09 Sep

What Does Your Logo Say About Your Company?

Posted in Small Business Advertising on 09.09.15 by John Meloche

bling-small-logo-group-rev-1024x1269At Synergy Marketing, we know a thing or two about company logos. After all, we affix them to our wonderful promotional products on a daily basis! We’ve come across so many different types of logos over the years and have learned so much about what types of logos look best on particular promotional products. For example, company logos that have horizontal lengths look amazing on pens while those with more vertical height look incredible on water bottles.

Of course, there are many different ways to present a logo on a promotional gift. And there are many different ways to display your logo on your other important company materials. Recently, we came across a very interesting article by Catherine Clifford on Entrepreneur.com that spoke to the importance of the colour and shape of a company logo. From experience, we know this to be true.

Several clients choose to maintain the intended-upon colours of their logos in order to remain consistent in the presentation of their branding. As Clifford points out, colour is important when it comes to designing your company logo. “Different colours are associated with different feelings,” she informs us, “Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction.”

Her article goes on to display a very interesting infographic that reveals some very intriguing findings about the impact that colour has on company logos. According to the infographic, 93% of purchasing judgements are made on visual perceptions, 84.7% of consumers cite colour as their main reason for buying a particular products and 80% think colour increases brand recognition.

So what does the colour of your company logo say about your company? We couldn’t help but take a look into the colour blue, considering that it represents Synergy Marketing’s colour of choice for our logo. Says the infographic, the colour blue represents companies that are secure, calm, honest, strong, caring and trustworthy. We’ll take that! It’s important to us that we’re considered a trusted brand.

However, Clifford points out that colour isn’t the only factor that must be considered when choosing a company logo. “Colour isn’t the only design element that communicates with your customer about your brand,” she writes, “Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.” The infographic notes that “our subconscious minds respond in different ways to different logo shapes.”

So what does the shape of your company logo say about your company? Well, the Synergy Marketing logo is a stylized “S” with additional “curves” or “hooks” attached to each end of the letter. We feel that this communicates a very forward-thinking, modern and sleek image. Using the infographic as a reference, the closest depiction of our logo is one represented by circles, ovals and ellipses.

Among the company traits suggested by such shapes is one that communicates a positive emotional message. We certainly hope so! Synergy Marketing’s primary purpose is to help other companies communicate a positive message to their own clients. We excitedly look forward to putting your company logo – no matter its shape or colour – on one or more of our awesome promotional products today! Give us a call at 1-877-748-9884!

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