, sites like Facebook and Twitter are insanely popular. Millions of people across the world post comments, pictures and questions using each entity on a daily basis. Are you? No matter what you’ve done so far to boost business this holiday season, there is still plenty of time to tweet!

At least, so says Krista Bunskoek of SocialMediaToday.com. She writes that if your marketing methods – including those done online – aren’t necessarily getting the results you need, there are some simple rules to follow in order to increase awareness about your brand. Using Twitter, she notes, is a great way to boost your holiday marketing efforts at the last minute.

Images. Tweeting is great. Tweeting pictures is even greater. According to Bunskoek, “Images have always been a big driver of engagement. Photos and videos deepen the connection with your Followers. They let you show – not tell – your product and brand story.” She goes on to reveal that that Twitter has recently made some changes to make tweets more “image-rich”.

That means that it’s a perfect time to take advantage of the fact that Twitter can help your marketing strategy become that much more appealing. Take some pictures of your products and tweet them. Take photos with some of your happiest customers and send them out into the Twitter universe. Never lose sight of the fact that social media are meant for engaging others. Pictures are great ways to do so.

Discounts & Coupons. Undoubtedly, last minute holiday shoppers will be looking for deals and discounts all week long. A great way to drive more of them into your store is to offer specific discounts and coupons to those who are following you on Twitter. Not only is this strategy likely to gain you more followers, but it’s bound to get more people visiting your physical store location.

Bunskoek also suggests that you offer the coupons to those who wish to make purchases directly from your website. Be sure to make your coupon “mobile enabled”, she writes, reminding us about the popularity of using smartphones to research products and make purchases. Making coupon apps, she continues, only takes a matter of minutes. Be sure to Google instructions if you’re doing so for the first time.

In tomorrow’s blog, we’ll continue our look at Bunskoek’s list of tips on how use Twitter to boost your last minute holiday sales. And, as always, our Synergy Marketing sales reps are standing by to assist you with ways that you can promote your business well into the new year. Start 2014 with a fresh new perspective on building your customer base. Order your promo gifts today by calling 1-877-748-9884.

tags: , , , , , , ,

Comments Off on Tweeting Boosts Your Last Minute Holiday Sales